Big Data is Big Business
From banks to e-commerce biggies, Big Day's appeal is extending to several categories and businesses
http://www.mxmindia.com/2015/07/big-data-is-big-business/
BTL Baatein: Amit Sarda, Soulflower... Powered by VISCOMM
For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Amit Sarda, Co-founder and Managing Director of Soulflower
http://www.mxmindia.com/2015/07/btl-baatein-amit-sarda-soulflower-powered-by-viscomm/
Maxus wins Paper Boat mandate
This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus
http://www.mxmindia.com/2015/07/maxus-wins-paper-boat-mandate/
Orchard appoints Lubna Khan as National Strategy Head
Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals
http://www.mxmindia.com/2015/07/orchard-appoints-lubna-khan-as-national-strategy-head/
Siddhartha Mukherjee: PR Agency v/s Consultancy.... Any difference?
Some PR firms make that claim of being a consultancy for the style quotient... some to momentarily hide their insecurities, but to be fair to some, they have no qualms or inhibitions about who they are, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-pr-agency-vs-consultancy-any-difference/
Dentsu's Swati Bhattacharya to judge at Clio
Swati is the only Indian who will be judging Clio Awards this year
http://www.mxmindia.com/2015/07/dentsus-swati-bhattacharya-to-judge-at-clio-awards-2015/
BARC receives official registration from MIB
BARC India is happy to have the support of all its stakeholders - broadcasters, media agencies and advertisers
http://www.mxmindia.com/2015/07/barc-receives-official-registration-from-mib/
FCB Ulka executes new TVC for Candyman Choco Double Eclairs
The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky
http://www.mxmindia.com/2015/07/fcb-ulka-executes-new-tvc-for-candyman-choco-double-eclairs/
IAA India Chapter hosts 'Let's Get Real' seminar in Hyderabad
The seminar was held at the Taj Deccan, Banjara Hills
http://www.mxmindia.com/2015/07/iaa-india-chapter-hosts-lets-get-real-seminar-in-hyderabad/
Gaurav Kackar appointed Head of Brand Marketing at Micromax
Prior to Micromax, he was Associate Director- Brand at MTS
http://www.mxmindia.com/2015/07/gaurav-kackar-appointed-head-of-brand-marketing-at-micromax/
Mogae Plus to handle ad sales for FoodFood
It was India's first channel to dedicate its programming entirely to the subject of food
From banks to e-commerce biggies, Big Day's appeal is extending to several categories and businesses
http://www.mxmindia.com/2015/07/big-data-is-big-business/
BTL Baatein: Amit Sarda, Soulflower... Powered by VISCOMM
For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Amit Sarda, Co-founder and Managing Director of Soulflower
http://www.mxmindia.com/2015/07/btl-baatein-amit-sarda-soulflower-powered-by-viscomm/
Maxus wins Paper Boat mandate
This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus
http://www.mxmindia.com/2015/07/maxus-wins-paper-boat-mandate/
Orchard appoints Lubna Khan as National Strategy Head
Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals
http://www.mxmindia.com/2015/07/orchard-appoints-lubna-khan-as-national-strategy-head/
Siddhartha Mukherjee: PR Agency v/s Consultancy.... Any difference?
Some PR firms make that claim of being a consultancy for the style quotient... some to momentarily hide their insecurities, but to be fair to some, they have no qualms or inhibitions about who they are, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-pr-agency-vs-consultancy-any-difference/
Dentsu's Swati Bhattacharya to judge at Clio
Swati is the only Indian who will be judging Clio Awards this year
http://www.mxmindia.com/2015/07/dentsus-swati-bhattacharya-to-judge-at-clio-awards-2015/
BARC receives official registration from MIB
BARC India is happy to have the support of all its stakeholders - broadcasters, media agencies and advertisers
http://www.mxmindia.com/2015/07/barc-receives-official-registration-from-mib/
FCB Ulka executes new TVC for Candyman Choco Double Eclairs
The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky
http://www.mxmindia.com/2015/07/fcb-ulka-executes-new-tvc-for-candyman-choco-double-eclairs/
IAA India Chapter hosts 'Let's Get Real' seminar in Hyderabad
The seminar was held at the Taj Deccan, Banjara Hills
http://www.mxmindia.com/2015/07/iaa-india-chapter-hosts-lets-get-real-seminar-in-hyderabad/
Gaurav Kackar appointed Head of Brand Marketing at Micromax
Prior to Micromax, he was Associate Director- Brand at MTS
http://www.mxmindia.com/2015/07/gaurav-kackar-appointed-head-of-brand-marketing-at-micromax/
Mogae Plus to handle ad sales for FoodFood
It was India's first channel to dedicate its programming entirely to the subject of food
