Tuesday, 10 February 2015

Stories on 10th Feb '15

Is the form of Dhoni & Co keeping advertisers at bay?
Continuing with our World Cup previews,  we look at how the Indian team's form is impacting broadcast sponsorship
http://www.mxmindia.com/2015/02/is-the-form-of-dhoni-co-keeping-advertisers-at-bay/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

RAM ratings for Week ​​4​
Presenting RAM numbers for Week ​4 ​-​ that's January 18-24, 2015​​
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b4%e2%80%8b/

FCB Ulka highlights multiple features of Bolt through a series of campaigns
The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt
http://www.mxmindia.com/2015/02/fcb-ulka-highlights-multiple-features-of-bolt-through-a-series-of-campaigns/

Affle beefs up management team with new appointments
The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region
http://www.mxmindia.com/2015/02/affle-beefs-up-management-team-with-new-appointments/

Meru Cabs unveils first nationwide ad campaign
Meru Cab's new campaign has been conceptualized, created and executed by Apostrophe Films Pvt. Ltd
http://www.mxmindia.com/2015/02/meru-cabs-unveils-first-nationwide-ad-campaign/

Triton bags the creative mandate for Carysil and EasyPay
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies
http://www.mxmindia.com/2015/02/triton-bags-the-creative-mandate-for-carysil-and-easypay/

IAA Webinar Series to discuss 'World Goes Digital'
The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live