Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards

The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more

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Jaideep Shergill: Cold shoulder for Coldplay

Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more

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Ad Club sets up new managing committee, Raj Nayak re-elected President

Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more

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Micromax mandates Zenith & Isobar for media & digital

Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more

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Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries

The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more

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Sri Adhikari Brothers lists two more entities on stock exchange

The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more

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BARC makes Media Workstation (BMW) online certification test free

BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more

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SoCheers unveils TVC showcasing agency

The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more

Stories on 30th Jul '15

Big Data is Big Business
From banks to e-commerce biggies, Big Day's appeal is extending to several categories and businesses
http://www.mxmindia.com/2015/07/big-data-is-big-business/

BTL Baatein: Amit Sarda, Soulflower... Powered by VISCOMM
For an established brand, BTL is a viable option but for a brand which is yet to establish itself, you have to keep spending money on ATL, says Amit Sarda, Co-founder and Managing Director of Soulflower
http://www.mxmindia.com/2015/07/btl-baatein-amit-sarda-soulflower-powered-by-viscomm/

Maxus wins Paper Boat mandate
This win comes after a multi-agency pitch by the Maxus Bengaluru team headed by Sanchayeeta Verma, South Head, Maxus
http://www.mxmindia.com/2015/07/maxus-wins-paper-boat-mandate/

Orchard appoints Lubna Khan as National Strategy Head
Lubna will play a key role in collaborating with Orchard's robust creative leadership team across our offices in India and partner clients in helping them achieve their business goals
http://www.mxmindia.com/2015/07/orchard-appoints-lubna-khan-as-national-strategy-head/

Siddhartha Mukherjee: PR Agency v/s Consultancy.... Any difference?
Some PR firms make that claim of being a consultancy for the style quotient... some to momentarily hide their insecurities, but to be fair to some, they have no qualms or inhibitions about who they are, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/07/siddhartha-mukherjee-pr-agency-vs-consultancy-any-difference/

Dentsu's Swati Bhattacharya to judge at Clio
Swati is the only Indian who will be judging Clio Awards this year
http://www.mxmindia.com/2015/07/dentsus-swati-bhattacharya-to-judge-at-clio-awards-2015/

BARC receives official registration from MIB
BARC India is happy to have the support of all its stakeholders - broadcasters, media agencies and advertisers
http://www.mxmindia.com/2015/07/barc-receives-official-registration-from-mib/

FCB Ulka executes new TVC for Candyman Choco Double Eclairs
The latest TVC captures this central thought in a quirky and memorable way, featuring the brand mascot Sharky
http://www.mxmindia.com/2015/07/fcb-ulka-executes-new-tvc-for-candyman-choco-double-eclairs/

IAA India Chapter hosts 'Let's Get Real' seminar in Hyderabad
The seminar was held at the Taj Deccan, Banjara Hills
http://www.mxmindia.com/2015/07/iaa-india-chapter-hosts-lets-get-real-seminar-in-hyderabad/

Gaurav Kackar appointed Head of Brand Marketing at Micromax
Prior to Micromax, he was Associate Director- Brand at MTS
http://www.mxmindia.com/2015/07/gaurav-kackar-appointed-head-of-brand-marketing-at-micromax/

Mogae Plus to handle ad sales for FoodFood
It was India's first channel to dedicate its programming entirely to the subject of food

http://www.mxmindia.com/2015/07/mogae-plus-to-handle-ad-sales-for-foodfood/

Stories on 25th Mar'13

MxM Mondays: Does India need more sports channels?
For a country mainly mad about one sport, India has a surprisingly large number of sports channels on TV (17 of them!). Is the market sturdy enough for more?
 http://www.mxmindia.com/?p=44397

TRAI notifies duration of ads on TV channels
Standards of Quality of Service (Duration of Advertisements in Television Channels) (Amendment) Regulations, 2013 restricts duration of ads in channels to a maximum of 12 minutes in any given clock-hour
 http://www.mxmindia.com/?p=44417

