Stories on 8th May '16

So which ads are most gender-sensitive?

The number of ads depicting women in a positive light are increasing, but which ones are the best? Meenakshi Menon & AL Sharada discuss...

http://www.mxmindia.com/?p=87338

Ranjona Banerji: Kanhaiya Kumar proved in TV interviews the high worth of a PhD from JNU!

"Kanhaiya got the better of seasoned TV journalists. He kept calm, sounded reasonable and put forward his views without decibel fluctuation and with a smile on his face. To put it simply, he layed them. A good interview has to be carefully crafted and organised. You have to create a format and a flow. It can be linear or circular. If you are very good at your craft, it can even be progressive where one answer leads to the next question. But when an interview is false, stilted and staccato, it loses its essence," writes Ranjona Banerji

http://www.mxmindia.com/?p=87376

Rage Communications awarded digital mandate of Unilever Food Solutions

Their current roster of clients in Sydney includes Citibank, AMP, BT Financial, and Adara Group

http://www.mxmindia.com/?p=87354

Goafest announces Jury chairs for Film, Digital and Publisher Verticals

The Jury Chairs for other Creative Abby verticals will be announced shortly

http://www.mxmindia.com/?p=87357

Ad Club Madras felicitates SK Swamy with top honour

The citation presented talked of various contributions made by Mr Swamy to the various institutions he touched and the indelible mark he left behind while he was in their helm

http://www.mxmindia.com/?p=87358

Red Polka unveils 'The Chosen One' campaign

Rolled out with an outdoor presence at prominent locations in Mumbai, the campaign will also be activated on digital platforms like Facebook and Instagram

http://www.mxmindia.com/?p=87353

Skoda takes 'Best-in-Next-Class' positioning with Publicis

Publicis Ambience, the incumbent agency on the brand has conceptualized and executed the campaign

http://www.mxmindia.com/?p=87355

Hotstar partners T20 World Cup as Associate Sponsor

Country's leading online video streaming platform for premium content also holds the exclusive digital rights to LIVE broadcast of ICC World Twenty20 2016

http://www.mxmindia.com/?p=87356

Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 3rd Aug '15

Commonsense was my only qualification: Bobby Sista
This year's recipient of the AAAI Lifetime Achievement Award calls for an Abby for gender sensitivity
http://www.mxmindia.com/2015/08/commonsense-was-my-only-qualification-bobby-sista/

Pepperfry appoints Motivator as Media AOR
The account the online furniture brand is estimated to be Rs 80-100 crore
http://www.mxmindia.com/2015/08/pepperfry-appoints-motivator-as-media-aor/

M G Parameswaran re-elected President of AAAI
Nakul Chopra, CEO-South Asia, Publicis Communications Pvt Ltd, was re-elected Vice-President of the Association
http://www.mxmindia.com/2015/08/m-g-parameswaran-re-elected-president-of-aaai/

McCann bags creative biz of Incredible India
The account was earlier handled by Ogilvy
http://www.mxmindia.com/2015/08/mccann-bags-creative-biz-of-incredible-india/

The Social Street announces launch of retail unit
The newly launched retail practice, at TSS will primarily focus on bringing in more transparency and a ROI driven output with technology-enabled solutions for our clients
http://www.mxmindia.com/2015/08/the-social-street-announces-launch-of-retail-unit/

Viacom acquires stake in Indian regional networks
With this acquisition, Viacom Inc. will hold 50 per cent of Prism TV and the remaining 50 per cent interest will continue to be owned by the Network18 Group
http://www.mxmindia.com/2015/08/viacom-acquires-stake-in-indian-regional-networks/

Amith Prabhu: The Public Relations person par excellence
The late APJ Abdul Kalam was a man of integrity and this is something we all must learn from. Integrity is not an attribute found easily in today’s time and age, writes Amith Prabhu

http://www.mxmindia.com/2015/08/amith-prabhu-the-public-relations-person-par-excellence/

Stories on 22nd Jul '15

'Is Anyone Listening?' @ Media Review 2015
The evening saw Shashi Sinha, Meenakshi Menon, Pradeep Dwivedi & Punitha Arumugam speak on combating the challenge of continuous partial attention of audiences
http://www.mxmindia.com/2015/07/is-anyone-listening-media-review-2015/

