Stories on 5th Oct '16

Delighted to be stepping into large shoes...

... says IAA India President Neeraj Roy on taking charge from the hyperactive Srinivasan Swamy who conducted 112 actvities in 4 years. Read more

---

Sanjeev Kotnala: Do you have a combat strategy for a completely naked market?

Marketers today are like the king with no clothes as the brand no longer can hide behind the fig-leaf of campaigns and survive on after-sales service, writes Sanjeev Kotnala. Read more

---

L'Oreal India appoints Shalini Raghavan as CMO, Consumer Products Division

Raghavan will be responsible for driving overall marketing capability and strengthening digital initiatives. Read more

---

DDB MudraMax bags media duties of Bausch and Lomb India

DDB MudraMax will be partnering with Bausch & Lomb for its ATL media planning and strategy requirements.Read more

---

Shortlists announced for APAC edition of MMA Smarties Awards

Mindshare India leads with 23 nominations in total, while Mindshare Indonesia and PHD India follow closely behind with 7 and 5 nominations on the list respectively. Read more

---

Kantar Public announces leadership of its Development Practice

The development practice brings together robust social science approaches and commercial private sector research models where appropriate. Read more

---

Holiday Inn Express reaches out to smart travellers in latest campaign

The campaign focuses on showcasing hallmarks of the brand and brings to life how the brand delivers all the basics done brilliantly. Read more

---

Rage Communications to handle digital mandate for Brand Vitbits

Rage Communications has been mandated with creating the entire online marketing ecosystem for VitBits!. Read more

---

Liqvd Asia bags digital duties of Stylam Industries

This was won after a multi-agency pitch. Read more

---

Panasonic leans on 'Perfectly Brilliant' proposition for LED campaign

TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more

---

Laqshya executes outdoor promotion for IT dept

The Income Tax Department called for a creative pitch from empanelled 17 creative agencies to reach out to masses using outdoor advertisement. Read more

Stories on 17th Nov '15

Amul is India's Most Meaningful Brand
... followed by Cadbury, Google, Britannia, LIC, Microsoft, Intel, HP, Parle and Samsung in Havas Media study
http://www.mxmindia.com/2015/11/amul-is-indias-most-meaningful-brand/

Madison Media promotes Vanita Keswani to CEO, Madison Media Sigma & Shekhar Banerjee to COO, Madison Media Infinity
These promotions are part of Madison Next, an all-encompassing programme launched by Madison three months ago to get the agency future-ready, among other things
http://www.mxmindia.com/2015/11/madison-media-promotes-vanita-keswani-to-ceo-madison-media-sigma-shekhar-banerjee-to-coo-madison-media-infinity/

DDB MudraMax wins the media mandate for PNB Housing Limited
The agency will be driving the brand’s ATL, OOH and Experiential marketing activities
http://www.mxmindia.com/2015/11/ddb-mudramax-wins-the-media-mandate-for-pnb-housing-limited/

PepperTap unveils new brand campaign
As a part of the campaign, two TVCs are already on air while the third one will be rolled out in a few weeks
http://www.mxmindia.com/2015/11/peppertap-unveils-new-brand-campaign/

Ranjona Banerji: Can we be more circumspect please?
Indian news channels had even less business starting with analysis than others given their thin presence in Paris but CNN and BBC World were no better, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-can-we-be-more-circumspect-please/

MSM acquires broadcast rights of Pro Wrestling League
Pro Wrestling League will be played from December 10 to 27, 2015 across six cities
http://www.mxmindia.com/2015/11/msm-acquires-broadcast-rights-of-pro-wrestling-league/

Push Integrated Communications wins creative mandate for Malayala Manorama television channels
The mandate awarded to the agency was based on the incisive and insightful creative campaigns developed for the two channels
http://www.mxmindia.com/2015/11/push-integrated-communications-wins-creative-mandate-for-malayala-manorama-television-channels/

Week 44 puts Zee marginally ahead of Colors at #3
BARC released its ratings for Week 44 of 2015 (Oct 31 to Nov 6)

http://www.mxmindia.com/2015/11/week-44-puts-zee-marginally-ahead-of-colors-at-3/