An Ap(p)t offering from Hungama
Hungama.com has launched a next-generation music application that plans to break the competitive digital music market and elevating the listening experience
 http://www.mxmindia.com/?p=44416

Meera Sharath Chandra: Roaring for her own turf
Tigress Tigress, founded by Meera Sharath Chandra, aims for higher order conversations and delivery on overall brand strategy and consumer engagement across all communication touchpoints. In a hot domain, she tells MxMIndia how she plans to surge ahead
 http://www.mxmindia.com/?p=44401

AdStrat: V-Guard's ad with a twist
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=44396

Mindshare Appoints Rajit Desai as Partner - Consulting
Mindshare has announced the appointment of Rajit Desai as Partner, Mindshare Consulting
 http://www.mxmindia.com/?p=44459

Anil Thakraney | Credit for return of marines must go to media
Had the media not raised a hue and cry, these murderers were lost to us forever, there's no way the government would have negotiated furiously with their Italian counterparts to find a way to get these doods back. A pat on the back is in order, and am hoping it comes from the usually sleepy PM
 http://www.mxmindia.com/?p=44393

Samsung, Nokia, Micromax more researched than Apple
According to the PrecisionMatch Mobile Handset Market Insights, Samsung Galaxy S3 is the most viewed model
 http://www.mxmindia.com/?p=44414

Need for more wire news agencies: I&B Minister
Minister Manish Tewari said that the potential was tremendous as these agencies facilitated information flow at the sub regional, regional and national level
 http://www.mxmindia.com/?p=44402

MIB to launch Centralised Monitoring System for encrypted signals
The system will be able to detect those MSOs which do not carry the mandated encrypted signals
 http://www.mxmindia.com/?p=44400

Parle signs BachchanSr to endorse Gold Star cookies
Parle Products will be carrying out an extensive marketing campaign for the premium cookie with Amitabh Bachchan as brand ambassador
 http://www.mxmindia.com/?p=44419

ANCHOR | ONE BIG IDEA: One Big Idea by Supriyo Sinha
Going micro, beyond metros
http://www.mxmindia.com/?p=44418

Stories on 29th May

The Six Ps of Data Driven Marketing
Just collecting data and running algorithms isn't enough, comments Rishad Tobaccowala, Chief Strategy and Innovation Officer of VivaKi
http://www.mxmindia.com/2012/05/the-six-ps-of-data-driven-marketing/

Competition Commission approves RIL Trust's stake buy in Network 18, TV18
The deal, expected to be around Rs2,700 crore, is touted to be one of the biggest in the media industry
http://www.mxmindia.com/2012/05/cci-approves-reliance-industries-stake-buy-in-tv18/

Katrina Kaif leads Ormax's list of top celeb endorsers for Slice ad
The study was done for five top celebrities and the brands they endorse. The score is a measure of the strength of the association of the celeb with the brand
http://www.mxmindia.com/2012/05/katrina-kaif-leads-ormaxs-list-of-top-celeb-endorsers/

Ensure digitised feed from July 1: Broadcasters
They have slammed vested interests who were trying to create roadblocks
http://www.mxmindia.com/2012/05/ensure-digitised-feed-from-july-1-television-broadcasters/

JWT crafts new 'shuruaat' for post-IPL Max
MAX launches a new brand campaign with a completely new channel packaging
http://www.mxmindia.com/2012/05/jwt-crafts-new-shuruaat-for-post-ipl-max/

RK Swamy releases 11th edition of media guide
The Media Market Guide offers relevant information on media and markets in a lucid and easy-to-use format
http://www.mxmindia.com/2012/05/rk-swamy-releases-11th-edition-of-media-market-guide-its-free/

Radio Mirchi tackles petrol price hike!
In a unique initiative, Radio Mirchi gave away bicycles to lucky listeners for an easier, better and eco-friendly commute
http://www.mxmindia.com/2012/05/radio-mirchi-tackles-petrol-price-hike/

Grand finale for Radio City's Gully Premier League
The finale marks the end of the month long cricket tournament where different regions competed for the GPL trophy and a prize of Rs1 lakh
http://www.mxmindia.com/2012/05/cricket-frenzy-reaches-its-peaks-with-gully-premier-league-grand-finale/

