Stories on 19th Sep '16

Ogilvy wins big at IndIAA awards

The IndIAA awards were held at ITC Maratha on Friday, September 16 (Text+Video). Read more

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Jaideep Shergill: Cold shoulder for Coldplay

Historically, live entertainment in India (especially with "A" class acts) has been a damp squib, writes Jaideep Shergill. Read more

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Ad Club sets up new managing committee, Raj Nayak re-elected President

Ad Club sets up new managing committee, Raj Nayak re-elected President, Vikram Sakhuja, Group CEO, Media and OOH, Madison Communications Pvt. Ltd is vice-president. Read more

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Micromax mandates Zenith & Isobar for media & digital

Micromax's media mandate will be handled by Zenith and the digital mandate by Isobar's Delhi office. Read more

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Raghav Bahl and Ronnie Screwvala keep industry in splits at IAA KnowledgeSeries

The IAA Knowledge series was about the disruptions Bahl and Screwvala plan to bring in their second innings.Read more

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Sri Adhikari Brothers lists two more entities on stock exchange

The group lists two more entities - TV vision Ltd and SAB events & governance now media Ltd. Read more

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BARC makes Media Workstation (BMW) online certification test free

BMW is a specialised software application specially designed to analyse media and advertising audience results. Read more

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SoCheers unveils TVC showcasing agency

The commercial has been developed by SoCheers Infotech strategists and was shot by Once upon a Film.Read more

Stories on 26th Aug '15

Acche Din as ecom players expect $4bn sales this Puja/Dassera-Diwali-Xmas
The e-commerce firms could generate for 40% of their annual sales this festive season
http://www.mxmindia.com/2015/08/acche-din-as-ecom-players-expect-4bn-sales-this-pujadassera-diwali-xmas/

Arre wah! Indian Express inks deal with Screwvala/Saikumar to produce docus
The Indian Express and Arré,the digital media property being set up by UDigital, the company set up Ronnie Screwvala, B Saikumar and Ajay Chacko, have entered into a strategic partnership in creating video documentaries to be distributed across digital and linear platforms globally
http://www.mxmindia.com/2015/08/arre-wah-indian-express-inks-deal-with-screwvalasaikumar-to-produce-docus/

Sanjeev Kotnala: Talent drought, biggest nemesis of digital and e-commerce
Both client and agencies believes there exists a PC Sarkar-type magic talent tumbler out there
http://www.mxmindia.com/2015/08/sanjeev-kotnala-talent-drought-biggest-nemesis-of-digital-and-e-commerce/

ZenithOptimedia wins media mandate of Truecaller
Truecaller is transforming the phonebook to make it more intelligent and useful
http://www.mxmindia.com/2015/08/zenithoptimedia-wins-media-mandate-of-truecaller/

92.7 Big FM rolls out 'Keemti Stories' in partnership with OLX
The one hour segment goes on-air across six cities that include Delhi, Mumbai, Chandigarh, Kanpur, Bhopal and Allahabad
http://www.mxmindia.com/2015/08/92-7-big-fm-rolls-out-keemti-stories-in-partnership-with-olx/

Amrik, the fat-rich milk variety from Dinshaws launched
Amrik has 50 per cent more fat compared to other normal toned milk
http://www.mxmindia.com/2015/08/amrik-the-fat-rich-milk-variety-from-dinshaws-launched/

TrulyMadly advocates #BoyBrowsing in new campaign
Dating app launches an ad film for the women, by the women
http://www.mxmindia.com/2015/08/trulymadly-advocates-boybrowsing-in-new-campaign/

Kohler pushes focus on Veil via new campaign
The new Kohler campaign comprises an integrated outreach and engagement plan

http://www.mxmindia.com/2015/08/kohler-pushes-focus-on-veil-via-new-campaign/

Stories on 24th Apr '15

JWT, McCann star in India's tally of 19 @ D&AD 2015
JWT and McCann Erickson India six Pencils as Ogilvy wins three as BBDO, Grey, DDB Mudra and Handloom Picture Company bag one Pencil Each
http://www.mxmindia.com/2015/04/jwt-mccann-star-in-indias-tally-of-19-at-dad-2015/