Stories on 14th Apr '15

Lowe Lintas does it in 2015 too!
Global Effie Index 2015 - Agency ranks #1 in India | #1 in APAC | #3 in the world
http://www.mxmindia.com/2015/04/lowe-lintas-partners-india-does-it-in-2015-too/

IPG Mediabrands to launch online travel fest in India
The Great Indian Travel Festival will start on April 18 and end on April 26
http://www.mxmindia.com/2015/04/ipg-mediabrands-to-launch-online-travel-fest-in-india/

With Bengaluru as a hub, WPP to form global analytics firm 'Gain Theory'
The company will bring together data, analytics, technology solutions and consumer-insight capabilities to help marketers simplify the sheer volume of data they are currently receiving
http://www.mxmindia.com/2015/04/with-bengaluru-as-a-hub-wpp-to-form-global-analytics-firm-gain-theory/

Nominees announced for IAA Leadership Awards
Minister of State for Finance Jayant Sinha to present third edition of IAA awards
http://www.mxmindia.com/2015/04/nominees-announced-for-iaa-leadership-awards/

India TV Yuva Awards to happen on April 18
Top politicians, actors, sportspersons etc are in running for the annual awards instituted by news channel
http://www.mxmindia.com/2015/04/india-tv-yuva-awards-to-happen-on-april-18/

McDonald's urges audience to spend quality time, offline
Leo Burnett's #KuchPalOffline campaign for McDonalds urges people to go offline for some time
http://www.mxmindia.com/2015/04/mcdonalds-urges-audience-to-spend-quality-time-offline/

Ranjona Banerji: Not enough on Sania!
Newspapers often waste space on some unknown person of Indian origin winning a municipal election in an obscure American town just because of the Indian connection so it was unfortunate to see Sania Mirza not making the cut, notes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-not-enough-on-sania/

Havas, O&M, Lowe Lintas win big at APAC Effies 2015
The winners emerged from 92 finalists across 36 categories
http://www.mxmindia.com/2015/04/havas-om-lowe-lintas-win-big-at-apac-effies-2015/

Kavita Sadana appointed Group Account Director at DDB MudraMax
Kavita will be spearheading DDB MudraMax's Ahmedabad operations
http://www.mxmindia.com/2015/04/kavita-sadana-appointed-group-account-director-at-ddb-mudramax/

AMES 2015 receives good response
Entries were received from 20 different countries across Asia Pacific and beyond

http://www.mxmindia.com/2015/04/ames-2015-receives-good-response/

Stories on 21st Aug 14

Now, will newspaper publishers opt out of IRS?
The lifting of abeyance on the IRS 2013 finding could well see a clash of the publishing titans
http://www.mxmindia.com/2014/08/now-will-newspaper-publishers-opt-out-of-irs/

REALTY CHECK: Day 11 | Rahul Nahar: Smart Cum Affordable Housing is Need Of The Hour
The significant demand in Affordable Housing would be a key growth driver for the real estate sector, writes Rahul Nahar, Managing Director, XRBIA Developers Ltd
http://www.mxmindia.com/2014/08/realty-check-day-11-rahul-nahar-smart-cum-affordable-housing-is-need-of-the-hour/

Clear Channel Mudra creates an innovative OOH for Budweiser
The campaign was executed in top metros across the country
http://www.mxmindia.com/2014/08/clear-channel-mudra-creates-an-innovative-ooh-for-budweiser/

Fevistik unveils campaign highlighting high brand recall attribute
The new commercial with the fake superhero delivers this message in an entertaining manner
http://www.mxmindia.com/2014/08/fevistik-unveils-campaign-highlighting-high-brand-recall-attribute/

Hyundai Elite i20 campaign takes the web by storm
The latest television commercial for Elite i20 crossed half a million views on YouTube in a span of just 3 days
http://www.mxmindia.com/2014/08/hyundai-elite-i20-campaign-takes-the-web-by-storm/

