Stories on 13th Sep '16

'ASCI decisions are not taken by the Board'

A quick chat with Advertising Standards Council of India chairman Srinivasan K Swamy, done minutes after he was unanimously elected (+Video). Read more

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Indrani Sen: Geo-targeted TV Advertising

Amagi is expecting 20 per cent of advertising by SMEs to be routed through Amagi Mix within the next three years, notes Indrani Sen. Read more

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Mint moves from Berliner to broadsheet, launches new campaign

The change of format of course means a slight increased in editorial content as also a friendlier size for advertisers. Read more

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Kantar unveils new corporate identity & management structure

Millward Brown, IMRB, and TNS will now become Kantar Millward Brown, Kantar IMRB, and Kantar TNS respectively. Read more

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Publicis Ambience unveils brand campaign for UrbanClap

Fortifies its image among consumers, highlights its highly credible customer service in the TVC. Read more

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LinEngage & Birla White team up to pay respect to Lord Ganesha

Together, the two have created 'BW Ganapati' - an Android app that works using augmented reality. Read more

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Concept PR bags multiple new biz wins

The consultancy has signed new clients like Bangalore-based Happay, abusiness expense management solution company, and Book My Time among others. Read more

Stories on 8th May '16

So which ads are most gender-sensitive?

The number of ads depicting women in a positive light are increasing, but which ones are the best? Meenakshi Menon & AL Sharada discuss...

http://www.mxmindia.com/?p=87338

Ranjona Banerji: Kanhaiya Kumar proved in TV interviews the high worth of a PhD from JNU!

"Kanhaiya got the better of seasoned TV journalists. He kept calm, sounded reasonable and put forward his views without decibel fluctuation and with a smile on his face. To put it simply, he layed them. A good interview has to be carefully crafted and organised. You have to create a format and a flow. It can be linear or circular. If you are very good at your craft, it can even be progressive where one answer leads to the next question. But when an interview is false, stilted and staccato, it loses its essence," writes Ranjona Banerji

http://www.mxmindia.com/?p=87376

Rage Communications awarded digital mandate of Unilever Food Solutions

Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

http://www.mxmindia.com/?p=87354

Goafest announces Jury chairs for Film, Digital and Publisher Verticals

The Jury Chairs for other Creative Abby verticals will be announced shortly

http://www.mxmindia.com/?p=87357

Ad Club Madras felicitates SK Swamy with top honour

The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

http://www.mxmindia.com/?p=87358

Red Polka unveils 'The Chosen One' campaign

Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

http://www.mxmindia.com/?p=87353

Skoda takes 'Best-in-Next-Class' positioning with Publicis

Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

http://www.mxmindia.com/?p=87355

Hotstar partners T20 World Cup as Associate Sponsor

Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

http://www.mxmindia.com/?p=87356

Stories on 20th Aug '15

'There is space for more creative awards'
IAA India president and ad industry veteran Srinivasan K Swamy on the IndIAA Awards that are scheduled to be held in early October
http://www.mxmindia.com/2015/08/there-is-space-for-more-creative-awards/

Rahul Joshi joins Network18 as Group Editor-in-Chief & CEO News
The Economic Times Editorial Director joins Network18 as CEO News and Group Editor-in-Chief
http://www.mxmindia.com/2015/08/rahul-joshi-joins-network18-as-group-editor-in-chief-ceo-news/

Dear MxM by Jaisurya Das: My sister is going around with a journalist. But do journos earn well? Do I discourage her...?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds ot reader queries on career and personal issues
http://www.mxmindia.com/2015/08/dear-mxm-by-jaisurya-das-my-sister-is-going-around-with-a-journalist-but-do-journos-earn-well-should-i-discourage-her-from-going-ahead-with-the-relationship/

Godrej HIT & LinTeractive unveil 'Track the Bite' App on occasion of World Mosquito Day
The mobile app is designed to deliver real-time information on dengue and malaria based on the user's location at vulnerable places
http://www.mxmindia.com/2015/08/godrej-hit-linteractive-unveil-track-the-bite-app-on-occasion-of-world-mosquito-day/

Hakuhodo Percept appoints Saurav Dasgupta as Creative Director
Dasgupta, an award-winning creative professional comes with more than 12 years of experience
http://www.mxmindia.com/2015/08/hakuhodo-percept-appoints-saurav-dasgupta-as-creative-director/

