Stories on 27th Sep '17

Dentsu to flex its buying muscles with Amplifir

Dentsu Aegis Network's media investment arm will comprise four specialisations - Investment Management, Global Media Partnerships, Amnet and The Story Lab. Read more

Sanjeev Kotnala: Sensitive about Stereotypes!

The industry is still working from ivory towers and strong metro-centric mindset, writes Sanjeev Kotnala. Read more

Sanghamitra Chakraborty to head Havas' RB biz

Chakraborty joins Havas from Contract Advertising. Read more

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Ipsos appoints Geeta Lobo as Head of Bengaluru Business

She will also be part of Ipsos India Leadership Team. Read more

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Colors to start Season 11 of Bigg Boss on Oct 1 on

The show will air on weekdays at 10.30pm and on weekends at 9pm. Read more

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Havells seeks to make a difference via latest ad campaign

Conceptualised by Mullen Lintas Delhi, the new ad campaign highlights the unique features and benefits of the new products. Read more

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Viacom18 Motion Pictures acquires rights for Mithali Raj biopic

Mithali Raj is the highest run-scorer in women's international cricket. Read more

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Britannia assures consumers where to find the real treat for its biscuit brand

Treat is Britannia's largest selling sandwich creams brand, and it is back with a new product range, with crunchier, tastier, shells, and super soft cream in between. Read more

Stories on 29th Mar '17

Readers pay with their time...
Or so believes Paul Rossi, President, The Economist Group in a freewheeling interview when he was in India last month
http://www.mxmindia.com/?p=101310

Sanjeev Kotnala: Smiley Bricks, anyone?
The real success will come when house builders and owners start insisting on SMILEY BRICKS... and finally when Brick Kilns are completely child labour free
http://www.mxmindia.com/?p=101300

BARC India sets up independent disciplinary council under Justice Mukul Mudgal
6-member BARC India Disciplinary Council (BDC) to be headed by Justice MukulMudgal, Former Chief Justice, Punjab & Haryana High Court
http://www.mxmindia.com/?p=101299

Jagran's RK Agarwal wins big at the FE CFO of the Year Awards 2017
The award was presented at a power-packed event held in Mumbai
http://www.mxmindia.com/?p=101297

Love Matters joins hands with Ogilvy One to bash sexism in Bollywood songs
The shortcomings from the research catapulted the gaps in gender equality and violence against women, men and others in general
http://www.mxmindia.com/?p=101294

My FM begins operations in Bikaner and Akola
Akola is the last station launch of the network bid during the Phase III auctions and was extravagantly celebrated
http://www.mxmindia.com/?p=101296

Panasonic Batteries signs up PV Sindhu as brand ambassador
The sportstaras been signed on for Panasonic's battery division for the next three years
http://www.mxmindia.com/?p=101293

Ranjona Banerji: Coverage that makes you laugh, and cry
The BJP is not happy with anyone who does not love it. But it has Gaurav Sawant and a whole host of other journalists to push its agenda, writes Ranjona Banerji
http://www.mxmindia.com/?p=101286

Stories on 15th Feb '17

For Real or Bunkum? Dentsu Aegis Network says it’s #2 agency group. But industry dismisses claim
Observers & insiders say IPG is bigger...
http://www.mxmindia.com/?p=99665

GroupM estimates 10% AdEx growth in 2017
India's advertising investment to reach an estimated Rs 61,204 crore in 2017 versus Rs 55671 crore last year
http://www.mxmindia.com/?p=99648

Alpana Parida: Extinction of Restaurants - A Looming Reality
Consumers are changing and restaurants must change too to be profitable, writes Alpana Parida
http://www.mxmindia.com/?p=99645

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy
Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99650

Media Partners Asia report reveals promising growth of M&E sector
Korea and Indonesia are well positioned, but competition raises concerns in India
http://www.mxmindia.com/?p=99486

Salt Brand Solutions appoints Neeraa Maini Srivastava & Rishi Chanana as ECDs
Neeraa is a post graduate in English Literature from Mumbai University
http://www.mxmindia.com/?p=99487

Tata Sky capitalises on awards season with new offering
Watch select Oscar winning & nominated movies of previous years 24x7 on Tata Sky
http://www.mxmindia.com/?p=99633