Sony Max goes past Star Plus in TAM Week 16
This is indeed big news. Sony Max has earned 306 GRPs in Week 16 of 2015 as per TAM ratings even as Star Plus has got only 254 GRPs, losing 26 from last week. Interestingly Colors and Zee haven’t lost much, though Sab has lost 11 GRPs
http://www.mxmindia.com/2015/04/sony-max-goes-past-star-plus-in-tam-week-16/

Effie Worldwide announces 2015 Most Effective Marketers in Asia Pacific
2015 Effie Effectiveness Index Reveals WPP Group is most effective agency holding group
http://www.mxmindia.com/2015/04/effie-worldwide-announces-2015-most-effective-marketers-in-asia-pacific/

Ranjona Banerji: Bad coverage of a suicide and more on cowardly journalists
I’m even willing to forgive the young, the rookies, those at the bottom of the newsroom food chain. But not journalists who have had a good 10 years of work experience or more. They should at least know how a newsroom if not a news organisation functions, writes Ranjona Banerji
http://www.mxmindia.com/2015/04/ranjona-banerji-bad-coverage-of-a-suicide-and-more-on-cowardly-journalists/

Kyoorius Awards announces 1419 entries across Advertising & Digital Awards categories
Next week, all jury members for the Advertising & Digital Awards will gather in Mumbai-India to review, discuss and elect the best
http://www.mxmindia.com/2015/04/kyoorius-awards-announces-1419-entries-across-advertising-digital-awards-categories/

Shah Rukh Khan appointed 'Hindware' brand ambassador
SRK will feature in Hindware's new 360 degree integrated campaign, rolling out shortly across all media channels
http://www.mxmindia.com/2015/04/shah-rukh-khan-appointed-hindware-brand-ambassador/

Tejali Shete and Ajay Menon appointed Senior CD at DDB Mudra South & East
They come in with solid experience and strong body of work to showcase
http://www.mxmindia.com/2015/04/tejali-shete-and-ajay-menon-appointed-senior-cd-at-ddb-mudra-south-east/

Star World expects viewers to binge on new offering
The channel has introduced a mascot "Binge Baba" to engage and excite viewers
http://www.mxmindia.com/2015/04/star-world-expects-viewers-to-binge-on-new-offering/

Smartech, a cross-channel marketing automation platform unveiled
netCORE is the market leader in email marketing technology and a leading provider of SMS, Voice, Push Notifications and USSD platforms
http://www.mxmindia.com/2015/04/smartech-a-cross-channel-marketing-automation-platform-unveiled/

Think Ink Communications wins Vox Pop Clothing biz
Vox Pop Clothing founded by Siddharth Taparia is a collage of unique expressions, designed for people who can speak their mind and wear their attitude

http://www.mxmindia.com/2015/04/think-ink-communications-wins-vox-pop-clothing-biz/

Stories on 21st Jan '15

Meet the Pitchfork Partners
Q&A with PR industry veteran Sunil Gautam and former MSLGroup CEO Jaideep Shergill on their all-new consultancy
http://www.mxmindia.com/2015/01/meet-the-pitchfork-partners/

Ronnie Screwvala returns to media with digital foray, with B Sai Kumar as MD, Ajay Chacko as CEO
In its first phase, the venture aims at launching multi-genre, multi-lingual content across video, audio, text and other traditional and 'new age' art forms
http://www.mxmindia.com/2015/01/ronnie-screwvala-returns-to-media-with-digital-foray-with-b-sai-kumar-as-md-ajay-chacko-as-ceo/

Snapdeal.com, DEN unveil TV Commerce channel
DEN Snapdeal-TV Shop will bring best of Snapdeal.com products to television audiences at home
http://www.mxmindia.com/2015/01/snapdeal-com-den-unveil-tv-commerce-channel/

In a first in India, Twitter acquires ZipDial
ZipDial has built a mobile platform that lets people follow and engage with content across all interfaces
http://www.mxmindia.com/2015/01/in-a-first-in-india-twitter-acquires-zipdial/