The Curious Case of Amitabh's Kisan Channel endorsement fee
Approved, then disapproved: Amitabh Bachchan's ad firm on DD Kisan's endorsement fee
http://www.mxmindia.com/2015/07/the-curious-case-of-amitabhs-kisan-channel-endorsement-fee/

Colors Infinity to launch on July 31
The launch line-up of the channel includes fare like Better Call Saul, The Flash, Orange Is The New Black, Fargo, TheBig C and My Kitchen Rules amongst others
http://www.mxmindia.com/2015/07/colors-infinity-to-launch-on-july-31/

Ogilvy Gurgaon strengthens leadership team
As part of this exercise, Alok Sinha has been brought in as President, Planning
http://www.mxmindia.com/2015/07/ogilvy-gurgaon-strengthens-leadership-team/

B4U to transform content delivery and playout operations with Amagi
The popular Indian GEC will use Amagi’s state-of-the-art Cloudport 2.0 to drive increased flexibility and cost savings
http://www.mxmindia.com/2015/07/b4u-to-transform-content-delivery-and-playout-operations-with-amagi/

Parryware unveils new brand image
The new brand identity reflects the company's constant endeavor to innovate and redefine the bathroom products segment
http://www.mxmindia.com/2015/07/parryware-unveils-new-brand-image/

Media agencies battle it out at the BBC World News Football Connect 2015
Second annual tournament a hit as 18 teams battled to win 5-a-side championship
http://www.mxmindia.com/2015/07/media-agencies-battle-it-out-at-the-bbc-world-news-football-connect-2015/

Big Magic Ganga announces Season 6 of BIG Memsaab
Provides the largest platform for women of Bihar, Jharkhand & Eastern UP to show their talent on TV

http://www.mxmindia.com/2015/07/big-magic-ganga-announces-season-6-of-big-memsaab/

Stories on 9th Apr '15

All set for the 10th Goafest...
... and the Ad Club’s Abby which has seen a 35% hike in entries + interview with Nakul Chopra, chairman of Goafest Organising Commitee
http://www.mxmindia.com/2015/04/all-set-for-the-10th-goafest/

E-commerce majors Flipkart, Amazon etc spend mega on ads
TAM Adex data show that the big four e-commerce companies ­ Amazon, Flipkart, Snapdeal and OLX alone spent a staggering Rs 600 crore on ads in 2014. Overall, the sector spent Rs 750-800 crore in 2014 and the budget would cross Rs 1,000 crore in 2015, say media planners
http://www.mxmindia.com/2015/04/e-commerce-majors-flipkart-amazon-etc-spend-mega-on-ads/

MSM to rake in Rs 1kcr from IPL ad as e-com players join the party
Multi Screen Media, the official broadcaster of the Indian Premier League, is likely to make about Rs 1,000 crore from on-air sponsors and spot advertising this year, riding an ecommerce wave
http://www.mxmindia.com/2015/04/msm-to-rake-in-rs-1kcr-from-ipl-ad-as-e-com-players-join-the-party/

IAA announces 3rd edition of leadership awards
The awards will be presented across 12 categories on Saturday, April 18, 2015
http://www.mxmindia.com/2015/04/iaa-announces-3rd-edition-of-leadership-awards/

O&M to handle creative mandate for Xrbia Developers
XRBIA Developers Ltd is focused on building world-class cities that offers futuristic and sustainable housing solutions to every Indian
http://www.mxmindia.com/2015/04/om-to-handle-creative-mandate-for-xrbia-developers/

Tanishq unveils campaign to highlight matchless offerings
Tanishq has used a unique story-telling approach in the commercials, which is very different from anything the brand has done in the past
http://www.mxmindia.com/2015/04/tanishq-unveils-campaign-to-highlight-matchless-offerings/

