Tuesday, 8 March 2016

Stories on 8th May '16

So which ads are most gender-sensitive?
The number of ads depicting women in a positive light are increasing, but which ones are the best? Meenakshi Menon & AL Sharada discuss...

Ranjona Banerji: Kanhaiya Kumar proved in TV interviews the high worth of a PhD from JNU!
"Kanhaiya got the better of seasoned TV journalists. He kept calm, sounded reasonable and put forward his views without decibel fluctuation and with a smile on his face. To put it simply, he layed them. A good interview has to be carefully crafted and organised. You have to create a format and a flow. It can be linear or circular. If you are very good at your craft, it can even be progressive where one answer leads to the next question. But when an interview is false, stilted and staccato, it loses its essence," writes Ranjona Banerji

Rage Communications awarded digital mandate of Unilever Food Solutions
Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

Goafest announces Jury chairs for Film, Digital and Publisher Verticals
The Jury Chairs for other Creative Abby verticals will be announced shortly

Ad Club Madras felicitates SK Swamy with top honour
The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

Red Polka unveils 'The Chosen One' campaign
Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

Skoda takes 'Best-in-Next-Class' positioning with Publicis
Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

Hotstar partners T20 World Cup as Associate Sponsor
Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016