Tata Tea's new JaagoRe campaign urges India to pre-act, not react
Tata Tea is encouraging 'Preactivism', a behavior of timely activism which happens before, to prevent unfortunate things
http://www.mxmindia.com/?p=99599

Hyundai launches innovative digital campaign "Comebackpedia"
Unique Thematic Campaign "Comebackpedia" to promote Newly Launched #Wowsome 2017 Grand i10
http://www.mxmindia.com/?p=99635

DishTV adds "DSports" sports channel
Adds Discovery's ‘DSports' to its bouquet of sports channels
http://www.mxmindia.com/?p=99601

Stories on 2nd Feb '17

Achche Din for Adspends post-Budget 2017-18
A quick view from MxMIndia and Bharat Rajamani of EY India on how Arun Jaitley's Budget could help up adspends
http://www.mxmindia.com/?p=99137

Sanjeev Kotnala: Have your SOPs lived their life?
If you start scrutinising processes, it will not be surprising to find that many do need recalibrating, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99123

Reactions to Budget 2017-18
Reactions we received to Budget 2017 from a cross-section of the media and entertainment sector and a consulting major
http://www.mxmindia.com/?p=99124

RBNL strengthens leadership team for Big FM
Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively
http://www.mxmindia.com/?p=99106

Siddhartha Mukherjee: Bollywood should use 'kaabil' PR machinery
The recent movie promotion faux pas should act as a wakeup call to reach out to the PR industry or PRCAI, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=99103

MRSI sets 'Big Data' as central theme for 2017 annual seminar
Client participation has been confirmed from the likes of HUL, Nestle, Pepsico, Amway, ITC, L'Oreal, Car Dekho, Maruti, GPI, United Breweries, Marico, MTV etc
http://www.mxmindia.com/?p=99107

Star Sports unveils campaign promoting ICC Champions Trophy'17
The TVC triggers the same feeling of euphoria that the fans experienced when India won the ICC World Cup after a 28-year long wait
http://www.mxmindia.com/?p=99108

'My Bathroom' matters for Roca
Captures life moments and how bathrooms play a pivotal role in personal space
http://www.mxmindia.com/?p=99105

Vivo V5 Plus shows how two is better than one
The 20 MP Dual Front Camera Vivo V5 Plus has the coolest camera features to capture the #perfectselfie moment
http://www.mxmindia.com/?p=99041

Bank Bazaar unveils #GoPaperless campaign on the digital platform
BankBazaar marked the paperless day by handing out saplings to people as a reminder to be mindful about the paper we are using, how it affects our planet, and the alternatives available
http://www.mxmindia.com/?p=99042

Stories on 25th Jan '17

Exclusive: Sam Balsara on GroupM acquiring 76% in MediaCom India: In today's world, you can be a partner and competitor to the same entity...
GroupM exercised its right to acquire majority stake after eight years of the 2008 jv deal
http://www.mxmindia.com/?p=98812

Sanjeev Kotnala: How Coke InNoWait's and Amplifies
Beverage giant Coca-Cola has been one such company that has been playing with a range innovation from small to large canvas, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98801

Starcom bags media mandate of Merck's Consumer Healthcare brands
The agency will handle brands across markets that Merck Consumer Healthcare operates globally, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®
http://www.mxmindia.com/?p=98811

Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing
A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing
http://www.mxmindia.com/?p=98808

Colors takes the live route with Rising Star
The new show will be on weekends (Sat-Sun) at 9pm from February 4
http://www.mxmindia.com/?p=98798

DSP BlackRock unveils #Taxytis campaign
Urges people to be aware of associated symptoms; pitches its tax saver fund to help investors' #WinAgainstTaxytis
http://www.mxmindia.com/?p=98810

SBI Life unveils campaign to promote new endowment plan
The TVC lays emphasis on the idea of not having to compromise one's wishes while ensuring family's protection
http://www.mxmindia.com/?p=98809

Integral PR to be rechristened Integral
Change in name and positioning marks its 20thyear
http://www.mxmindia.com/?p=98807

Stories on 5th Oct '16

Delighted to be stepping into large shoes...

... says IAA India President Neeraj Roy on taking charge from the hyperactive Srinivasan Swamy who conducted 112 actvities in 4 years. Read more

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Sanjeev Kotnala: Do you have a combat strategy for a completely naked market?

Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala. Read more

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L'Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division

Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives. Read more

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DDB MudraMax bags media duties of Bausch and Lomb India

DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements.Read more

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Shortlists announced for APAC edition of MMA Smarties Awards

Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively. Read more

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Kantar Public announces leadership of its Development Practice

The development practice brings together robust social science approaches and commercial private sector research models where appropriate. Read more

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Holiday Inn Express reaches out to smart travellers in latest campaign

The campaign focuses on showcasing hallmarks of the brand and brings to life how the brand delivers all the basics done brilliantly. Read more

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Rage Communications to handle digital mandate for Brand Vitbits

Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!. Read more

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Liqvd Asia bags digital duties of Stylam Industries

This was won after a multi-agency pitch. Read more

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Panasonic leans on 'Perfectly Brilliant' proposition for LED campaign

TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more

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Laqshya executes outdoor promotion for IT dept

The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement. Read more

Stories on 28th Sep '16

With 7mn monthly viewers, MailOnline has big plans for India

An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more

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Sanjeev Kotnala: Model Village approach; the need of Rural CSR

The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more

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Neeraj Roy elected President of IAA India

Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more

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BARC hires digital biz head from Nielsen USA

The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more

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Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart

This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more

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Deepika plays to the festive tune for Coca Cola's latest campaign

Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more

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Himalaya unveils digital campaign targeting mothers

Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more

Stories on 21st Sep '16

Tom Goodwin on digital media & the future

One of the foremost futurists in the media, the Havas Media Senior VP was in India recently to speak at Melt. A quick text and video chat with him. Read more

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Sanjeev Kotnala: 101 days to the new year! Fire second cylinder on September 22... take the 100-day challenge

September 22 is just another day in the calendar. It is the 266th day of 2016. The new year is just 100 days away, writes Sanjeev Kotnala. Read more

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The Social Street beefs up leadership team

Shonali Sharmaa and Shilov Mani will report to Mandeep Malhotra and will be based in Mumbai. Read more

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Siemens turns focus on 'Ingenuity for life'

New brand claim "Ingenuity for life" sums up what Siemens stands for: engineering expertise, genius, innovation and a sense of responsibility. Read more

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Nawazuddin and Bobby Simha to endorse Vodafone's latest offering - Flex

Vodafone's latest campaign  Vodafone FLEX - 'Prepaid bana very very aasan' brings back common man approach. Read more

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Akshay steps up proposition for Honda's latest technology offering

Actor Akshay Kumar narrates Honda's 'CBS with Equalizer' technology. Read more

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Farhan Akhtar highlisghts advantages of latest Dulux offering

The TVC encapsulates the brand's ability to protect home exteriors from nature's fury, owing to its double defense technology. Read more

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Sun Estates entrusts entire digital mandate to Rage Communications

Rage Communications will also work on improving Sun Estates organic search performance as well as provide an interactive web experience. Read more

Stories on 14th Sep '16

Independent, and luvin' it

Julian Boulding, President & Founder of thenetworkone was in India celebrating the spirit of the independent agencies. Read more

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Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala. Read more

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Cycle Rhythm introduces Sourav Ganguly as brand ambassador

Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association. Read more

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DDB Mudra announces formation of Group Operating Board

The GOB will advise and assist the Group CEO and MD, Chairman and CCO and CFO on various aspects related to leading and growing the organisation. Read more

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Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others

The Global Citizen India was launched in the presence of Maharashtra CM and top Bollywood Celebrities, the confusion regarding the Coldplay concert tickets were also cleared. Read more

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Stage set for 8th edition of EEMAX Global Conclave & Awards

India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai. Read more

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Zee Entertainment enters the US Hispanic market

Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel. Read more

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32 new educational channels made available on Dish TV

Total 585+ channels and services; highest in the industry. Read more

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BBH showcases how Channel V is shallowest place on TV

The campaign supersedes Channel V's latest rebranding initiative to become a 24-hour all-music channel, with curated content. Read more

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Bajaj Avenger celebrates 'Brotherhood Day'

Conceptualised and executed by Mullen Lintas, the film has been unveiled only on the online medium. Read more

