Stories on 26th Sep '17

A Matter of Relevance (& Trust)

The Relevance Framework released by Golin global CEO Fred Cook throws up some interesting data. Read more

Ranjona Banerji: Free media anyone??

That NDTV needs a cash infusion is not new? b?ut editorial control to a known BJP supporter is the matter of concern?, writes ?Ranjona Banerji. Read more

MRUC appoints six new Board Members

These being Raj Jain, Rajiv Varma, Girish Agarwal, Vikram Sakhuja, Sandeep Sharma, and Sameer Satpathy. Read more

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KidZania Delhi partners Colors & Nickelodeon

Colors and Nickelodeon themed studios will provide a real-life experience of the world of TV to kids. Read more

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Spatial Access appoints Vineet Sodhani as CEO

He takes charge after Geetanjali Bhattacharji left Spatial as CEO to join Discovery Communications. Read more

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Kyoorius Designyatra is back in Goa

Kyoorius Designyatra is the biggest annual conference on design and innovation. Read more

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Dentsu India wins Synthite Group's personal care venture

Kicking off with bathing bars and hair oil products, the company will extend their product portfolio with shampoo and toothpaste in the months to come. Read more

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Boman Irani gets comically duped in Intex's latest TVC by Publicis India

The commercial will be playing on various sports, entertainment and news channels across India. Read more

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Lowe Lintas bags mandate for two 3M brands

Scotch-Brite and Scotchgard brands will be managed from the agency's Bengaluru office. Read more

Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016

Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more

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Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more

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JWT wins mandate for Gowardhan Ghee & Go Cheese

JWT won this account on the back of high quality strategic and creative presentation. Read more

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Times Network awarded Porter Prize for outstanding contribution to business

The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more

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It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO

Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more

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Flipkart announces its biggest integrated brand communication campaign

As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more

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IBD unveils brand campaign for Morisons Baby Dreams

Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more

Stories on 29th Sep '16

It's Kyoorius Designyatra. It's where the crowds & colours are...

The three-day design fest took off in Jaipur. Read more

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Jaisurya Das: Some people in my agency consume marijuana. If I complain, I'll be nailed...

Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to a reader queries on a mixed bag of career and personal issues. Read more

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Maxus retains Pernod Ricard AOR in India

The account will continue to be handled out of Delhi office led by Navin Khemka. Read more

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Nitin Karkara appointed Head of Digital at Havas Media

His key responsibility will be to promote and drive growth for the 360 degree digital offering of Havas Media in India for existing and new clients. Read more

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John Thankamony to head programmatic at Mindshare

In his new role, John will focus on driving programmatic adoption and the embracing of programmatic tools by Mindshare clients. Read more

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Sachin Batra takes on CMO mantle at ZTE India

Batra has previously worked with major corporations such as Ingram and HT Media at lead roles. Read more

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Siddhartha Mukherjee: Ad Agency business needs to showcase Value & Variety!

Building up internal value adds like PR consultancy and implementation skillsets renders advertising this benefit, Siddhartha Mukherjee. Read more

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Winners of the inaugural D&AD Impact Awards announced

D&AD + Advertising Week collaboration celebrates a new era for businesses that prioritise purpose and profit. Read more

Stories on 11th Sep '15

How Emvies Case Studies Rule for Young Pros
On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals
http://www.mxmindia.com/2015/09/how-emvies-case-studies-rule-for-young-pros/

BTL Baatein: Sidharth Ghosh, pSLIVE,.... Powered by VISCOMM
BTL is not a cost-effective solution for a brand always and at times the cost per contact is a bit higher. But it surely provides more scope for customisation/ innovation and ensures reach and optimum visibility, says Sidharth Ghosh, Vice President, pSLIVE of the Dentsu Aegis Network
http://www.mxmindia.com/2015/09/btl-baatein-sidharth-ghosh-pslive-powered-by-viscomm/

BARC Week 35 Data... Aug 29- Sep 4
Here's data for August 29 to September 4, 2015... that's Week 35 of 2015
http://www.mxmindia.com/2015/09/barc-week-35-data-aug-29-sep-4/

Madison Media wins OYO Rooms mandate
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/09/madison-media-wins-media-mandate-of-oyo-rooms/