Take the right call - Trucaller's high pitch to consumers
Onboards actor Nawazuddin Siddiqui for the 360 degree campaign
http://www.mxmindia.com/2015/08/take-the-right-call-trucallers-high-pitch-to-consumers/

Hike strengthens its Leadership Team
Announces appointment of Vidur Vyas as VP Marketing and Sumit Mehra as Studio Head
http://www.mxmindia.com/2015/08/hike-strengthens-its-leadership-team/

Lenovo and Yuwa partner to offer tech exposure to rural community
This is a great opportunity for people to unleash their creativity and present out-of-the-box ideas

http://www.mxmindia.com/2015/08/lenovo-and-yuwa-partner-to-offer-tech-exposure-to-rural-community/

Stories on 24th Dec 14

Dear Santa...
Santa Claus is comin' to town! So we asked some industry captains to tell us what goodies they would like Uncle Santa to bring them this Dec 25
http://www.mxmindia.com/2014/12/dear-santa/

Advertisers move to tweets & FB posts in regional languages
Several advertisers including Pepsi-Co, Bharti Airtel, suiting brand OCM and winery Sula Vineyards say use of regional languages in social media campaigns gives them much higher resonance than the same thing in English
http://www.mxmindia.com/2014/12/advertisers-move-to-tweets-fb-posts-in-regional-languages/

Percept One CEO Shiv Sethuraman resigns
The former TBWA India Group CEO has quit just six months after taking over the job
http://www.mxmindia.com/2014/12/percept-one-ceo-shiv-sethuraman-resigns/

Sanjeev Kotnala: Redefining the Store - the Five Senses Brand Website
Consumers today use retail stores to walk in, see, feel, talk, eat, smell and even compare the products. They then order it on the e-commerce site, notes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-redefining-the-store-the-five-senses-brand-website/

Merry X'mas. We are closed from Dec 25 thru 28. See you next Monday
We wish our readers a very Merry Christmas
http://www.mxmindia.com/2014/12/merry-xmas-we-are-closed-from-dec-25-thru-28-see-you-next-monday/

Sonakshi Sinha stars for Relaxo Flite chappals
Relaxo has signed on Bollywood diva Sonakshi Sinha to endorse its Flite collection in a TVC-led campaign
http://www.mxmindia.com/2014/12/sonakshi-sinha-stars-for-relaxo-flite-chappals/

Hakuhodo Percept creates TVC for Century Laminates
Century Laminates marked its debut into television advertising with a new campaign created by Hakuhodo Percept
http://www.mxmindia.com/2014/12/hakuhodo-percept-creates-tvc-for-century-laminates/

Arun Aggarwal is back at ITV  as Group CFO
As part of the Group CFO mandate, he will be overseeing all aspects of financial operations for the network

http://www.mxmindia.com/2014/12/arun-aggarwal-is-back-at-itv-as-group-cfo/

Stories on 3rd Dec 14

Allwyn Fernandes, RIP
One of the most respected PR professionals in India, the veteran journalist-turned-PR practitioner passed away in Mumbai yesterday
http://www.mxmindia.com/2014/12/allwyn-fernandes-rip/

Hero signs up Tiger Woods as brand ambassador at Rs 200cr
Hero MotoCorp, the world's No. 1 two-wheeler manufacturer by volumes, has roped in Tiger Woods as its brand ambassador in a four-year deal pegged at Rs 200 crore, making it the most expensive celebrity endorsement yet for an Indian company
http://www.mxmindia.com/2014/12/hero-signs-up-tiger-woods-as-brand-ambassador-at-rs-200cr/

Allen Solly appoints Jack in the Box Worldwide as Digital AOR
Allen Sollywill be their second mandate from the Aditya Birla Group after Louis Philippe
http://www.mxmindia.com/2014/12/allen-solly-appoints-jack-in-the-box-worldwide-as-digital-aor/

Sanjeev Kotnala: Letter from a Consumer to a Marketer: I am Promiscuous because you are a Flirt
I am tired of listening to your mechanised bitch of a secretary: the IVR system. She has been working too much with your CRM but is no good...  Do you think I give a F***, writes Sanjeev Kotnala
http://www.mxmindia.com/2014/12/sanjeev-kotnala-letter-from-a-consumer-to-a-marketer-i-am-promiscuous-because-you-are-a-flirt/

IAA to host seminar on 'Changing Gender Frames'
Seminar to be addressed by advertising, media & marketing leaders on Wednesday, December 10, 2-6pm, Mumbai
http://www.mxmindia.com/2014/12/iaa-to-host-seminar-on-changing-gender-frames/