Oxemberg launches print campaign with ambassador Saif Ali Khan
The campaign has been designed to showcase apparel for every facet of a successful man's life
http://www.mxmindia.com/2014/08/oxemberg-launches-print-campaign-with-ambassador-saif-ali-khan/

What Ticks for Indian Consumers/ Women -Harish Bijoor and Lynn de Souza
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Harish Bijoor and Lynn de Souza

http://www.mxmindia.com/2014/08/what-ticks-for-indian-consumers-women-harish-bijoor-and-lynn-de-souza/

Stories on 12th Jun 14

Power points to target & track youth
Tips for marketers from Pepsico India CEO D Shivakumar and a checklist from Harish Bijoor on tracking the youth brigade
http://www.mxmindia.com/2014/06/power-points-to-target-track-youth/

@ Kyoorius awards tonight: drinks thru event, drivers will be served dinner, Merus fm 10.30pm onwards. And many awards
It's the lesser details and the D&AD backed jury process which will make the difference
http://www.mxmindia.com/2014/06/kyoorius-awards-tonight-drinks-thru-event-drivers-will-be-served-dinner-merus-fm-10-30pm-onwards-and-many-awards/

Ignitee unveils Social IQ
Integrated businessframework to deliver 25 end-to-end social use cases
http://www.mxmindia.com/2014/06/ignitee-unveils-social-iq/

Anchor appoints DDB MudraMax for Dealers Meet in Australia
An agency pitch was undertaken on 30th April 2014, and saw participation from two other leading event management agencies VIZ. GPJ & Team Rustic
http://www.mxmindia.com/2014/06/anchor-appoints-ddb-mudramax-for-dealers-meet-in-australia/

Interface creates a new digital campaign for Oreo
The digital driven IMC took off depicting how Oreo Cookie and Orange Creme are #OreoBesties, two flavors that blend together
http://www.mxmindia.com/2014/06/interface-creates-a-new-digital-campaign-for-oreo/

LinkedIn hosts Finance Connect in India
The event allowed a selective group of marketing leaders from the financial sector to understand the growing impact of social media and content marketing on their business

http://www.mxmindia.com/2014/06/linkedin-hosts-finance-connect-in-india/

Stories on 17th Apr '14

Vote karo, Vote kara, Vote maadi!
It's the biggest Voting Day in General Elections 2014. And if you haven't voted yet, do that now!
http://www.mxmindia.com/2014/04/vote-karo-vote-kara-vote-maadi/

Shailesh Kapoor: It's time for the 'Indian Permanent League'
IPL has shown over the last four years that it can set new benchmarks in consistency, writes Shailesh Kapoor
 http://www.mxmindia.com/2014/04/shailesh-kapoor-its-time-for-the-indian-permanent-league/

DDB MudraMax appoints Amita Karwal as EVP
Amita was last with Samsung where she led their Media Marketing function
 http://www.mxmindia.com/2014/04/ddb-mudramax-appoints-amita-karwal-as-evp/

MTV YMF focuses on 'The curious minds'
This year, the focus was on 'The Curious Minds' study which has thrown some interesting insights on how today's young people are evolving
 http://www.mxmindia.com/2014/04/mtv-ymf-focuses-on-the-curious-minds/

Ajay Chandwani onboard the Montreux Ad Festival Jury
Montreux Festival is a precursor to Cannes and every year many Cannes aspirants test their work at Montreux
 http://www.mxmindia.com/2014/04/ajay-chandwani-onboard-the-montreux-ad-festival-jury/

Fevicol plays Crazy Chairs in election season
the new TVC rides on the ongoing election bandwagon subtly imbibing brand messaging in the script
 http://www.mxmindia.com/2014/04/fevicol-plays-crazy-chairs-in-election-season/

Papon, East India Company to endorse Sennheiser
Sennheiser has added another name to the list of endorsers, Angaraag Mahanta aka Papon
 http://www.mxmindia.com/2014/04/papon-east-india-company-to-endorse-sennheiser/

