Stories on 25th Oct '13

Rise, Rise (& now Exit) of Ronnie Screwvala
He's one of the Indian entertainment industry most successful entrepreneurs. Tracing the journey of the Disney-UTV bossman
http://www.mxmindia.com/2013/10/rise-rise-now-exit-of-ronnie-screwvala/

The Outsider as the Captain
Why companies don't mind taking the risk of hiring CEOs with no industry experience
http://www.mxmindia.com/2013/10/the-outsider-as-the-captain/

Shailesh Kapoor | Rise of Period Dramas: Storm in a Teacup?
In 2013 'innovation' on Hindi general entertainment channels has come in the form of a genre that has taken the front seat like never before - Period Dramas, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-rise-of-period-dramas-storm-in-a-teacup/

Ranjona Banerji: Old Spice goes down the dude
Ranjona Banerji on the new Old Spice ad with Milind Soman, fireworks and more at The Hindu and the set of bathing soaps she has received on renewing her Hindustan Times subscription

http://www.mxmindia.com/2013/10/ranjona-banerji-old-spice-goes-down-the-dude/

Stories on 15th Jan '13

Trends & Takeaways from CES 2013
Whats-On-India CEO Atul Phadnis captures the highlights of the Consumer Electronic Show (CES) 2013 and the implications for India
http://www.mxmindia.com/2013/01/trends-takeaways-from-ces-2013/

Dentsu Communications wins Jos Alukkas business
Dentsu Communications has won the creative mandate of Jos Alukkas, one of South India's largest jewellery groups
http://www.mxmindia.com/2013/01/dentsu-communications-wins-jos-alukkas-business/

MEC India wins Bluestone.com
The agency's Bengaluru office will handle the jewellery store account
http://www.mxmindia.com/2013/01/mec-india-wins-bluestone-com/

Ranjona Banerji: Much ado about cross-border skirmishes
The patriotic hysteria drummed up every night borders on irresponsibility. The world is not yet, I reckon, run from TV studios, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-much-ado-about-cross-border-skirmishes/

Solo is the way forward for Niloufer Dundh
Niloufer Dundh tells MxMIndia about taking the entrepreneurial route with the launch of Ventes Dundh
http://www.mxmindia.com/2013/01/solo-is-the-way-forward-for-niloufer-dundh/


Front Page 2012: Bheem & Jethalal most popular TV characters amongst kids
Bheem & Jethalal were ranked the most popular television characters amongst kids as per Ormax Media's Front Page 2012 yearender
http://www.mxmindia.com/2013/01/front-page-2012-bheem-jethalal-most-popular-tv-characters-amongst-kids/

No tablet-phablet! Axe to offer free ride to space!!!
Axe offers free ride to space, ropes in moon-man Buzz Aldrin to pilot project
http://www.mxmindia.com/2013/01/no-tablet-phablet-axe-to-offer-free-ride-to-space/

Fujifilm awards digital mandate to Ignitee
Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range
http://www.mxmindia.com/2013/01/fujifilm-awards-digital-mandate-to-ignitee/

Bindass Facebook Jukebox launched
The application not only plays music but also allows the users to interact with each other
http://www.mxmindia.com/2013/01/bindass-facebook-jukebox-launched/

Vserv.mobi launches AudiencePro
The mobile advertising network has signed up Airtel as its first telco partner; other global partnerships are in the pipeline
http://www.mxmindia.com/2013/01/vserv-mobi-launches-audiencepro/

Sweet sound of Sennheiser for Blogworks
Sennheiser India has appointed Blogworks to lead its social media and digital strategy, and engagement programme
http://www.mxmindia.com/2013/01/sweet-sound-of-sennheiser-for-blogworks/

Realm activation popularizes McAfee mobile security application
Realm Media's "Coot-Coot" activates McAfee's Mobile Security App in partnership with Airtel
http://www.mxmindia.com/2013/01/realm-activation-popularizes-mcafee-mobile-security-application/

Debrief: Parle-G: Genius limited to the idea
The creative team needs to put their thinking caps on, eat some Parle-G biscuits, and dish out innovative solutions. Much like the bachchas do in the ads
http://www.mxmindia.com/2013/01/debrief-parle-g-genius-limited-to-the-idea/

Draftfcb Ulka creates a new campaign for 99acres
'Sochna Bhi Mat' is the launch camapign for real estate portal 99acres.com
http://www.mxmindia.com/2013/01/draftfcb-ulka-creates-a-new-campaign-for-99acres/

ANCHOR | ONE BIG IDEA by Sunder Hemrajani: A daring leap of faith does more than change the rules of the game
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/

ANCHOR | ONE BIG IDEA by Divya Gupta: The magic of mobile, leveraged well

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-divya-gupta-the-magic-of-mobile-leveraged-well/