Damon Johnson appointed SVP - Business Development at YuppTV
Damon Johnson brings with him over two decades of valuable industry experience
http://www.mxmindia.com/2014/12/damon-johnson-appointed-svp-business-development-at-yupptv/

ET Now to host 2nd India Economic Conclave in New Delhi
The biggest thought leadership platform will see the confluence of India's Brightest Minds~

http://www.mxmindia.com/2014/12/et-now-to-host-2nd-india-economic-conclave-in-new-delhi/

Stories on 27th Nov 14

The World is Flat, but Culture isn't History
Consumers' need for cultural identity offers opportunities for brands, notes VML Qais' Generation Asia 2014 research
http://www.mxmindia.com/2014/11/the-world-is-flat-but-culture-isnt-history/

MxM is hiring. And you needn't have been a journalist to be an Editor or Reporter
MxMIndia is looking for bright, smart, confident individuals (gender no bar) in Mumbai and New Delhi who have excellent English writing and speaking skills. Email us a link to your LinkedIn profile and your coordinates at editor [at] mxmindia.com.
http://www.mxmindia.com/2014/11/mxm-is-hiring-and-you-neednt-have-been-a-journalist-to-be-an-editor-or-reporter/

India TV to celebrate 21 years of 'Aap Ki Adalat'
In the last two decades, this show has enviably featured almost all top names from India
http://www.mxmindia.com/2014/11/india-tv-to-celebrate-21-years-of-aap-ki-adalat/

Discovery Turbo targets 'Men' as new TG
The channel is expanding its content offering to reflect the new and emerging passions, desires and interests of the aspirational male audience
http://www.mxmindia.com/2014/11/discovery-turbo-targets-men-as-new-tg/

Sanjeev Kotnala: Will the average Indian dad be cool with his daughter taking off to Lonavala without intimating?
Or should we happy that she was shown to have gone to Lonavala and not Khandala of 'Aati kya Khandala' fame?
http://www.mxmindia.com/2014/11/sanjeev-kotnala-will-the-average-indian-dad-be-cool-with-his-daughter-taking-off-to-lonavala-without-intimating/

Grey India unveils new campaigns for Britannia Rusk
The campaigns titled 'Confessions' and 'Pehle Aap' stars Bollywood personalities Neena Gupta and Konkana Sen
http://www.mxmindia.com/2014/11/grey-india-unveils-new-campaigns-for-britannia-rusk/

IAA Debate in Mumbai to delve on Metro Markets
Industry captains to debate on Friday, November 28, 5-7pm, Mumbai
http://www.mxmindia.com/2014/11/iaa-debate-in-mumbai-to-delve-on-metro-markets/

Qatar Airways comes on board as Presenting Sponsor of IPTL
The alliance with the Tennis League reiterates the airline’s strong commitment towards sponsoring key sporting events worldwide

http://www.mxmindia.com/2014/11/qatar-airways-comes-on-board-as-presenting-sponsor-of-iptl/

Stories on 11th Aug 14

What Ticks for Indian Consumers
In April this year, our second Annual - themed Hum 2, Humaare 2  - was released. Presenting the first two of our celebrated guest writers: R Balki and Sam Balsara
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers/

REALTY CHECK: Realty Check | Day 4 | Honey Katiyal: Getting right advice most critical
A genuine buyer never invests without doing his/her homework. Consumers are well aware of the risks and speculations associated with each and every investment of such kind, writes Honey Katiyal, CEO, Investors Clinic Infratech Pvt Ltd
http://www.mxmindia.com/2014/08/realty-check-day-4-honey-katiyal-getting-right-advice-most-critical/

Brands like M&M and Future Group bet on Pro Kabbadi League for rural push
Several companies, including leading utility vehicle maker M&M and Future Group, are piggybacking on a newly launched professional kabaddi league to connect with the semi-urban and rural folks
http://www.mxmindia.com/2014/08/brands-like-mm-and-future-group-bet-on-pro-kabbadi-league-for-rural-push/

Alia Bhatt appointed brand ambassador for Philips beauty range
Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/08/alia-bhatt-appointed-brand-ambassador-for-philips-beauty-range/

IAA Young Turks forum discusses 'How Cinema influences Culture and Marketing'
800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-discusses-how-cinema-influences-culture-and-marketing/

Amith Prabhu: From Public Relations to Public Reputation
The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-from-public-relations-to-public-reputation/

