Stories on 2nd Feb '17

Achche Din for Adspends post-Budget 2017-18
A quick view from MxMIndia and Bharat Rajamani of EY India on how Arun Jaitley's Budget could help up adspends
http://www.mxmindia.com/?p=99137

Sanjeev Kotnala: Have your SOPs lived their life?
If you start scrutinising processes, it will not be surprising to find that many do need recalibrating, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99123

Reactions to Budget 2017-18
Reactions we received to Budget 2017 from a cross-section of the media and entertainment sector and a consulting major
http://www.mxmindia.com/?p=99124

RBNL strengthens leadership team for Big FM
Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively
http://www.mxmindia.com/?p=99106

Siddhartha Mukherjee: Bollywood should use 'kaabil' PR machinery
The recent movie promotion faux pas should act as a wakeup call to reach out to the PR industry or PRCAI, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=99103

MRSI sets 'Big Data' as central theme for 2017 annual seminar
Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc
http://www.mxmindia.com/?p=99107

Star Sports unveils campaign promoting ICC Champions Trophy'17
The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait
http://www.mxmindia.com/?p=99108

'My Bathroom' matters for Roca
Captures life moments and how bathrooms play a pivotal role in personal space
http://www.mxmindia.com/?p=99105

Vivo V5 Plus shows how two is better than one
The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment
http://www.mxmindia.com/?p=99041

Bank Bazaar unveils #GoPaperless campaign on the digital platform
BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available
http://www.mxmindia.com/?p=99042

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively

http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala

http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10

The Twitter application was created as part of the EPIC Channel’s ongoing campaign

http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Employment in India's App Economy to leap manifold by 2016

The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016

http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 20th Feb '15

15% annual marketing spends on social media: EY study
Brands surveyed were looking to introduce Social CRM and social commerce as priority items, notes the second edition of EY study on social media
http://www.mxmindia.com/2015/02/social-media-marketing-study-by-ey-throws-up-new-findings/

Sam Balsara revives talks to sell Madison World's 75% stake in Madison Media and Outdoor: ET report
According to industry sources, Madison Media's current revenue is close to Rs 100 crore and therefore the valuation of the deal should be in the region of Rs 250-300 crore. But Mr Balsara's asking price is over Rs 500 crore, they said
http://www.mxmindia.com/2015/02/sam-balsara-revives-talks-to-sell-madison-worlds-75-stake-in-madison-media-and-outdoor-et-report/

MEC India appoints Mukti Kumaran as West Head
The former BPN Mumbai branch head joins MEC and will report to T Gangadhar, MD, MEC India
http://www.mxmindia.com/2015/02/mec-india-appoints-mukti-kumaran-as-west-head/

'Magazines: 2X' to be the theme for 9th IMC in Chennai
This is the first time the congress is being held at Chennai, to ensure more participation from South-based publishers
http://www.mxmindia.com/2015/02/magazines-2x-to-be-the-theme-for-9th-imc-in-chennai/

Dhoni exhorts India to spend an hour for fitness
The new fitness drive is aimed towards aspiring people to dedicate one hour from their busy schedules
http://www.mxmindia.com/2015/02/dhoni-exhorts-india-to-spend-an-hour-for-fitness/

Lloyd partners Business Today Pro-Am of Champions for golf
It is an exclusive invitational event for CEOs and corporate heads across India
http://www.mxmindia.com/2015/02/lloyd-partners-business-today-pro-am-of-champions-for-golf/

The Coalition announces speaker line-up
The Coalition reveals speakers, workshops and other activities for its event, TC/2, to be held on 27th February- 1st March 2015
http://www.mxmindia.com/2015/02/the-coalition-announces-speaker-line-up/

Media Moments launches interactive experiential marketing division
Though PR still remains a major division of the firm, an integrated strategy has been the need of the hour for all brands
http://www.mxmindia.com/2015/02/media-moments-launches-interactive-experiential-marketing-division/

Magicbricks seeks to make house-hunting a pleasant experience
The task was to project the portal as an expert and friendly guide in the home search process

http://www.mxmindia.com/2015/02/magicbricks-seeks-to-make-house-hunting-a-pleasant-experience/

Stories on 25th Apr '14

Oh, yes, but kabhi?
Is a cautious PepsiCo going slow on India and CSK skipper MS Dhoni in IPL ads?
http://www.mxmindia.com/2014/04/oh-yes-but-kabhi/

Shailesh Kapoor: Modi Ads: How much is too much?
Narendra Modi is omnipresent on television these days, barring the kids genre. If media planners had any theories on how many exposures you need to build reach or effectiveness, you can throw those theories out of the window, writes Shailesh Kapoor
http://www.mxmindia.com/2014/04/shailesh-kapoor-modi-ads-how-much-is-too-much/

Ranjona Banerji: Rumours UnLtd on news channel top jobs
Changes at the top are forecast at CNN-IBN, Times Now, NDTV, Indian Express, India Today after the elections, learns Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-rumours-unltd-on-news-channel-top-jobs/

Jhunjhunwala appointed COO at BBC Global News
Naveen Jhunjhunwala replaces Preet Dhupar to the top role
http://www.mxmindia.com/2014/04/jhunjhunwala-appointed-coo-at-bbc-global-news/

Carl Lewis appointed ambassador for TCS World 10K Bangalore 2014
Running enthusiasts across the country will benefit immensely through the luminary's advice, encouragement, and presence during the run
http://www.mxmindia.com/2014/04/carl-lewis-appointed-ambassador-for-tcs-world-10k-bangalore-2014/