Big Magic's over-the-top comedy gambit will work: Paritosh Painter
With shows like PMS, Boyz and the like, Reliance Broadcast Network Creative Director Paritosh Painter knows he taking a risk with risqué, but his research shows that it will work for Big Magic
http://www.mxmindia.com/2015/09/big-magics-over-the-top-comedy-gambit-will-work-paritosh-painter/

Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers
Colors' media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-silly-point-taking-trade-communication-to-consumers/

Digital is focus on Day 1 of Kyoorius fest
The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'
http://www.mxmindia.com/2015/09/digital-is-focus-on-day-1-of-kyoorius-fest/

Benoy Roychowdhury elected new Chairman of ASCI
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO Pvt. Ltd., was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer
http://www.mxmindia.com/2015/09/benoy-roychowdhury-elected-new-chairman-of-asci/

Real estate and property TV channel, 'Property Now' launched
The new channel will be a unique destination for content and information on the property market
http://www.mxmindia.com/2015/09/real-estate-and-property-tv-channel-property-now-launched/

Enormous to handle CashKaro creative
The campaign will primarily focus on CashKaro's product offering and benefits of using the platform
http://www.mxmindia.com/2015/09/enormous-to-handle-creative-mandate-of-cashkaro/

Ajit Gurnani appointed Managing Partner at ZenithOptimedia
Ajit has over 18 years of work experience in the fields of media, brand management and marketing
http://www.mxmindia.com/2015/09/ajit-gurnani-appointed-managing-partner-at-zenithoptimedia/

Himanshu Dhoreliya appointed Content Head at Videocon d2h
Reporting to CEO Anil Khera, he will be based in Videocon d2h's Mumbai headquarters

http://www.mxmindia.com/2015/09/himanshu-dhoreliya-appointed-content-head-at-videocon-d2h/

Stories on 10th Sep '15

Kyoorius with Kejriwal
Founder CEO Rajesh Kejriwal talks on the 10th edition of Designyatra which kicks off in Goa today with the IAA Digiyatra
http://www.mxmindia.com/2015/09/kyoorius-with-kejriwal/

HDFC, other finance brands dominate WPP's BrandZ
Finance brands are highest risers in the BrandZ India Top 50 with HDFC Bank being the most valuable brand for second year
http://www.mxmindia.com/2015/09/hdfc-other-finance-brands-dominate-wpps-brandz/

Comedy Central goes for a new, happy look
The channel incorporates a new look-and-feel with the positioning of 'Your Happy Place'
http://www.mxmindia.com/2015/09/comedy-central-goes-for-a-new-happy-look/

Outlook announces launch of Social Media Awards
The OSM awards, in partnership with Creatigies Communciations, will be formally launched in New Delhi
http://www.mxmindia.com/2015/09/outlook-announces-launch-of-social-media-awards/

Dear MxM by Jaisurya Das: My boss says I am no good because I am unable to undertake 'settings' for adsales
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-my-boss-says-i-am-no-good-because-i-am-unable-to-undertake-settings-for-adsales/

Siddhartha Mukherjee: Define the 'P' of PR
Life becomes smoother...Expectations are managed better...when one equates Public = "Target Audience"
http://www.mxmindia.com/2015/09/siddhartha-mukherjee-define-the-p-of-pr/

Tata Salt 'Desh Ka Salaam, Sarhad Ke Naam' campaign bags multiple accolades
Achieves Limca Book of Records for first crowd sourced National Anthem for the Indian Armed forces
http://www.mxmindia.com/2015/09/tata-salt-desh-ka-salaam-sarhad-ke-naam-campaign-bags-multiple-accolades/

Big FM Chennai repositions to play contemporary Kalakkal hits
The repositioning is in line with 92.7 BIG FM’s new and youthful logo as well as the focus to appeal to the younger audience
http://www.mxmindia.com/2015/09/big-fm-chennai-repositions-to-play-contemporary-kalakkal-hits/

Hungama partners with Kyoorius Designyatra 2015 for charitable cause
Hungama's musical CSR activity aims to hit the right notes
http://www.mxmindia.com/2015/09/hungama-partners-with-kyoorius-designyatra-2015-for-charitable-cause/

