Stories on 11th Sep '15

How Emvies Case Studies Rule for Young Pros
On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals
http://www.mxmindia.com/2015/09/how-emvies-case-studies-rule-for-young-pros/

BTL Baatein: Sidharth Ghosh, pSLIVE,.... Powered by VISCOMM
BTL is not a cost-effective solution for a brand always and at times the cost per contact is a bit higher. But it surely provides more scope for customisation/ innovation and ensures reach and optimum visibility, says Sidharth Ghosh, Vice President, pSLIVE of the Dentsu Aegis Network
http://www.mxmindia.com/2015/09/btl-baatein-sidharth-ghosh-pslive-powered-by-viscomm/

BARC Week 35 Data... Aug 29- Sep 4
Here's data for August 29 to September 4, 2015... that's Week 35 of 2015
http://www.mxmindia.com/2015/09/barc-week-35-data-aug-29-sep-4/

Madison Media wins OYO Rooms mandate
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/09/madison-media-wins-media-mandate-of-oyo-rooms/

Big Magic's over-the-top comedy gambit will work: Paritosh Painter
With shows like PMS, Boyz and the like, Reliance Broadcast Network Creative Director Paritosh Painter knows he taking a risk with risqué, but his research shows that it will work for Big Magic
http://www.mxmindia.com/2015/09/big-magics-over-the-top-comedy-gambit-will-work-paritosh-painter/

Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers
Colors' media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-silly-point-taking-trade-communication-to-consumers/

Digital is focus on Day 1 of Kyoorius fest
The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'
http://www.mxmindia.com/2015/09/digital-is-focus-on-day-1-of-kyoorius-fest/

Benoy Roychowdhury elected new Chairman of ASCI
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO Pvt. Ltd., was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer
http://www.mxmindia.com/2015/09/benoy-roychowdhury-elected-new-chairman-of-asci/

Real estate and property TV channel, 'Property Now' launched
The new channel will be a unique destination for content and information on the property market
http://www.mxmindia.com/2015/09/real-estate-and-property-tv-channel-property-now-launched/

Enormous to handle CashKaro creative
The campaign will primarily focus on CashKaro's product offering and benefits of using the platform
http://www.mxmindia.com/2015/09/enormous-to-handle-creative-mandate-of-cashkaro/

Ajit Gurnani appointed Managing Partner at ZenithOptimedia
Ajit has over 18 years of work experience in the fields of media, brand management and marketing
http://www.mxmindia.com/2015/09/ajit-gurnani-appointed-managing-partner-at-zenithoptimedia/

Himanshu Dhoreliya appointed Content Head at Videocon d2h
Reporting to CEO Anil Khera, he will be based in Videocon d2h's Mumbai headquarters

http://www.mxmindia.com/2015/09/himanshu-dhoreliya-appointed-content-head-at-videocon-d2h/

Stories on 31st Jan '14

Independent or align with a global network?
Given L&K's stake sale to Publicis, Sajan Raj Kurup (Creativeland) and Santosh Padhi (Taproot) talk on independent creative agencies aligning with big networks
 http://www.mxmindia.com/2014/01/independent-or-align-with-a-global-network/

For Amitabh Bachchan, endorsing Pepsi is not the right choice!
The megastar told IIM-A students that he had stopped endorsing Pepsi after Jaipur girl called it 'poison'
 http://www.mxmindia.com/2014/01/for-amitabh-bachchan-endorsing-pepsi-is-not-the-right-choice/

#1 daily Dainik Jagran damns IRS on its Page 1
Dainik Jagran went a step further and said the AC Nielsen's claim of scientific method of surveying is 'khokhla'
 http://www.mxmindia.com/2014/01/1-daily-dainik-jagran-damns-irs-on-its-page-1/

Shailesh Kapoor: Rahul Gandhi and We, the Interview-Starved Nation
When you have nothing specific to say, Arnab Goswami is the last person you want around you, writes Shailesh Kapoor on the Rahul Gandhi interview on Times Now which "dominated the news landscape this week"
 http://www.mxmindia.com/2014/01/shailesh-kapoor-rahul-gandhi-and-we-the-interview-starved-nation/

