Showing posts with label Shailesh Kapoor. Show all posts
Showing posts with label Shailesh Kapoor. Show all posts

Friday, 6 October 2017

Stories on 6th Oct '17

It's here. Star brings TED Talks with SRK
TED Talks India Nayi Soch will be launched soon on Star Plus with much fanfare. Read more

Shailesh Kapoor: The Kimmel Monologue: The Power Of A 'Comedian'
Can any of our comics including those onlinebe able to even come close to Jimmy Kimmel, asks Shailesh Kapoor. Read more

Ranjona Banerji: Why ignore a good story?
The Adani Group is a good story regardless of affiliations and if you are ignoring it, hoping it will go away, you are damning the future of journalism, writes Ranjona Banerji. Read more
IndiaCast recasts international team
The move aims to consolidate operational efficiency and bring in synergies. Read more
MMA announces new appointments to Asia Pacific Board of Directors
Industry leaders join forces to drive the agenda for mobile marketing and empower businesses to harness the power of mobile. Read more
Radio City launches Radiocity.in in Hindi
The launch of radiocity.in Hindi is aligned with this strategy of diversification and localization by offering its digital platform for their regional audience. Read more
Pearson unveils new brand campaign on completion of 20 years
#WeArePearson, the new brand campaign, makes learning more accessible, fun and experiential for everyone. Read more
Onads collaborates with AMIN Worldwide
Onads Communications become the 1st agency from India and the 4th from APAC to join the AMIN network. Read more
MobiKwik launches new brand campaign - Paisa Bana Powerful'
The company targets GMV of $150 Million during this festive season, ending in January 2018. Read more
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Friday, 29 September 2017

Stories on 29th Sep '17

25 and a huge force to reckon with!
Starting a week-long series coinciding with Zee TV’s completion of a quarter century. Read more

Shailesh Kapoor: Bollywood's Star Crisis: How soon can the youth take over?
For seven years now, the same five male stars have consistently taken the Top 5 positions: Salman, Akshay, Shah Rukh, Aamir and Hrithik Roshan, writes Shailesh Kapoor. Read more

Ramesh Narayan? elected? President of IAA India Chapter
Narayan is currently Vice President, IAA Global (Internal Communications) and a member of the Executive Committee of the Asian Federation of Advertising Associations (AFAA). Read more
Ranjona Banerji: Is my life in danger, Ravish Kumar asks PM
It is highly likely that someone from the BJP will provide some cock and bull explanation which blames Ravish Kumar for being threatened by BJP fans and members, writes Ranjona Banerji. Read more
DDB Mudra West crafts 'All Work, All Play' for fbb's latest Chinos Collection
The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style. Read more
Hooq aims to 'reignite' VOD market in India
Shifts its focus to Hollywood aiming to curate one of the largest repository of Hollywood content for the Indian audience. Read more
WeWork assigns digital marketing mandate to iProspect India
The account will be serviced from Bangalore. Read more
Sony rolls out Bravia marketing campaign
360-degree marketing campaign showcasing incredible picture and sound quality of Sony’s new range of Bravia TVs. Read more
Fossil announces Varun Dhawan & Shruti Haasan as brand ambassadors
The celebrity duo to feature in Fossil’s first ever multimedia campaign in India - FossilFirsts. Read more
Metro Shoes ropes in Katrina Kaif and Siddharth Malhotra as brand ambassadors
Metro Shoes will be running a print, digital and outdoor campaigns featuring Katrina and Siddharth. Read more
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Friday, 7 October 2016

Stories on 7th Oct '16

Time for telly to look at customisation to up revenues
Are our TV channels doing enough to monetise the huge opportunity around this festive season, asks Shailesh Kapoor. Read more
Ranjona Banerji: Will Times Now learn something from its owners?
"Vineet Jain's tweet is wise and wide-seeing. It looks at the importance of soft power and its undeniable influence on choices. It is a long-term view on how to "infiltrate" Pakistan with culture and thought. Forcing Pakistanis in Bollywood or random film people in India to denounce Pakistan is just smoke and mirrors. An attempt by Times Now to create drama and more noise than the next news channel one touch on the remote away," writes Ranjona Banerji. Read more
Dentsu Impact adds digital and CRM capability
Kartikeya Srivastava to lead new divisions. Read more
Deltin Group of Hotels associates itself with FC Goa for ISL
The team is owned by Goan Football Club Pvt. Ltd. which consists of Jaydev Mody, Venugopal Dhoot and Virat Kohli. Read more
Fiama celebrates positivity with its "Dil ko de Lift" campaign
Fiama brings to life the importance of looking at the bright side. Read more
Langoor expands leadership team
Saurabh Das, the new Senior Vice President comes with an experience of 18 years in the field of Marketing Communications. Read more
ICLP survey reveals main loyalty drivers in retail amongst affluent consumers
The study, commissioned by ICLP's parent company Collinson Group, examined affluent consumers' attitudes towards brand loyalty. Read more
Gionee paints Kolkata orange this Durga Puja
This brand campaign covers 40 Durga Puja pandals in North and South Kolkata. Read more
Jennifer Aniston makes a memorable return in latest ad for Emirates
She returns for another adventure in her latest Emirates product campaign. Read more
Ben10 back in a new avatar on Cartoon Network
With celebrations planned all month long, the 10-year-old hero is back on Cartoon Network in an all new avataar. Read more
Tanishq's latest film reignites the love for festive traditions
The film brings to life the joy of Diwali when people go all out to express their love to their family and friends.Read more
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Friday, 30 September 2016

