Stories on 20th Jun 14

M&E CEOspeak: Towards Shreshth Bharat ka Shreshth Entertainment
Excerpts from the address by CII M&E chairman Sudhanshu Vats at a roundtable with I&B minister Prakash Javadekar in Delhi on Thursday
http://www.mxmindia.com/2014/06/me-ceospeak-towards-shreshth-bharat-ka-shreshth-entertainment/

Shailesh Kapoor: In A Politely Incorrect Industry, Can You Call A Spade A Spade?
What’s the big issue about criticism, especially when it comes with a constructive solution-oriented approach, asks Shailesh Kapoor
http://www.mxmindia.com/2014/06/shailesh-kapoor-in-a-politely-incorrect-industry-can-you-call-a-spade-a-spade/

Weber Shandwick strengthens India leadership team
Atul Ahluwalia moves to new role of Vice Chairman, India while Dilip Yadav has been promoted to Managing Director Client Services and will also lead Weber Shandwick's Creation brand
http://www.mxmindia.com/2014/06/weber-shandwick-strengthens-india-leadership-team/

Jack In the Box refreshes digital offering for The Label
The Label serves as a guide that helps the reader wade through the world of style and sophistication with precision
http://www.mxmindia.com/2014/06/jack-in-the-box-refreshes-digital-offering-for-the-label/

Tata Sky unveils popular app around FIFA WC
The launch of the app coincides with the most awaited football series of the year - FIFA World Cup 2014
http://www.mxmindia.com/2014/06/tata-sky-unveils-popular-app-around-fifa-wc/

Dentsu says it with 'We Time' for TVS Wego
The ad campaign for TVS Wego is based around a simple but effective brand proposition, 'We Time'
http://www.mxmindia.com/2014/06/dentsu-says-it-with-we-time-for-tvs-wego/

Red Fuse delivers 'Visible White Selfie' for Colgate
The campaign aims at communicating that white teeth can enhance one's smile and hence one's selfie
http://www.mxmindia.com/2014/06/red-fuse-delivers-visible-white-selfie-for-colgate/

DDB MudraMax unveils new initiative for Reebok Jetfuse Run
The idea was to showcase the shoe technology in the best possible way and to bring out the Jet Engine working in front of the consumer

http://www.mxmindia.com/2014/06/ddb-mudramax-unveils-new-initiative-for-reebok-jetfuse-run/

Stories on 16th Jan '14

Clients want works that work: Ajay Kakar on Effie 2013
The Chairperson of Ad Club's Effie 2013 on the 20 percent increase in entries and how effectiveness, more than just creativity, is what clients seek
http://www.mxmindia.com/2014/01/clients-want-works-that-work-ajay-kakar-on-effie-2013/

RBNL recasts broadcast play, ends jv with CBS
The priority being flagship brands 92.7 Big FM, Hindi GEC Big Magic and regional foray with BIG Magic Bihar and Jharkhand, as per an RBNL statement
http://www.mxmindia.com/2014/01/rbnl-recasts-broadcast-play-ends-jv-with-cbs/

Week 2 sees Sab and Life OK tie
Week 2 of 2014 saw Zee rising to #2 with Sab and Life OK joint #4 in the weekly TAM ratings
http://www.mxmindia.com/2014/01/week-2-see-sab-and-life-ok-tie/

M K Anand to head Times Television, Sunil Lulla to head to BCCL in new role: Sources
According to source, the former Disney UTV MD-Media Networks will take charge of Times Television from Sunil Lulla who will move to a new role, possibly in the MD's office
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Arijit Ray moves to group role as Simi Sabhaney joins Dentsu Comm as CEO
Arijit Ray will lead New Business Development at Dentsu India Group as Simi Sabhaney, former President (Bengaluru and Chennai) at Ogilvy India moves into his role
http://www.mxmindia.com/2014/01/m-k-anand-to-head-times-television-sunil-lulla-to-head-to-bccl-in-new-role-sources/

Times gets gung-ho on Gujarat [Updated]
All eyes on the Times of India group as it is set to launch Gujarati daily 'NavGujarat Samay' from Ahmedabad tomorrow
http://www.mxmindia.com/2014/01/times-gets-gung-ho-on-gujarat/

Sony Six scores big with FIFA World Cup Brazil & Russia rights
The deal also includes rights to the FIFCA Under-17 World Cup 2017 to be hosted by India
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Tupperware appoints Chandan Deep Singh Dang as CMO
Ex-Wrigley/Nokia/Pepsi/HUL marketing honcho now joins Tupperware
http://www.mxmindia.com/2014/01/sony-six-scores-big-with-fifa-world-cup-brazil-russia-rights/

Havas awarded global media buying role for Iglo group
European frozen foods major Iglo Group has hired Havas Media as its global media buying agency
http://www.mxmindia.com/2014/01/havas-awarded-global-media-buying-role-for-iglo-group/

Stories on 10th Jun '13

Allegations hurt: L V Krishnan
The TAM CEO responds to charges made by some broadcasters and says the current impasse is unfortunate
http://www.mxmindia.com/?p=49349


