Stories on 15th Mar '17

Dealing with Death, the Life Insurance Way
Long-form storytelling has found a new flavour in life insurance advertising, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=100718

BBC Earth study determines happiness index while watching television
Global audience mood significantly lifted by viewing landmark natural history hit Planet Earth II
http://www.mxmindia.com/?p=100723

Olive Crown Awards to be presented today
The seventh edition of the awards will happen at the Famous Studios in Mahalaxmi today (March 15)
http://www.mxmindia.com/?p=100725

Genesis Burson-Marsteller adds new specialised practices
Telecom and technology splits into focused Consumer Technology and Enterprise Technology practices
http://www.mxmindia.com/?p=100727

Ghadi takes the social route in latest brand campaign
The new ad campaign, conceptualised and created by ADK Fortune has been timed around Holi to take the idea forward
http://www.mxmindia.com/?p=100677

Kokuyo Camlin transforms Pune station with help from artists
The artists and art students painted art and personalities on the theme of Pune's glorious and rich heritage
http://www.mxmindia.com/?p=100726

Tata Motors collaborates with Jack in the Box Worldwide to create a unique social campaign
Jack in the Box Worldwide in collaboration with TaMo launched a one-of-a-kind guerrilla activity to build intrigue and hype around the launch
http://www.mxmindia.com/?p=100724

Perfetti Van Melle bring back Center Shock
Center Shock will be available at Rs. 2 per gum in an attractive jar for high in shop visibility
http://www.mxmindia.com/?p=100675

Stories on 9th Feb '17

Marketing effectiveness in the digital age: WARC
Continuing with our publishing of insights from Warc's Toolkit 2017
http://www.mxmindia.com/?p=99438

Zaheer Travadi appointed Partner, Mindshare Fast, SE Asia
He will focus on establishing Mindshare as the champion in digital targeting with data and measurement
http://www.mxmindia.com/?p=99408

7th edition of IAA Olive Crown Awards announced
The awards will be presented across 20 different categories, which include the coveted title of the Green Crusader of the Year as well as Campaign of the Year
http://www.mxmindia.com/?p=99403

Radio One acquires rights to air Big FM show in Ahmedabad
Strengthening the network's retro positioning, the content provides an energetic start to the day with music from the 70's to 90's
http://www.mxmindia.com/?p=99404

HDFC Life's new campaign highlights what's best for the family
New campaign by Leo Burnett India tells viewers 'Apnokoapnedum par jeenasikhao'
http://www.mxmindia.com/?p=99405

Happy mcgarrybowen, Ola invite people to #SpeakIndian
Conceived in partnership with creative agency Happy mcgarrybowen, the campaign is a reflection of India in 2017: cosmopolitan, yet rooted to its cultural sensibilities
http://www.mxmindia.com/?p=99407

Tetley unveils new campaign featuring Sourav Ganguly
Tata Global Beverages launches Tetley Super Green with a fun and relatable campaign
http://www.mxmindia.com/?p=99401

Sony BBC Earth appoints Kareena Kapoor Khan as its brand ambassador
This is the first time that the actress has become part of a factual entertainment channel.
http://www.mxmindia.com/?p=99402

Stories on 5th Oct '16

Delighted to be stepping into large shoes...

... says IAA India President Neeraj Roy on taking charge from the hyperactive Srinivasan Swamy who conducted 112 actvities in 4 years. Read more

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Sanjeev Kotnala: Do you have a combat strategy for a completely naked market?

Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala. Read more

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L'Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division

Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives. Read more

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DDB MudraMax bags media duties of Bausch and Lomb India

DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements.Read more

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Shortlists announced for APAC edition of MMA Smarties Awards

Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively. Read more

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Kantar Public announces leadership of its Development Practice

The development practice brings together robust social science approaches and commercial private sector research models where appropriate. Read more

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Holiday Inn Express reaches out to smart travellers in latest campaign

The campaign focuses on showcasing hallmarks of the brand and brings to life how the brand delivers all the basics done brilliantly. Read more

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Rage Communications to handle digital mandate for Brand Vitbits

Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!. Read more

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Liqvd Asia bags digital duties of Stylam Industries

This was won after a multi-agency pitch. Read more

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Panasonic leans on 'Perfectly Brilliant' proposition for LED campaign

TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more

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Laqshya executes outdoor promotion for IT dept

The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement. Read more

Stories on 28th Sep '16

With 7mn monthly viewers, MailOnline has big plans for India

An interview with James Leaver, GM- International, MailOnline on his growth ambitions for the popular digital news offering. Read more