Ormax launches brand track tool for TV & radio
Ormax Media launches a customized brand health and equity tool for the Indian television and radio industries
http://www.mxmindia.com/2012/05/ormax-media-launches-ormax-brand-matrix/

The Anchor: Rajiv Dingra on 6 things every marketer must pay heed to on social media
You cannot just concentrate on the good things being said about your brand. You cannot afford to ignore anyone on your social platforms anymore says Rajiv Dingra
http://www.mxmindia.com/2012/05/the-anchor-rajiv-dingra-on-6-things-every-marketer-must-pay-heed-to-on-social-media/

Debrief: Micromax: Sexy and cool
Additionally, I like the fact that Micromax has stuck to its irreverent brand personality. Whether you agree with them or not, you have to appreciate their focus
http://www.mxmindia.com/2012/05/debrief-micromax-sexy-and-cool/

[MJR] TV gets boring after IPL
In Freaking News, which appears every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/05/mjr-tv-gets-boring-after-ipl/

Stories on 11th April

My experiences around building brands & teams will come in handy: Haresh Chawla
No, he's not moving to a rival media conglomerate. The former Network 18 Group CEO is joining erivate equity firm India Value Fund Advisors as Partner
http://www.mxmindia.com/2012/04/my-experiences-around-building-brands-teams-will-come-in-handy-at-ivfa-haresh-chawla/

GroupM study says global web spends up 16% in 2011
Internet advertising hit $84.8 billion in 2011, representing a 16 percent increase over the previous year, according to a new report from GroupM
http://www.mxmindia.com/2012/04/groupm-study-says-global-web-spends-up-16-in-2011/

Maxus names Madhvi Pahwa as first global talent director
Ms Pahwa will be based in India, reflecting shifting global priorities and opportunities
http://www.mxmindia.com/2012/04/madhvi-pahwa-is-first-global-talent-director-maxus/

Pradeep Gairola quits Times Internet, joins Meritnation as COO
Pradeep Gairola joins Naukri group's Meritnation as COO
http://www.mxmindia.com/2012/04/pradeep-gairola-quits-times-internet-joins-meritnation-as-coo/

8 days to Go-Goafest: Ajay Kakar on why the client frat should not attend Goafest!
Ajay Kakar lists reasons why a client should rather than not attend GoaFest 2012
http://www.mxmindia.com/2012/04/8-days-to-go-goafest-ajay-kakar-on-why-the-client-frat-should-not-attend-goafest/

Havas Media announces expansion of its sports & entertainment ops
Boosts the brand engagement offer of the Havas Sports & Entertainment network with the acquisition of US-based experiential market leader ignition
http://www.mxmindia.com/2012/04/havas-media-announces-expansion-of-its-sports-entertainment-ops/

George P Johnson launches Audience Marketing Division
This is in line with its aggressive growth plans as part of its 10th year celebrations in India market
http://www.mxmindia.com/2012/04/george-p-johnson-launches-audience-marketing-division/

Vodafone pushes to access net via phone
Created by O&M, the campaign proposition is of “internet is fun” to be substantiated by products that make internet fun to use on Vodafone network
http://www.mxmindia.com/2012/04/vodafone-pushes-to-access-net-via-phone/

Symphony's Garmi at large
DDB Mudra group creates an innovative campaign for Symphony
http://www.mxmindia.com/2012/04/symphonys-garmi-at-large/

H&R Block appoints Onads as Marketing and Communication Partner
Onads appointed H&R Block's marketing & communications agency for their India launch. The business was won after a multi-agency pitch.
http://www.mxmindia.com/2012/04/hr-block-appoints-onads-as-marketing-and-communication-partner/

Radhika Das to join DDB Mudra Delhi as Vice President
She will be in-charge of some of the major clients handled out of the Delhi office such as Dabur Jaypee, Nestle and Mother Dairy.
http://www.mxmindia.com/2012/04/radhika-das-to-join-ddb-mudra-delhi-as-vice-president/