Razorfish hires Vik Kathuria as Global Chief Media Officer
Kathuria will report to Pete Stein, Razorfish's Global CEO
http://www.mxmindia.com/2014/04/razorfish-hires-vik-kathuria-as-global-chief-media-officer/

Ranveer to preach #DoTheRex theme for Durex
Durex's new campaign reinforces the brand's belief that 'great sex moves you'
http://www.mxmindia.com/2014/04/ranveer-to-preach-dotherex-theme-for-durex/

Reebok unveils inspirational #LiveWithFire ad campaign
The ad features MS Dhoni, Nargis Fakhri and John Abraham in a never-before-seen avatar
http://www.mxmindia.com/2014/04/reebok-unveils-inspirational-livewithfire-ad-campaign/

Galaxy S5 campaign takes a holistic approach to empower people
The campaign is about how the Galaxy S5 enables our consumers to stay connected in their own way to focus on what matters most to them
http://www.mxmindia.com/2014/04/galaxy-s5-campaign-takes-a-holistic-approach-to-empower-people/

DDB MudraMax installs hoardings with pledge-meters for RED FM
RED FM has been running a mega election awareness campaign- Dabaa Ke Bajaa!, and the same will continue through the entire duration of elections, to reach out to the masses

http://www.mxmindia.com/2014/04/ddb-mudramax-installs-hoardings-with-pledge-meters-for-red-fm/

Stories on 3rd Dec '13

Kyoorius about Digital & D&AD
Upclose with Laura Jordan Bambach and Tim Lindsay who were in for Kyoorius FYIdays and to evangelise the D&AD awards
http://www.mxmindia.com/2013/12/kyoorius-about-digital-dad/

MK Anand quits Disney UTV, replacement to be announced soon
M K Anand, Managing Director, Media Networks at Disney UTV has resigned. His last day at work is December 31. A restructuring of the entertainment major’s broadcast business is on and a replacement will be announced in a couple of days
http://www.mxmindia.com/2013/12/mk-anand-quits-disney-utv-replacement-to-be-announced-soon/

MS Dhoni set to make Rs 25 crore from bat sponsorship deal
Indian cricket captain MS Dhoni is poised to run up a hefty score with his new bat sponsorship deals
http://www.mxmindia.com/2013/12/ms-dhoni-set-to-make-rs-25-crore-from-bat-sponsorship-deal/

Not a good idea. Yahoo's Nitin Mathur on Big Idea Chair Awards India 2013 jury
Yahoo's Big Idea Chair Awards India 2013 has marketing boss Nitin Mathur on the jury panel. We think it's a cause of concern given doubts being raised on a possible conflict for the coveted awards
http://www.mxmindia.com/2013/12/not-a-good-idea-yahoos-nitin-mathur-on-big-idea-chair-awards-india-2013-jury/

Ranjona Banerji: When journalists turn media barons
Caravan magazine's long and detailed story into the running of Network18 talks of how founder Raghav Bahl has tilted to the political right, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-when-journalists-turn-media-barons/

Blackberry's Fall/Winter collection goes aggressive on OOH
Blackberry's Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru
http://www.mxmindia.com/2013/12/blackberrys-fallwinter-collection-goes-aggressive-on-ooh/

Stories on 26th July '13

Back to Square One?!
A settlement may have been reached, but not much has changed save a new terminology being introduced
http://www.mxmindia.com/2013/07/back-to-square-one/

What Corporate India can learn from MS Dhoni's leadership style
The now-resting India captain's ability to stay cool when the heat is on allows him to make uncanny calls
http://www.mxmindia.com/2013/07/what-corporate-india-can-learn-from-ms-dhonis-leadership-style/

Hindustan Unilever sets up lab to train managers on digital media marketing
Unilever has set up its first media lab in the country in Mumbai which will train its managers on digital media marketing and certify all digital initiatives of its Indian unit before they go public
http://www.mxmindia.com/2013/07/hindustan-unilever-sets-up-lab-to-train-managers-on-digital-media-marketing/

Shailesh Kapoor: Death Of The 'Television Star'
As the 2000-2005 generation stars grow older, we may have a genuine dearth of "personalities" and "stars" on our television, writes Shailesh Kapoor
http://www.mxmindia.com/2013/07/shailesh-kapoor-death-of-the-television-star/

BigFlix allies with Shemaroo for all-time hits
The tie-up will ensure patrons can access blockbusters of every decade across Tamil, Marathi and Hindi
http://www.mxmindia.com/2013/07/bigflix-allies-with-shemaroo-for-all-time-hits/

Horse & Country TV gallops ahead with Amagi
New 'Cloudport' service from Bengaluru-based tech & broadcast frim chosen to support channel's beaming in India
http://www.mxmindia.com/2013/07/horse-country-tv-gallops-ahead-with-amagi/

IAA seminar on how builders can exploit digital media
First IAA knowledge seminar on an industry-specific subject on August 2 in Mumbai
http://www.mxmindia.com/2013/07/iaa-seminar-on-how-builders-can-exploit-digital-media/

Anil Thakraney: Palghar FB case: Cops need to be punished
What happened to the girls was outrageous. It not only assassinated their right to free speech, the action taken by the cops was completely unjust, writes Anil Thakraney
http://www.mxmindia.com/2013/07/anil-thakraney-palghar-fb-case-cops-need-to-be-punished/

Value 360 to handle Grohe's PR
Value 360 Communications will lead Grohe India's communication strategy
http://www.mxmindia.com/2013/07/value-360-to-handle-grohes-pr/