Stories on 23rd Dec '15

M&E Sector Outlook 2016 by Deloitte
The consulting firm presents its forecast for the year ahead, sans any numbers
http://www.mxmindia.com/2015/12/me-sector-outlook-2016-by-deloitte/

Ranjona Banerji: The incestuous world of politicians & political journalists
As the years go by and TV journalists set the standards, some time-honoured standards (such as they ever were) appear to be slipping, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-the-incestuous-world-of-politicians-political-journalists/

Dentsu Aegis launches The StoryLab in India, Sunil Kumaran joins as country head
TSL, which operates in 16 geographies including India, will work with brands to innovate their supply chain of storytelling and thereby help them invest in the most engaging and effective content solutions for their media ecosystem
http://www.mxmindia.com/2015/12/dentsu-aegis-launches-the-storylab-in-india-sunil-kumaran-joins-as-country-head/

Sanjeev Kotnala: Not Just a Silly Envelope
How tough was it to get it right with the samosa packaging for Indigo?. How could someone go wrong? Wrong or right is any way subjective. And that is for you to decide, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-not-just-a-silly-envelope/

Cadbury Bournville reintroduced in new avatar; unveils new campaign
Cadbury Bournville refreshes its pack design and launches a new 360-degree campaign
http://www.mxmindia.com/2015/12/cadbury-bournville-reintroduced-in-new-avatar-unveils-new-campaign/

Sania Mirza appointed brand ambassador for Kesh King
After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club
http://www.mxmindia.com/2015/12/sania-mirza-appointed-brand-ambassador-for-kesh-king/

Madhukar Sabnavis to lead 'Mining for Insights' workshop in Mumbai
The event is scheduled for 21st January 2016 in Mumbai at AAAI's Training Centre at Lower Parel

http://www.mxmindia.com/2015/12/madhukar-sabnavis-to-lead-mining-for-insights-workshop-in-mumbai/

Stories on 18th Sep '15

Madhukar Kamath to report directly to DDB global CEO
DDB Worldwide announces new management structure in Asia Pacific
http://www.mxmindia.com/2015/09/madhukar-kamath-to-report-directly-to-ddb-global-ceo/

Mindshare, Pepsico win big at Smarties India 2015
Mindshare leads the award tally bagging four golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the Smarties
http://www.mxmindia.com/2015/09/mindshare-pepsico-win-big-at-smarties-india-2015/

BTL Baatein: Vidur Patney, Maxus... Powered by VISCOMM
Some brands do launch with BTL as their marketing backbone, but that’s not a one-size-fits-all model. A combination of ATL, BTL and Digital is in my mind critical and the most effective, says Vidur Patney, National Director, Maxus Experiential Marketing
http://www.mxmindia.com/2015/09/btl-baatein-vidur-patney-maxus-powered-by-viscomm/

Raj Nayak is new Ad Club President
Colors CEO Raj Nayak is the new President of the Advertising Club
http://www.mxmindia.com/2015/09/raj-nayak-is-new-ad-club-president/

Shailesh Kapoor: Should 30% Success Rate Still Be Acceptable?
In the entertainment business, if you get even 30% of what you launch right, you are a champion, whereas in any self-respecting FMCG company, that could mean you have to look for another job very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-should-30-success-rate-still-be-acceptable/

Ranjona Banerji: Time to stand together against despicable targeting of women journos
This is a classic male, patriarchal response to successful women or women who appear to be successful. And NDTV is the particular target of a certain mindset. Although there are female editors, anchors and reporters in every television newsroom across all languages in India, NDTV bears the brunt of social media anger, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-it%e2%80%99s-time-to-stand-together-against-the-despicable-targeting-of-women-journalists-in-social-media-like-the-disgusting-whatsapp-forward-about-women-in-ndtv/

Carat launches CCS 2015
CCS has a global sample size of over 400,000, making it the world’s largest research of this nature
http://www.mxmindia.com/2015/09/carat-launches-ccs-2015/

Sony BBC Earth set for India launch
Multi Screen Summary: BBC Earth is home to the BBC's award-winning factual programmes and the work of some of the world’s foremost factual film makers
http://www.mxmindia.com/2015/09/sony-bbc-earth-set-for-india-launch/

Nominations for IndIAA Awards announced
IndIAA Awards Night to be held on 13th October 2015 at the Palladium Hotel, Mumbai
http://www.mxmindia.com/2015/09/nominations-for-indiaa-awards-announced/

Dear MxM by Jaisurya Das: I am stagnating in Delhi. Will it help working in a smaller town?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-i-am-stagnating-in-delhi-will-it-help-working-in-a-smaller-town/

Times Network creates opportunity for SMEs
The second leg of the workshops will happen in Bangalore on 18th of September and Delhi in the beginning of the next week
http://www.mxmindia.com/2015/09/times-network-creates-unique-advertising-opportunity-for-smes/

Jaldi 5 with Rajesh Kejriwal: We started work on Designyatra 2016 in June itself
The biggest takeaway for delegates would be that if you do what pumps your heart and do it with all the passion, money will follow sooner or later, says Rajesh Kejriwal, Founder CEO, Kyoorius on the takeaways from KDY 2015
http://www.mxmindia.com/2015/09/jaldi-5-with-rajesh-kejriwal-we-started-work-on-designyatra-2016-in-june-itself/

BoroPlus ropes in Amitabh Bachchan & Kangana Ranaut in new TVC
Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year

http://www.mxmindia.com/2015/09/boroplus-ropes-in-amitabh-bachchan-kangana-ranaut-in-new-tvc/