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IndusInd's "JeetkaHalla" looks to support para-athletes

Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support. Read more

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Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson. Read more

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Viviana Mall launches new brand campaign in collaboration with Thought Blurb

The campaign celebrates the individuality of Vivana's customers. Read more

Stories on 5th Feb '16

RIP, AGK
Veteran adman AG Krishnamurthy passed away this morning. A tribute by Sanjeev Kotnala + more
http://www.mxmindia.com/?p=86125

Shailesh Kapoor: Kapil Sharma And The Loss Of Innocence
He is a comedian of immense talent, the best mainstream Indian media has seen ever. But it’s not his talent they have to harness, writes Shailesh Kapoor, adding: they have to make the man find himself again
http://www.mxmindia.com/?p=86126

Ranjona Banerji: What the edit pages wrote on Rohith Vemula
Opinion pages in newspapers about events in the nation can sometimes be very different from what you see and hear on television news, writes Ranjona Banerji
http://www.mxmindia.com/?p=86135

Rediffusion-Y&R creates communication for LIC's Single Premium Plans
The business was won following a multi-agency pitch
http://www.mxmindia.com/?p=86093

Dentsu Webchutney wins digital mandate of Red Bull
The agency will handle the entire gamut of digital advertising services for the brand
http://www.mxmindia.com/?p=86092

Vasmol assigns creative biz mandate to Soho Square
The agency will be responsible for all strategic and creative communication for the brand, and this arrangement is effective immediately
http://www.mxmindia.com/?p=86090

ICICI Pru advocates benefits of long-term investments via new Mutual Fund campaign
The campaign takes a fresh look at long term investing by aptly bringing out the analogy of long term relationships
http://www.mxmindia.com/?p=86095

Percept bags the integrated campaign for HIL's Kalinga Lancers
To create awareness, PSE cantered hoardings, banners, poles and splashed bus branding around the city
http://www.mxmindia.com/?p=86091

India Today TV  launches Town Halls in partnership with Twitter
Platform to engage viewers & newsmakers through Twitter

http://www.mxmindia.com/?p=86094

Stories on 3rd Feb '16

Getting ready for Disruption
That's what Radio City 91.1 FM CEO Abraham Thomas is set to unleash as he says in a freewheeling interview
http://www.mxmindia.com/?p=86007

Sanjeev Kotnala: Do Publishers really value the Abby?
It is difficult to fathom the reason that kept brands like Malayala Manorama, Eenadu, Hindu, Sakal, Punjab Kesari, ABP and even Rajasthan Patrika away from Abby, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=86006

JWT tops Gunn Report India ranking; Contract at #3
The rankings in the Gunn Report is a testament to the fabulous work done by J. Walter Thompson & Contract offices
http://www.mxmindia.com/?p=85979

Grey unveils campaign celebrating achievements of Indian Navy on eve of IFR
The campaign is also supported by digital banners, branding at airports and inflight magazines for a sneak peek into the grand event
http://www.mxmindia.com/?p=85978

DMA 2016 Annual to unravel what future holds for marketers
Leading global orators Sean Gardener, Cory Surovek, Jerry Smith, Andy Campbell &Winnifred Knight to attend the convention in Mumbai
http://www.mxmindia.com/?p=85976

Havas mandates a larger APAC role for Asiya Bakht
Asiya Bakht elevated to the newly created role of Head of Communications for Havas Asia Pacific
http://www.mxmindia.com/?p=85980

British Airways unveils new short film - 'Fuelled by Love'
Launches a 3-day special offer from India to London
http://www.mxmindia.com/?p=85977

Rediffusion Y&R relocates office in Mumbai
This bigger space only means latest facilities for the employees, enhanced services for the clients and enormous room for growth for the agency

http://www.mxmindia.com/?p=85975

Stories on 25th Nov '15

India Shining in in mobile ad $$s & traffic
India is only country where platforms outside of Android and iOS support a relatively strong monetization model, reports Opera-MMA study
http://www.mxmindia.com/2015/11/india-shining-in-in-mobile-ad-s-traffic/

Sanjeev Kotnala: Social Media Week: Brilliant sessions, but time to go completely online?
May be there is a need to enhance the workshop part and even live stream it to the paid  audience, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/11/sanjeev-kotnala-social-media-week-brilliant-sessions-but-time-to-go-completely-online/