Stories on 30th Sep '16

PR industry to double in 3 years: Full report
Detailed report of the report on the PR business by the Public Relations Consultants Association of India. Read more
Ranjona Banerji: Is this journalism?
Being a jingoistic cheerleader - even if you belong to a large and relevant group - is not journalism, writes Ranjona Banerji. Read more
Shailesh Kapoor: Uri & After: Finally, we can see some news!
It's like those old times when you go to a news channel because you actually want to watch something that's of interest to you, writes Shailesh Kapoor.Read more
Voot draws up campaign for kids
Launch of special anthem for Voot Kids "Bachche Hum Goody Goody Banenge, Voot Kids Ke Liye Kuch Bhi Karenge!". Read more
BTL Baatein: Lokesh Kataria, Mattel Toys... Powered by VISCOMM
Experiential (BTL) always plays a very key role in any brand's marketing plan, says Lokesh Kataria, Head, Marketing Mattel Toys, India. Read more
Zee's foray into radio with UAE's Hum 106.2 FM
Acquires UAE's first and leading Radio Station, Hum 106.2 FM. Read more
DentsuWebchutney's 360 digital campaign for Flipkart sale
The 'made-for-360 experiences' highlights the key offers of Flipkart's annual flagship sale tittled The Big Billion Days. Read more
'Rishtey Cineplex' to be launched in more international markets
The channel will be available free-to-air in Europe on Sky, channel number 797 from 29th September onwards. Read more
Dadi endorses benefits of contraceptives in latest campaign by Grey India
The campaign invokes young minds to feel comfortable in seeking contraceptives in order to have power, freedom and choice over their life. Read more
DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain
In their new roles McDonald and Iqbal will continue to report into Head of Agency Prithviraj Banerjee while Gosain will continue to report into Mark McDonald. Read more
Panasonic leans on 'Perfectly Brilliant' proposition for latest LED campaign
TVC features hi-tech range of Panasonic LED lights to give you just the right light without the blinding glare.Read more
eBay India launches new campaign - #ThingsDon'tJudge
The campaign seeks to inspire consumers to shop from over 10 crore products without any inhibitions. Read more
Mahindra Centuro Mirzya launched in India
The TVC uses the film's popular and soulful music which is composed by Shankar-Ehsaan-Loy. Read more
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Friday, 16 September 2016

Stories on 16th Sep '16

Perfect Relations set to be gobbled up by Dentsu Aegis
With this acquisition, Dentsu Aegis Network's suite of offerings in India gets more complete. And not to forget the monies, helping it get closer to its stated ambition of being the second-largest marketing services network in the country by next year. Read more
Shailesh Kapoor: Need focus on content development for stable growth
The year 2016 is set to be one of the toughest years in the history of the Indian entertainment business. And that's true for all sectors of the business, barring radio, writes Shailesh Kapoor. Read more
Sunil Kataria is new Indian Society of Advertisers chairman
Sunil Kataria, Business Head - India and SAARC, Godrej Consumer Products Limited, has been elected Chairman of the ISA on Wednesday. Read more
Badminton Assoc awards PBL mandate to Sportzlive
Awards long-term rights for Premier Badminton League.Read more
Ranjona Banerji: A question of national interest on Kashmir
The media does not need to find answers; it needs to expose the problem and it needs to ask the questions, writes Ranjona Banerji. Read more
BTL Baatein: Samar Singh Sheikhawat, United Breweries Ltd... Powered by VISCOMM
Historically, the BTL part of our business has been an extremely important part, whether it is at Point of Sale or Point of Consumption, or whether it is displays, shop frontage, all consumer activations and promotions, sponsorships, events, associations etc. are very critical to our business, says Samar Singh Sheikhawat, Senior Vice President - Marketing, United Breweries Limited in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more
Chrome study on HD TV reveals interesting trends
Findings based on the report ‘Now Playing: HD’ by Chrome Data Analytics and Media. Read more
Record-breaking entries received for Spikes Asia
No Indian entry featured in the Innovation category shortlist that was released today (Sep 16). Read more
Red FM hosts Malayalam Music Awards in Cochin
Red FM Malayalam Music Awards was initiated to honour artistic excellence in the Mollywood Music industry. Awards were given in ten different music categories. Read more
Sony Pictures draws attention to pothole menace with unique painting
Sony Pictures painted select potholes in Mumbai with a 3D image of a ferocious shark ready to launch an attack.Read more
Audi and Razorfish celebrate T-Rex's comeback
Highly automated driving puts the dinosaur back in life's fast line. Read more
Equitas Small Finance Bank TVC takes social media by surprise
The commercial by Equitas is a connotation for 'Change Your Approach'. Read more
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Friday, 9 September 2016

