Stories on 4th Sep '15

IAA India Silver Jubilee kicks off in Kochi
The spice town is playing host to a galaxy of ad & media biggies
http://www.mxmindia.com/2015/09/iaa-india-silver-jubilee-kicks-off-in-kochi/

Colors topples Star Plus in Week 34 of BARC data
Presenting Week 34 of BARC toplines - that's for August 22 to 28, 2015
http://www.mxmindia.com/2015/09/colors-topples-star-plus-in-week-34-of-barc-data/

Living Foodz set for Sept 11 launch
Living Entertainment brings to you an international food experience from 11th September 2015
http://www.mxmindia.com/2015/09/living-foodz-set-for-sept-11-launch/

Ranjona Banerji: What's left to discuss on primetime news TV on the Sheena Bora murder case except psychobabble?
The Sheena Bora murder case has exposed in no uncertain terms television's obsession with primetime discussions, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-what%e2%80%99s-left-to-discuss-on-primetime-news-tv-on-the-sheena-bora-murder-case-except-psychobabble/

Shailesh Kapoor: Split Personalities: TVFPitchers& Rural Ratings
TVF Pitchers manages to bring an authenticity of portrayal, in turn getting the appreciation of a fairly large corporate population of India, across industries, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-split-personalities-tvfpitchers-rural-ratings/

K Ramkrishnan appointed GM at IMRB Kantar World Panel
He joins IMRB from Future Lifestyle Fashions Limited where he was President - Marketing
http://www.mxmindia.com/2015/09/k-ramkrishnan-appointed-gm-at-imrb-kantar-world-panel/

Ishrath Nawaz appointed CD at Soho Square
Ishrath has spent about 14 years in advertising, having worked across Saatchi & Saatchi, Rediffusion DYR, Network Advertising and Draft FCB+Ulka
http://www.mxmindia.com/2015/09/ishrath-nawaz-appointed-cd-at-soho-square/

Space makes all the diff for K Raheja Corp's brand campaign
Multimedia campaign across print, radio and online media
http://www.mxmindia.com/2015/09/space-makes-all-the-diff-for-k-raheja-corps-brand-campaign/

With Grofers win, Lowe Lintas Mumbai unveils refreshing brand campaign
Grofers has quickly established itself as the leading choice for consumers wishing to shop their wares via digital platforms
http://www.mxmindia.com/2015/09/with-grofers-win-lowe-lintas-mumbai-unveils-refreshing-brand-campaign/

Waggener Edstrom's report throws up interesting insights on content relevance
It also found that inspirational, funny and entertaining content are most likely to be shared on social platforms followed by personal, news and educational content
http://www.mxmindia.com/2015/09/waggener-edstroms-report-throws-up-interesting-insights-on-content-relevance/

MSM appoints Humsa Dhir as SVP & Head, PR & Corporate Communications
Humsa will report into NP Singh, CEO, MSM Network
http://www.mxmindia.com/2015/09/msm-appoints-humsa-dhir-as-svp-head-pr-corporate-communications/

ASCIonline App gets a thumbs-up from consumers
Consumer reach facilitated further in the virtual world with the launch of ASCIonline mobile app
http://www.mxmindia.com/2015/09/ascionline-app-gets-a-thumbs-up-from-consumers/

Twitter launches Self-Service Ads Platform for SMBs in India
Twitter Ads self-service platform is now expanded to over 200 countries and territories worldwide

http://www.mxmindia.com/2015/09/twitter-launches-self-service-ads-platform-for-smbs-in-india/

Stories on 23rd Jul '15

New India. New Perspective. New Lens in TGI India
A look at IMRB International's Target Group Index by TGI India head Deepa Mathew + Interviews with Hemant Mehta and Geoff Wicken
http://www.mxmindia.com/2015/06/new-india-new-perspective-new-lens-in-tgi-india/

How to Survive a Zombie Attack and more at @CannesLions2015
The objective of the session was to highlight the consumer connect to content over the years and how brands can use these insights to market themselves effectively
http://www.mxmindia.com/2015/06/how-to-survive-a-zombie-attack-and-more-at-canneslions2015/

@CannesLions2015: India gets 3 Silvers & 1 Bronze on Day 2. 26 shortlists in Outdoor, Media & PR + Kan Khajura Tesan, but that credit will go to UK
Leading the pack was McCann Worldgroup with two silver metals for its campaigns for Dish TV and Dabur's Gastrina. While Grey picked up a silver for its DHL Express campaign, the bronze went to Taproot Dentsu for Mumbai Mirror.
http://www.mxmindia.com/2015/06/canneslions2015-india-gets-3-silvers-1-bronze-on-day-2-26-shortlists-in-outdoor-media-pr-kan-khajura-tesan-but-that-credit-will-go-to-uk/

@CannesLions15: All the Indian shortists on Day 2 (15 in Outdoor, 8 in Media & 3 in PR)
Here are all the shortlisted entries in the Press and Direct categories announced on Monday, June 22
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-2-15-in-outdoor-8-in-media-3-in-pr/

Ranjona Banerji: Sycophantic media confused on govt reaction to Lalit Modi imbroglio
It is possible that to save our politicians and government, the focus will shift entirely to "cleaning up cricket" while everyone pretends that our politicians are squeaky-clean idols, writes Ranjona Banerji
http://www.mxmindia.com/2015/06/ranjona-banerji-sycophantic-media-confused-on-govt-reaction-to-lalit-modi-imbroglio/

Cheil India partners MDLab for offering brand experiences
The Munich-based 'Mind Design Laboratory' is a specialist in creating integrated 360º brand experiences
http://www.mxmindia.com/2015/06/cheil-india-partners-with-mdlab-for-offering-brand-experiences/

Satish Mundhe joins United Mediaworks as VP - Media Sales
Satish joins from INOX Leisure Ltd. where he worked as a senior member in their ad-sales and marketing department
http://www.mxmindia.com/2015/06/satish-mundhe-joins-united-mediaworks-as-the-vp-media-sales/

Dhruva joins Shop CJ as Chief Sales Officer
An alumnus of IIM Lucknow, Dhruva has a B.E. (Hons.) in Electrical & Electronics from BITS Pilani

http://www.mxmindia.com/2015/06/dhruva-joins-shop-cj-as-chief-sales-officer/