Ogilvy gives new meaning to brother-sister bond
Ogilvy Mumbai got sisters to promise the same instead - an initiative supported by The Indian Head Injury Foundation
http://www.mxmindia.com/2014/08/ogilvy-gives-new-meaning-to-brother-sister-bond/

GSK unveils TVC for new brand Ostocalcium
The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

http://www.mxmindia.com/2014/08/gsk-unveils-tvc-for-new-brand-ostocalcium/

Stories on 29th May 14

Gyaan, awards & celebrations to kick off at Goafest 2014
The three-day celebration of advertising and media happens starts in Goa today
http://www.mxmindia.com/2014/05/gyaan-awards-celebrations-to-kick-off-at-goafest-2014/

Network18 loses Group CEO Sai Kumar, COO Ajay Chacko
Having worked with the group for over 14 years and propelled it to the status it enjoys today, Sai has been part of all key ventures of the group
http://www.mxmindia.com/2014/05/network18-loses-group-ceo-sai-kumar-coo-ajay-chacko/

Prashant Panday elevated as MD & CEO at ENIL
Entertainment Network India Limited (ENIL) has elevated Prashant Panday to the post of Managing Director & CEO with immediate effect
http://www.mxmindia.com/2014/05/prashant-panday-elevated-as-md-ceo-at-enil/

Pradeep Hejmadi to be Business Head, Zee TV
After nearly a decade a TAM and leading the crucial S-group, Praddy is expected to arm Zee with all the intelligence to be the numero uno Hindi GEC
http://www.mxmindia.com/2014/05/pradeep-hejmadi-to-be-business-head-zee-tv/

Rediffusion wins a big chunk of Videocon's ad account
Videocon has shifted a part of its advertising account to Rediffusion Y&R as it tries to reposition its telecom, mobile handset and flat panel TV business
http://www.mxmindia.com/2014/05/rediffusion-wins-a-big-chunk-of-videocons-ad-account/

CenturyPly leans on 'Khushiyon Ka Rangmanch' credo to deliver new proposition
The company has unveiled a new campaign with the underlying theme 'Idea: Khushiyon Ka Rangmanch'

http://www.mxmindia.com/2014/05/centuryply-leans-on-khushiyon-ka-rangmanch-credo-to-deliver-new-proposition/

Stories on 9th May 14

It's final. Publicis and Omnicom will not merge
The giants have announced their decision to terminate the proposed mega-merger of the advertising and marketing services giants
http://www.mxmindia.com/2014/05/its-final-publicis-and-omnicom-will-not-merge/

Y&R, JWT & TBWA in running for Tata's global creative pitch
The three firms in the running for Tata Group's global advertising pitch
http://www.mxmindia.com/2014/05/yr-jwt-tbwa-in-running-for-tatas-global-creative-pitch/

Shailesh Kapoor: May 16: Mother Of All TV Battles
Shailesh Kapoor on how May 16 has emerged as the most promoted television date by far in our television history
http://www.mxmindia.com/2014/05/shailesh-kapoor-may-16-mother-of-all-tv-battles/

Ranjona Banerji: Arnab Goswami: From roaring lion with RaGa to mouse with NaMo
A roaring lion with Rahul Gandhi, a coy kitty-cat with Raj Thackeray and a mouse with Narendra Modi, Ranjona Banerji writes on the varying interview techniques of India’s most watched TV news anchor, Arnab Goswami
http://www.mxmindia.com/2014/05/ranjona-banerji-arnab-goswami-from-roaring-lion-with-raga-to-mouse-with-namo/

IAA Young Turks Forum to host Nihal Kaviratne
Nihal Kaviratne, CBE, Chairman, Akzo Nobel India will meet young professionals to address as well as mentor them
http://www.mxmindia.com/2014/05/iaa-young-turks-forum-to-host-nihal-kaviratne/

Text100 unveils insights into B2B technology decision maker's journey
The research found on average six people are involved in the technology purchasing decision-making process
http://www.mxmindia.com/2014/05/text100-unveils-insights-into-b2b-technology-decision-makers-journey/

Adfactors expands Asia operations to Sri Lanka
This is Adfactors PR’s third office in Asia outside India after Dubai and Singapore
http://www.mxmindia.com/2014/05/adfactors-expands-asia-operations-to-sri-lanka/