UTV Indiagames gets 'IPL Cricket Fever'
Brands like Volkswagen & Parle 20-20 cookies have joined hands with UTV to launch the official IPL season 5 mobile game
http://www.mxmindia.com/2012/04/utv-indiagames-gets-ipl-cricket-fever/

BIGFlix takes consumer entertainment to a new level on Micromax Funbook
BIGFlix+ all set to entertain consumers on the Funbook tablet by Micromax
http://www.mxmindia.com/2012/04/bigflix-takes-consumer-entertainment-to-a-new-level-on-micromax-funbook/

The Anchor: Sanjeet Singhai on 6 reasons how brands benefit by specific ad solutions
With advertising, brands can rationally differentiate themselves by highlighting their unique selling points which makes it stand different from other brands
http://www.mxmindia.com/2012/04/the-anchor-sanjeet-singhai-on-6-reasons-how-brands-benefit-by-specific-ad-solutions/

Anil Thakraney: Cag awards: Need to be revived
I wasn't even aware that Cag awards still exist. They've become so low profile and unhappening in recent years, I imagined they had shut shop some years ago
http://www.mxmindia.com/2012/04/anil-thakraney-cag-awards-need-to-be-revived/

Stories on 16th Mar '12

@FF12: Price control equals creative shackles for broadcast: Hernan Lopez, Fox Intnl Channels
The industry should be able operate without any constraints to produce top content, says the FIC President & CEO
http://www.mxmindia.com/?p=15038

@FF12: No alternative to the cloud: Manish Agarwal
Reliance Entertainment (Digital) COO Manish Agarwal tells MxM India why the cloud can benefit everyone, and how
http://www.mxmindia.com/?p=15026

@FF12: Time to experiment with technology
The main challenge for the industry is to seamlessly blend and enable technology to become user-friendly, finds session on Converged Future.
http://www.mxmindia.com/?p=15030

@FF12: 'Console gaming in India is in big trouble'
The slow death of console gaming and growing dominance of mobile gaming was among the issues discussed at the session on Gaming.
http://www.mxmindia.com/?p=15029

@FF12: Phase III will bring more innovation in radio
Although contents across all radio channels are more or less restricted to music, it is believed that once FM phase III is rolled out and multiple frequencies allowed by the government, it will lead to more innovations in content and differentiation within the medium itself.
http://www.mxmindia.com/?p=15036

@FF12: Niche isn't niche any more
All niche channels put together command a share that is equivalent of the share of Hindi GECs and the mass channels, so long-term sustainability and a steady revenue stream are both within the realm of niche programming.
http://www.mxmindia.com/?p=15034

Dedicated tee time as Ten Golf is launched
Taj Television India Pvt Ltd has announced the launch of Ten Golf, a dedicated 24-hour golf channel. Ten Golf is the fifth channel from Taj Television India.
http://www.mxmindia.com/?p=15019

9 Indian entries in Festival of Media Montreux shortlist
Nine Indian entries across seven categories made it to the shortlist for the Festival of Media Montreux
http://www.mxmindia.com/?p=15084

Anuj Gandhi joins Network 18, to look at distribution and biz dev
Anuj Gandhi to take charge as Group Director, Distribution & New business development
http://www.mxmindia.com/?p=15088

Rahul Kishore joins Mogae as Senior VP, Priority Projects
Rahul Kishore has joined Mogae Media as Senior Vice President, Priority Projects. He will work with Gaurav Luthra, Chief Business Officer of the company.
http://www.mxmindia.com/?p=15017

Micromax Asia Cup 2012 sponsor family grows
Following the announcement of Micromax bagging the title sponsorship of the Asia Cup 2012, leading power brands Standard Chartered, Jaypee Cements, Daikin, Indian Oil and Bangladesh Tourism have signed up as the five official partners.
http://www.mxmindia.com/?p=15013

5 things you will never see any FM announcing in the Budget
Yes, it's Budget Day and while you tune into the various Budget Day specials, here's our list of five things which you'll never find the Finance Minister do.
http://www.mxmindia.com/?p=15040