'Watch for Nepal' shortlisted at Clio Awards 2015
McCann, BBDO India, DDB Mudra and Miami Ad School Mumbai have made it to the finalists' shortlist at the Clio Awards 2015
http://www.mxmindia.com/2015/09/watch-for-nepal-shortlisted-at-clio-awards-2015/

Bates CHI&Partners to introduce Volcanic Water to India
Kelzai secrets has awarded its Natural Mineral Water business to Bates CHI&Partners

http://www.mxmindia.com/2015/09/bates-chipartners-to-introduce-volcanic-water-to-india/

Stories on 1st Dec 14

Storytelling in the age of Digital
Straight talk on technology with Gaston Legorburu, ED and Worldwide CCO at Sapient Nitro
http://www.mxmindia.com/2014/12/storytelling-in-the-age-of-digital/

mid-day bids goodbye to Pune edition
Mumbai daily mid-day has stopped publishing from Pune. Friday, November 28 was the last day of the Pune edition
http://www.mxmindia.com/2014/12/mid-day-bids-goodbye-to-pune-edition/

With 18k vacancies, DD officials blame gaffes on 'adhocism'
Doordarshan has over 18,000 vacancies, which has led to the disintegration of the programming section, say officials at Prasar Bharti
http://www.mxmindia.com/2014/12/with-18000-vacancies-dd-officials-blame-gaffes-on-adhocism/

RAM ratings for Week 46
Presenting RAM numbers for Week 46- that's November 9 to 15, 2014
http://www.mxmindia.com/2014/12/ram-ratings-for-week-4%e2%80%8b6/

TAM numbers for Hindi & Regional Channels in Week 47
Presenting TAM data for Week 47 for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-47/

iTV network appoints MSL for its PR
News network iTV has appointed MSLGroup to handle the PR mandate for the entire network. MSL will continue to manage the PR mandate of IBN though with a different team
http://www.mxmindia.com/2014/12/itv-network-appoints-msl-for-its-pr/

Vijay Sankaran appointed Director, Digital Strategy at Genesis Burson-Marsteller
Yu Yu Din, currently Head of Digital, is relocating to her home country
http://www.mxmindia.com/2014/12/vijay-sankaran-appointed-director-digital-strategy-at-genesis-burson-marsteller/

Amith Prabhu: My PR Person of the Year
The way Narendra Modi has managed the perception of his six months in power is a case study as much as his campaign is a case study, writes Amith Prabhu
http://www.mxmindia.com/2014/12/amith-prabhu-my-pr-person-of-the-year/

Taproot to get Dentsu identity. Exec Chairman Rohit Ohri eyes PR, Activation & regional creative shops for acquisition
"We're working on the nomenclature. Taproot has a very unique culture and we didn't want to destroy that," said Rohit Ohri, Executive Chairman, Dentsu India

http://www.mxmindia.com/2014/12/taproot-to-get-dentsu-identity-exec-chairman-rohit-ohri-eyes-pr-activation-regional-creative-shops-for-acquisition/

Stories on 2nd Sep '13

What Goafest must learn from Kyoorius Designyatra
There was hardly anyone in the corridors or at the bar when the Designyatra sessions were on. Comments on what the Goafest organisers must do to improve
 http://www.mxmindia.com/?p=53556

TDSAT stays ad cap on broadcasters till November 11
The TDSAT has stayed the implementation of the ad cap regulation, which will make it compulsory for broadcasters to limit total advertising in a clock hour to 12 minutes, till the next date of hearing on November 11, 2013
http://www.mxmindia.com/?p=53540

India TV announces Salaam India awards
India TV has announced Officer's Choice Salaam India Awards to recognize exemplary acts of bravery and valour
 http://www.mxmindia.com/?p=53552

Radio One takes Delhi & Mumbai international music stations online
Radio One begins 'webcast' of its existing international radio stations on the internet
http://www.mxmindia.com/?p=53532

Time Out turns 9 with national edition
For its 9th anniversary, the fortnightly, three-city publication Time Out turned into a features-led national monthly’s format
http://www.mxmindia.com/?p=53533

Amith Prabhu: Bring back the Credible into Incredible India!
India needs to run a campaign that can bring back people's belief in governance, writes Amith Prabhu
http://www.mxmindia.com/?p=53544