India Property Insider debuts in UAE
Monthly publication to facilitate NRI Investment in Indian Real Estate sector

http://www.mxmindia.com/2015/04/india-property-insider-debuts-in-uae/

Stories on 1st Apr '15

Kyoorius to partner Goafest?
Melt-ing is the preserve of Goafest, industrypersons say. Unique alliance struck between Pratap Bose & Rajesh Kejriwal at a party late last year
http://www.mxmindia.com/2015/04/kyoorius-to-shift-to-goafest/

News-hour debates Fevikwik ad. Nation wants to know why Indian soldier touched feet of Pakistani soldier to repair shoe, thunders Arnab
Arnab said: Ladies and gentlemen on this first day of April 2015, it is indeed strange that a Pakistani soldier doesn't carry his own adhesive. Doesn't the country make its own adhesives? Does this tell a story of the Pakistan economy?
http://www.mxmindia.com/2015/04/news-hour-debates-fevikwik-ad-nation-wants-to-know-why-indian-soldier-touched-feet-of-pakistani-soldier-to-repair-shoe-thunders-arnab/

Now, an Award for Award Shows
Two shows are planned: one for award shows and the other for best food at award shows. While event shows do recognise award shows, this is a special show only for awards, including the film awards
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Star Sports to consider Lagori/Pitto league
After kabaddi, Star may be considering having a championship league for 'seven stones'
http://www.mxmindia.com/2015/04/now-an-award-for-award-shows/

Omnicom appoints Amol Dighe as Head of Investment India
He will also be incharge of special projections in South East Asia
http://www.mxmindia.com/2015/04/omnicom-appoints-amol-dighe-as-head-of-investment-india/

Kyoorius launches Melt, 2-day ad, media & marketing festival
Zee, GroupM & D&AD to partner the two-day event which will culminate in Kyoorius Ad & Digital Awards which has Colors as presenting sponsor
http://www.mxmindia.com/2015/04/kyoorius-launches-melt-2015-2-day-ad-media-marketing-festival/

Damien Marchi is Global Head of Content at Havas Media
Marchi has over 15 years experience specialising in cross platform content production, commercialisation and marketing
http://www.mxmindia.com/2015/04/damien-marchi-appointed-global-head-of-content-at-havas-media/

Dell questions conventional with 'Learning Meets Doing'
The TVC is a reiteration of Dell's belief that a school student's education can be made more engaging by leveraging the potential of technology
http://www.mxmindia.com/2015/04/dell-questions-the-conventional-with-learning-meets-doing/

AL Jazeera English now available on Airtel D2H
With this partnership, Al Jazeera English will now be accessible on all major D2H platforms

http://www.mxmindia.com/2015/04/al-jazeera-english-now-available-on-airtel-d2h/

Stories on 12th Nov 14

Now & then: Here's how contemporary consumers behaved a decade ago
Devendra Chawla, CEO, Food Bazaar, chronicles the many shifts in consumer behaviour and attitude over the last decade.
http://www.mxmindia.com/2014/11/now-then-heres-how-contemporary-consumers-behaved-a-decade-ago/

Sanjeev Kotnala: Newspapers: Wanted One Good Reason...
The threat from  the global digital wave and mobile screens to print is more real than ever before, writes Sanjeev Kotnala in his curtain-raiser to the INMA South Asia Conference.
http://www.mxmindia.com/2014/11/sanjeev-kotnala-newspapers-wanted-one-good-reason/

Ad Club's Media Review sets its date with members
This year the event will have three experts presenting for 30 minutes each followed by a QnA session with the audience.
http://www.mxmindia.com/2014/11/ad-clubs-media-review-sets-its-date-with-members/

Vdopia unveils Chocolate, a scalable mobile video programmatic marketplace
The programme is built from the ground up solely for mobile video advertising.
http://www.mxmindia.com/2014/11/vdopia-unveils-chocolate-a-scalable-mobile-video-programmatic-marketplace/

Ruchi Soya unveils new TVC for Mahakosh
The new Mahakosh TVC with its brand ambassador Madhuri Dixit highlights the necessity of being fit.
http://www.mxmindia.com/2014/11/ruchi-soya-unveils-new-tvc-for-mahakosh/