Stories on 9th Sep '16

We are five. Thank you for the faith!
It's been a good five years since September 9, 2011. We had resolved to be different from the rest. We were B2B, but we weren't going to be like many other B2B publications... No compromising on credibility. Read more
Shailesh Kapoor: Naamkaran: A campaign that bucks the trend
Whether the show goes on to be a success will only be known with time but at a campaign level, Naamkaran's launch has been one of the best fiction campaigns in a long time, writes Shailesh Kapoor. Read more
Nikhil Rangnekar joins Lodestar as Media Consultant
Rangnekar is based out of Lodestar UM Mumbai and reports into Nandini Dias, CEO, Lodestar UM. Read more
Pradeep Dwivedi quits Dainik Bhaskar, may join Sakal
He has confirmed his exit to MxMIndia, though has indicated that he will indicate his next assignment in a week. Read more
Ranjona Banerji: Time for TV journos to 'reset' their idea of news
Is there nothing else in life except BJP versus Congress versus AAP, asks Ranjona Banerji. Read more
BTL Baatein: Malay Dikshit, Tata Sky... Powered by VISCOMM
Both ATL and BTL co-exist together with specific roles. Yes, it is an important leg of our brand planning says Malay Dikshit, Chief Communications Officer, Tata Sky in this edition of 'BTL Baatein' series that is powered by VISCOMM. Read more
Havas Media unveils new office in Punjab
Announces the launch of its office in Ludhiana. Read more
Dell celebrates the versatility of young Indians in new festive TVC
Featuring its newly launched Inspiron 2-in-1 laptops that balance work and play. Read more
#ThankYouTohBol campaign creates high buzz on social
The #FarmDost community is perhaps the largest farmer-cause community in India. Read more
Vuclip appoints Nish Bhutani as Global Product Head
Brings diverse experience across internet and mobile commerce, film and TV digital distribution and consumer software to enhance product offerings. Read more
WorkApps releases product for the M&E frat
This innovation aims to fulfill each need of the creative and media teams. Read more
Adfactors PR appoints Roger Darashah as COO
Darashah brings over 23 years of international communications experience to Adfactors PR. Read more
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Thursday, 24 December 2015

Stories on 24th Dec '15

Top 5 "Gamechangers" on Hindi GECs in 2015
Most new launches failed to get going in the year, many of them wrapping up even before the year ends, writes Shailesh Kapoor
http://www.mxmindia.com/2015/12/top-5-gamechangers-on-hindi-gecs-in-2015/

Dear MxM by Jaisurya Das: Why is there such a schism between the ethics of journalism taught in schools, and the journalism practised in the real world?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-why-is-there-such-a-schism-between-the-ethics-of-journalism-taught-in-schools-and-the-journalism-practised-in-the-real-world/

Motivator motivates Mohandas to move in as Client Leader
He joins the GroupM agency from Percept Media
http://www.mxmindia.com/2015/12/motivator-motivates-mohandas-to-move-in-as-client-leader/

DDB Mudra dreams up campaign for SBI home loans
The new ad campaign for SBI targets aspiring young home owners
http://www.mxmindia.com/2015/12/ddb-mudra-dreams-up-campaign-for-sbi-home-loans/

The agency came first! Chicken major SH Group catches Bang in the Middle for retail venture
Bang in the Middle has already started work on the identity and campaign for the launch
http://www.mxmindia.com/2015/12/the-agency-came-first-chicken-major-sh-group-catches-bang-in-the-middle-for-retail-venture/

Merry Christmas. See you on Monday, Dec 28
Our office is closed tomorrow, December 25, on account of Christmas
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Friday, 20 November 2015

Stories on 20th Nov '15

The New Hindi GEC Fad: Supernaturally Yours
What started as an experiment has now gained in size and momentum, writes Shailesh Kapoor
http://www.mxmindia.com/2015/11/the-new-hindi-gec-fad-supernaturally-yours/

Ranjona Banerji: These bizarre news media appraisals (and variable pays)
The people who set down appraisal parameters have no idea how a newsroom functions and who does what. Senior editors are all too eager to kowtow to managements who do not trust journalists, writes Ranjona Banerji
http://www.mxmindia.com/2015/11/ranjona-banerji-these-bizarre-news-media-appraisals-and-variable-pays/

E-commerce traffic during Diwali surged 75.5%
Popular items including lifestyle products such as electronics, ethnic and fashion apparel as well as household products that received most visits contributed to the vast majority of total page views
http://www.mxmindia.com/2015/11/e-commerce-traffic-during-diwali-surged-75-5/

Rajesh Sikroria is BBDO President
Sikroria has been part of the core team that has helped shape BBDO India's philosophy of 'Create Acts and not Ads.'
http://www.mxmindia.com/2015/11/rajesh-sikroria-is-bbdo-president/

Abraham Thomas joins Radio City 91.1 FM as CEO
In his new role, he will report into Apurva Purohit, who was recently elevated to become President of the Jagran Group
http://www.mxmindia.com/2015/11/abraham-thomas-joins-radio-city-91-1-fm-as-ceo/

Motivator appoints Maulshree Joshi as NCD
Maulshree would be reporting to Rabe Iyer, MD, Motivator
http://www.mxmindia.com/2015/11/motivator-appoints-maulshree-joshi-as-ncd/

Dentsu creates new campaign for Maruti Suzuki Celerio
The objective is to enhance brand relevance with the younger audience to be able to drive the next phase of growth for Celerio
http://www.mxmindia.com/2015/11/dentsu-creates-new-campaign-for-maruti-suzuki-celerio/

Affle launches mobile advertising Self Serve platform - 'MAAS Xtend'
MAAS Xtend would offer advertisers a simple 5-step process to configure and manage their campaigns
http://www.mxmindia.com/2015/11/affle-launches-mobile-advertising-self-serve-platform-maas-xtend/

Breakthrough gets mothers to educate sons on evident social evil
A survey by Breakthrough showed that 90 percent of women and girls have experienced sexual harassment once in their lifetime
http://www.mxmindia.com/2015/11/breakthrough-gets-mothers-to-educate-sons-on-evident-social-evil/