Sanjeev Kotnala: It's now for Industry to leverage Phase-III auctions
Phase III auction and real listenership data may help the industry in non-metro centres, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/01/sanjeev-kotnala-its-now-for-industry-to-leverage-phase-iii-auctions/

Lowe Lintas Bangalore wins Urban Ladder business
Urban Ladder is backed by top tier venture capital firms Steadview Capital, SAIF Partners and Kalaari Capital
http://www.mxmindia.com/2015/01/lowe-lintas-bangalore-wins-urban-ladder-business/

CNN-IBN announces 9th edition of Indian of the Year
The voting for ‘Indian of the Year - Popular Choice' is open only on Facebook
http://www.mxmindia.com/2015/01/cnn-ibn-announces-9th-edition-of-indian-of-the-year/

Interbrand India appoints Ashoo Advani as Associate Director, Brand Strategy
Ashoo will work closely with Ashish Mishra on the agency's robust client roster
http://www.mxmindia.com/2015/01/interbrand-india-appoints-ashoo-advani-as-associate-director-brand-strategy/

InMobi 'pivots' to take on online Ad giants like Google, Acxiom, Experian directly
Mobile advertising network InMobi is all set to woo large enterprises with a new analytics service

http://www.mxmindia.com/2015/01/inmobi-pivots-to-take-on-online-ad-giants-like-google-acxiom-experian-directly/

Stories on 7th Jan '14

Get, set, go for the MxMIndia Annual 2
The second edition of our Annual issue is being readied. Pearls of wisdom from over a hundred industry captains. Insightful, unputdownable and worth the wait
http://www.mxmindia.com/2014/01/get-set-go-for-the-mxmindia-annual-2/

Man Jit Singh is king at Sony Pictures Home Entertainment
Sony Pictures Entertainment has appointed former MSM CEO Man Jit Singh as President of its home entertainment business. He will continue as non-exec chairman of MSM in India
http://www.mxmindia.com/2014/01/man-jit-singh-is-king-at-sony-pictures-home-entertainment/

India TV launches marketing campaign to promote new look
Editor-in-Chief Rajat Sharma is the face of the campaign where he makes an appeal to the nation to collectively bring about a change
http://www.mxmindia.com/2014/01/india-tv-launches-marketing-campaign-to-promote-new-look/

Manu Joseph quits Open, successor not yet named
The record on Open's editorial top deck has been mixed with exits of key editors soon after its launch
http://www.mxmindia.com/2014/01/manu-joseph-quits-open-successor-not-yet-named/

Ranjona Banerji: Knives out for AAP & Kejriwal as media tries to be judge, jury & executioner
The problem is the positioning of the Headlines Today sting as a failure of a nine-day-old government and the insinuation that the new party has already fallen apart on its promises, notes Ranjona Banerji

http://www.mxmindia.com/2014/01/ranjona-banerji-knives-out-for-aap-kejriwal-as-media-tries-to-be-judge-jury-executioner/

Stories on 25th Oct '13

Rise, Rise (& now Exit) of Ronnie Screwvala
He's one of the Indian entertainment industry most successful entrepreneurs. Tracing the journey of the Disney-UTV bossman
http://www.mxmindia.com/2013/10/rise-rise-now-exit-of-ronnie-screwvala/

The Outsider as the Captain
Why companies don't mind taking the risk of hiring CEOs with no industry experience
http://www.mxmindia.com/2013/10/the-outsider-as-the-captain/

Shailesh Kapoor | Rise of Period Dramas: Storm in a Teacup?
In 2013 'innovation' on Hindi general entertainment channels has come in the form of a genre that has taken the front seat like never before - Period Dramas, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-rise-of-period-dramas-storm-in-a-teacup/

Ranjona Banerji: Old Spice goes down the dude
Ranjona Banerji on the new Old Spice ad with Milind Soman, fireworks and more at The Hindu and the set of bathing soaps she has received on renewing her Hindustan Times subscription

http://www.mxmindia.com/2013/10/ranjona-banerji-old-spice-goes-down-the-dude/

Stories on 24th Oct '13

No gaon for our desi ad boys?
What was once considered hot seems no longer that for many ad agencies. A look at the Rural marketing play in India...


