Stories on 30th Jul '15

Big Data is Big Business
From banks to e-commerce biggies, Big Day's appeal is extending to several categories and businesses
http://www.mxmindia.com/2015/07/big-data-is-big-business/

BTL Baatein: Amit Sarda, Soulflower... Powered by VISCOMM
For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Amit Sarda, Co-founder and Managing Director of Soulflower
http://www.mxmindia.com/2015/07/btl-baatein-amit-sarda-soulflower-powered-by-viscomm/

Maxus wins Paper Boat mandate
This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus
http://www.mxmindia.com/2015/07/maxus-wins-paper-boat-mandate/

Orchard appoints Lubna Khan as National Strategy Head
Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals
http://www.mxmindia.com/2015/07/orchard-appoints-lubna-khan-as-national-strategy-head/

Siddhartha Mukherjee: PR Agency v/s Consultancy.... Any difference?
Some PR firms make that claim of being a consultancy for the style quotient... some to momentarily hide their insecurities, but to be fair to some, they have no qualms or inhibitions about who they are, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-pr-agency-vs-consultancy-any-difference/

Dentsu's Swati Bhattacharya to judge at Clio
Swati is the only Indian who will be judging Clio Awards this year
http://www.mxmindia.com/2015/07/dentsus-swati-bhattacharya-to-judge-at-clio-awards-2015/

BARC receives official registration from MIB
BARC India is happy to have the support of all its stakeholders - broadcasters, media agencies and advertisers
http://www.mxmindia.com/2015/07/barc-receives-official-registration-from-mib/

FCB Ulka executes new TVC for Candyman Choco Double Eclairs
The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky
http://www.mxmindia.com/2015/07/fcb-ulka-executes-new-tvc-for-candyman-choco-double-eclairs/

IAA India Chapter hosts 'Let's Get Real' seminar in Hyderabad
The seminar was held at the Taj Deccan, Banjara Hills
http://www.mxmindia.com/2015/07/iaa-india-chapter-hosts-lets-get-real-seminar-in-hyderabad/

Gaurav Kackar appointed Head of Brand Marketing at Micromax
Prior to Micromax, he was Associate Director- Brand at MTS
http://www.mxmindia.com/2015/07/gaurav-kackar-appointed-head-of-brand-marketing-at-micromax/

Mogae Plus to handle ad sales for FoodFood
It was India's first channel to dedicate its programming entirely to the subject of food

http://www.mxmindia.com/2015/07/mogae-plus-to-handle-ad-sales-for-foodfood/

Stories on 9th Jan '15

The Most Annoying Buzzwords of 2014
Eleven industry captains on the buzzwords they've hated so much. (Hint: Big Data & Viral top the list)
http://www.mxmindia.com/2015/01/the-most-annoying-buzzwords-of-2014/

Ranjona Banerji: The uncomfortable truths the Charlie Hebdo attack makes us face
Charlie Hebdo pushed the boundaries fearlessly. Most publications will not go so far for a number of reasons writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-the-uncomfortable-truths-the-charlie-hebdo-attack-makes-us-face/

Shailesh Kapoor: World Cup 2015: The Lull Before The Marketing Storm
Compared to all the previous World Cups, the upcoming 2015 World Cup offers the best marketing opportunities to everyone with a stake in the game, writes Shailesh Kapoor
http://www.mxmindia.com/2015/01/shailesh-kapoor-world-cup-2015-the-lull-before-the-marketing-storm/

TAM datafor Hindi and Regional GECs in Week 1
Presenting TAM numbers for Week 1 (Dec 28, 2014 to Jan 3, 2015) for Hindi and select Regional General Entertainment Channels in key India markets
http://www.mxmindia.com/2015/01/tam-%E2%80%8Bdata-for-hindi-%E2%80%8Band-regional-%E2%80%8B%E2%80%8Bgec%E2%80%8Bs%E2%80%8B-in-week-%E2%80%8B1%E2%80%8B/

Orchard gets Vinod Eshwer & Neel Roy Cruz as ECDs in BLR
The duo joins from McCann Bangalore and will report to Leo Burnett India CCO Raj Deepak Das
http://www.mxmindia.com/2015/01/orchard-gets-vinod-eshwer-neel-roy-cruz-as-ecds-in-blr/

Amagi announces deployment of Cloudport for MOC
Amagi has enabled MOC to launch its channel at a fraction of traditional satellite/fiber infrastructure costs
http://www.mxmindia.com/2015/01/amagi-announces-deployment-of-cloudport-for-moc/

Grey appoints Shilpa Chitre as Head of Human Resources
Her mandate at GREY group is to grow its talent strength and accelerate its human processes
http://www.mxmindia.com/2015/01/grey-appoints-shilpa-chitre-as-head-of-human-resources/

Vserv appoints Shailesh Varudkar as VP - Global Business Operations
Ropes in former Vodafone executive to bolster smart data opportunity in emerging markets
http://www.mxmindia.com/2015/01/vserv-appoints-shailesh-varudkar-as-vp-global-business-operations/

Metigon to handle PR mandate of JBM Auto, One Digital and JK Fenner
Metigon will help the company in strategic positioning and image building for its bus brands in the country
http://www.mxmindia.com/2015/01/metigon-to-handle-pr-mandate-of-jbm-auto-one-digital-and-jk-fenner/

Global Communication Conference focuses on new horizons
Communication professionals from across the world gathered for the conference with the theme of "Breaking Barriers - Creating new communication horizon

http://www.mxmindia.com/2015/01/global-communication-conference-focuses-on-new-horizons/