Dentsu bags creative and media duties of Mandom's Gatsby
Dentsu will take charge of creative and media for Mandom's Gatsby range of men's grooming products
http://www.mxmindia.com/?p=49310


Big RTL Thrill now in Hindi and English
Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12
http://www.mxmindia.com/?p=49298


Muthoot Finance launches new ad campaign, 'Prarthana'
Gold loan company Muthoot Finance Ltd, the flagship company of The Muthoot Group, has rolled out a new advertising campaign.
http://www.mxmindia.com/?p=49299


Anil Thakraney: Can we not cover last rites please?
Fans of bada netas have the right to follow the procession. But was Jiah Khan a leader of the masses? She was just another struggling starlet in an ocean of filmi strugglers. Apart from sensationalizing someone's tragedy, what good did come of this?
http://www.mxmindia.com/?p=49295


Amith Prabhu: The case for Public Relations in governance
In week 2 of the new weekly column 'PR, etc', Amith Prabhu on how and why a journalist can never do justice to the role of communications advisor.
http://www.mxmindia.com/?p=49314


Reviewing the Reviews: Yamla Pagla Deewana 2 exasperates all around
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=49296

Stories on 15th Jan '13

Trends & Takeaways from CES 2013
Whats-On-India CEO Atul Phadnis captures the highlights of the Consumer Electronic Show (CES) 2013 and the implications for India
http://www.mxmindia.com/2013/01/trends-takeaways-from-ces-2013/

Dentsu Communications wins Jos Alukkas business
Dentsu Communications has won the creative mandate of Jos Alukkas, one of South India's largest jewellery groups
http://www.mxmindia.com/2013/01/dentsu-communications-wins-jos-alukkas-business/

MEC India wins Bluestone.com
The agency's Bengaluru office will handle the jewellery store account
http://www.mxmindia.com/2013/01/mec-india-wins-bluestone-com/

Ranjona Banerji: Much ado about cross-border skirmishes
The patriotic hysteria drummed up every night borders on irresponsibility. The world is not yet, I reckon, run from TV studios, writes Ranjona Banerji
http://www.mxmindia.com/2013/01/ranjona-banerji-much-ado-about-cross-border-skirmishes/

Solo is the way forward for Niloufer Dundh
Niloufer Dundh tells MxMIndia about taking the entrepreneurial route with the launch of Ventes Dundh
http://www.mxmindia.com/2013/01/solo-is-the-way-forward-for-niloufer-dundh/


Front Page 2012: Bheem & Jethalal most popular TV characters amongst kids
Bheem & Jethalal were ranked the most popular television characters amongst kids as per Ormax Media's Front Page 2012 yearender
http://www.mxmindia.com/2013/01/front-page-2012-bheem-jethalal-most-popular-tv-characters-amongst-kids/

No tablet-phablet! Axe to offer free ride to space!!!
Axe offers free ride to space, ropes in moon-man Buzz Aldrin to pilot project
http://www.mxmindia.com/2013/01/no-tablet-phablet-axe-to-offer-free-ride-to-space/

Fujifilm awards digital mandate to Ignitee
Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range
http://www.mxmindia.com/2013/01/fujifilm-awards-digital-mandate-to-ignitee/

Bindass Facebook Jukebox launched
The application not only plays music but also allows the users to interact with each other
http://www.mxmindia.com/2013/01/bindass-facebook-jukebox-launched/

Vserv.mobi launches AudiencePro
The mobile advertising network has signed up Airtel as its first telco partner; other global partnerships are in the pipeline
http://www.mxmindia.com/2013/01/vserv-mobi-launches-audiencepro/

Sweet sound of Sennheiser for Blogworks
Sennheiser India has appointed Blogworks to lead its social media and digital strategy, and engagement programme
http://www.mxmindia.com/2013/01/sweet-sound-of-sennheiser-for-blogworks/

Realm activation popularizes McAfee mobile security application
Realm Media's "Coot-Coot" activates McAfee's Mobile Security App in partnership with Airtel
http://www.mxmindia.com/2013/01/realm-activation-popularizes-mcafee-mobile-security-application/

Debrief: Parle-G: Genius limited to the idea
The creative team needs to put their thinking caps on, eat some Parle-G biscuits, and dish out innovative solutions. Much like the bachchas do in the ads
http://www.mxmindia.com/2013/01/debrief-parle-g-genius-limited-to-the-idea/

Draftfcb Ulka creates a new campaign for 99acres
'Sochna Bhi Mat' is the launch camapign for real estate portal 99acres.com
http://www.mxmindia.com/2013/01/draftfcb-ulka-creates-a-new-campaign-for-99acres/

ANCHOR | ONE BIG IDEA by Sunder Hemrajani: A daring leap of faith does more than change the rules of the game
http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-sunder-hemrajani-a-daring-leap-of-faith-does-more-than-change-the-rules-of-the-game/

ANCHOR | ONE BIG IDEA by Divya Gupta: The magic of mobile, leveraged well

http://www.mxmindia.com/2013/01/anchor-one-big-idea-by-divya-gupta-the-magic-of-mobile-leveraged-well/