Parle Products unveils new campaign for Parle Milk Shakti
The product and the TVC are inspired by childhood playfulness and the fun that is associated with the iconic characters Tom & Jerry
http://www.mxmindia.com/2014/04/parle-products-unveils-new-campaign-for-parle-milk-shakti/

Stories on 5th Feb '14

Comment | IRS mess: Heads: publishers lose. Tails: publishers lose
Sadly, only media agencies & advertisers stand to gain currently + Bharat Kapadia's IRStoons
http://www.mxmindia.com/2014/02/comment-irs-mess-heads-publishers-lose-tails-publishers-lose/

INS rejects MRUC response. Mulls alternative currency. Key publicatns to start withdrawing fm IRS
The Indian Newspaper Society has rejected the MRUC response of waiting for the RSCI meeting on February 19.
http://www.mxmindia.com/2014/02/ins-rejects-mruc-response-mulls-alternative-currency-key-publications-to-start-withdrawing-from-irs/

MRUC issues statement. Decision on IRS by RSCI on Feb 19
Decision on IRS by RSCI on Feb 19.
http://www.mxmindia.com/2014/02/mruc-issues-statement-decision-on-irs-by-rsci-on-feb-19/

NewsStand: How our Page 1s covered Satya Nadella garu's ascent
We bring you the front-pages of select newspapers of today (Wednesday, Feb 5) for an idea of how they displayed the Satya Nadella news
http://www.mxmindia.com/2014/02/newsstand-how-our-page-1s-covered-satya-nadella-garus-ascent/

Noose on 'misleading' ads gets tighter as govt panel says celebs also liable for endorsements
The Central Consumer Protection Council mulls ways in which advertising making incorrect promises in ads can be dealt with
http://www.mxmindia.com/2014/02/noose-on-misleading-ads-gets-tighter-as-govt-panel-says-celebs-also-liable-for-endorsements/

Cheil bags Lavie by Bagzone
The adspend is valued at Rs 25-30 crore and the account will be handled by Cheil India's Mumbai and Gurgaon offices
http://www.mxmindia.com/2014/02/cheil-bags-lavie-by-bagzone/

Spikes Asia will now be a 4-day affair
The fest will be held from September 23 to 26 in Singapore
http://www.mxmindia.com/2014/02/spikes-asia-will-now-be-a-4-day-affair/

Captive audience marketing 'bootcamp' by Eventfaqs on Feb 6
The conference will deal with issues concerning marketing to captive audiences in environments like malls, multiplexes, airports and live events

http://www.mxmindia.com/2014/02/captive-audience-marketing-bootcamp-by-eventfaqs-on-feb-6/

Stories on 13th Feb '13

Love makes for good business
Come Feb, matters of the heart assume much importance for jewellers, restaurants, chocolatiers and even media companies
http://www.mxmindia.com/?p=41476


Eureka Forbes partners Digitas for digital
The agency will manage the digital and social media strategy for Eureka Forbes, taking relationship marketing to the next level
http://www.mxmindia.com/?p=41475


DDB MudraMax appoints Deepak Trikha as VP, Experiential
Mr Trikha was earlier AGM, Marketing Communication at Sistema Shyam Teleservices (MTS)
http://www.mxmindia.com/?p=41474


Anil Thakraney: BAFTA Awards: The perfect show
I was not just impressed with the BAFTA awards presentation, I think the way they conducted the show should be the benchmark for all movie award shows, both, abroad and in India. Here's a checklist of all the things they did right
http://www.mxmindia.com/?p=41473


ANCHOR | One Big Idea by Anurag Bhatnagar
Need for brands to optimize digital touch points
http://www.mxmindia.com/?p=41472


ANCHOR | One Big Idea by Dhunji S Wadia
The idea generator: We can't build a fire in the rain
http://www.mxmindia.com/?p=41471

Stories on 26th Dec '12

Indo-Pak series: Another historic thrash-a-thon?
Will the India-Pakistan cricket series live up to expectations? Or will advertisers and punters be disappointed? MxMIndia asks industrywallahs
http://www.mxmindia.com/2012/12/indo-pak-series-another-historic-thrash-a-thon/