Tata Sky expands its global news channel offerings in India
With the introduction of Channel NewsAsia International, Tata Sky has now expanded its bouquet of news channels to 96, which include 14 English news channels, 22 Hindi news channels and 57 regional news channels
http://www.mxmindia.com/2015/11/tata-sky-expands-its-global-news-channel-offerings-in-india/

Linc Pens drives a social message through latest ad campaign
Campaign rides on the punchline of 'AnguthaNahiKalamUthao' through its latest product launch of Linc Touch (Pen+Stylus)
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Friday, 21 August 2015

Stories on 21st Aug '15

Rural Ratings: Interesting Days Ahead
The impact of BARC's proposed rural audience measurement is going to impact genres like GECs, News, Movies and Kids, writes Shailesh Kapoor
http://www.mxmindia.com/2015/08/rural-ratings-interesting-days-ahead/

BTL Baatein: Vineet Jain, Himalaya Drug Company.... Powered by VISCOMM
BTL is an essential part of the marketing mix, it complements ATL and, marketing RoI should always be calculated on overall spends, says Vineet Jain is General Manager - Marketing, Consumer Product Division, The Himalaya Drug Company
http://www.mxmindia.com/2015/08/btl-baatein-vineet-jain-himalaya-drug-company-powered-by-viscomm/

Ranjona Banerji: Emphatically, the old order changeth at Network 18
Certainly people have long expected a more hands on approach from Reliance at Network 18 and looks like they are getting it, writes Ranjona Banerji
http://www.mxmindia.com/2015/08/ranjona-banerji-emphatically-the-old-order-changeth-at-network-18/

Asianet launches HD channel in Malyalam
The channel was officially launched by star Suresh Gopi in the presence of actor Mukesh and K.Madhavan, Managing Director, Asianet
http://www.mxmindia.com/2015/08/asianet-launches-hd-channel-in-malyalam/

Helpchat appoints Lodestar UM as its media agency
The appointment of Lodestar UM is a part of Helpchat's larger objective of strengthening its brand visibility and recall across geographies
http://www.mxmindia.com/2015/08/helpchat-appoints-lodestar-um-as-its-media-agency/

Publicis communicates "Always Fresh, Always On" proposition for Park Avenue Deos
The commercial ends with Farhan himself enjoying the match at the stadium
http://www.mxmindia.com/2015/08/publicis-communicates-always-fresh-always-on-proposition-for-park-avenue-deos/

HT brings Smart Kids Asia to India
The event, dubbed the biggest "edu-tainment" event in South East Asia started in Malaysia in 2002
http://www.mxmindia.com/2015/08/ht-brings-smart-kids-asia-to-india/

Cycle Pure Agarbathies rolls out latest ad campaign
The campaign showcases the Bollywood icon endorsing the brand’s new positioning
http://www.mxmindia.com/2015/08/cycle-pure-agarbathies-rolls-out-latest-ad-campaign/

Havas Media wins Integrated mandate of FoodCloud
The account size is estimated at about INR 25crores and will be handled from the Gurgaon office
http://www.mxmindia.com/2015/08/havas-media-group-wins-integrated-media-mandate-of-foodcloud-in/

Twitter India strengthens leadership with new appointment
Viral Jani joins Twitter as Head of TV Partnerships for India, will spearhead strategic collaboration with TV channels to increase their audience engagement on Twitter
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Tuesday, 16 December 2014

Stories on 16th Dec 14

Zee TV will always stand for Ummeed
Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition
http://www.mxmindia.com/2014/12/zee-tv-will-always-stand-for-ummeed/

Colosceum, Ormax unveil consumer-created fiction shows in India
Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters
http://www.mxmindia.com/2014/12/colosceum-ormax-unveil-consumer-created-fiction-shows-in-india/

Ranjona Banerji: Tiny cracks emerging in Delhi's media's love for Modi govt
... though we are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-tiny-cracks-emerging-in-delhis-medias-love-for-modi-govt/

Dynel LED Lights ropes in Bang in the Middle
Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications
http://www.mxmindia.com/2014/12/dynel-led-lights-ropes-in-bang-in-the-middle/

Carlton takes 'The New Face of Business' route in new campaign
A leading global luggage brand, Carlton reflects the very best of British design and innovation
http://www.mxmindia.com/2014/12/carlton-takes-the-new-face-of-business-route-in-new-campaign/

Titan Raga celebrates confidence of today's woman in new TVC
The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips
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Friday, 12 December 2014

Stories on 12th Dec 14

Global brands change partners for more reach in India
A host of luxe brands are revisiting their India businesses by tweaking one of the most important factors - the local partner
http://www.mxmindia.com/2014/12/global-brands-change-partners-for-more-reach-in-india/

Shailesh Kapoor: DDLJ: A Thousand Weeks, A Million Memories
If any Indian filmmaker, however big a stalwart, wants to make the greatest love story of Indian cinema, he would know his benchmark is set incredibly high, writes Shailesh Kapoor. Read more
http://www.mxmindia.com/2014/12/shailesh-kapoor-ddlj-a-thousand-weeks-a-million-memories/

YouTube launches buffer-free offline video service
The new offline feature lets people watch videos for short periods of low connectivity or no internet connection. Read more
http://www.mxmindia.com/2014/12/youtube-launches-buffer-free-offline-video-service/