IAA announces knowledge conclave for 'emerging' agencies
Media captains like Subhash Chandra, Srinivasan Swamy, Harindra Singh, CVL Srinivas others to speak at the conclave on Saturday, October 26 in Mumbai


@Designomics 2013: On why good design mein hi samajhdaari hai
"Good Design makes for good business" was the central philosophy propagated at the Designomics Award 2013 ceremony.


Vijay Mukhi: My Klout score is 0
Klout's decision to not reveal anything about secret sauce it uses to determine our scores leaves Vijay Mukhi asking questions


Havas Media makes senior digital hires
Havas Media India has strengthened its digital team with two key senior appointments.


Romedy Now unveils 360-degree marketing campaign
'Love. Laugh. Live' is the credo of the channel and the attempt is to spread the love and happiness across a high visibility campaign

Stories on 15th Mar'13

#Frames2013: 3-day informational event fulfils tryst with destiny, almost!
After some insightful sessions, the biggest M&E trade event in India came to an elaborate end
http://www.mxmindia.com/2013/03/frames2013-3-day-informational-event-almost-fulfils-its-tryst-with-destiny/

#Frames2013: Combination of data, bandwidth and content will be more valuable than oil: Ronnie Screwvala
Ronnie Screwvala, MD, Disney UTV stepped up to the task of outlining a roadmap for the M&E industry to take itself into the next phase of growth
http://www.mxmindia.com/2013/03/frames2013-combination-of-data-bandwidth-and-content-will-be-more-valuable-than-oil-ronnie-screwvala/

#Frames2013: Text of speech by I&B Minister Manish Tewari
Text of speech by Manish Tewari, Union Minister for Information & Broadcasting at the FICCI-Frames 2013 Valedictory Session
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-minister-manish-tewari/

#Frames2013: Text of speech by I&B secretary UdayVarma
Text of speech by I&B secretary UdayVarma at FICCI-Frames 2013
http://www.mxmindia.com/2013/03/frames2013-text-of-speech-by-ib-secretary-uday-varma/

#Frames2013: Business of sports demystified
Escalating costs, restricted prices and little IP protection - a sports broadcasting universe that badly needs reform, concluded the FICCI panel on the last day
http://www.mxmindia.com/2013/03/frames2013-business-of-sports-demystified/

#Frames2013: 'Dependency on data unavoidable'
At the session to discuss unleashing the power of data, it became clear that this power is already out there, and businesses don't have much choice except going with the flow
http://www.mxmindia.com/2013/03/frames2013-dependency-on-data-unavoidable/

Delhi HC upholds Star India's cricket rights on mobile phones
The Delhi HC has prohibited mobile operators from using live match updates for commercial gain
http://www.mxmindia.com/2013/03/delhi-hc-upholds-star-indias-cricket-rights-on-mobile-phones/

ShaileshKapoor | FICCI-Frames: 14 and counting
Over the last few years, with an enhanced Bollywood presence, FICCI-Frames has also acquired some “glamour” connotations, apparent from the presence of gossip journalists in the media centre, writes ShaileshKapoor
http://www.mxmindia.com/2013/03/shailesh-kapoor-ficci-frames-14-and-counting/

Anil Thakraney: Dirty laundry: Cobra's shocking expose
Excellent work, and it must have taken Cobrapost months (and a lot of leg work) to execute this story. Full marks to the team. We need more stories like this!
http://www.mxmindia.com/2013/03/anil-thakraney-dirty-laundry-cobras-shocking-expose/

Ranjona Banerji: Of Cobrapost sting & rubbish BMM course
Ranjona Banerji reviews the fare on nightly news and the morning papers
http://www.mxmindia.com/2013/03/ranjona-banerji-of-cobrapost-sting-rubbish-bmm-course/

JWT makes Virat don boring avatar to sell Nestle Munch
JWT India has launched a new campaign with cricketer ViratKohli as brand ambassador for Nestle Munch 4X4
http://www.mxmindia.com/2013/03/jwt-makes-virat-don-boring-avatar-to-sell-nestle-munch/