Anger Management, a big deal for Comedy Central
Ferzad Palia, Senior VP and GM - English Entertainment, Viacom 18 Media Pvt Ltd talks to MxMIndia about Comedy Central's acquisition of Charlie Sheen starrer sitcom Anger Management
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Jaldi 5 with Asheesh Chatterjee: FM will grow five times
Asheesh Chatterjee, CFO, 92.7 Big FM is positive about Phase III of FM radio licensing and the new spectrum being freed
http://www.mxmindia.com/2012/12/anger-management-a-big-deal-for-comedy-central/


Madison Media appoints Amit Duggal as Director Digital
Madison Media has announced the appointment of Amit Duggal as Digital Director to head its Delhi and Kolkata Digital business
http://www.mxmindia.com/2012/12/madison-media-appoints-amit-duggal-as-director-digital/


Hathway appoints Jagdish Kumar as MD and CEO
K. Jayaraman has been elevated to the post of Vice-Chairman of the Board of Directors with effect from December 21, 2012
http://www.mxmindia.com/2012/12/hathway-appoints-jagdish-kumar-as-md-and-ceo/

Ranjona Banerji: Big Brother I&B
It's hardly the government's problem that TV channels sometimes display signs of immaturity or that coverage can get skewed or events magnified, writes Ranjona Banerji
http://www.mxmindia.com/2012/12/ranjona-banerji-big-brother-ib/

Debrief: Domino's: Pizza hai ya truth serum?
The 'truth serum' approach may work for a laboured seven-course Indian meal, but it doesn't for a fast food item
http://www.mxmindia.com/2012/12/debrief-dominos-pizza-hai-ya-truth-serum/

The Anchor: 8 gifts that the Indian media sector could do with from Santa Claus
It was Christmas yesterday, and A N Chorrea brings you a list of gifts that the various media sectors (not including advertising) could do with from Santa
http://www.mxmindia.com/2012/12/8-gifts-that-indian-media-sectors-could-do-with-from-santa/

CNBC Awaaz honours industry best at Real Estate Awards
CNBC Awaaz in association with RR Kabel hosted the 'Real Estate Awards 2012' to recognize commendable merit of visionaries and professionals from the industry
http://www.mxmindia.com/2012/12/cnbc-awaaz-honours-industry-best-at-real-estate-awards/

Stories on 15th Nov '12

Enough backers for payback series?
Will it be a cracker or a damp squib? Advertisers are optimistic and observers pin hopes on the men in blue as they take on England in cricket until end-Jan
http://www.mxmindia.com/2012/11/enough-backers-for-payback-series/

Is metric-driven advertising killing creativity?
Always popular with the multinational FMCG companies, pretesting of ads is now in its Golden Age
http://www.mxmindia.com/2012/11/is-metric-driven-advertising-killing-creativity/

Jaldi 5 with Mandeep Malhotra: Jugaad is our way of life
DDB Mudra Max president Mandeep Malhotra on 'The Art of Indian Jugaad', a presentation he made to marketers and ad agencies in Finland last month, and why the concept is such a hit in Europe
http://www.mxmindia.com/2012/11/jaldi-5-with-mandeep-malhotra-jugaad-is-our-way-of-life/

Shailesh Kapoor | Kids & Television: No Child's Play
Shailesh Kapoor on how the television industry handles kids - as audience and as talent
http://www.mxmindia.com/2012/11/shailesh-kapoor-kids-television-no-childs-play/

All roads to Pondy next week for Praxis 2012
The inaugural Praxis 2012 conference on public relations will be held in Pondicherry on November 23 and 24 with 35 speakers and 240 delegates in attendance
http://www.mxmindia.com/2012/11/all-roads-to-pondy-next-week-for-praxis-2012/

Bipin Pandit's Khumaar show in Feb '13
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in the first week of February 2013
http://www.mxmindia.com/2012/11/bipin-pandits-khumaar-show-in-feb-13/