Digital Quotient appoints new Sales Head
The move is in line with Digital Quotient's aggressive move into arena of Data Analytics and Audience Marketing to provide holistic solutions to its wide customer base

http://www.mxmindia.com/2014/05/digital-quotient-appoints-new-sales-head/

Stories on 1st Apr '14

Breaking News: Ogilvy to participate in Abby @ Goafest
In a late night meeting, the Ogilvy India chief was convinced that Abby entry karne may hi samajhdaari hai!
http://www.mxmindia.com/2014/04/breaking-news-ogilvy-to-participate-in-goafest/

Uday Shankar to be next I&B minister?
The Star India CEO may be the next I&B minister if a non-Congress dispensation assumes power, writes our special correspondent
http://www.mxmindia.com/2014/04/uday-shankar-to-be-next-ib-minister/

HT, TOI, others ink deal to start 'One India Medianett'?
After the successful start of the One India scheme for advertising, a special scheme is being planned for paid content of lifestyle parties and brands by some of the leading newspaper brands
http://www.mxmindia.com/2014/04/ht-toi-others-ink-deal-to-start-one-india-medianett/

10 April Fool stories I wish were true: Noose Night @ mid-day
It's All Fool's Day and we present you a link to Pradyuman Maheshwari's column in mid-day on the 10 stories he hopes would happen to the world of news television in India
http://www.mxmindia.com/2014/04/10-april-fool-stories-i-wish-were-true-noose-night-mid-day/

Roma Balwani quits M&M to join Vedanta
The head of communications at Mahindra & Mahindra joins Vedanta group in a similar position from today (April 1)
http://www.mxmindia.com/2014/04/roma-balwani-quits-mm-to-join-vedanta/

CNBC-TV18 and Mint into content alliance
CNBC-TV18 and Mint have entered into a strategic content alliance enabling the two media entities to share content with each other on a daily basis and work together on various editorial initiatives through the year
http://www.mxmindia.com/2014/04/cnbc-tv18-and-mint-into-content-alliance/

Zee launches music co, acquires blockbuster content
The start-up has acquired the music of films like Holiday, Humshakals, Bang Bang and Bombay Velvet
http://www.mxmindia.com/2014/04/zee-launches-music-company-acquires-blockbuster-content/

Ranjona Banerji: Were journalists of 30 years ago mere stenographers, as Rajdeep Sardesai said?
CNN-IBN editor-in-chief comment that 30 years ago journalists were stenographers rehashing press releases while today’s journalists are more assertive and questioning was gratuitous, writes Ranjona Banerji
http://www.mxmindia.com/2014/04/ranjona-banerji-were-journalists-of-30-years-ago-mere-stenographers-as-rajdeep-sardesai-said/

Stories on 28th Mar'14

JWT acquires majority stake in Social Wavelength
Social Wavelength is a Mumbai-headquartered full-service social media agency specialising in social media offerings
http://www.mxmindia.com/2014/03/jwt-acquires-majority-stake-in-social-wavelength/

Mediaah!: Why Goafest hasn't lost the plot and deserves one more chance
If there's one person from the AAAI who can organise a worthwhile Goafest, it's Sundar Swamy. The IAA is supremely active thanks to his leadership and I find him exceedingly keen on doing things and he knows the art of getting things done
http://www.mxmindia.com/2014/03/mediaah-why-goafest-hasnt-lost-the-plot-and-deserves-one-more-chance/

Freeze! Media agencies put on hold IPL-7 buys given uncertainty over tourney
Uncertainty about IPL's future freezes ad sales
 http://www.mxmindia.com/2014/03/freeze-media-agencies-put-on-hold-ipl-7-buys-given-uncertainty-over-tourney/

Google 'Pledge to Vote' film with India's first voter
The film - part of the #Pledgetovote series - hopes to inspire both - seasoned, as well as first-time voters
 http://www.mxmindia.com/2014/03/google-pledge-to-vote-film-with-indias-first-voter/

Shailesh Kapoor: Cricket under threat from the Digital Generation?
The sport needs to find its coolness back, writes Shailesh Kapoor. An overhaul may be required sooner than later
 http://www.mxmindia.com/2014/03/shailesh-kapoor-cricket-under-threat-from-the-digital-generation/

Ranjona Banerji: When journalism pretends to not be tabloidy
M S Dhoni is being accused of corruption of the highest order though the actual suspicion is not of the highest order. This is how reputations are destroyed based on whispers and journalists need to understand this better, writes Ranjona Banerji
 http://www.mxmindia.com/2014/03/ranjona-banerji-when-journalism-pretends-to-not-be-tabloidy/