RBNL unveils dedicated divisions for trade & account planning
It will be led by Sunil Kumaran, Network Strategy and Services Head - Reliance Broadcast Network. Read more
http://www.mxmindia.com/2014/12/rbnl-unveils-dedicated-divisions-for-trade-account-planning/

ZEEL appoints Anjana Kshetry as Head - Brand Solutions, Zee Digital
Anjana will be working in close coordination with the India Web Portal, Ditto TV and Zee Digital teams. Read more
http://www.mxmindia.com/?p=69875

Adlabs Imagica unveils third campaign promoting the popular theme park
The campaign conveys the stories of people from all walks of life who visit the magical world of Imagica. Read more
http://www.mxmindia.com/?p=69872

TAM numbers for Hindi & Regional Channels in Week 49
Presenting TAM data for Week 49 (November 30 to Dec 6, 2014) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2014/12/tam-numbers-for-hindi-regional-channels-in-week-49/
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Friday, 5 December 2014

Stories on 5th Dec 14

Announcing!  Punit Goenka is Mediaahperson of the Year and Uday Shankar is Mediaahperson of the Decade
The two industry leaders have done some splendid work making them worthy winners of the awards
http://www.mxmindia.com/2014/12/announcing-punit-goenka-is-mediaahperson-of-the-year-and-uday-shankar-is-mediaahperson-of-the-decade/

Shailesh Kapoor: GECs' Latest Challenge: The Urban Itch
The conflicts in many of the current crop of GEC shows are based on premises that are essentially against the core of the much-revered Indian culture, notes Shailesh Kapoor
http://www.mxmindia.com/2014/12/shailesh-kapoor-gecs-latest-challenge-the-urban-itch/

Ranjona Banerji: Chutney journalism on news telly?
TV, as we have all had drummed into us by now, operates on a different spectrum. It is a hungry, demanding master which wants to be fed constantly and instantly, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-chutney-journalism-on-news-telly/

Ogilvy to handle creative communications for Brand Bhaskar
Brand Bhaskar is a leader in print readership operating in the highest growth markets in India, being an integral part of daily lives of 19.8 million readers
http://www.mxmindia.com/2014/12/ogilvy-to-handle-creative-communications-for-brand-bhaskar/

Now get Candy Crush Saga clothes, bags, shoes and even candies
Candy Crush to launch designer clothes, handbags; inks licensing deal with Dream Theatre
http://www.mxmindia.com/2014/12/now-get-candy-crush-saga-clothes-bags-shoes-and-even-candies/

Lowe Lintas unveils new campaign for TaxiForSure
TaxiforSure becomes India's first taxi player to announce a 360 degree brand campaign
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-new-campaign-for-taxiforsure/

Shine launches new advertising campaign
Shine.com has also added exclusive features on its mobile app that lets candidates leverage their personal networks to find people in companies where they want a job
http://www.mxmindia.com/2014/12/shine-launches-new-advertising-campaign/

Jury announces the winners of Mumbai Moments 2015
The images for the contest are required to capture Mumbai's mood
http://www.mxmindia.com/2014/12/jury-announces-the-winners-of-mumbai-moments-2015/

Mindshare, Google team up and launch 'Search As Signal'
Mindshare Introduces 'Search As SignalTM' and brings Google Search Insights to THE LOOP
http://www.mxmindia.com/2014/12/mindshare-google-team-up-and-launch-search-as-signal/

FCB Ulka Digital and Tata Value Homes unveil 'One Nation One Price' proposition
Home buying is still a long struggle accentuated by problems such as tedious booking procedures, lack of trust, no transparency
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Friday, 28 November 2014

Stories on 28th Nov 14

Building Trust via Masterbrand 2.0
Shireesh Joshi, Head-Strategic Marketing at Godrej, on the second phase of the group's Masterbrand campaign
http://www.mxmindia.com/2014/11/building-trust-via-masterbrand-2-0/

Ranjona Banerji: Journalists get it right while TV News muddles it up
It is remarkable and encouraging that there are media houses which are willing to invest in good stories and in newsgathering but it is much worse that there are so many which are not, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-journalists-get-it-right-while-tv-news-muddles-it-up/

Shailesh Kapoor: The Phil Hughes Tragedy: A Deathblow To Cricket
Helmet-makers will find some answers. ICC will find a few other. But a promising International cricketer has died at the age of 25. For me, cricket may never be the same again, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-the-phil-hughes-tragedy-a-deathblow-to-cricket/

AdStrat: WagonR taps 'Smart' customers with latest campaign
The objective was to strengthen the core proposition of 'Smart' while staying true to its leadership stance
http://www.mxmindia.com/2014/11/adstrat-wagonr-taps-smart-customers-with-latest-campaign/

Gaana.com launches first musical brand campaign
Celebrating the spirit of music and life, Gaana.com unveils 'Bas Bajna Chahiye Gaana' campaign
http://www.mxmindia.com/2014/11/gaana-com-launches-first-musical-brand-campaign/

So Sorry series bags Gold at the 5th Asian Digital Media Awards 2014
The event organized by WAN-IFRA had participation by media companies from over 30 countries
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Friday, 14 November 2014

Stories on 14th Nov 14

Is Children's Day losing media significance
Despite 50 top brands in the country that target children actively, the day increasingly finds little resonance, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/is-childrens-day-losing-media-significance/

