Showing posts with label Ajit Mohan. Show all posts
Showing posts with label Ajit Mohan. Show all posts

Tuesday, 8 March 2016

Stories on 8th May '16

So which ads are most gender-sensitive?
The number of ads depicting women in a positive light are increasing, but which ones are the best? Meenakshi Menon & AL Sharada discuss...

Ranjona Banerji: Kanhaiya Kumar proved in TV interviews the high worth of a PhD from JNU!
"Kanhaiya got the better of seasoned TV journalists. He kept calm, sounded reasonable and put forward his views without decibel fluctuation and with a smile on his face. To put it simply, he layed them. A good interview has to be carefully crafted and organised. You have to create a format and a flow. It can be linear or circular. If you are very good at your craft, it can even be progressive where one answer leads to the next question. But when an interview is false, stilted and staccato, it loses its essence," writes Ranjona Banerji

Rage Communications awarded digital mandate of Unilever Food Solutions
Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

Goafest announces Jury chairs for Film, Digital and Publisher Verticals
The Jury Chairs for other Creative Abby verticals will be announced shortly

Ad Club Madras felicitates SK Swamy with top honour
The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

Red Polka unveils 'The Chosen One' campaign
Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

Skoda takes 'Best-in-Next-Class' positioning with Publicis
Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

Hotstar partners T20 World Cup as Associate Sponsor
Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

Friday, 8 August 2014

Stories on 8th Aug 14

Bijli, Sadak, Pani, Broadband & Smartphone?
A fisherwoman Whatsapps pix of her catch to customers... while technology must decidedly be handled with care and caution, we can't not embrace it
http://www.mxmindia.com/2014/08/bijli-sadak-pani-broadband-smartphone/

REALTY CHECK: Day 3 | Balaji R: Need for focused push for real estate sector to remain buoyant
Real Estate is an integral ingredient in the formation and growth of all businesses and steadily maturing into a big business itself, writes Balaji R, CMO-Vizag & Chennai, Shriram Properties
http://www.mxmindia.com/2014/08/realty-check-day-3-balaji-r-need-for-focused-push-for-real-estate-sector-to-remain-buoyant/

Ad Age enters India with Times Internet
Ad Age India will work with thought leaders across the industry to deliver value to its readers. Earlier, the publication had a licensing arrangement with the Exchange4media group
http://www.mxmindia.com/2014/08/ad-age-enters-india-with-times-internet/

'Twitter Amplify' gets a like from starsports.com & Vodafone
Sharing premium TV content to engage with sports fans on Twitter's real-time information network
http://www.mxmindia.com/2014/08/twitter-amplify-gets-a-like-from-starsports-com-vodafone/

Grey appoints Projit Sarkar to head its Kolkata office
Grey Group India has announced the appointment of Projit Sarkar to head the agency's Kolkata operations
http://www.mxmindia.com/2014/08/grey-appoints-projit-sarkar-to-head-its-kolkata-office/

Shailesh Kapoor: Informed Gut: The Evolution We Need
Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-informed-gut-the-evolution-we-need/

Subhashish Dutta assumes senior role at DDB Mudra North
In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann
http://www.mxmindia.com/2014/08/subhashish-dutta-assumes-senior-role-at-ddb-mudra-north/

Horse & Country TV, Amagi relay cloud-enabled feed
Creates a milestone in the history of remote playout by managing live events