Partha Sinha quits Publicis to join McCann. Like Maggi :-)
He is set to join McCann as Vice Chairman and will report in to CEO and Chairman (Asia Pacific) Prasoon Joshi
http://www.mxmindia.com/2015/11/partha-sinha-quits-publicis-to-join-mccann-like-maggi/

CVL Srinivas appointed Chairman of RSCI
Srini takes over from Hormusji Cama who was Chairman of RSCI for the past two years
http://www.mxmindia.com/2015/11/cvl-srinivas-appointed-chairman-of-rsci/

Basabdatta Chowdhury to be Starcom Mediavest Group COO, exits Platinum
Chowdhury will report to SMG India’s chairman Hanley King and CEO Mallikarjun Das
http://www.mxmindia.com/2015/11/basabdatta-chowdhury-to-be-starcom-mediavest-group-coo-exits-platinum/

Nielsen Digital Ad Ratings launched in India
The solution uses a patented process combining Nielsen's online data with aggregated, anonymous demographic information from third-party data providers
http://www.mxmindia.com/2015/11/nielsen-digital-ad-ratings-launched-in-india/

Havas Media awarded integrated mandate of Doctor 24x7
Doctor 24x7 is a mobile phone based, pan India, tele-health service
http://www.mxmindia.com/2015/11/havas-media-awarded-integrated-media-mandate-of-doctor-24x7/

Times Network appoints Ashit Kukian as President - Revenue
The Ad Sales and Branded Content teams of the Times Network will directly report to him and he will report to MK Anand, MD & CEO, Times Network
http://www.mxmindia.com/2015/11/times-network-appoints-ashit-kukian-as-president-revenue/

JWT Cal scripts a winning campaign for ATK
The 360 degree campaign planned by J. Walter Thompson Kolkata aims at galvanizing fans and unify them in their support of ATK

http://www.mxmindia.com/2015/11/jwt-cal-scripts-a-winning-campaign-for-atk/

Stories on 18th Nov '15

Save Print. Now!
Why print publishers must evangelise the medium, Sanjeev Kotnala writes as the two-day INMA South Asia conf takes off in Delhi
http://www.mxmindia.com/2015/11/save-print-now/

Leo Burnett promotes Saurabh Varma to CEO South Asia
Prior to his role as CEO of Leo Burnett India, Varma was the Chief Strategy Officer for Asia-Pacific where he oversaw all heads of strategy and planning directors in the region
http://www.mxmindia.com/2015/11/leo-burnett-promotes-saurabh-varma-to-ceo-south-asia/

Ogilvy celebrates its own at Envies 2015
As many as 150 entries from across Ogilvy's India offices vied for the 25 awards chosen by top creative professionals, none of them from Ogilvy
http://www.mxmindia.com/2015/11/ogilvy-celebrates-its-own-at-envies-2015/

Nakul Chopra named Chairman of Goafest Organizing Committee
Other members include Ambi Parameswaran, Sam Balsara, Rana Barua, Ashish Bhasin, Jaideep Gandhi, CVL Srinivas
http://www.mxmindia.com/2015/11/nakul-chopra-named-chairman-of-goafest-organizing-committee/

Internet user base to zoom past 400 mn by Dec'15, notes study
The Internet usage among males has been growing at a rate of 50 per cent while it is growing at 46 per cent for female users
http://www.mxmindia.com/2015/11/internet-user-base-to-zoom-past-400-mn-by-dec15-notes-study/

Siju Prabhakaran to head the Zee Tamil Business
Siju will report to Mr Punit Goenka, MD & CEO, ZEEL, for the above role
http://www.mxmindia.com/2015/11/siju-prabhakaran-to-head-the-zee-tamil-business/

Mint, MIT announce launch of EmTech
Mint announced the kick-off of this initiative by opening grounds for the Innovators under 35 -India competition

http://www.mxmindia.com/2015/11/mint-mit-announce-launch-of-emtech/

Stories on 2nd Sep '15

No usual suspects at IAA Silver Jubilee Summit
IAA India President Srinivasan K Swamy speaks on the industry association and the Summit starting tomorrow
http://www.mxmindia.com/2015/09/no-usual-suspects-at-iaa-silver-jubilee-summit/