What Ticks for Indian Consumers/ Women - Dhunji Wadia
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Dhunji Wadia
http://www.mxmindia.com/2014/11/what-ticks-for-indian-consumers-women-dhunji-wadia/

Stories on 20th Oct 14

Despite e-frenzy, crowds throng malls, markets
Shoppers log out and step into local stores ahead of Diwali over the last weekend
http://www.mxmindia.com/2014/10/despite-e-frenzy-crowds-throng-malls-markets/

Havas Media India wins integrated media duties of Assetz
The business is estimated at about Rs 15 crore and will be handled out of the Havas Media Bengaluru office
http://www.mxmindia.com/2014/10/havas-media-india-wins-integrated-media-duties-of-assetz/

Ranjona Banerji: And the Election Commission website wins this election!
Is TV news in danger of becoming the security blanket for the fuddy-duddies while the rest are moving on to something else, asks Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-and-the-election-commission-website-wins-this-election/

Amith Prabhu: Politics is all about Public Reputation as it is in everyday life and more
Political Public Relations is part of the larger Reputation narrative that is playing out where a politician needs to be a good person, needs to do good work and then needs to communicate that work, writes Amith Prabhu
http://www.mxmindia.com/2014/10/amith-prabhu-politics-is-all-about-public-reputation-as-it-is-in-everyday-life-and-more/

Ad Club invites Facebook's Mark D'Arcy to speak
The council provides Facebook with invaluable perspectives and ideas to better engage and educate the global creative community
http://www.mxmindia.com/2014/10/ad-club-invites-facebooks-mark-darcy-to-speak/

Saffolalife shifts focus to heart problems faced by women
This film is an endeavour to inspire people to re-evaluate the need to "Protect her heart"
http://www.mxmindia.com/2014/10/saffolalife-shifts-focus-to-heart-problems-faced-by-women/

Contract wins creative mandate of Portea Medical
The business will be handled out of the agency's Bangalore office
http://www.mxmindia.com/2014/10/contract-wins-creative-mandate-of-portea-medical/

What Ticks for Indian Consumers/ Teen- Madan Sanglikar and Alok Sanwal
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Madan Sanglikar and Alok Sanwal
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-teen-madan-sanglikar-and-alok-sanwal/

Wills Lifestyle and Madison unveil 'Rock the Ramp'
These videos are shared on the Wills Lifestyle Vine page and Wills Lifestyle Facebook and Twitter pages
http://www.mxmindia.com/2014/10/wills-lifestyle-and-madison-unveil-rock-the-ramp/

Culture Machine gets What's Trending to India
Through this alliance, Culture Machine will work closely with What's Trending to create content, featuring talents and brands across the Indian sub-continent
http://www.mxmindia.com/2014/10/culture-machine-gets-whats-trending-to-india/

Stories on 10th Jan '14

End of the road for TAM?
Does the cabinet approval for the TRAI guidelines mean the end of the way TAM is owned or run currently? Perhaps. An analysis
http://www.mxmindia.com/2014/01/end-of-the-road-for-tam/


Shailesh Kapoor | TV Ratings: Take It Easy, TRAI. Come Soon, BARC
The TRAI guidelines on TV ratings, while well-intended, have a "meddling" feel to them, which fear may slow down BARC’s progress, fears Shailesh Kapoor
http://www.mxmindia.com/2014/01/shailesh-kapoor-tv-ratings-take-it-easy-trai-come-soon-barc/


177 case studies shortlisted for Effie 2013
The Effie 2013 awards night will now be held on Friday, January 17 in Mumbai at the Taj Lands End.
http://www.mxmindia.com/2014/01/177-case-studies-shortlisted-for-effie-2013/


VServ infographic on mobile app development
Based on a survey of 1500 app developers, a VServ infographic showcases statistics and trends about app development while highlighting preferred platforms and development tools
http://www.mxmindia.com/2014/01/vserv-infographic-on-mobile-app-development/


Ranjona Banerji: Debauchery UnLtd on News TV
Watching Arnab Goswami and Rahul Kanwal makes Ranjona Banerji feel for the star anchors. What they really want is a platform where they can share their opinions with the world, she writes. Instead, they’re stuck in a format where they have to ask other people for their opinions
http://www.mxmindia.com/2014/01/ranjona-banerji-debauchery-unltd-on-news-tv/


