Smart, not Big Data: Jason Harrison
The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients
http://www.mxmindia.com/2015/07/smart-not-big-data-jason-harrison/
Rediffusion Sunshine unveiled; to focus on social sector communication
Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia
http://www.mxmindia.com/2015/07/rediffusion-sunshine-unveiled-to-focus-on-social-sector-communication/
Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges
We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-online-fiction-content-the-promise-the-challenges/
Ranjona Banerji: Are edit pages in newspapers an exercise in futility?
It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-are-edit-pages-in-newspapers-an-exercise-in-futility/
RK Swamy BBDO unveils 'unisex' campaign for Lloyd Washing Machines
The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain
http://www.mxmindia.com/2015/07/rk-swamy-bbdo-unveils-unisex-campaign-for-lloyd-washing-machines/
Amagi and Zee expand partnership to drive choice and value for advertisers
Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising
http://www.mxmindia.com/2015/07/amagi-and-zee-expand-partnership-to-drive-choice-and-value-for-advertisers/
MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League
This association will be leveraged on various channels, including the digital platform, via engaging content
http://www.mxmindia.com/2015/07/mec-india-unite-kolte-patil-puneri-paltan-for-star-pro-kabaddi-league/
India.com forms multi-year partnership with Outbrain
The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers
http://www.mxmindia.com/2015/07/india-com-forms-multi-year-partnership-with-outbrain/
C&S unveils new TVC to promote 'Combi'
The film dramatizes the insight that consumers feel scared while touching a switch with wet hands
http://www.mxmindia.com/2015/07/cs-unveils-new-tvc-to-promote-combi/
Amitabh Bachchan endorses new campaign for FirstCry.com
Amitabh Bachchan to be seen in an all new avatar in the first ad campaign by the baby and kids space expert FirstCry.com
http://www.mxmindia.com/2015/07/amitabh-bachchan-endorses-new-campaign-for-firstcry-com/
'Arey wah, Activah...' croons HMSI in new TVC for scooter
The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence
http://www.mxmindia.com/2015/07/arey-wah-activah-croons-hmsi-in-new-tvc-for-scooter/
ShopClues launches new TVC to announce its 'Ghar Wapsi' sale
Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm
http://www.mxmindia.com/2015/07/shopclues-launches-new-tvc-to-announce-its-ghar-wapsi-sale/
Varun Dhawan to endorse Shaving category for Philips India
Varun Dhawan will help drive the transition to the 'new way of shaving'
The WPP firm's global CEO hopes to address marketing and consumer-related problems of clients
http://www.mxmindia.com/2015/07/smart-not-big-data-jason-harrison/
Rediffusion Sunshine unveiled; to focus on social sector communication
Rediffusion Sunshine will be the corporate social responsibility advisory and services division headed by Dhunji S.Wadia
http://www.mxmindia.com/2015/07/rediffusion-sunshine-unveiled-to-focus-on-social-sector-communication/
Shailesh Kapoor: Online Fiction Content: The Promise, The Challenges
We are a big country and niches are available, contrary to what our mass television may sometimes make us believe, writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/shailesh-kapoor-online-fiction-content-the-promise-the-challenges/
Ranjona Banerji: Are edit pages in newspapers an exercise in futility?
It is not just about gravitas and old people. Sometimes, newspapers like to take a stand and the edit page gives them that chance, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-are-edit-pages-in-newspapers-an-exercise-in-futility/
RK Swamy BBDO unveils 'unisex' campaign for Lloyd Washing Machines
The campaign is based on an insight which is quite deep rooted, especially in India: household chores like cleaning and washing primarily fall under women's domain
http://www.mxmindia.com/2015/07/rk-swamy-bbdo-unveils-unisex-campaign-for-lloyd-washing-machines/
Amagi and Zee expand partnership to drive choice and value for advertisers
Amagi and Zee Entertainment Enterprise have announced the addition of Zee Cinema to their bouquet of channels offering geo-targeted advertising
http://www.mxmindia.com/2015/07/amagi-and-zee-expand-partnership-to-drive-choice-and-value-for-advertisers/
MEC India unite Kolte-Patil & Puneri Paltan for Star Pro Kabaddi League
This association will be leveraged on various channels, including the digital platform, via engaging content
http://www.mxmindia.com/2015/07/mec-india-unite-kolte-patil-puneri-paltan-for-star-pro-kabaddi-league/
India.com forms multi-year partnership with Outbrain
The platform will empower India.com to manage their own content recommendations maximizing the monetisation of their audience to other content publishers
http://www.mxmindia.com/2015/07/india-com-forms-multi-year-partnership-with-outbrain/
C&S unveils new TVC to promote 'Combi'
The film dramatizes the insight that consumers feel scared while touching a switch with wet hands
http://www.mxmindia.com/2015/07/cs-unveils-new-tvc-to-promote-combi/
Amitabh Bachchan endorses new campaign for FirstCry.com
Amitabh Bachchan to be seen in an all new avatar in the first ad campaign by the baby and kids space expert FirstCry.com
http://www.mxmindia.com/2015/07/amitabh-bachchan-endorses-new-campaign-for-firstcry-com/
'Arey wah, Activah...' croons HMSI in new TVC for scooter
The new TVC showcases the joy and pride of owning the scooter brand and gain new customers with Activa 3G through its new and fresh design along with technological excellence
http://www.mxmindia.com/2015/07/arey-wah-activah-croons-hmsi-in-new-tvc-for-scooter/
ShopClues launches new TVC to announce its 'Ghar Wapsi' sale
Underlines the exclusive sale on the app for the evening rush hour between 6 and 9pm
http://www.mxmindia.com/2015/07/shopclues-launches-new-tvc-to-announce-its-ghar-wapsi-sale/
Varun Dhawan to endorse Shaving category for Philips India
Varun Dhawan will help drive the transition to the 'new way of shaving'