Cheil appoints Vivek Ballabh as AVP - Digital Media
Ballabh will be leading the agency's efforts in digital media planning and strategy for all clients
 http://www.mxmindia.com/2014/03/cheil-appoints-vivek-ballabh-as-avp-digital-media/

Dentsu Communications bags creative duties of TVS Housing
Dentsu Communications was awarded the business after a multi-agency pitch
 http://www.mxmindia.com/2014/03/dentsu-communications-bags-creative-duties-of-tvs-housing/

A million retailers sell online, notes IAMAI
The retailers represent a wide range of categories including electronics, books, apparel, accessories, footwear, jewellery
 http://www.mxmindia.com/2014/03/a-million-retailers-sell-online-notes-iamai/

Juries for Cyber, Design and Direct Lions announced by Cannes
Cannes announces jury list for Cyber, Design and Direct Lions categories
http://www.mxmindia.com/2014/03/juries-for-cyber-design-and-direct-lions-announced-by-cannes/

Stories on 19th Mar'14

TV ad vol grew 12% in 2013, print up 6%
As per TAM AdEx, the volume of television advertising grew 12 percent in 2013 and print went up by 6 percent
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

Zee pulls Rajesh Iyer from Colors as Biz Head for new channel
Zee Entertainment Enterprises Limited (ZEEL) has announced the appointment of of Rajesh Iyer as Business Head - New Initiatives|Hindi Broadcast
http://www.mxmindia.com/2014/03/tv-ad-volume-grew-12-in-2013-print-up-6/

IRS revalidation will not happen by March 31
According to sources, the revalidation exercise hasn't started in right earnest and it's unlikely that the RSCI and MRUC will complete it by March 31 as announced earlier
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

HUL, McCann win big at IAA's Olive Crown Awards for green advertising
The chief guest at the event was actor Amitabh Bachchan, who was also accorded the Honorary Membership of the IAA India Chapter
http://www.mxmindia.com/2014/03/irs-revalidation-will-not-happen-by-march-31/

Maxus wins media mandate for T20 World Cup 2014
Maxus has bagged the media investment mandate in India for the ICC World Twenty20 Bangladesh 2014
http://www.mxmindia.com/2014/03/maxus-wins-media-mandate-for-t20-world-cup-2014/

ASCI cracks whip on misleading ads; Education, Personal Care products major defaulters
In 2013, the CCC decided on 1842 complaints out of which 1477 were upheld
http://www.mxmindia.com/2014/03/asci-cracks-whip-on-misleading-ads-education-personal-care-products-major-defaulters/

Cannes announces jury list for four categories
The jury members will meet in Cannes to judge work in the new Product Design, Film, Media and Promo & Activation Lions categories
http://www.mxmindia.com/2014/03/cannes-announces-jury-list-for-four-categories/

PC to work her magic for DS Group
The actor features in the new TVC announcing the launch of saffron blended, silver coated cardamom seeds, 'Rajnigandha Silver Pearls' from the house of DS Group
http://www.mxmindia.com/2014/03/pc-to-work-her-magic-for-ds-group/

'Come on, bulaava aaya hai', says MAX
The campaign is inspired from the fact that Pepsi IPL is the biggest cricketing extravaganza in the world
http://www.mxmindia.com/2014/03/come-on-bulaava-aaya-hai-says-max/

Reliance MediaWorks crosses 400-film mark
The company commemorated the triumph with a star-studded event graced by accomplished cinematographers, directors and producers
http://www.mxmindia.com/2014/03/reliance-mediaworks-crosses-400-film-mark/

TVS Tyres: counting on the letter-man to deliver happiness
The ad brings out the importance of high performance and toughness of the tyres in an emotional setting
http://www.mxmindia.com/2014/03/tvs-tyres-counting-on-the-letter-man-to-deliver-happiness/

ZEE appointed partner for SAIFF
ZEE Cinema has partnered with the South Asian International Film Festival (SAIFF) as a signature partner

http://www.mxmindia.com/2014/03/zee-appointed-partner-for-saiff/

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/

Stories on 13th Feb '14

For the designers, by the designers
Ashwini Deshpande, Balkrishna Mahajan & Darpana Athale on the two-day Pune Design Festival that starts tomorrow
http://www.mxmindia.com/2014/02/for-the-designers-by-the-designers/

Srinivasan Swamy to head "bigger, better" Goafest 2014, to be held indoors in Goa in end-May
The three-day annual adfest will be held indoors in Goa in the last week o f May 2014
http://www.mxmindia.com/2014/02/srinivasan-swamy-to-head-bigger-better-goafest-2014-to-be-held-indoors-in-goa-in-end-may/