Adspend on TV grows sharply by 21%: Pitch Madison revised forecast
Pitch-Madison Media Advertising Outlook revises its 2015 forecast upwards
http://www.mxmindia.com/2015/09/adspend-on-tv-grows-sharply-by-21-pitch-madison-revised-forecast/

Mullen Lowe Lintas Group hires Sriharsh Grandhe to head LinEngage
Harsh began his career with Tata Infomedia about two decades ago
http://www.mxmindia.com/2015/09/mullen-lowe-lintas-group-hires-sriharsh-grandhe-to-head-linengage/

Sanjeev Kotnala: Smudged Industry Awards!
If the Ink Awards have to really grow and make an impact, it will need huge support, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/09/sanjeev-kotnala-smudged-industry-awards/

NetworkPlay wins Airtel Digital TV's monetization mandate
In addition to DTH advertising, SVG media delivers performance, mobile and native advertising to digital marketers
http://www.mxmindia.com/2015/09/networkplay-wins-airtel-digital-tvs-monetization-mandate/

Coca-Cola announces senior leadership changes
Deepak Jolly, currently Vice President Public Affairs &Communication to take up a new General Management assignment

http://www.mxmindia.com/2015/09/coca-cola-announces-senior-leadership-changes/

Stories on 12th Aug '15

OOH in the times of Digital
OOH has been growing at a steady, logical pace of 4.5-5 percent, says Amit Sarkar, COO, Kinetic India
http://www.mxmindia.com/2015/08/ooh-in-the-times-of-digital/

Mullen Lintas announces senior leadership team
Appointments made across Mumbai, New Delhi & Bangalore
http://www.mxmindia.com/2015/08/mullen-lintas-announces-senior-leadership-team/

Sanjeev Kotnala: Of Kawarias, and why Brand Nirvana evades you
When it is a question of belief, attribute and the functional utility along with the rationality and emotional association can take a walk
http://www.mxmindia.com/2015/08/sanjeev-kotnala-of-kawarias-and-why-brand-nirvana-evades-you/

Pamita Seth to head Branded Content & entertainment division for Social Street
In a short span, bags A-list clients and goes bullish on hiring to service brands in India and International markets
http://www.mxmindia.com/2015/08/pamita-seth-to-head-branded-content-entertainment-division-for-social-street/

Madhouse hosts mobile advertising event in Bengaluru
This first of its kind platform showcased India’s best entries offering diverse mobile advertising solutions
http://www.mxmindia.com/2015/08/madhouse-hosts-mobile-advertising-event-in-bengaluru/

Teach For India unveils new campaign with SamaajScope
This TVC made its debut on Star Television Network along with a host of other digital platforms
http://www.mxmindia.com/2015/08/teach-for-india-unveils-new-campaign-with-samaajscope/

Interface creates new TVC for QuikrCars
Brand ambassadors Ranveer Singh and Suriya tell us why cars mean everything

http://www.mxmindia.com/2015/08/interface-creates-new-tvc-for-quikrcars/

Stories on 29th Jul '15

'Social media is the right partner for OOH'
Mauricio Sabogal, Global CEO, Kinetic Worldwide on how Out-of-Home advertising is becoming the centre of media planning
http://www.mxmindia.com/2015/07/social-media-is-the-right-partner-for-ooh/

Mullen Lintas announces top deck, Virat Tandon is CEO, Shriram Iyer is NCD
Virat Tandon named CEO. Shriram Iyer to be National Creative Director
http://www.mxmindia.com/2015/07/mullen-lintas-announces-top-deck-virat-tandon-is-ceo-shriram-iyer-is-ncd/

Rediffusion Y&R appoints Navonil Chatterjee as Chief Strategy Officer
Navonil joins the group from JWT where he worked for 15 years
http://www.mxmindia.com/2015/07/rediffusion-yr-appoints-navonil-chatterjee-as-chief-strategy-officer/

O&M Bengaluru unveils new ad campaign for MTR Foods
The campaign, which went live across broadcast and digital media emphasizes how MTR is an indispensible companion for the homemaker in the kitchen
http://www.mxmindia.com/2015/07/om-bengaluru-unveils-new-ad-campaign-for-mtr-foods/