The Anchor. 5 reasons why marketers must use Bhai Dooj/Bhau Beej to sell their wares
It's Bhai Dooj/Bhau Beej, and A N Chorrea wonders why the opportunity hasn't been milked enough by marketers
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-marketers-must-use-bhai-doojbhau-beej-to-sell-their-wares/

Debrief: Dulux: Needs a dose of passion
Where I feel a little let-down is in the execution. The thought is there, the passion is missing
http://www.mxmindia.com/2012/11/debrief-dulux-needs-a-dose-of-passion/

Signposts... November 15
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-15/

Stories on 14th May

1000 episodes, and counting!
A simple story and real emotions propelled Balika Vadhu (and Colors) to the top. The show completes a thousand episodes of airing tonight
http://www.mxmindia.com/2012/05/1000-episodes-and-counting/

RAM releases the second Radio Listenership sweeps for 9 cities
First sweeps released in October 2011; Comparison shows interesting growth & changes in Radio Consumption for advertisers
http://www.mxmindia.com/2012/05/ram-releases-the-second-radio-listenership-sweeps-for-9-cities/

DDB MudraMax bags duties for Ashok Leyland
The heavy vehicles business, said to be in the range of Rs25 crores, will be handled out of DDB MudraMax's Chennai office
http://www.mxmindia.com/2012/05/ddb-mudramax-bags-media-duties-for-ashok-leyland/

Can a Satyamev-like show be created for radio? Yes, say broadcasters
The next step forward for the industry should be attempts to create differentiation in content in order to create more appointment listeners
http://www.mxmindia.com/2012/05/can-a-satyamev-like-show-be-created-for-radio-yes-say-broadcasters/

TAM releases mid-week TVRs for SMJ
TAM released its mid-week ratings for the six metros with the show garnering a TVR of 3.79 on Star Plus and 0.43 for DD
http://www.mxmindia.com/2012/05/tam-releases-mid-week-ratings-for-satyamev-jayate/

Bindass to host 'Generation Einstein' on May 14
Bindass will launch the Indian edition of the very successful book ‘Generation Einstein’ this evening with well-known international author and speaker Jeroen Boschma in attendance
http://www.mxmindia.com/2012/05/bindass-to-host-generation-einstein-on-may-14/

Reviewing the Reviews: Ishaqzaade
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/05/reviewing-the-reviews-ishaqzaade/

Sera Bangali honours 13 progressive Bengalis who said no to negativity
This biggest, and most credible, award function felicitates eminent personalities who have not only achieved excellence in their respective fields but have also helped to bring Bengalin the national as well as international limelight
http://www.mxmindia.com/2012/05/sera-bangali-honours-13-progressive-bengalis-who-said-no-to-negativity/

Mehmet Akay takes over as GM, Southern & Western India, Turkish Airlines
Mr Akay will be responsible for driving growth and expansion of the company's market share in India
http://www.mxmindia.com/2012/05/mehmet-akay-takes-over-as-gm-southern-western-india-turkish-airlines/

Tata Nano partners with MTV India for India's first Social Road Trip
Tata Nano will leverage the online medium to treat travel enthusiasts to a 20-day, over 2000 km drive
http://www.mxmindia.com/2012/05/tata-nano-partners-with-mtv-india-for-indias-first-social-road-trip/

Tuborg now in an exciting new avatar
Breakthrough bottle innovation with the introduction of an all new packaging and visual identity
http://www.mxmindia.com/2012/05/tuborg-now-in-an-exciting-new-avatar/

BIG RTL Thrill gears for launch and unveils logo
Logo unveils across Reliance Broadcast Network’s television bouquet on May 10
http://www.mxmindia.com/2012/05/big-rtl-thrill-gears-for-launch-and-unveils-logo/

The Anchor: 5 Reasons why Brands get it wrong with the Youth
Work on an intelligent, creative and smart campaign without reading too much into youth behaviour because reality is that one will never ever be able to understand how these mindsets function, says Samyak Chakrabarty
http://www.mxmindia.com/2012/05/the-anchor-5-reasons-why-brands-get-it-wrong-with-the-youth/

