Stories on 11th Sep '15

How Emvies Case Studies Rule for Young Pros
On Emvies Day, a look at how the case study presentations are essential for young & aspiring professionals
http://www.mxmindia.com/2015/09/how-emvies-case-studies-rule-for-young-pros/

BTL Baatein: Sidharth Ghosh, pSLIVE,.... Powered by VISCOMM
BTL is not a cost-effective solution for a brand always and at times the cost per contact is a bit higher. But it surely provides more scope for customisation/ innovation and ensures reach and optimum visibility, says Sidharth Ghosh, Vice President, pSLIVE of the Dentsu Aegis Network
http://www.mxmindia.com/2015/09/btl-baatein-sidharth-ghosh-pslive-powered-by-viscomm/

BARC Week 35 Data... Aug 29- Sep 4
Here's data for August 29 to September 4, 2015... that's Week 35 of 2015
http://www.mxmindia.com/2015/09/barc-week-35-data-aug-29-sep-4/

Madison Media wins OYO Rooms mandate
The account will be handled out of the agency's Delhi office
http://www.mxmindia.com/2015/09/madison-media-wins-media-mandate-of-oyo-rooms/

Big Magic's over-the-top comedy gambit will work: Paritosh Painter
With shows like PMS, Boyz and the like, Reliance Broadcast Network Creative Director Paritosh Painter knows he taking a risk with risqué, but his research shows that it will work for Big Magic
http://www.mxmindia.com/2015/09/big-magics-over-the-top-comedy-gambit-will-work-paritosh-painter/

Shailesh Kapoor: Silly Point: Taking Trade Communication To Consumers
Colors' media response on taking the top spot was restrained, in line with the BARC India advisory on what constitutes responsible use of data. However, the same cannot be said about many other channels, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-silly-point-taking-trade-communication-to-consumers/

Digital is focus on Day 1 of Kyoorius fest
The third edition of the special focus on digital brought together leading influentials to showcase the future of digital and explore this year’s theme, 'What pumps your heart'
http://www.mxmindia.com/2015/09/digital-is-focus-on-day-1-of-kyoorius-fest/

Benoy Roychowdhury elected new Chairman of ASCI
Srinivasan K. Swamy, Chairman and Managing Director, R.K. Swamy BBDO Pvt. Ltd., was elected Vice-Chairman; and Shashidhar Sinha, CEO, Media Brands Pvt. Ltd. was re-appointed the Honorary Treasurer
http://www.mxmindia.com/2015/09/benoy-roychowdhury-elected-new-chairman-of-asci/

Real estate and property TV channel, 'Property Now' launched
The new channel will be a unique destination for content and information on the property market
http://www.mxmindia.com/2015/09/real-estate-and-property-tv-channel-property-now-launched/

Enormous to handle CashKaro creative
The campaign will primarily focus on CashKaro's product offering and benefits of using the platform
http://www.mxmindia.com/2015/09/enormous-to-handle-creative-mandate-of-cashkaro/

Ajit Gurnani appointed Managing Partner at ZenithOptimedia
Ajit has over 18 years of work experience in the fields of media, brand management and marketing
http://www.mxmindia.com/2015/09/ajit-gurnani-appointed-managing-partner-at-zenithoptimedia/

Himanshu Dhoreliya appointed Content Head at Videocon d2h
Reporting to CEO Anil Khera, he will be based in Videocon d2h's Mumbai headquarters

http://www.mxmindia.com/2015/09/himanshu-dhoreliya-appointed-content-head-at-videocon-d2h/

Stories on 3rd Dec '13

Kyoorius about Digital & D&AD
Upclose with Laura Jordan Bambach and Tim Lindsay who were in for Kyoorius FYIdays and to evangelise the D&AD awards
http://www.mxmindia.com/2013/12/kyoorius-about-digital-dad/

MK Anand quits Disney UTV, replacement to be announced soon
M K Anand, Managing Director, Media Networks at Disney UTV has resigned. His last day at work is December 31. A restructuring of the entertainment major’s broadcast business is on and a replacement will be announced in a couple of days
http://www.mxmindia.com/2013/12/mk-anand-quits-disney-utv-replacement-to-be-announced-soon/

MS Dhoni set to make Rs 25 crore from bat sponsorship deal
Indian cricket captain MS Dhoni is poised to run up a hefty score with his new bat sponsorship deals
http://www.mxmindia.com/2013/12/ms-dhoni-set-to-make-rs-25-crore-from-bat-sponsorship-deal/

Not a good idea. Yahoo's Nitin Mathur on Big Idea Chair Awards India 2013 jury
Yahoo's Big Idea Chair Awards India 2013 has marketing boss Nitin Mathur on the jury panel. We think it's a cause of concern given doubts being raised on a possible conflict for the coveted awards
http://www.mxmindia.com/2013/12/not-a-good-idea-yahoos-nitin-mathur-on-big-idea-chair-awards-india-2013-jury/

Ranjona Banerji: When journalists turn media barons
Caravan magazine's long and detailed story into the running of Network18 talks of how founder Raghav Bahl has tilted to the political right, writes Ranjona Banerji
http://www.mxmindia.com/2013/12/ranjona-banerji-when-journalists-turn-media-barons/

Blackberry's Fall/Winter collection goes aggressive on OOH
Blackberry's Fall-Winter collection has unveiled a campaign across premium sites in malls, airports and other upmarket locations of Mumbai, Delhi, Hyderabad, Ahmedabad and Bengaluru
http://www.mxmindia.com/2013/12/blackberrys-fallwinter-collection-goes-aggressive-on-ooh/

Stories on 20th Nov '13

Taking Citi to #1 Bank Brand
A look at how Sanjeev Kapur has taken brands Citibank India to be one of the strongest banking brands in Asia
http://www.mxmindia.com/2013/11/taking-citi-to-1-bank-brand/

Outdoor adspends grow 8% in H1 FY 2013: Laqshya research
Outdoor Advertising ad revenues have grown 11% in the first quarter and by 4 percent in the second quarter of 2013 over the corresponding period of 2012 making it a total of 8% growth for the H1 fiscal 2013 over 2012, as per Laqshya Media Group's research wing
http://www.mxmindia.com/2013/11/outdoor-adspends-grow-8-in-h1-fy-2013-laqshya-research/

Gaurav Banerjee takes charge of Star Plus as GM
It's an office that's has seen various occupants in the recent past, but Gaurav Banerjee, who has been part of the Star India system since 2009, should well reverse that trend
http://www.mxmindia.com/2013/11/gaurav-banerjee-takes-charge-of-star-plus-as-gm/

After Designyatra, Kyoorius launches FYIday series with Laura Jordan Bambach
Kyoorius FYIday will host a series of intimate, interactive and informal knowledge-sharing sessions and workshops as against the umpteen conferences, panel discussions or just plain speeches by unprepared biggies attended by disinterested industry folk
http://www.mxmindia.com/2013/11/after-designyatra-kyoorius-launches-fyiday-series-with-laura-jordan-bambach/

SAP's Rajesh Kumar to chair DMAi 2014 marketing convention
Rajesh Kumar, Marketing Head, SAP, Indian subcontinent has been announced as the chair for the third edition of the Association for Data Driven Marketing & Advertising in India (DMAi) International Marketing Convention scheduled to be held in January 2014 in New Delhi
http://www.mxmindia.com/2013/11/saps-rajesh-kumar-to-chair-dmai-2014-marketing-convention/