Sanjeev Kotnala: So where did Salman Bhai go wrong?
I am sure that in spite of repeated lessons and tutorials from his father, this is not the last controversial or  'I am sorry for it’ tweet from the actor's side, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-so-where-did-salman-bhai-go-wrong/

Olx kicks off Phase 2 of 'Keemat Bhi, Kuch Keemti Bhi' campaign
Two new TVCs reiterate that there is something valuable in every OLX transaction
http://www.mxmindia.com/2015/07/olx-kicks-off-phase-2-of-keemat-bhi-kuch-keemti-bhi-campaign/

McNROE appoints 22feet Tribal Worldwide as its digital agency
To focus on online outreach for its brands - Wild Stone & Secret Temptation with a special emphasis on consumer engagement
http://www.mxmindia.com/2015/07/mcnroe-appoints-22feet-tribal-worldwide-as-its-digital-agency/

Big FM salutes efforts of Kargil war heroes
RJs from 92.7 BIG FM were stationed at the Kargil base camp from July 24th - 26th

http://www.mxmindia.com/2015/07/big-fm-salutes-efforts-of-kargil-war-heroes/

Stories on 1st Jul '15

Who's Afraid of ASCI?
Not brand managers, writes Sanjeev Kotnala, as the maximum penalty for a misleading ad is just withdrawl
http://www.mxmindia.com/2015/07/whos-afraid-of-asci/

Times Network launches MN+, an HD-only English movie channel
The channel is a complete rebranding of Movies Now Plus, which will cease to exist post this launch
http://www.mxmindia.com/2015/07/times-network-launches-mn-an-hd-only-english-movie-channel/

Discussion on emergence of Twitter in storytelling
Held in Mumbai on Tuesday (June 30), the event saw a cross-section of mediapersons and well-known personalities talking on the rise of the platform
http://www.mxmindia.com/2015/07/discussion-on-emergence-of-twitter-in-storytelling/

MTV's Splitsvilla will uncover what women want
Season 8 of the reality show will be back with hosts Sunny Leone and Rannvijay
http://www.mxmindia.com/2015/07/mtvs-splitsvilla-will-uncover-what-women-want/

HolidayIQ.com launches mobile-only holidays marketplace
Over 1000+ curated activity-based travel packages listed, across all regions of India

http://www.mxmindia.com/2015/07/holidayiq-com-launches-mobile-only-holidays-marketplace/

Stories on 27th May '15

'Kuchh Pal' with the McDonald's India CMO
Kedar Teny, Director- Marketing & Digital, McDonald's India (West& South), on how McDonald's will always be a great value brand
http://www.mxmindia.com/2015/05/kuchh-pal-with-the-mcdonalds-india-cmo/

Maxus appoints Anil Sathiraju as General Manager
Maxus South has been growing rapidly and handles some of the most prestigious clients of the region
http://www.mxmindia.com/2015/05/maxus-appoints-anil-sathiraju-as-general-manager/

Sanjeev Kotnala: Comparing apples with oranges. Why you must compare Goafest & Kyoorius
Will Kyoorius replace Goafest? Will delegates attend both or will they sacrifice one of them? If yes, then who will lose? Sanjeev Kotnala analyses
http://www.mxmindia.com/2015/05/sanjeev-kotnala-comparing-apples-with-oranges-why-you-must-compare-goafest-kyoorius/

Your phone is a surveillance device, your ISP a surveillance provider...: Pranesh Prakash
Prakash conducted a workshop titled 'Digital Security for Journalists' organised by the Mumbai Press Club and the Centre for Internet and Society
http://www.mxmindia.com/2015/05/your-phone-is-a-surveillance-device-your-isp-a-surveillance-provider-and-facebook-and-google-are-spyware-pranesh-prakash/

Posterscope creates OOH campaign for Goodricke's Roasted
The primary target of the campaign was to target consumers at those touchpoints where mass-gatherings happen
http://www.mxmindia.com/2015/05/posterscope-creates-ooh-campaign-for-goodrickes-roasted/

dna Auto Show gets encouraging response
The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

http://www.mxmindia.com/2015/05/dna-auto-show-gets-encouraging-response/

Stories on 6th May '15

So who did the 'keeda' on BARC with the MIB?
MxMIndia has had a simple, one-line view on this: The government must have no role in audience measurement
http://www.mxmindia.com/2015/05/so-who-did-the-keeda-on-barc-with-the-mib/