Jaideep Shergill moves on as MSLGroup elevates Chetan Mahajan & Amit Misra to co-MDs
Together, Chetan Mahajan and Amit Misra will jointly lead a united agency that comprises the key brands of MSLGROUP, 20:20 MSL, Publicis Consultants, Social Hive and Creative+
http://www.mxmindia.com/2014/11/jaideep-shergill-moves-on-as-mslgroup-elevates-chetan-mahajan-amit-misra-to-co-mds/

Ranjona Banerji: Anyone not seen journos at press confs not scrambling for gifts?
Organisers of press conferences do feel that they will be discriminated against if they do not offer freebies, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-anyone-not-seen-journos-at-press-confs-not-scrambling-for-gifts/

DoCA partners with ASCI to halt violators of misleading ads
The partnership will go a long way in ensuring that all ads released in the country are honest, decent, safe and fair to competition
http://www.mxmindia.com/2014/11/doca-partners-with-asci-to-halt-violators-of-misleading-ads/

TAM Week 45: No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM’s ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/tam-week-45-no-change-in-pecking-order-of-hindi-gecs/

VIP Industries unveils mega campaigns for 'Caprese' and 'Carlton'
The campaigns have been conceptualized to reinforce its position as the leader in the luggage sector
http://www.mxmindia.com/2014/11/vip-industries-unveils-mega-campaigns-for-caprese-and-carlton/

VAT 69 gaming portal unveils 'Be One in a 100' campaign
The campaign is a witty take on those unsung heroes who shaped the world as we know it
http://www.mxmindia.com/2014/11/vat-69-gaming-portal-unveils-be-one-in-a-100-campaign/

Champions Tennis League ready to engage viewers with novel format
The 'each set is a match' structure is already being talked about amongst national and international tennis fraternities alike
http://www.mxmindia.com/2014/11/champions-tennis-league-ready-to-engage-viewers-with-novel-format/

Ganga Gaurav to air on BIG MAGIC Ganga
The series kicks off on November 15th and will air each Saturday at 8:30pm
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Friday, 7 November 2014

Stories on 7th Nov 14

No Perfect Relations for Publicis. Focus on Sapient for now
According to sources at the Paris-hqed conglomerate, all energies to be on Sapient play
http://www.mxmindia.com/2014/11/no-perfect-relations-for-publicis-focus-on-sapient-for-now/

Shailesh Kapoor: Time to Redefine 'General Entertainment Channel'?
BARC can do well to discourage this artificial segmentation by not providing any of these handles (GEC, Youth GEC, etc.) in their planning tools, and even prohibit their data bureaus, as and when they come up, from doing the same, writes Shailesh Kapoor
http://www.mxmindia.com/2014/11/shailesh-kapoor-time-to-redefine-general-entertainment-channel/

Ranjona Banerji: Is there reason for anti-Modi journos to fear being targeted?
Exaggeration is often an essential in a journalist's armoury but there is a palpable feel of apprehension, writes Ranjona Banerji
http://www.mxmindia.com/2014/11/ranjona-banerji-is-there-reason-for-anti-modi-journos-to-fear-being-targeted/

Mukesh Ambani, Anand Mahindra-funded Epic to go on air on Nov 19
The wait is over. The licence has been bagged. India's first channel on Indian history, mythology and folklore will be on air on November 19
http://www.mxmindia.com/2014/11/epic-to-launch-on-november-19/

Piyush Pandey, others on D&AD jury for 53rd Annual Professional Awards
Indian creativity will be well represented with six creatives, including one jury foreman
http://www.mxmindia.com/2014/11/piyush-pandey-others-on-dad-jury-for-53rd-annual-professional-awards/

Star Plus gains much. No change in pecking order of Hindi GECs
Star Plus gained much in Week 44 of TAM's ratings even as there was  no change in the pecking order of Hindi GECs
http://www.mxmindia.com/2014/11/star-plus-gains-much-no-change-in-pecking-order-of-hindi-gecs/

Orchard Advertising to handle brand communications mandate for amante
The brand embodies over two decades of excellence held by MAS Holdings in lingerie manufacturing
http://www.mxmindia.com/2014/11/orchard-advertising-to-handle-brand-communications-mandate-for-amante/

Time Out World to power launch of 15 new cities
Time Out will launch ten new community based city sites in India, followed by five in the USA
http://www.mxmindia.com/2014/11/time-out-world-to-power-launch-of-15-new-cities/

British Council awards India PR mandate to LinOpinion GH
The consultancy will also help effectively communicate knowledge sharing and collaboration of best practices between India and the UK
http://www.mxmindia.com/2014/11/british-council-awards-india-pr-mandate-to-linopinion-gh/

ZeeQ launches campaign showcasing 'fun' moments in life
The TVC showcases four distinct situations in a kid's life where Masti plays a pivotal role, true to the channel's philosophy
http://www.mxmindia.com/2014/11/zeeq-launches-campaign-showcasing-fun-moments-in-life/

What Ticks for Indian Consumers/ Teens - Balu V
Continuing with our extracts from the second edition of the MxMIndia Annual, we present a contribution by Balu V
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Friday, 31 October 2014

Stories on 31st Oct 14

In India, Amazon persists with Junglee in cart
The e-commerce major’s strategy for India: Stick to the concept of sister site Junglee.com
http://www.mxmindia.com/2014/10/in-india-amazon-persists-with-junglee-in-cart/

Siddharth Zarabi to Join Bloomberg TV India as Exec Editor
Bloomberg TV India has announced the appointment of Siddharth Zarabi as Executive Editor
http://www.mxmindia.com/2014/10/siddharth-zarabi-to-join-bloomberg-tv-india-as-exec-editor/

Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive
The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity
http://www.mxmindia.com/2014/10/piyush-pandey-sunil-alagh-sam-balsara-to-contribute-in-governments-save-power-drive/

Kyoorius announce ad awards on May 29, 2015. Designyatra September 10-12
The D&AD-backed Kyoorius Advertising, Digital and Design awards are announced. The 2014 Annual were launched with a gathering of creative and assorted media hands on Thursday evening
http://www.mxmindia.com/2014/10/kyoorius-announce-ad-awards-on-may-29-2015-designyatra-september-10-12/

Ranjona Banerji: No longer the future... Online journalism is the present!
Websites of newspapers have limited themselves either by laziness or having bought some spiel sold to them by owners and marketing managers, writes Ranjona Banerji
http://www.mxmindia.com/2014/10/ranjona-banerji-no-longer-the-future-online-journalism-is-the-present/

Shailesh Kapoor: The Art Of Mass Entertainment: Oh My Dog!
It's well-known that no direct correlation exists between box-office and television performance, notes Shailesh Kapoor
http://www.mxmindia.com/2014/10/shailesh-kapoor-the-art-of-mass-entertainment-oh-my-dog/

No change in rankings in Hindi GECs as Big Magic leads amongst newer lot
There was no change in the rankings of Hindi GECs in Week 43 as Big Magic shows a consistency in the rise of viewership over the last few weeks as per TAM data
http://www.mxmindia.com/2014/10/no-change-in-rankings-in-hindi-gecs-as-big-magic-leads-amongst-newer-lot/

Nivea unveils campaign for Body Milk lotion
The objective of this TVC was to establish Nivea as the 'Dry Skin Expert'
http://www.mxmindia.com/2014/10/nivea-unveils-campaign-for-body-milk-lotion/

Designomics Awards 2014 ready for India showdown
The awards bring together the biggest names from the business and design fraternities in celebration of design that creates value
http://www.mxmindia.com/2014/10/designomics-awards-2014-ready-for-india-showdown/

What Ticks for Indian Consumers/ Men - Ajay Trigunayat and Sanjay Tripathy
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Ajay Trigunayat and Sanjay Tripathy
http://www.mxmindia.com/2014/10/what-ticks-for-indian-consumers-men-ajay-trigunayat-and-sanjay-tripathy/

Logicserve Digital unveils digital inventory service LTD
LTD is an essential service for anyone looking at digital media buying around the world
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Thursday, 28 August 2014

Stories on 28th Aug 14

100 Episodes Young!
Presenting the 100th 'TV Trail' column by Shailesh Kapoor, Founder and CEO, Ormax Media
http://www.mxmindia.com/2014/08/100-episodes-young/

Realty Check | Day 16 | Nimesh Bhandari: How Technology can aid home buying process?... Powered by Bloomberg TV India
Technology is playing a critical role in changing the whole home buying process and addressing some critical problems which are otherwise unaddressed, writes Nimesh Bhandari, Co-Founder and Director and Chief Operating Officer, RealtyCompass.com
http://www.mxmindia.com/2014/08/realty-check-day-16-nimesh-bhandari-how-technology-can-aid-home-buying-process-powered-by-bloomberg-tv-india/

It's a deal! Ratan Tata invests in Snapdeal
The Tata Group's chairman emeritus has made a personal investment in Snapdeal
http://www.mxmindia.com/2014/08/its-a-deal-ratan-tata-invests-in-snapdeal/

R K Swamy develops communication mandate for Jan Dhan Yojana
A Committee comprising of the Department of Financial Services, Ministry of Finance, several leading Banks and the Indian Banks Association led the agency selection process
http://www.mxmindia.com/2014/08/r-k-swamy-develops-communication-mandate-for-jan-dhan-yojana/

Panel discussion deliberates role of media in promoting culture of giving
The discussion was held in the run up to the Joy of Giving Week celebrated from October 2-10
http://www.mxmindia.com/2014/08/panel-discussion-deliberates-role-of-media-in-promoting-culture-of-giving/

What Ticks for Indian Consumers/Women - Sunil Kumaran and Oona Dhabar
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Sunil Kumaran and Oona Dhabar
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Friday, 22 August 2014

Stories on 22nd Aug 14

Lunch with MxM: Partho Dasgupta, CEO, BARC
An IRS 2013-like won’t happen when the new TV measurement data is released given enough checks and validation, he insists
http://www.mxmindia.com/2014/08/lunch-with-mxm-partho-dasgupta-ceo-barc/

REALTY CHECK: Day 12 | Sachin Kulkarni: Sustainable, multi-pronged strategy needed for Affordable Housing
There cannot be one single solution with the government for promoting affordable housing... it has to be a sustainable, multi-pronged strategy, writes Sachin Kulkarni Managing Director, Vastushodh Projects
http://www.mxmindia.com/2014/08/realty-check-day-12-sachin-kulkarni-sustainable-multi-pronged-strategy-needed-for-affordable-housing/

Dish TV opts for MEC India as its media partner
With digitalization phase 3 & 4 on the anvil, the brand is planning for significant growth acquisition volumes as well as, retention initiatives
http://www.mxmindia.com/2014/08/dish-tv-opts-for-mec-india-as-its-media-partner/

