Stories on 23rd Jul '15

New India. New Perspective. New Lens in TGI India
A look at IMRB International's Target Group Index by TGI India head Deepa Mathew + Interviews with Hemant Mehta and Geoff Wicken
http://www.mxmindia.com/2015/06/new-india-new-perspective-new-lens-in-tgi-india/

How to Survive a Zombie Attack and more at @CannesLions2015
The objective of the session was to highlight the consumer connect to content over the years and how brands can use these insights to market themselves effectively
http://www.mxmindia.com/2015/06/how-to-survive-a-zombie-attack-and-more-at-canneslions2015/

@CannesLions2015: India gets 3 Silvers & 1 Bronze on Day 2. 26 shortlists in Outdoor, Media & PR + Kan Khajura Tesan, but that credit will go to UK
Leading the pack was McCann Worldgroup with two silver metals for its campaigns for Dish TV and Dabur's Gastrina. While Grey picked up a silver for its DHL Express campaign, the bronze went to Taproot Dentsu for Mumbai Mirror.
http://www.mxmindia.com/2015/06/canneslions2015-india-gets-3-silvers-1-bronze-on-day-2-26-shortlists-in-outdoor-media-pr-kan-khajura-tesan-but-that-credit-will-go-to-uk/

@CannesLions15: All the Indian shortists on Day 2 (15 in Outdoor, 8 in Media & 3 in PR)
Here are all the shortlisted entries in the Press and Direct categories announced on Monday, June 22
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-2-15-in-outdoor-8-in-media-3-in-pr/

Ranjona Banerji: Sycophantic media confused on govt reaction to Lalit Modi imbroglio
It is possible that to save our politicians and government, the focus will shift entirely to "cleaning up cricket" while everyone pretends that our politicians are squeaky-clean idols, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-sycophantic-media-confused-on-govt-reaction-to-lalit-modi-imbroglio/

Cheil India partners MDLab for offering brand experiences
The Munich-based 'Mind Design Laboratory' is a specialist in creating integrated 360º brand experiences
http://www.mxmindia.com/2015/06/cheil-india-partners-with-mdlab-for-offering-brand-experiences/

Satish Mundhe joins United Mediaworks as VP - Media Sales
Satish joins from INOX Leisure Ltd. where he worked as a senior member in their ad-sales and marketing department
http://www.mxmindia.com/2015/06/satish-mundhe-joins-united-mediaworks-as-the-vp-media-sales/

Dhruva joins Shop CJ as Chief Sales Officer
An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani

http://www.mxmindia.com/2015/06/dhruva-joins-shop-cj-as-chief-sales-officer/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/