Anil Thakraney: Are you cultured?
The best definition of an organization's culture is the one I learnt in management school and it's stuck into my head. It's about 'How the employees behave when no one is looking'.

http://www.mxmindia.com/?p=15014

Stories on 6th March

IRS Q4 2011: Dailies flourish Year-on-Year
Eight of the Top 10 publications have grown in their AIR (Average Issue Readership) Year-on-Year (YoY). Daily Thanthi, Lokmat and Dainik Bhaskar have registered the highest growths in AIR
http://www.mxmindia.com/2012/03/irs-q4-2011-dailies-flourish-year-on-year/

IRS Q4 2011: Not much change in rankings but dailies witness significant growth
Most of the dailies, be it Hindi, English or other regional languages, have shown an upward trend in their readership, as indicated by the Average Issue Readership figures
http://www.mxmindia.com/2012/03/irs-2011q4-not-much-change-in-rankings-but-dailies-witness-significant-growth/

IRS Q4 2011: Same old magazine story
English magazines may bring some respite to the sector after the results of the 2011 Q4 IRS show an overall lack of growth.
http://www.mxmindia.com/2012/03/irs-2011q4-same-old-magazine-story/

IRS Q4 2011: Media consumption grows but Radio and Cinema continue to decline
After the Internet, C&S is the second largest medium to have grown in double digits i.e. a CAGR of 13.9 per cent
http://www.mxmindia.com/2012/03/irs-2011-q4-media-consumption-grows-but-radio-and-cinema-continue-to-decline/

Havas Media wins Air France global account
As the global agency of record, MPG and Havas Digital will continue to handle both the online and offline media responsibilities for the airline in all 54 Air France markets
http://www.mxmindia.com/2012/03/havas-media-wins-air-france-global-account/

Neo nets Micromax to sponsor Asia Cup 2012
Bags title sponsorship for biggest cricket championship inAsiafor the second consecutive year
http://www.mxmindia.com/2012/03/neo-nets-micromax-to-sponsor-asia-cup-2012/

Sahara One hikes ad tariff post healthy ratings
Sahara One Media and Entertainment’s Hindi GEC Sahara One has increased its ad rates three times on account of improved performance over the last few months.
http://www.mxmindia.com/2012/03/sahara-one-hikes-ad-tariff-post-healthy-ratings/

RAMcheck: More surprises for FM players
Radio City, Radio Mirchi, Big FM, Red FM, Fever FM, Radio One, Oye! FM were some of the top FM stations in the big four metros
http://www.mxmindia.com/2012/03/ramcheck-more-surprises-for-fm-players/

Chaitanya Prabhu joins Jump Games as Business Head
Mr Prabhu has an experience of over 13 years, out of which seven have been in pure digital arena
http://www.mxmindia.com/2012/03/chaitanya-prabhu-joins-jump-games-as-business-head/

ASCI upholds complaints against 17 of 31 ads
The Consumer Complaints Council (CCC) of ASCI upheld complaints made against 17 advertisements, from various sectors like agro products, deos, and Home Shopping Networks
http://www.mxmindia.com/2012/03/asci-upholds-complaints-against-17-of-31-ads/

7 reasons all creative agencies must be at GoaFest
Not going to GoaFest? Fix that, in seven shakes of an aircraft’s tail! Dhunji Wadia tells you why
http://www.mxmindia.com/2012/03/7-reasons-all-creative-agencies-must-be-at-goafest/

Debrief: Where's the Fevi magic?
This ad is from the house of Fevicol, and these guys have set a very high benchmark for themselves. When you view the new ad in that context, it’s a let-down
http://www.mxmindia.com/2012/03/debrief-wheres-the-fevi-magic/

Freaking News: SP goes UP, Times Now went down
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/03/freaking-news-sp-goes-up-times-now-went-down/

