New India. New Perspective. New Lens in TGI India
A look at IMRB International's Target Group Index by TGI India head Deepa Mathew + Interviews with Hemant Mehta and Geoff Wicken
http://www.mxmindia.com/2015/06/new-india-new-perspective-new-lens-in-tgi-india/
How to Survive a Zombie Attack and more at @CannesLions2015
The objective of the session was to highlight the consumer connect to content over the years and how brands can use these insights to market themselves effectively
http://www.mxmindia.com/2015/06/how-to-survive-a-zombie-attack-and-more-at-canneslions2015/
@CannesLions2015: India gets 3 Silvers & 1 Bronze on Day 2. 26 shortlists in Outdoor, Media & PR + Kan Khajura Tesan, but that credit will go to UK
Leading the pack was McCann Worldgroup with two silver metals for its campaigns for Dish TV and Dabur's Gastrina. While Grey picked up a silver for its DHL Express campaign, the bronze went to Taproot Dentsu for Mumbai Mirror.
http://www.mxmindia.com/2015/06/canneslions2015-india-gets-3-silvers-1-bronze-on-day-2-26-shortlists-in-outdoor-media-pr-kan-khajura-tesan-but-that-credit-will-go-to-uk/
@CannesLions15: All the Indian shortists on Day 2 (15 in Outdoor, 8 in Media & 3 in PR)
Here are all the shortlisted entries in the Press and Direct categories announced on Monday, June 22
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-2-15-in-outdoor-8-in-media-3-in-pr/
Ranjona Banerji: Sycophantic media confused on govt reaction to Lalit Modi imbroglio
It is possible that to save our politicians and government, the focus will shift entirely to "cleaning up cricket" while everyone pretends that our politicians are squeaky-clean idols, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-sycophantic-media-confused-on-govt-reaction-to-lalit-modi-imbroglio/
Cheil India partners MDLab for offering brand experiences
The Munich-based 'Mind Design Laboratory' is a specialist in creating integrated 360ยบ brand experiences
http://www.mxmindia.com/2015/06/cheil-india-partners-with-mdlab-for-offering-brand-experiences/
Satish Mundhe joins United Mediaworks as VP - Media Sales
Satish joins from INOX Leisure Ltd. where he worked as a senior member in their ad-sales and marketing department
http://www.mxmindia.com/2015/06/satish-mundhe-joins-united-mediaworks-as-the-vp-media-sales/
Dhruva joins Shop CJ as Chief Sales Officer
An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani
A look at IMRB International's Target Group Index by TGI India head Deepa Mathew + Interviews with Hemant Mehta and Geoff Wicken
http://www.mxmindia.com/2015/06/new-india-new-perspective-new-lens-in-tgi-india/
How to Survive a Zombie Attack and more at @CannesLions2015
The objective of the session was to highlight the consumer connect to content over the years and how brands can use these insights to market themselves effectively
http://www.mxmindia.com/2015/06/how-to-survive-a-zombie-attack-and-more-at-canneslions2015/
@CannesLions2015: India gets 3 Silvers & 1 Bronze on Day 2. 26 shortlists in Outdoor, Media & PR + Kan Khajura Tesan, but that credit will go to UK
Leading the pack was McCann Worldgroup with two silver metals for its campaigns for Dish TV and Dabur's Gastrina. While Grey picked up a silver for its DHL Express campaign, the bronze went to Taproot Dentsu for Mumbai Mirror.
http://www.mxmindia.com/2015/06/canneslions2015-india-gets-3-silvers-1-bronze-on-day-2-26-shortlists-in-outdoor-media-pr-kan-khajura-tesan-but-that-credit-will-go-to-uk/
@CannesLions15: All the Indian shortists on Day 2 (15 in Outdoor, 8 in Media & 3 in PR)
Here are all the shortlisted entries in the Press and Direct categories announced on Monday, June 22
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-2-15-in-outdoor-8-in-media-3-in-pr/
Ranjona Banerji: Sycophantic media confused on govt reaction to Lalit Modi imbroglio
It is possible that to save our politicians and government, the focus will shift entirely to "cleaning up cricket" while everyone pretends that our politicians are squeaky-clean idols, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-sycophantic-media-confused-on-govt-reaction-to-lalit-modi-imbroglio/
Cheil India partners MDLab for offering brand experiences
The Munich-based 'Mind Design Laboratory' is a specialist in creating integrated 360ยบ brand experiences
http://www.mxmindia.com/2015/06/cheil-india-partners-with-mdlab-for-offering-brand-experiences/
Satish Mundhe joins United Mediaworks as VP - Media Sales
Satish joins from INOX Leisure Ltd. where he worked as a senior member in their ad-sales and marketing department
http://www.mxmindia.com/2015/06/satish-mundhe-joins-united-mediaworks-as-the-vp-media-sales/
Dhruva joins Shop CJ as Chief Sales Officer
An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani
