Monday, 2 November 2015

Stories on 2nd Nov '15

3 reasons tech brands should keep it simple
BBDO India CEO Ajai Jhala on how the best technology brands create stories that are salient and simple
http://www.mxmindia.com/2015/11/3-reasons-tech-brands-should-keep-it-simple/

Insights2020 study highlights role of Insights and Analytics in driving customer-centric business growthThe Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance
http://www.mxmindia.com/2015/11/insights2020-study-highlights-role-of-insights-and-analytics-in-driving-customer-centric-business-growth/

Horlicks looks to reinstate leadership stand via new campaign
The campaign is supported by a 360 degree outreach across print, TV and digital
http://www.mxmindia.com/2015/11/horlicks-looks-to-reinstate-leadership-stand-via-new-campaign/

Times Internet unveils digital news & infotainment brand 'Samayam'Samayam apps for Android can be downloaded online and can be accessed on the mobile web too
http://www.mxmindia.com/2015/11/times-internet-unveils-digital-news-infotainment-brand-samayam/

Vespa to promote new 150cc variant via new campaign
The new campaign has stemmed from the observation that when someone owns a Vespa, the ride experience can be amazing
http://www.mxmindia.com/2015/11/vespa-to-promote-new-150cc-variant-via-new-campaign/

Irrfan Khan appointed brand ambassador for XOLO
XOLO has forged industry-leading partnerships including Intel, NVIDIA and Qualcomm amongst others
http://www.mxmindia.com/2015/11/irrfan-khan-appointed-brand-ambassador-for-xolo/

RAM Ratings for Week 42 Oct 11-17, 2015
Presenting RAM Ratings for Week 42 of 2015... that's October 11 to 17, 2015
http://www.mxmindia.com/2015/11/ram-ratings-for-week-42-oct-11-17-2015/

Amith Prabhu: Why brands get it wrong?
Honest communications is at the forefront of good public relations, writes Amith Prabhu