Stories on 28th December

As 2012 beckons: Return of hope, yet again
In Part 1 of our yearenders: the slowdown may be a dampner, but there's some reason for cheer as 2011 comes to an end
http://www.mxmindia.com/2011/12/as-2012-beckons-return-of-hope-yet-again/


LOOKBACK 2011

Top TV & Print Spenders
Interestingly, while there would have been a dip in advertising spends in terms of value, advertising volume has in fact increased - and volume growth has been higher for print media.
http://www.mxmindia.com/2011/12/lookback-2011-top-tv-print-spenders/

The Year for GECs
The tough fight between the channels has definitely benefited the viewer, who gets to see differentiated content now. It is appointment viewing all the way - with viewers happily surfing.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-gecs/

The Year for News TV
Cricket was upstaged by Team Anna when it came to news channels.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-news-tv/

What creative & media agencies won
Media agencies did well either globally or nationally but in the case of creative agencies, most national award winners have done well internationally too.
http://www.mxmindia.com/2011/12/lookback-2011-what-creative-media-agencies-won/

Filmwallahs dominate endorsements
76 percent endorsements are still done by film stars despite a 10 percent dip over the previous year.
http://www.mxmindia.com/2011/12/lookback-2011-filmwallahs-dominate-endorsements/

Skoda on lookout for creative partner
Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.
http://www.mxmindia.com/2011/12/skoda-on-lookout-for-creative-partner/

Gouri Dange: Where's the Indian guy?
Indians are rarely seen as part of the script in most sitcoms, romcoms, detective serials, and courtroom or medical dramas, grumbles Gouri Dange.
http://www.mxmindia.com/2011/12/naming-no-names-wheres-the-indian-guy/

Micromax strengthens its core team in India
Deepak Mehrotra joins as the new CEO; Khaja Muzaffarullah joins as the Feature phone division head;. Ajay Sharma to lead the smartphone division.
http://www.mxmindia.com/2011/12/micromax-strengthens-its-core-team-in-india/

Homeshop18.com and Microsoft join hands
HomeShop18.com users can now browse the website faster through a one-click access system, using Windows 7 and Internet Explorer 9.
http://www.mxmindia.com/2011/12/homeshop18-com-and-microsoft-join-hands/

MAX introduces new film slot for movie buffs!
MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie
http://www.mxmindia.com/2011/12/max-introduces-new-film-slot-for-movie-buffs/

5 reasons why Indian ad talent is doing so well in Asia
Why is desi advertising talent so popular? The argumentativeness of the Indian tops Prashant Kumar’s list.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-indian-advertising-talent-is-doing-well-in-asia/

Anil Thakraney: Rap on the knuckles that leaves no mark
Is pulling off misleading ads enough?
http://www.mxmindia.com/2011/12/anil-thakraney-rap-on-the-knuckles-that-leaves-no-mark/

Stories on 1st November

Amid firecrackers, the papers are quieter

In Freaking News, Ranjona Banerji reviews the fare on nightly news and in the morning papers

http://www.mxmindia.com/2011/11/happy-days-in-hyderabad/

Analysis: Will Omnicom upset the applecart?

Many youngsters in the agency have applauded Omnicom’s present move in Mudra, hoping that it would give the agency a fresh lease of life.

http://www.mxmindia.com/2011/11/will-omnicom-upset-the-applecart/

Rediffusion subcontracts Tata work to SBU with Edelman

Rediffusion and Edelman announce strategic alliance to form an SBU to service Tata group business

http://www.mxmindia.com/2011/11/rediffusion-subcontracts-tata-work-to-sbu-with-edelman/

SAB eyeing ZEE’s ranking

SAB aims to beat ZEE in the next three months, launches Saturday Prime Time Entertainment.

http://www.mxmindia.com/2011/11/sab-eyeing-zee%E2%80%99s-ranking/

Omnicom moves to rule India with Mudra buy

From a base of Rs 10 lakh in 1983 to Rs 700 cr for an additional 41% stake to Omnicom, Mudra has done well for Reliance ADAG boss Anil Ambani

http://www.mxmindia.com/2011/11/omnicom-moves-to-rule-india-with-mudra-buy/

Shika Mukerjee: Mamata dream sequence ends

Like a grand infatuation that is pursuing its natural course towards an inevitable end, the heady, halcyon days of the media’s romance with Mamata Banerjee as the harbinger of “change” or “parivartan” are coming to an end.