Bharti AXA General Insurance takes streets to spread health insurance awareness
The insurance company uses viral internet marketing with true-to-life videos centred around critical illnesses
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Nimbus Sport facilitates Liverpool FC & Xolo partnership
Nimbus helps Liverpool Football Club ink first regional marketing partnership in India with Xolo
http://www.mxmindia.com/2014/01/bharti-axa-general-insurance-takes-streets-to-spread-health-insurance-awareness/


Dainik Bhaskar starts work on 3rd edition of 'Mosaic'
Mosaic 2014 will champion print advertising by publishing top creative work from India
http://www.mxmindia.com/2014/01/dainik-bhaskar-starts-work-on-3rd-edition-of-mosaic/


Dhoni's Helicopter Shot in Kiwi series only on Sony Six
Pardon the headline. But we were trying to innovate to draw you into a report on Sony Six bagging exclusive rights to the New Zealand - India 5ODI+2Tests series
http://www.mxmindia.com/2014/01/dhonis-helicopter-shot-in-kiwi-series-only-on-sony-six/

Stories on 6th Sep '13

It's Emvies 2013 tonight!
It's the big night for media agencies as Advertising Club's Emvies 2013 will be held in Mumbai
http://www.mxmindia.com/?p=53767

When dhanda is manda, bring in the entrepreneurs!
How entrepreneurs are donning the mantle of CEOs to challenge slowdowns
http://www.mxmindia.com/?p=53781

India rules Warc marketing strategy awards shortlist
17 Indian entries were shortlisted for Warc's 2013 Asian Strategy Prize
http://www.mxmindia.com/?p=53776

ASCI launches new website and online complaints & monitoring system
New services will enable Advertising Standards Council of India facilitate speedy complaint lodging and tracking of complaint status
http://www.mxmindia.com/?p=53763

YouTube launches Comedy Week in India
400 hours of comedy content and 35 new exclusive shows featuring leading stars Cyrus Broacha, Vir Das, Kapil Sharma, Bharti, Krushna, VIP, Saurabh Pant and Sugandha
http://www.mxmindia.com/?p=53761

Genesis BM elevates Deepshika Dharmaraj, hires Kavita Rao
Ms Dharmaraj will take charge as Chief Marketing and Growth Initiatives Officer and Ms Rao will be Chief Talent Engagement Officer
http://www.mxmindia.com/?p=53754

Shailesh Kapoor: The Big GEC Quarter: What's In Store?
Going by the first eight months, 2013 has not been the most exciting year for Hindi GEC content. But the festive season could change that as Shailesh Kapoor highlights what each Hindi GEC is set for
http://www.mxmindia.com/?p=53765

Ranjona Banerji: Spotlight on staff welfare in media
It's heartening to hear that the organization where the intern photojournalist and her colleague worked has been with them throughout and has offered help of various sorts that is required, writes Ranjona Banerji
http://www.mxmindia.com/?p=53774

Stories on 11th Feb '13

MxM Mondays: Is magazine readership sliding?
No say publishers, rubbishing the recent IRS 2012 Q3 numbers and say that readership is in fact rising!
http://www.mxmindia.com/?p=40774


Paritosh Joshi: The 49ers lost the XLVIIth (but I'll get over it)
The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break
http://www.mxmindia.com/?p=41296

MIB convenes Twitter conf on Community Radio
The Ministry of Information & Broadcasting convened a ‘Twitter Conference’ on community radio on Friday
http://www.mxmindia.com/?p=41376

Moneycontrol.com does a song-and-dance around Budget
Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves
http://www.mxmindia.com/?p=41299

Ad Club to screen Cannes showreel on Feb 11
The Advertising Club in association with the Times group, official representative of Cannes in India, will screen the Cannes showreel on February 11 at the Mayfair Rooms, Worli, at 5.30 pm
http://www.mxmindia.com/?p=41301

AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41294

Reviewing the Reviews: Special 26
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=41295