India #9 in Global Creative Ranking in Gunn Report, McCann top Indian agency
Other top-ranked Indian agencies include Taproot India, JWT and Leo Burnett (tied at #3) and Ogilvy
http://www.mxmindia.com/2014/02/india-9-in-global-creative-ranking-in-gunn-report-mccann-top-indian-agency/

Tata group drafts new rules for royalty & ethics
The group will also soon unfurl a major corporate campaign to build awareness among investors, consumers and stakeholders on 'Brand Tata' in its major overseas markets
http://www.mxmindia.com/2014/02/tata-group-drafts-new-rules-for-royalty-ethics/

Vinod Dua, Sanjay Pugalia to star in revamped IBN7 primetime
The veteran journalists will drive the channel's primetime programming
http://www.mxmindia.com/2014/02/vinod-dua-sanjay-pugalia-to-star-in-revamped-ibn7-primetime/

Adfactors' ElectionsinInIndia.com releases books on recent Assembly polls
Electionsinindia.com has released a set of five books that analyse the election results of Chhattisgarh, Delhi, Madhya Pradesh, Mizoram and Rajasthan, where assembly elections were held recently
http://www.mxmindia.com/2014/02/adfactors-electionsininindia-com-releases-books-on-recent-assembly-polls/

8 things Marketers ought to know about Facebook's new Trending feature
Saurabh Parmar on Facebook's new trending feature and how marketers can use it to their advantage

http://www.mxmindia.com/2014/02/8-things-marketers-ought-to-know-about-facebooks-new-trending-feature/

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 11th Jun '13

Dumping the system does not solves the problem: CVL Srinivas
While both AAAI and ISA have expressed their views on the controversy, we asked CVL Srinivas, CEO - South Asia, GroupM as head of the country’s largest media agency conglomerate for his views on the issue.
http://www.mxmindia.com/2013/06/dumping-tam-is-not-the-solution/

Unilever to crowdsource ideas via eYeka
Leading co-creative community platform eYeka will enable the FMCG giant to crowdsourcing creative ideas.
http://www.mxmindia.com/2013/06/unilever-to-crowdsource-ideas-via-eyeka/

Integer Group wins Fujifilm shopper marketing mandate
Integer is to create one-on-one contact programmes for Fujifilm's new brand, Instax.
http://www.mxmindia.com/2013/06/integer-group-wins-fujifilm-shopper-marketing-mandate/

HT Media announces new business heads for Hindustan & Mint
Vivek Khanna moves from Mint to Hindi Business, and K Venkataramani joins Mint from Bharti Walmart.
http://www.mxmindia.com/2013/06/ht-media-announces-new-business-heads-for-hindustan-mint/

Durga Raghunath elevated to CEO, Firstpost
Web18, the digital content arm of Network18, has elevated Durga Raghunath to CEO of Firstpost.com. She was earlier VP, Product & Executive News Producer for Firstpost.
http://www.mxmindia.com/2013/06/durga-raghunath-elevated-to-ceo-firstpost/

Havas Media Group acquires MFG Labs
MFG Labs, a mathematics think tank specialising in digital strategy, data science and mathematical research, will join the Havas Media Group.
http://www.mxmindia.com/2013/06/havas-media-group-acquires-mfg-labs/

Publicitas Publishing launches luxury quarterly Eat Stay Love
Publicitas Publishing's latest magazine, Eat Stay Love, a contemporary luxury quarterly, launches this month.
http://www.mxmindia.com/2013/06/publicitas-publishing-launches-luxury-quarterly-eat-stay-love/

Debrief: Cadbury Dairy Milk Silk: Messy choc, messy traffic. Works.
The ad is effective. It's a fantasy most men harbour, to meet this hot chick accidentally and get something going. Yup, the brand's in a good zone out here.
http://www.mxmindia.com/2013/06/debrief-cadbury-dairy-milk-silk-messy-choc-messy-traffic-works/

Ranjona Banerji: Advani resig stumps media-savvy BJP
Ranjona Banerji feels sorry for Nirmala Seetharaman and Meenakshi Lekhi for being forced into shark-infested waters to explain what was happening in their party.
http://www.mxmindia.com/2013/06/ranjona-banerji-advani-resig-stumps-media-savvy-bjp/