Reviewing the Reviews: Serious critics give 'Satyagraha' 1-2.5 stars, rah-rahs upto 4.5
Audiences confused again by the mixed ratings of the Prakash Jha film will either check out the film themselves on opening weekend or wait till it's shown on TV
http://www.mxmindia.com/?p=53539

Nominations open for Yahoo! award for use of internet for charity and community engagement
In its second year, the award is conducted in partnership between Yahoo! and Public Affairs Asia
 http://www.mxmindia.com/?p=53534

Stories on 13th September

Fireworks less bright, but not media players outlook

Part 1 of MXMIndia's look at marketing for the festive season, and how it has been impacted this year

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

Max Hegerman quits Tribal DDB India

Tribal DDB India president moves on with effect from October 1.

http://www.mxmindia.com/2011/09/max-hegerman-quits-tribal-ddb-india/

United Breweries launches Heineken beer

http://www.mxmindia.com/2011/09/united-breweries-launches-heineken-beer/

Through the lens, sadly: Remembering Gautam Rajadhyaksha

Communications consultant and cricket analyst Hemant Kenkre pays tribute to his friend, ace photographer Gautam Rajadhyaksha, who passed away in the early hours of September 13.

http://www.mxmindia.com/2011/09/through-the-lens-sadly-remembering-gautam-rajadhyaksha/

Zombie Talkies, coming to a comic book near you

http://www.mxmindia.com/2011/09/zombie-talkies-coming-to-a-comic-book-near-you/

Reliance Trends takes the toons to the tots

http://www.mxmindia.com/2011/09/reliance-trends-takes-the-toons-to-the-tots/

Coming clean with the tooth, Listerine's challenge

http://www.mxmindia.com/2011/09/coming-clean-with-the-tooth-listerine%E2%80%99s-challenge/

MTV's Roadies goes Hero-ic with rebranding

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-goes-hero-ic-with-rebranding/

The anchor: Shailendra Katyal on 5 ways to never get your media plan wrong

http://www.mxmindia.com/2011/09/the-anchor-shailendra-katyal-on-five-ways-to-ensure-you-never-get-your-media-plan-wrong/

RIP, King of Soft Focus

In Mediaah! today: RIP, Gautam Rajadhyaksha * Great expectations fm AKB & SD * NYTimes launches India-specific site

http://www.mxmindia.com/2011/09/rip-king-of-soft-focus/

Sanjay Reddy rejoins Zee to head South Cluster

http://www.mxmindia.com/2011/09/sanjay-reddy-rejoins-zee-to-head-south-cluster/

Staff cribs and concerns go inside the glassdoor

Firms and employees taking closer look at posts on third-party review sites like glassdoor.com, insidebuzz.com and salary.com

http://www.mxmindia.com/2011/09/staff-cribs-and-concerns-go-inside-the-glassdoor/

Catchy retro tune for Westside's reinvention

I am sending the TVC and stills separately to PM and RM by Gmail as they are large files. Afaqs has the TVC up on their youtube channel but I haven't found it elsewhere online yet. - VH

http://www.mxmindia.com/2011/09/catchy-retro-tune-for-westside%E2%80%99s-reinvention/

Bids get hotter at online auction site Dealite.in

http://www.mxmindia.com/2011/09/bids-get-hotter-at-online-auction-site-dealite-in/

Ashwin Parthiban, Rajesh Bhargava join Dentsu

http://www.mxmindia.com/2011/09/ashwin-parthiban-rajesh-bhargava-new-appointments-at-dentsu-india-group/

Entrepreneur India turns 2

http://www.mxmindia.com/2011/09/entrepreneur-india-turns-2/

Mythologicals look back to a bright future

GECs get real with mythologicals and historicals on primetime

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

The anchor: Manish Bhatt on 8 things an agency does to keep the client in its pocket

http://www.mxmindia.com/2011/09/the-anchor-manish-bhatt-on-8-things-an-agency-does-to-keep-the-client-in-its-pocket-and-not-all-are-good-practices/

Visual impact: Kyoorius DesignYatra 2011 draws to a close

http://www.mxmindia.com/2011/09/visual-impact-kyoorius-designyatra-2011-draws-to-a-close/

Imagine's Haar Jeet seeks to target both parents and kids

http://www.mxmindia.com/2011/09/win-win-for-imagine-as-haar-jeet-targets-both-parents-and-kids/