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Sanjeev Kotnala: Model Village approach; the need of Rural CSR

The rural masses are clear that the need of CSR is seen as the failure of GSR or Government Social Responsibility, writes Sanjeev Kotnala. Read more

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Neeraj Roy elected President of IAA India

Monica Tata, COO - BTVi, was elected as Vice President and Pradeep Dwivedi, former CMO of the Dainik Bhaskar group, is the new Secretary. Jaideep Gandhi, Chairman, Jaya Advertising, has been elected as the Treasurer. Read more

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BARC hires digital biz head from Nielsen USA

The move is a part of BARC India's plan of launching digital audience measurement in the country, notes a communique. Read more

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Saffolalife's new campaign inspires consumers to take small steps towards a healthier heart

This World Heart Day Saffolalife encourages people to Stay Active, Eat Better and Be Happy for a Healthier Heart. Read more

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Deepika plays to the festive tune for Coca Cola's latest campaign

Coca-Cola launches its social cccasions campaign featuring Bollywood diva Deepika Padukone in a new avatar. Read more

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Himalaya unveils digital campaign targeting mothers

Campaign seeks to get mothers to be aware of their own needs during pregnancy and after. Read more

Stories on 11th Aug 14

What Ticks for Indian Consumers
In April this year, our second Annual - themed Hum 2, Humaare 2  - was released. Presenting the first two of our celebrated guest writers: R Balki and Sam Balsara
http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers/

REALTY CHECK: Realty Check | Day 4 | Honey Katiyal: Getting right advice most critical
A genuine buyer never invests without doing his/her homework. Consumers are well aware of the risks and speculations associated with each and every investment of such kind, writes Honey Katiyal, CEO, Investors Clinic Infratech Pvt Ltd
http://www.mxmindia.com/2014/08/realty-check-day-4-honey-katiyal-getting-right-advice-most-critical/

Brands like M&M and Future Group bet on Pro Kabbadi League for rural push
Several companies, including leading utility vehicle maker M&M and Future Group, are piggybacking on a newly launched professional kabaddi league to connect with the semi-urban and rural folks
http://www.mxmindia.com/2014/08/brands-like-mm-and-future-group-bet-on-pro-kabbadi-league-for-rural-push/

Alia Bhatt appointed brand ambassador for Philips beauty range
Alia Bhatt will also play a pivotal role in the brand and product communication across media platforms
http://www.mxmindia.com/2014/08/alia-bhatt-appointed-brand-ambassador-for-philips-beauty-range/

IAA Young Turks forum discusses 'How Cinema influences Culture and Marketing'
800+ audience witnessed senior film-makers Mahesh Bhatt and Stuart Sender participate in a discussion
http://www.mxmindia.com/2014/08/iaa-young-turks-forum-discusses-how-cinema-influences-culture-and-marketing/

Amith Prabhu: From Public Relations to Public Reputation
The need of the hour is constant refreshing of knowledge and a few good books written by the stalwarts of the business, writes Amith Prabhu
http://www.mxmindia.com/2014/08/amith-prabhu-from-public-relations-to-public-reputation/

Ogilvy gives new meaning to brother-sister bond
Ogilvy Mumbai got sisters to promise the same instead - an initiative supported by The Indian Head Injury Foundation
http://www.mxmindia.com/2014/08/ogilvy-gives-new-meaning-to-brother-sister-bond/

GSK unveils TVC for new brand Ostocalcium
The TVC gives an insight into the lives of Indian women and highlights how after the age of 30, women can start losing calcium from their bones

http://www.mxmindia.com/2014/08/gsk-unveils-tvc-for-new-brand-ostocalcium/

Stories on 14th Mar'14

And now, the Sau Crore ad campaign
Move over, Bollwood. Big Bazaar is going to spend Rs 120 crore around 52 TVCs over 52 weeks
http://www.mxmindia.com/2014/03/and-now-the-sau-crore-ad-campaign/

Despite advent of multiple platforms, television still rules
The session on 'Television is Dead - Long Live Television' discussed how content providers can reach out to consumers in a multi-platform world and who will be the ecosystem winners and losers in the future
http://www.mxmindia.com/2014/03/ff14-day-2-despite-advent-of-multiple-platforms-television-still-rules/

Need to monetize big in a multi-platform era
The session on ‘Monetization Opportunities in the Multiscreen World’ sought to throw light on how the ecosystem was witnessing an interesting shift in revenue-sharing models and how companies could monetize effectively during these challenging times
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Traditional or sensationalism - what works more for primetime?
When Arnab Goswami of Times Now became a subject of debate in the session titled 'The Big Fight for Primetime'...
http://www.mxmindia.com/2014/03/ff14-day-2-need-to-monetize-big-in-a-multi-platform-era/