Bolt Media's 'boni' with ad films for food brand
Bolt Media has completed the production of eight brand customization ad films for a leading food brand. This is Bolt's first project since its incorporation in November 2012
http://www.mxmindia.com/2013/03/bolt-medias-boni-with-ad-films-for-food-brand/

ESPN Star Sports bags SFL broadcast deal
More than 250 top MMA fighters, men and women, from India and abroad, will slug it out across 11 weight categories, with Bollywood star Sanjay Dutt and top fighters featuring in a campaign across the Star network
http://www.mxmindia.com/2013/03/espn-star-sports-bags-sfl-broadcast-deal/

Nimbus Sport seals SFL production deal
Nimbus Sport has bagged the television production rights for the new season of the Super Fight League (SFL) starting March 29
http://www.mxmindia.com/2013/03/nimbus-sport-seals-sfl-production-deal/

Stories on 1st February

100 Days of MxMIndia...
Since we launched on Sept 9, much may have changed. But not our resolve to adhere to our Code of Ethics. First person accounts by Team MxM members
http://www.mxmindia.com/2012/02/100-day-specials-by-anil-thakraney-ranjona-banerji-jaisurya-das-alok-kapuria-tuhina-anand-vidya-heble-johnson-napier-shruti-pushkarna-rishi-vora-archita-wagle-robin-thomas-akash-raha-shub/

Ronnie Screwvala to be Disney India MD as Disney, UTV ops to integrate
Disney to acquire controlling interest in UTV Software Communications Limited (UTV) in India
http://www.mxmindia.com/2012/02/ronnie-screwvala-to-be-disney-india-md-as-disney-utv-ops-to-be-integrated/

Gouri Dange: The monkey manning the bleep machine
There is something so touchingly innocent (kind word for daft/gormless) about some authority that bleeps out offensive words, but is totally oblivious to the risqué, shall we say indelicate, nature of the entire script of some of the American serials we’re watching, observes Gouri Dange.
http://www.mxmindia.com/2012/02/gouri-dange-the-monkey-manning-the-bleep-machine/

Havas Media expands Ecselis in Asia Pacific
Ecselis will complement Havas Media’s existing brands MPG, Media Contacts, Mobext and HS&E by providing specialised services
http://www.mxmindia.com/2012/02/havas-media-expands-ecselis-in-asia-pacific/

Orchard Advertising ropes in Anish Daryani as Vice President
His key responsibility will be to strengthen and grow existing client businesses and look to grow Orchard Bangalore in the South market says Kaushik Mitra, Sr Vice President, Orchard India
http://www.mxmindia.com/2012/02/orchard-advertising-ropes-in-anish-daryani-as-vice-president/

BigFlix inks deal with UTV Motion Pictures for popular titles
This deal will make available select blockbuster UTV titles to BigFlix plus subscribers to help them further expand their personal movie collection
http://www.mxmindia.com/2012/02/bigflix-inks-deal-with-utv-motion-pictures-for-popular-titles/

Sonu Nigam launches Priya Kumar's "The Perfect World" on 92.7 BIG FM
92.7 BIG FM, known for its fresh program initiatives, innovatively engineered the launch of 'The Perfect World'.
http://www.mxmindia.com/2012/02/sonu-nigam-launches-priya-kumars-the-perfect-world-on-92-7-big-fm/

From y'day: Yatra.com entrusts McCann with creative biz
Yatra.com finalises on its creative partner, mandates will be now handled by McCann. Estimated account size,15-20 crore.
http://www.mxmindia.com/2012/02/yatra-com-to-partner-with-mccann-for-their-creative-business/

The 'Special' Anchor: Ajay Kakar offers '100' pointers MxM must remember in its journey ahead
"100 reasons why..."? Or, "100 reasons what..."? Damn! Where do I start? says Ajay Kakar
http://www.mxmindia.com/2012/02/the-anchor-ajay-kakar-offers-100-pointers-that-mxm-must-remember-in-its-journey-ahead/