Anil Thakraney | Guru execution: Media frenzy may do damage
All these heated discussions, post-mortem of the man's trial, and worse of all, controversies over the disposal of the body and chest-thumping by some TV anchors will only help in fanning anger in the valley
http://www.mxmindia.com/?p=41293

RBNL announces quarter results
The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore
http://www.mxmindia.com/?p=41303

ASCI'S CCC upheld complaints against 11 out of 19 advertisements in November 2012
Health care, personal care and consumer durable ads are under the ASCI's scanner
http://www.mxmindia.com/?p=41300

The Hindu's Lit for Life festival begins
Lit for Life, a festival that celebrates literature in India, was kicked off by The Hindu Group of Publications in New Delhi on February 6
http://www.mxmindia.com/?p=41298

Bipin Pandit's Khumaar show in April, book launch too
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in April, along with the launch of a book on music with contributions by CEOs and MDs
http://www.mxmindia.com/?p=41304

ZeeQ on-Wheels flagged off in Mumbai
The edutainment channel van will move through 20 cities in India over two months
http://www.mxmindia.com/?p=41304

Sachin exceeds target for Support My School campaign
The Bollywood fraternity, corporate houses, NGOs, chief ministers and people from different walks of life came together to extend their support to this cause
http://www.mxmindia.com/?p=41302

ANCHOR | One Big Idea by Pawan Jailkhani
Why we think Indipop may not be beyond salvaging
http://www.mxmindia.com/?p=41291

ANCHOR | One Big Idea by Vikas Nowal
It is important to ensure that communication can garner attention
http://www.mxmindia.com/?p=41292

Stories on 3rd Jan '13

New year, new job scene?
What makes some people get bigger offers, better pay packages and a meaty role in the job market
http://www.mxmindia.com/2013/01/new-year-new-job-scene/

Piyush, Balki to present Ad Review as Ad Club revives popular event
Piyush Pandey and R Balki are set to present the Advertising Club's Ad Review
http://www.mxmindia.com/2013/01/piyush-balki-to-present-ad-review-as-ad-club-revives-popular-event/

Srikant Sastri launches online campaign asking tainted MPs/MLAs to resign
'Resign before Jan 26' is a campaign on Facebook and Twitter that the Vivaki India chairperson has kicked off
http://www.mxmindia.com/2013/01/srikant-sastri-launches-online-campaign-asking-tainted-mpsmlas-to-resign/

Debrief: Snickers: Rekha ki vaat lagaa di!
What a wasted opportunity! The makers of Snickers did two commendable things. And then they went ahead and blew it nice and proper
http://www.mxmindia.com/2013/01/debrief-snickers-rekha-ki-vaat-lagaa-di/

Hindi GEC yo-yo continues. Star leads in Week 52
Colors is the new #2 and SAB 47 gallops ahead of Life OK
http://www.mxmindia.com/2013/01/hindi-gec-yo-yo-continues-star-leads-in-week-52/

Shailesh Kapoor: Misogyny or just entertainment?
To divert a serious, purposeful discussion on rape and sexual assault to item numbers, vulgar lyrics and portrayal of women in serials, is simply a case of misplaced priorities, writes Shailesh Kapoor
http://www.mxmindia.com/2013/01/shailesh-kapoor-misogyny-or-just-entertainment/

India TV appoints Sudipto Chowdhuri to head sales
Mr Chowdhuri was recently with TV9 Kannada as National Head
http://www.mxmindia.com/2013/01/india-tv-appoints-sudipto-chowdhuri-to-head-sales/

Vodafone, Idea, Philips and others bring TV commercials to life to double impact
Popular commercials go on-ground as large advertisers bring TV ads to life to double impact
http://www.mxmindia.com/2013/01/vodafone-idea-philips-and-others-bring-tv-commercials-to-life-to-double-impact/

The Anchor: 6 reasons why Arnab Goswami should be given the Bharat Ratna
A N Chorrea list six reasons why Arnab Goswami should be given the Bharat Ratna
http://www.mxmindia.com/2013/01/the-anchor-6-reasons-why-arnab-goswami-should-be-given-the-bharat-ratna/