Ranjona Banerji: Disappointing and limited political coverage by Eng media
The collusion between political parties and Delhi's journalists is nothing new and we see it in our newspapers and on our TV screens everyday, writes Ranjona Banerji
 http://www.mxmindia.com/2014/01/ranjona-banerji-disappointing-and-limited-political-coverage-by-eng-media/

Abhijit Avasthi: As of today, Ogilvy not participating in Abby. But if Ad Club accepts its demands, it could...
A chat with with the Ogilvy & Mather National Creative Director revealed the agency is still awaiting the Abby organizers response to its demands
http://www.mxmindia.com/2014/01/abhijit-avasthi-as-of-today-ogilvy-not-participating-in-abby-but-if-ad-club-accepts-its-demands-it-could/

Colors back at #2 as Life OK biggest gainer in Week 4
Star Plus was at 606 (previous week 626), Colors at 449 (467), Zee at 441 (471), Life OK 375 (347), Sab 323 (318) and Sony was at 254 (258)
 http://www.mxmindia.com/2014/01/colors-back-at-2-as-life-ok-biggest-gainer-in-week-4/

Videcon claims 10mn d2h connections
Late entrant Videocon’s DTH service celebrates 10 million connections in four years
http://www.mxmindia.com/2014/01/videcon-claims-10mn-d2h-connections/

Stories on 8th Oct '12

MxM Monday: Are the 4 metros really ready for digitization?
Does 100% digitization seem like a remote reality? Will the four metros switch off analogue signals from October 31 midnight?
http://www.mxmindia.com/2012/10/mxm-monday-are-the-4-metros-really-ready-for-digitization/

Jaldi 5 with Sanjay Mehta: 1 billion users strong, Facebook can influence elections
Social Wavelength Joint CEO Sanjay Mehta on what Facebook's achievement of one billion users means for marketers and all those reaching out to the masses
http://www.mxmindia.com/2012/10/jaldi-5-with-sanjay-mehta-facebook-can-influence-elections/

Senior management changes at SMG Delhi
New roles for Starcom MediaVest Group's Tarun Nigam, Sulina Menon, Sriram Sharma
http://www.mxmindia.com/2012/10/senior-management-changes-at-smg-delhi/

eBay India promises best deals in its campaign
E-commerce marketplace eBay India (www.ebay.in) has unveiled its festive marketing campaign, highlighting eBay India as the best deal destination providing a guaranteed and safe online shopping experience with the widest range of brand new every-day use products
http://www.mxmindia.com/2012/10/ebay-india-promises-best-deals-in-its-campaign/

TVS appoints Dentsu for Wego scooters
TVS Motor Company has announced that it has appointed Dentsu Communications to handle its Wego brand of scooters
http://www.mxmindia.com/2012/10/tvs-appoints-dentsu-for-wego-scooters/

AdStrat: Roma switches: The leader talks
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2012/10/adstrat-roma-switches-the-leader-talks/

Reviewing the Reviews: English Vinglish
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/10/reviewing-the-reviews-english-vinglish/

MSLGroup India expands growth strategy, unveils new flagship office in Mumbai
MSLGroup India, Publicis Groupe's flagship strategic communications and engagement company, has announced an expanded India growth strategy to meet the needs of clients and negotiate the complex communication dynamics in one of the world's fastest growing economies
http://www.mxmindia.com/2012/10/mslgroup-india-expands-growth-strategy-unveils-new-flagship-office-in-mumbai/

The Anchor: Why Web Radio will be the next big thing
As music consumption on digital media crosses any other medium, web radio will gain massively from the trend, writes Rachna Kanwar
http://www.mxmindia.com/2012/10/the-anchor-why-web-radio-will-be-the-next-big-thing/

Anil Thakraney: Badly needed: Prime Ministerial debates
The nation's large political parties should be made to name their PM hopefuls in advance, and they need to be compelled to debate in front of India's janata
http://www.mxmindia.com/2012/10/anil-thakraney-badly-needed-prime-ministerial-debates/

Ranjona Banerji: Why HT scores in Mumbai
Summary: Ranjona Banerji on how Hindustan Times’ efforts to carve a niche for itself is paying off. The edit page though has far too little analysis or informed opinion.
http://www.mxmindia.com/2012/10/ranjona-banerji-why-ht-scores-in-mumbai/

Signposts... October 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/10/signposts-october-5-2/