Srinivasan Swamy & Ramesh Narayan declared IAA Champions
The IAA Inspire Awards were created to celebrate IAA members who have achieved leadership excellence and contributed their vision, ideas, efforts and services
http://www.mxmindia.com/2015/05/srinivasan-swamy-ramesh-narayan-declared-iaa-champions/

ZETC opts for a vibrant new look
The new look reflects the outlookof the channel tocreate a stronger connect with the youth
http://www.mxmindia.com/2015/05/zetc-opts-for-a-vibrant-new-look/

O&M unveils campaign for NCPA & SOI
The truth is, Western Classical music is enjoyable at every age
http://www.mxmindia.com/2015/05/om-unveils-campaign-for-ncpa-soi/

Kyoorius announces speaker lineup for MELT:2015
MELT 2015 is a 2-day festival of creativity for the advertising, marketing, media, digital and emerging technologies, developed by Kyoorius in partnership with Zee, GroupM and D&AD
http://www.mxmindia.com/2015/05/kyoorius-announces-speaker-lineup-for-melt2015/

Sanjeev Kotnala: Kyoorius: Awarding the Work, not the Organisation or the Individual
Last year, the Kyoorius Awards surprised us with scale and style and it promises to be much bigger this year, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/05/sanjeev-kotnala-kyoorius-awarding-the-work-not-the-organisation-or-the-individual/

Tie-ups with movie producers and ad agencies can promote Indie talent: Farout Media
The music rights management and talent development company was co-founded by Farhan Akhtar, Anurag Rao and Excel Entertainment

http://www.mxmindia.com/2015/05/tie-ups-with-movie-producers-and-ad-agencies-can-promote-indie-talent-farout-media/

Stories on 22nd Apr '15

No stake sale on cards: Sam Balsara
The Madison World Chairman and Managing Director talks on bringing Vikram Sakhuja on board, on no plans to retire & the oft-asked question on selling out
http://www.mxmindia.com/2015/04/no-stake-sale-on-cards-sam-balsara/

Big Magic goes in for a revamp, will turn into a 24x7 comedy channel
The change happens with effect from April 27 with several other new shows planned to start alongside a revamp of Uff! Yeh Nadaniyaan as Total Nadaniyaan
http://www.mxmindia.com/2015/04/big-magic-goes-in-for-a-revamp-will-turn-into-a-24x7-comedy-channel/

Sanjeev Kotnala: Goafest is too democratised, says Sonal Dabral
Goafest is India's premier advertising show and it needs to behave like one, Sonal Dabral tells Sanjeev Kotnala
http://www.mxmindia.com/2015/04/sanjeev-kotnala-goafest-is-too-democratised-says-sonal-dabral/

Posterscope executes high-decibel outdoor campaign for Frooti
It had to appear distinguished in a cluttered advertising landscape with its contemporary new look and a bold logo design
http://www.mxmindia.com/2015/04/posterscope-executes-high-decibel-outdoor-campaign-for-frooti/

'Play with Oreo', urges cookie brand to consumers
The cookie encourages more fun and play with its "Play with OREO" campaign
http://www.mxmindia.com/2015/04/play-with-oreo-urges-cookie-brand-to-consumers/

Parle Products takes the Outdoor route to promote Litter Free initiative
The initiative, developed by Havas Media Group's OOH and activation brand Havas Media Active, seeks to take forward Parle's anti-littering message in an outdoor setting
http://www.mxmindia.com/2015/04/parle-products-takes-the-outdoor-route-to-promote-litter-free-initiative/

Earth and Air Films produces new campaign for Signature
The film essentially showcases the aura of an individual on wearing the vest
http://www.mxmindia.com/2015/04/earth-and-air-films-produces-new-campaign-for-signature/

Scatter finds acceptance with marketers
In a short period of two months, brands like Gionee, Mahidra Holidays, Bharti AXA, Maruti Suzuki Swift and Horlicks have begun actively using the platform

http://www.mxmindia.com/2015/04/scatter-finds-acceptance-with-marketers/