CRY to host corporate responsibility summit
John Elkington, the defining voice on corporate responsibility globally, and several heads of Indian industry to discuss CSR at the forum on Jan 11
http://www.mxmindia.com/2013/01/cry-to-host-corporate-responsibility-summit/

O&M mingles with Center Fruit
A quirky campaign supports the launch of PVMI's dual-flavoured chewing gum
http://www.mxmindia.com/2013/01/om-mingles-with-center-fruit/

Stories on 26th Nov '12

MxM Mondays: Is India ready for cross-pollination between varying media functions?
Is the ground fertile in India, just as it happened in the US where a PR honcho was handed over charge of a creative ad network?
http://www.mxmindia.com/2012/11/mxm-mondays-is-india-ready-for-cross-pollination-between-varying-media-functions/

Effies 2012 judging reaches last leg, shortlist announced
The judging process for Effies 2012 is nearing completion as the shortlist has been announced by the Advertising Club
http://www.mxmindia.com/2012/11/effies-20102-judging-reaches-last-leg-shortlist-announced/

Rahul Johri is 'Media Professional of the Year' at World Brand Congress
Rahul Johri, Senior Vice President & General Manager - South Asia, Discovery Networks Asia-Pacific has been awarded the prestigious "Media Professional of the Year" award at the Global Awards for Brand Excellence 2012
http://www.mxmindia.com/2012/11/rahul-johri-is-media-professional-of-the-year-at-world-brand-congress/

Gucci committed to spend 'significant' money in India: Patrizio Di Marco
Italian fashion house Gucci is committed to making "significant" investments in India, says its president Patrizio Di Marco
http://www.mxmindia.com/2012/11/gucci-committed-to-spend-significant-money-in-india-patrizio-di-marco/

Jaldi 5 with Apurva Purohit: 'Great networking with fantastic women'
Apurva Purohit, CEO, Radio City 91.1 FM explains the rationale between 'Women at Work', Radio City's networking initiative for working women
http://www.mxmindia.com/2012/11/jaldi-5-with-apurva-purohit-great-networking-with-fantastic-women/

Amitabh Srivastava is South Asia head of Assoc for Intnl Broadcasting
Mr Srivastava will oversee the growth of AIB's membership in India, Sri Lanka, Bangladesh and Pakistan
http://www.mxmindia.com/2012/11/amitabh-srivastava-is-south-asia-head-of-assoc-for-intnl-broadcasting/

Highway On My Plate returns with 'Coast to Coast'
Hosts Rocky and Mayur explore the Indian coastline's food, in the new edition of Highway On My Plate on NDTV Good Times
http://www.mxmindia.com/2012/11/highway-on-my-plate-returns-with-coast-to-coast/

Chennai Live 104.8 FM to launch Vodafone Voice of Chennai
The radio show aims to give voice to people of Chennai who can discuss their problems and air their views
http://www.mxmindia.com/2012/11/chennai-live-104-8-fm-to-launch-vodafone-voice-of-chennai/

The Anchor: 5 challenges that PR in India still grapples with
PR is coming into its own in India, and as the industry evolves, PR practitioners are faced with a number of issues. Vivek Rana takes a look
http://www.mxmindia.com/2012/11/the-anchor-5-challenges-that-pr-in-india-still-grapples-with/

Anil Thakraney: Ad world needs a Yash Chopra
Even if the ads had boring scripts, which in fact most do (thanks to risk-averse clients), someone like Chopra would have made them look pretty
http://www.mxmindia.com/2012/11/anil-thakraney-ad-world-needs-a-yash-chopra/

Stories on 4th Oct '12

India out, advertisers still in!
India may be out of the T20 Cricket World Cup, but advertisers continue to cheer
http://www.mxmindia.com/2012/10/india-out-advertisers-still-in/

Jaldi 5 with Suresh Nimbalkar: Print is not declining
Suresh Nimbalkar, Senior Vice President, Hansa Research on sliding readership reflected in the IRS numbers
http://www.mxmindia.com/2012/10/jaldi-5-with-suresh-nimbalkar-print-is-not-declining/