http://www.mxmindia.com/2011/11/mamata-dream-sequence-ends/

The Anchor: Hoshie Ghaswalla on 10 reasons why B2B media will thrive

B2B media is the most connected to both its key constituents – be it the reader or the advertiser / sponsor.a

http://www.mxmindia.com/2011/11/the-anchor-10-reasons-b2b-media-will-thrive/

Debrief: A shining ad!

Micromax is notorious for over-the-top and often offensive advertising, so this commercial came as no surprise to me.

http://www.mxmindia.com/2011/11/debrief-a-shining-ad/

AdAsia opens in grand style

On October 31, 2011 AdAsia began in New Delhi in Grand style. The opening ceremony hosted 1200 delegates from over 25 countries.

http://www.mxmindia.com/2011/11/adasia-opens-in-grand-style/

NCT Data Wk 43 '11

http://www.mxmindia.com/2011/11/nct-data-wk-43-11/

Stories on 30th September

Can telly newbies score with biggies around?

With big faces reigning on reality and other shows, what is the scope for newcomers and can a new face create the same magic?

http://www.mxmindia.com/2011/09/can-telly-newbies-score-with-biggies-aroun/

Tring, tring! Maruti, Dabur & Co woo internal/external customers via mobiles

Mobile phones are the obvious place to be in for companies like Maruti Suzuki, Dabur and others.

http://www.mxmindia.com/2011/09/tring-tring-maruti-dabur-co-woo-internalexternal-customers-via-mobiles/

Red Label Tea - the choice of every Smart Bahu

For the first time ever, Red Label Tea signs television’s popular bahu Akshara for its latest ad campaign.

http://www.mxmindia.com/2011/09/red-label-tea-the-choice-of-every-smart-bahu/

MTV Unplugged kicks off with Rabbi Shergill

Micromax MTV Unplugged premieres this Saturday with Rabbi Shergill

http://www.mxmindia.com/2011/09/mtv-unplugged-kicks-off-with-rabbi-shergill/

IRS 2011 Q2: Top 10 Magazines

Bring out the bugles ahead of the World Magazine Congress. Save a few, the topline figures of most magazines show a healthy growth

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-magazines/

IRS 2011 Q2: Top 10 Dailiies

The Top 10 Hindi, English and Language Dailies as determined by MRUC and Hansa Research.

http://www.mxmindia.com/2011/09/irs-2011-q2-top-10-dailiies/

Dainik Jagran is Publication #1 in IRS 2011Q2

http://www.mxmindia.com/2011/09/dainik-jagran-is-publication-1-in-irs-2011q2/

Ashish Bagga is INS president

India Today CEO Ashish Bagga is president of the Indian Newspaper Society

http://www.mxmindia.com/2011/09/ashish-bagga-is-ins-president/

Ashish Bagga all set to be INS president today

India Today group's chief executive officer Ashish Bagga all set to take charge as INS president

http://www.mxmindia.com/2011/09/ashish-bagga-all-set-to-be-ins-president-today/

Anchor calls for creative pitch

Anchor Electricals has called for a creative pitch. Industry sources close to the development have confirmed the news to MxM India.

http://www.mxmindia.com/2011/09/anchor-calls-for-creative-pitch/

The Anchor: Rajan Narayan on 6 ways ad agencies can maximize revenues

New thinking brought to old school systems such as agency structure can lead to a lucrative overhaul

http://www.mxmindia.com/2011/09/the-anchor-rajan-narayan-on-6-ways-ad-agencies-can-maximize-revenues/

Saurabh Tewari on life after Imagine

Imagine TV’s Saurabh Tewari, quits and starts Nautanki Films, discloses his plans.

http://www.mxmindia.com/2011/09/saurabh-tewari-on-life-after-imagine/