Star Sports unveils sports bonanza in June
Star Sports has announced the acquisition of TV rights for the FIFA Confederations Cup in Brazil 2013, and will also offer live coverage of Wimbledon, ICC Champions Trophy, Formula One Grand Prix events and the US Open Golf Championship, among others.
http://www.mxmindia.com/2013/06/star-sports-unveils-sports-bonanza-in-june/

Rudolf Fernando is National Sales Head of Global Advertisers
Rudolf Fernando, former All India President of Navabharat Group, has been appointed as National Head of the recently expanded four regional sales divisions of outdoor agency Global Advertisers.
http://www.mxmindia.com/2013/06/rudolf-fernando-appointed-national-sales-head-of-global-advertisers/

Exhibit launches new site thetechy.com
Tech and lifestyle magazine Exhibit has announced the launch of its newly designed tech website, thetechy.com. The site features the latest news, views, reviews, innovations and features in technology, social media, automobiles, e-commerce and lifestyle.
http://www.mxmindia.com/2013/06/exhibit-launches-new-site-thetechy-com/

i next now available on vending machines
i next has adopted a parallel distribution channel by installing newspaper vending machines in 10 cities across UP, Jharkhand, Bihar and Uttarakhand.
http://www.mxmindia.com/2013/06/i-next-now-available-on-vending-machines/

Stories on 18th Dec '12

Let the (ratings) games re-begin!
The industry awaits the first post-digitization numbers from TAM Media. An MxMIndia report
http://www.mxmindia.com/2012/12/let-the-ratings-games-re-begin/

Dentsu wins creative & media mandate respectively for Orangina
Dentsu Communications and Dentsu Media have bagged the creative and media mandates respectively for Suntory Narang's beverage Orangina
http://www.mxmindia.com/2012/12/dentsu-wins-creative-media-mandate-respectively-for-orangina/

Jaldi 5 with Srinivasan K Swamy: IAA awards will recognize successful marketers, agency and media professionals
IAA India chapter President Srinivasan K Swamy on the IAA Leadership Awards will be different from the Impact Person of the Year and the attempts to keep the selection process transparent
http://www.mxmindia.com/2012/12/jaldi-5-with-srinivasan-k-swamy-iaa-awards-will-recognize-successful-marketers-agency-and-media-professionals/

Uday Shankar is new Chairman of FICCI's M&E Committee
Star India CEO Uday Shankar is new Chairman of FICCI's Media and Entertainment Committee
http://www.mxmindia.com/2012/12/uday-shankar-is-new-chairman-of-ficcis-me-committee/

Debrief: Tata Docomo: Incomplete stories. Complete ads
I like Tata Docomo's 'incomplete stories' idea. It has the potential to be a long-term campaign, with possibilities of riveting creative work
http://www.mxmindia.com/2012/12/debrief-tata-docomo-incomplete-stories-complete-ads/

Ranjona Banerji: TV journos must get info first, blame later
Whether it's a rape or a robbery, the first instinct in India is to jump to whodunit before even figuring out what was done, notes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-tv-journos-must-get-info-first-blame-later/

The Anchor: 5 errors brands made on social media in 2012
Assumption being, well, assumed to be the mother of all screwups, that's where the stumbling often begins
http://www.mxmindia.com/2012/12/the-anchor-5-mistakes-brands-made-on-social-media-in-2012/

Times of India launches 'Alive'
The Augmented Reality application was soft launched on December 16 and recorded 250,000 downloads of the app on the first day
http://www.mxmindia.com/2012/12/times-of-india-launches-alive/

Sabyasachi Ghosh joins Delhi Press as Ad Sales Director
His appointment follows the induction of V Natarajan as Vice President- Brand Marketing and Strategy
http://www.mxmindia.com/2012/12/sabyasachi-ghosh-joins-delhi-press-as-ad-sales-director/

Star Gold launches on Virgin Media in UK
Star UK has announced the launch of Star Gold on Virgin Media as part of their 'Asian Mela' offering
http://www.mxmindia.com/2012/12/star-gold-launches-on-virgin-media-in-uk/

Aaj Tak awarded CII Design Excellence Award
The Aaj Tak font has been announced the winner of the "Visual Communication award" at the CII Design Excellence Award in New Delhi
http://www.mxmindia.com/2012/12/aaj-tak-awarded-cii-design-excellence-award/

Stop Not launches new campaign
"Ekdum Bajedar" has been conceived by Meridian Communication

http://www.mxmindia.com/2012/12/stop-not-launches-new-campaign/