Hungama.com has Intel inside
Intel Capital has announced 10 investments at its Intel Capital Global Summit, with $40 million pledged in new investments to help innovative companies. The amount invested in Hungama.com has not been disclosed
http://www.mxmindia.com/2012/10/hungama-com-has-intel-inside/


Week #39: Star Plus ahead as T20 hits HGECs
According to the recent ratings, Star Plus and Colors steer ahead. Star Cricket scores 4.5 for India-England match
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Shailesh Kapoor: Is Appointment Viewing a myth?
Appointment viewership is the acid test for any programme, says Shailesh Kapoor in his weekly column, TV Trail
http://www.mxmindia.com/2012/10/week-39-star-plus-ahead-as-t20-hits-hgecs/


Paritosh Joshi: Of Marketing & Participative Curation
Consumers are no longer quiescent bovines who will passively feed on whatever the brandowner masters of the universe place before them, notes Paritosh Joshi
http://www.mxmindia.com/2012/10/paritosh-joshi-of-marketing-participative-curation/


Bipin Pandit is now COO of Ad Club
The Advertising Club, at its managing committee meeting following the AGM, unanimously decided to promote Bipin R Pandit as the chief operating officer of the club
http://www.mxmindia.com/2012/10/bipin-pandit-is-now-coo-of-ad-club/


Devika Dayal is National Revenue Head, A+E Networks |TV18
A+E Networks|TV18 has announced the elevation of Devika Dayal, Senior Vice-President, to National Revenue Head with immediate effect
http://www.mxmindia.com/2012/10/devika-dayal-is-national-revenue-head-ae-networks-tv18/


Reliance Big Magic enters US market
Reliance Broadcast Network's 'Big Magic International' has entered the United States, close on the heels of its launch in Canada, as part of its expansion and growth strategy. Dish Network is its exclusive distribution partner
http://www.mxmindia.com/2012/10/reliance-big-magic-enters-us-market/


Guinness recognises Divya Bhaskar's 'Gandhi Jayanti' record
Divya Bhaskar creates history for 'The Largest Gathering of people dressed as Gandhi' on the occasion of Gandhi Jayanti
http://www.mxmindia.com/2012/10/guinness-recognises-divya-bhaskars-gandhi-jayanti-record/


MTS launches mAD to break mobile ad clutter
Sistema Shyam TeleServices Limited (SSTL)has launched a service pioneered by MTS, aptly called "MTS mAd". The service provides leading brands a clutter-breaking means to engage with customers on a one-to-one basis
http://www.mxmindia.com/2012/10/mts-launches-mad-to-break-mobile-ad-clutter/


Cisco appoints Anil Bhasin to lead services business in India
Cisco has appointed Anil Bhasin to lead its Services division in India and South Asian Association for Regional Cooperation (SAARC) region
http://www.mxmindia.com/2012/10/cisco-appoints-anil-bhasin-to-lead-services-business-in-india/

Mindshift Interactive extends its arm to research
Mindshift Interactive has launched their research arm MindShift Metrics, which will decode the vast amount of data available over the internet, and share findings leading to insights, resulting in forming a strategy
http://www.mxmindia.com/2012/10/mindshift-interactive-extends-its-arm-to-research/

The Anchor: 5 reasons why premium online video streaming is the next big thing in India
The age of TV may not be imminent yet, but the internet is a strong rival - and quality online streaming content is a big reason
http://www.mxmindia.com/2012/10/the-anchor-5-reasons-why-premium-online-video-streaming-is-the-next-big-thing-in-india/


Debrief: Havells Wires: Lacks spark
Extremely disappointed with this effort. It’s a straightforward, boring, problem/solution ad, with none of the famous Havells magic
http://www.mxmindia.com/2012/10/debrief-havells-wires-lacks-spark/

Ranjona Banerji: Can we have more analyses as they did post-Romney-Obama debate
Our news television often wastes too much time allowing politicians to fight with each other on panels, rues Ranjona Banerji
http://www.mxmindia.com/2012/10/ranjona-banerji-can-we-have-more-analyses-as-they-did-post-romney-obama-debate/

Signposts... October 4
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts

http://www.mxmindia.com/2012/10/signposts-october-4/