Delighted to be stepping into large shoes...
... says IAA India President Neeraj Roy on taking charge from the hyperactive Srinivasan Swamy who conducted 112 actvities in 4 years. Read more
Sanjeev Kotnala: Do you have a combat strategy for a completely naked market?
Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala. Read more
L'Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division
Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives. Read more
DDB MudraMax bags media duties of Bausch and Lomb India
DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements.Read more
Shortlists announced for APAC edition of MMA Smarties Awards
Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively. Read more
Kantar Public announces leadership of its Development Practice
The development practice brings together robust social science approaches and commercial private sector research models where appropriate. Read more
Holiday Inn Express reaches out to smart travellers in latest campaign
The campaign focuses on showcasing hallmarks of the brand and brings to life how the brand delivers all the basics done brilliantly. Read more
Rage Communications to handle digital mandate for Brand Vitbits
Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!. Read more
Liqvd Asia bags digital duties of Stylam Industries
This was won after a multi-agency pitch. Read more
Panasonic leans on 'Perfectly Brilliant' proposition for LED campaign
TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more
Laqshya executes outdoor promotion for IT dept
The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement. Read more
