Monday 23 November 2015

Stories on 23th Nov '15

Content, not display ads to rule on Mobiles
Accroding to an MMA-Warc APAC study, consumer appetite for content will drive spends
http://www.mxmindia.com/2015/11/content-not-display-ads-to-rule-on-mobiles/

New leadership structure at Hill+Knowlton Strategies
Aims to give clients a high-powered 'One India' solution
http://www.mxmindia.com/2015/11/new-leadership-structure-at-hillknowlton-strategies/

Need for a new era of sustainable biz, notes MSLGroup study
Chinese and Indian Millennials Believe Government and Businesses are key forces in addressing climate change
http://www.mxmindia.com/2015/11/need-for-a-new-era-of-sustainable-biz-notes-mslgroup-study/

HolidayIQ unveils brand campaign with 'Holiday Better'
HolidayIQ is the first holiday planning website and app in India powered entirely by reviews, content and advice generated by fellow travellers
http://www.mxmindia.com/2015/11/holidayiq-unveils-brand-campaign-with-holiday-better/

O&M out with a new campaign for Titan Watches
The latest campaign by Titan gives an exciting glimpse of the quintessential man
http://www.mxmindia.com/2015/11/om-out-with-a-new-campaign-for-titan-watches/

Amith Prabhu: Notes from Nairobi from the World Conference on PR in Emerging Economies
These gatherings are good but would do well with a healthy mix of speakers and delegates from every continent and every emerging economy, writes Amith Prabhu