How Emvies Case Studies Rule for Young Pros
On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals
http://www.mxmindia.com/2015/09/how-emvies-case-studies-rule-for-young-pros/
BTL Baatein: Sidharth Ghosh, pSLIVE,.... Powered by VISCOMM
BTL is not a cost-effective solution for a brand always and at times the cost per contact is a bit higher. But it surely provides more scope for customisation/ innovation and ensures reach and optimum visibility, says Sidharth Ghosh, Vice President, pSLIVE of the Dentsu Aegis Network
http://www.mxmindia.com/2015/09/btl-baatein-sidharth-ghosh-pslive-powered-by-viscomm/
BARC Week 35 Data... Aug 29- Sep 4
Here's data for August 29 to September 4, 2015... that's Week 35 of 2015
http://www.mxmindia.com/2015/09/barc-week-35-data-aug-29-sep-4/
Madison Media wins OYO Rooms mandate
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/09/madison-media-wins-media-mandate-of-oyo-rooms/
Big Magic's over-the-top comedy gambit will work: Paritosh Painter
With shows like PMS, Boyz and the like, Reliance Broadcast Network Creative Director Paritosh Painter knows he taking a risk with risqué, but his research shows that it will work for Big Magic
http://www.mxmindia.com/2015/09/big-magics-over-the-top-comedy-gambit-will-work-paritosh-painter/
Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers
Colors' media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-silly-point-taking-trade-communication-to-consumers/
Digital is focus on Day 1 of Kyoorius fest
The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'
http://www.mxmindia.com/2015/09/digital-is-focus-on-day-1-of-kyoorius-fest/
Benoy Roychowdhury elected new Chairman of ASCI
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO Pvt. Ltd., was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer
http://www.mxmindia.com/2015/09/benoy-roychowdhury-elected-new-chairman-of-asci/
Real estate and property TV channel, 'Property Now' launched
The new channel will be a unique destination for content and information on the property market
http://www.mxmindia.com/2015/09/real-estate-and-property-tv-channel-property-now-launched/
Enormous to handle CashKaro creative
The campaign will primarily focus on CashKaro's product offering and benefits of using the platform
http://www.mxmindia.com/2015/09/enormous-to-handle-creative-mandate-of-cashkaro/
Ajit Gurnani appointed Managing Partner at ZenithOptimedia
Ajit has over 18 years of work experience in the fields of media, brand management and marketing
http://www.mxmindia.com/2015/09/ajit-gurnani-appointed-managing-partner-at-zenithoptimedia/
Himanshu Dhoreliya appointed Content Head at Videocon d2h
Reporting to CEO Anil Khera, he will be based in Videocon d2h's Mumbai headquarters
On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals
http://www.mxmindia.com/2015/09/how-emvies-case-studies-rule-for-young-pros/
BTL Baatein: Sidharth Ghosh, pSLIVE,.... Powered by VISCOMM
BTL is not a cost-effective solution for a brand always and at times the cost per contact is a bit higher. But it surely provides more scope for customisation/ innovation and ensures reach and optimum visibility, says Sidharth Ghosh, Vice President, pSLIVE of the Dentsu Aegis Network
http://www.mxmindia.com/2015/09/btl-baatein-sidharth-ghosh-pslive-powered-by-viscomm/
BARC Week 35 Data... Aug 29- Sep 4
Here's data for August 29 to September 4, 2015... that's Week 35 of 2015
http://www.mxmindia.com/2015/09/barc-week-35-data-aug-29-sep-4/
Madison Media wins OYO Rooms mandate
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/09/madison-media-wins-media-mandate-of-oyo-rooms/
Big Magic's over-the-top comedy gambit will work: Paritosh Painter
With shows like PMS, Boyz and the like, Reliance Broadcast Network Creative Director Paritosh Painter knows he taking a risk with risqué, but his research shows that it will work for Big Magic
http://www.mxmindia.com/2015/09/big-magics-over-the-top-comedy-gambit-will-work-paritosh-painter/
Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers
Colors' media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-silly-point-taking-trade-communication-to-consumers/
Digital is focus on Day 1 of Kyoorius fest
The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'
http://www.mxmindia.com/2015/09/digital-is-focus-on-day-1-of-kyoorius-fest/
Benoy Roychowdhury elected new Chairman of ASCI
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO Pvt. Ltd., was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer
http://www.mxmindia.com/2015/09/benoy-roychowdhury-elected-new-chairman-of-asci/
Real estate and property TV channel, 'Property Now' launched
The new channel will be a unique destination for content and information on the property market
http://www.mxmindia.com/2015/09/real-estate-and-property-tv-channel-property-now-launched/
Enormous to handle CashKaro creative
The campaign will primarily focus on CashKaro's product offering and benefits of using the platform
http://www.mxmindia.com/2015/09/enormous-to-handle-creative-mandate-of-cashkaro/
Ajit Gurnani appointed Managing Partner at ZenithOptimedia
Ajit has over 18 years of work experience in the fields of media, brand management and marketing
http://www.mxmindia.com/2015/09/ajit-gurnani-appointed-managing-partner-at-zenithoptimedia/
Himanshu Dhoreliya appointed Content Head at Videocon d2h
Reporting to CEO Anil Khera, he will be based in Videocon d2h's Mumbai headquarters