Internet - playing catalyst to change
The digital world has managed to play the role of a catalyst in disseminating information to the people at large. more aspects concerning the digital world were discussed in detail at the session 'Internet and Democracy: Interloper or Catalyst?'
http://www.mxmindia.com/2014/03/ff14-day-2-internet-playing-catalyst-to-change/

Shailesh Kapoor: Elections, Cricket& More: The Year of Male Viewership?
The male viewers are increasingly wielding more power while controlling the remote, notes Shailesh Kapoor
http://www.mxmindia.com/2014/03/shailesh-kapoor-elections-cricket-more-the-year-of-male-viewership/

Tista Sen, Malvika Mehra, Tapas Sen & Abhijit Chaudhuri join Prasoon Joshi in first list of Cannes Lions jury
The juries for Titanium and Integrated, Press, Outdoor, Radio and Film Craft categories are announced
http://www.mxmindia.com/2014/03/tista-sen-malvika-mehra-tapas-sen-abhijit-chaudhuri-join-prasoon-joshi-in-first-list-of-cannes-lions-jury/

Stories on 27th Feb '14

Festivals legitimise consumption: Ambi Parameswaran
A Q&A with the veteran adman and writer of 'For God's Sake'. Plus extracts from the book
http://www.mxmindia.com/2014/02/festivals-legitimise-consumption-ambi-parameswaran/


Grey's Goral Ajmera to judge at NY Festivals 2014
Goral Ajmera will be part of the Grand Jury judging that will take place in two stages during March and April
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Everest unveils new commercial for Catch
The DS group has launched a new communication campaign for its Catch range of table-top sprinklers. The communication has been developed and executed by Everest Brand Solutions.
http://www.mxmindia.com/2014/02/greys-goral-ajmera-to-judge-at-ny-festivals-2014/

Neeraj Roy to chair IAA's webinar series on March 5
The webinar series has had both Indian and global industry stalwarts share their insights from the digital domain
http://www.mxmindia.com/2014/02/neeraj-roy-to-chair-iaas-webinar-series-on-march-5/

Bambi Diventry appointed Head--New Business Initiatives at Draft
Bambi will head the business development efforts of Draftfcb+Ulka and work closely with the business heads of the various divisions
http://www.mxmindia.com/2014/02/bambi-diventry-appointed-head-new-business-initiatives-at-draft/

Max Life extends brand promise of 'Aapke Sachche Advisor' further
The TVCs are an extension of the company's brand campaign 'Aapke Sachche Advisors', which aims to highlight Max Life's commitment to superior post sales service
http://www.mxmindia.com/2014/02/max-life-extends-brand-promise-of-aapke-sachche-advisor-further/

BW inducts Rakesh Gopal as Director, Sales & Marketing
Delhi-based Gopal will lead all sales and marketing activities at Businessworld nationally
http://www.mxmindia.com/2014/02/bw-inducts-rakesh-gopal-as-director-sales-marketing/

Stories on 30th Dec '13

The Year in News Media
The internet has busted everyone and there is no protection for journalists any more, as public pressure makes cover-ups difficult, writes Ranjona Banerji.
http://www.mxmindia.com/2013/12/the-year-in-news-media/


Maxus wins Kotak Mahindra business
The mandate came in to Maxus after a multi-agency pitch
http://www.mxmindia.com/2013/12/maxus-wins-kotak-mahindra-business/

Rishikar Krishna steps into Radio Mirchi as Marketing Head, Mirchi Properties
Mr Krishna will be responsible for conceptualizing, designing and marketing various intellectual properties of Radio Mirchi
http://www.mxmindia.com/2013/12/rishikar-krishna-steps-into-radio-mirchi-as-marketing-head-mirchi-properties/

What an Idea, Sirji! Cellco revives 2009 ad, after AAP 'referendum'
Lowe Lintas created a 25-second re-edited version of the original 45-second spot which was aired on news channels for five days
http://www.mxmindia.com/2013/12/what-an-idea-sirji-cellco-revives-2009-ad-after-aap-referendum/

Amith Prabhu: 13 PR savvy Indian events and people of 2013
Amith Prabhu lists 13 people and events (and hence public relations milestones) that shaped conversations in India in 2013
http://www.mxmindia.com/2013/12/amith-prabhu-13-pr-savvy-indian-events-and-people-of-2013/