Shailesh Kapoor: Same Day. Same Slot. Three Launches. It Happens Only In India!
Three big channels launching new properties on the same day in the same slot has to be a first in the nearly 25 years history of Hindi GECs, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-same-day-same-slot-three-launches-it-happens-only-in-india/

Ranjona Banerji: Sensitivity in dealing with closure is not in their DNA
Once more you see a media organisation getting away with sacking staff at short notice with no severance package and no fight from senior staff, rues Ranjona Banerji
http://www.mxmindia.com/2014/08/ranjona-banerji-sensitivity-in-dealing-with-closure-is-not-in-their-dna/

ENIL strengthens leadership team
As part of the new team structure, Hitesh Sharma, erstwhile COO, has been promoted to Executive President
http://www.mxmindia.com/2014/08/enil-strengthens-leadership-team/

'Camel crayons se hoga fun', says new campaign by RK Swamy BBDO
The TVC features many fun-filled situations using different kinds of crayons offered by Camel
http://www.mxmindia.com/2014/08/camel-crayons-se-hoga-fun-says-new-campaign-by-rk-swamy-bbdo/

Seven3Sports bags digital rights of Bundesliga
Through Bundesliga, Seven3Sports aims to bring about a surge in the Football viewership within the country
http://www.mxmindia.com/2014/08/seven3sports-bags-digital-rights-of-bundesliga/

What Ticks for Indian Consumers/ Teens - Geetanjali Bhattacharji and Ritu Gupta
Continuing with our extracts from the second edition of the MxMIndia Annual, we present contributions by Geetanjali Bhattacharji and Ritu Gupta
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Friday, 8 August 2014

Stories on 8th Aug 14

Bijli, Sadak, Pani, Broadband & Smartphone?
A fisherwoman Whatsapps pix of her catch to customers... while technology must decidedly be handled with care and caution, we can't not embrace it
http://www.mxmindia.com/2014/08/bijli-sadak-pani-broadband-smartphone/

REALTY CHECK: Day 3 | Balaji R: Need for focused push for real estate sector to remain buoyant
Real Estate is an integral ingredient in the formation and growth of all businesses and steadily maturing into a big business itself, writes Balaji R, CMO-Vizag & Chennai, Shriram Properties
http://www.mxmindia.com/2014/08/realty-check-day-3-balaji-r-need-for-focused-push-for-real-estate-sector-to-remain-buoyant/

Ad Age enters India with Times Internet
Ad Age India will work with thought leaders across the industry to deliver value to its readers. Earlier, the publication had a licensing arrangement with the Exchange4media group
http://www.mxmindia.com/2014/08/ad-age-enters-india-with-times-internet/

'Twitter Amplify' gets a like from starsports.com & Vodafone
Sharing premium TV content to engage with sports fans on Twitter's real-time information network
http://www.mxmindia.com/2014/08/twitter-amplify-gets-a-like-from-starsports-com-vodafone/

Grey appoints Projit Sarkar to head its Kolkata office
Grey Group India has announced the appointment of Projit Sarkar to head the agency's Kolkata operations
http://www.mxmindia.com/2014/08/grey-appoints-projit-sarkar-to-head-its-kolkata-office/

Shailesh Kapoor: Informed Gut: The Evolution We Need
Gut, when combined with good evidence, can create an environment where content selection thrives on solid principles that combine creative instincts and business truths, writes Shailesh Kapoor
http://www.mxmindia.com/2014/08/shailesh-kapoor-informed-gut-the-evolution-we-need/

Subhashish Dutta assumes senior role at DDB Mudra North
In a career spanning 15 years, he has worked for leading agencies like Bates, Contract, Mudra and McCann
http://www.mxmindia.com/2014/08/subhashish-dutta-assumes-senior-role-at-ddb-mudra-north/

Horse & Country TV, Amagi relay cloud-enabled feed
Creates a milestone in the history of remote playout by managing live events
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Friday, 18 July 2014

Stories on 18th Jul 14

92.7 will be a 100-plus radio networks soon: Tarun Katial
Buoyed by the success of some key stations going retro, Reliance Broadcast has Big plans for 92.7 FM
http://www.mxmindia.com/2014/07/92-7-will-be-a-100-plus-radio-networks-soon-tarun-katial/

Shailesh Kapoor: Yo Yo Honey Singh: TV's Latest Superstar
When you have 63% impact on TV ratings, you are a real mass star, someone who has the ability to influence audiences across markets and age groups
http://www.mxmindia.com/2014/07/shailesh-kapoor-yoyo-honey-singh-tvs-latest-superstar/

Ranjona Banerji: Foreign policy dictated by news anchors?
Bashing Ved Prakash Vaidik and then bashing anyone who has ever attended a seminar on India-Pakistan matters was taking a very serious matter into the realm of the ridiculous
http://www.mxmindia.com/2014/07/ranjona-banerji-foreign-policy-dictated-by-news-anchors/

PUMA announces partnership with Bengaluru FC in India
PUMA will be supplying the club with match and training playing kits for not only the senior squad but for the club's junior squads well
http://www.mxmindia.com/2014/07/puma-announces-partnership-with-bengaluru-fc-in-india/

Soho Square unveils new campaign for Himalaya
The new TVC captures a woman's multiple attempts at addressing hair fall
http://www.mxmindia.com/2014/07/soho-square-unveils-new-campaign-for-himalaya/

D&AD opens call for entries for Annual Professional Awards
D&AD introduces 16 new sub-categories for 2015 edition of world-famous Awards
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