Anil Thakraney: Is Satyamev benefiting advertisers?
Because Satyamev’s content is highly sensational and extremely disturbing, audiences are unlikely to be receptive to the idea of pure commerce in that moment
http://www.mxmindia.com/2012/05/anil-thakraney-is-satyamev-benefiting-advertisers/

[MJR] Pity the Poor Politician!
At a time when the Indian media is grappling with all sorts of issues and allegations, the Murdoch saga presents an interesting contrast
http://www.mxmindia.com/2012/05/mjr-pity-the-poor-politician/

Stories on 5th April

Who's better for brands - mascots or celebs?
It's an oft-asked question: what offers better identification and generates stickiness for a brand. And how does a brand choose between the two?.
http://www.mxmindia.com/2012/04/mascot-vs-celebrities-as-brand-face/

Brand India saving grace in time of crisis
Over the last couple of years, India has been seen stamping its presence in the league of global leaders by the strength of its economic power
http://www.mxmindia.com/2012/04/brand-india-saving-grace-in-time-of-crisis/

Rohit Samarth joins DDB MudraMax as Senior VP, Terra
He will head the operations of Terra, its rural marketing agency
http://www.mxmindia.com/2012/04/rohit-samarth-joins-ddb-mudramax-as-senior-vp-terra/

Rise of internet radio: What do traditional FM players think?
Once FM phase III is rolled out, FM stations hope to witness more innovations along with differentiation in content. So, is there a scope for the two to co-exist or do traditional radio stations need to press the panic button?
http://www.mxmindia.com/2012/04/rise-of-internet-radio-what-do-traditional-fm-players-think/

Border War Face Off gets one million downloads on Nokia
Border War LOC, the sequel of Border War Face off (a patriotic attempt from Jump) is out
http://www.mxmindia.com/2012/04/border-war-face-off-gets-one-million-downloads-on-nokia/

Pogo achieves highest GRP in kids genre
'Chhota Bheem movie: Dholakpur to Kathmandu’ garners highest TVR in Kids Genre in 2012
http://www.mxmindia.com/2012/04/pogo-achieves-highest-grp-in-kids-genre/

Cheil Worldwide partners with a K-pop star for Cannes Lions 2012
Cheil 2012 Seminar on “Korean wave through digital wave” scheduled for June 18
http://www.mxmindia.com/2012/04/cheil-worldwide-partners-with-a-k-pop-star-for-cannes-lions-2012/

A million Likes on 9XM Facebook page
Bollywood music channel 9XM has crossed the 1 million fans milestone on the channel’s Facebook community
http://www.mxmindia.com/2012/04/a-million-likes-on-9xm-facebook-page/

Watch IPL on mobile through Apalya
Sports fans can catch all the DLF IPL action real-time on their mobiles even when they are on the move
http://www.mxmindia.com/2012/04/watch-ipl-on-mobile-through-apalya/

The Anchor: Anurag Gupta on 5 things that should change in internet advertising
Anurag Gupta says he would like to see demand for internet media driving up pricing and a situation where some internet media start selling at premium rates and shed their discount pricing tag
http://www.mxmindia.com/2012/04/the-anchor-anurag-gupta-on-5-things-that-should-change-in-internet-advertising/

Anil Thakraney: Needed: Campaign against drunk driving
I cannot understand why the industry hasn’t yet thought of a powerful communication plan against drunk driving. In fact, it is a booze company that should take it up, and seize the opportunity to build one of its brands. And in addition, project an image of being a socially aware organization
http://www.mxmindia.com/2012/04/anil-thakraney-needed-campaign-against-drunk-driving/

[MJR] The night of January 16 strikes again!
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/04/mjr-the-night-of-january-16-strikes-again/

Debrief: Tata AIG Life: A public service ad?
There is nothing wrong with the TVC per se, it’s the script that plays out on our soaps every prime time evening, and so uncles and aunties will love all this feet-touching business
http://www.mxmindia.com/2012/04/debrief-tata-aig-life-a-public-service-ad/