Reliance Retail to turn hypermarkets into wholesale stores, to court kirana shops
The move is yet another sign of modern retail’s inability to effectively take on neighbourhood stores in India
http://www.mxmindia.com/2013/12/reliance-retail-to-turn-hypermarkets-into-wholesale-stores-to-court-kirana-shops/

As Sholay releases in 3D, Jai-Veeru come alive on games
Get set for action with Jai and Veeru in free-to-play 'Sholay: Bullets of Justice' game

http://www.mxmindia.com/2013/12/as-sholay-releases-in-3d-jai-veeru-come-alive-on-games/

Stories on 14th Mar'13

New, improved IRS hailed by industry
With an effort to reduce non-sampling errors, the revamped readership survey is expected to benefit the trade and interviewers too!
http://www.mxmindia.com/2013/03/new-improved-irs-hailed-by-industry/


#Frames2013: Need for reforms to take centrestage
The controversial question of censorship saw participants engage in a lively discussion
http://www.mxmindia.com/2013/03/frames2013-need-for-reforms-to-take-centrestage/


#Frames2013: 'For digital to excel, freemium has to make way for pay'
India cannot afford to be complacent in the digital era, concluded panelists at FICCI-Frames
http://www.mxmindia.com/2013/03/frames2013-for-digital-to-excel-freemium-has-to-make-way-for-pay/


#Frames2013: Indian M&E must take a global stance: Dominic Proctor
Indian media and entertainment is at a crossroads, believes the GroupM global chief, and the route it takes now will determine whether it soars or stumbles
http://www.mxmindia.com/2013/03/frames2013-indian-me-must-take-a-global-stance-dominic-proctor/


#Frames2013: It's the best time to be in the content business: Andy Kaplan
In a shrinking world, the broadcast industry in India has to be on its toes to remain updated and geared for a promising tomorrow
http://www.mxmindia.com/2013/03/frames2013-its-the-best-time-to-be-in-the-content-business-andy-kaplan/

Digitization to facilitate transparency: Manish Tewari
Minister for Information & Broadcasting Manish Tewari has said that the ongoing digitization process would help in building transparency in the system
http://www.mxmindia.com/2013/03/digitization-to-facilitate-transparency-manish-tewari/

Guardian Editor Alan Rusbridger in Mumbai next week
Alan Rusbridger, Editor-in-chief of the British daily 'The Guardian', will give a presentation at the Press Club, Mumbai, on The Future of Journalism in a Digital Age, on March 19 at 5.15pm
http://www.mxmindia.com/2013/03/guardian-editor-alan-rusbridger-in-mumbai-next-week/

Social media users in urban India to reach 66mn by June
According to a report on Social Media in India by the Internet and Mobile Association of India (IAMAI) and IMRB, about 74 percent of all active internet users in urban India use social media
http://www.mxmindia.com/2013/03/social-media-users-in-urban-india-to-reach-66-million-by-june/

O&M creates women's safety campaign for Mumbai cops
The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women
http://www.mxmindia.com/2013/03/om-creates-a-womens-safety-campaign-for-mumbai-police/

JWT Chennai wins creative mandate for K7 Computing
JWT Chennai has won the creative mandate for K7 Computing, the antivirus company. The agency will develop a new brand positing strategy and 360 degree communication solutions for the brand
http://www.mxmindia.com/2013/03/jwt-chennai-wins-creative-mandate-for-k7-computing/

Debrief: SetWet: Quirky Cool
This is your usual formula advertising. However, because they have used bird calls as the creative tool, the ad looks fresh and entertaining. Tells you how a simple device can lift an otherwise ordinary creative
http://www.mxmindia.com/2013/03/debrief-setwet-quirky-cool/

It's the time to Cisco
Cisco recently participated at the Cable TV Show 2013 and showcased its digital pay TV solutions, which will enable both small and medium-sized pay TV operators to provide an improved user experience and generate additional revenues
http://www.mxmindia.com/2013/03/its-the-time-to-cisco/

Hurry up: Milestone Brandcom for DSP BlackRock
Milestone Brandcom executed the new investment campaign for DSP BlackRock, a joint venture between the DSP Group and BlackRock, urging investors to decide sooner rather than later
http://www.mxmindia.com/2013/03/hurry-up-milestone-brandcom-for-dsp-blackrock/

'Live the Story' with BBC's new brand campaign
The BBC has announced that BBC World News and BBC.com will launch 'Live the Story,' a new brand positioning and major global marketing campaign
http://www.mxmindia.com/2013/03/live-the-story-with-bbcs-new-brand-campaign/