Stories on 3rd Oct '16

10 Takeaways from Kyoorius Designyatra 2016

Naresh Gupta wonders why mainline advertising agencies do not attend the yatra in larger numbers as he lists his 10 key takeaways from KDY 2016. Read more

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Kahani Designworks and Ek Type win Black Elephant at Kyoorius Design Awards

Mumbai-based Kahani Designworks and Ek Type were the Black Elephant winners for their campaigns for The State of Architecture and Baloo respectively. Read more

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JWT wins mandate for Gowardhan Ghee & Go Cheese

JWT won this account on the back of high quality strategic and creative presentation. Read more

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Times Network awarded Porter Prize for outstanding contribution to business

The 'Creating Distinctive Value' award honoured Times Network International Business for their outstanding performance in the industry. Read more

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It's official. Sakal Media Group appoints Pradeep Dwivedi as CEO

Dwivedi will take charge of print dailies, magazines, television, digital business as well as on-ground activations and innovative media solutions businesses.Read more

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Flipkart announces its biggest integrated brand communication campaign

As opposed to The Big Billion Days 2015, which was an 'App only' sale, this year the sale is being extended across all platforms - App, website and m-site. Read more

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IBD unveils brand campaign for Morisons Baby Dreams

Morisons Baby Dreams salutes such mothers, by giving them high quality infant care products, that helps them take care of their child. Read more

Stories on 1st May '16

What they say about Budget 2016-17
Here's what a cross-section of industry persons said on the Union Budget from the M&E standpoint
http://www.mxmindia.com/?p=87096

NewsStand: And this is how various dailies displayed news on Arun Jaitley's third
How various Indian newspapers displayed the news on the Union Budget on their front pages
http://www.mxmindia.com/?p=87065

Ranjona Banerji: Lacklustre coverage of a lacklustre Budget
News channels have to start salivating and hyperventilating from the time we wake up and rush bleary-eyed to our TV screens to check if a leaf fluttered in the night and we missed it, writes Ranjona Banerji
http://www.mxmindia.com/?p=87093

Shailesh Amonkar quits Sakal, to set up new media ventures in India, US
Amonkar has put in his papers as Chief Operating Officer looking after new businesses after a four-year stint with the Pune-based multiple media group.
http://www.mxmindia.com/?p=87063

Leo Burnett crafts new philosophy for HP Lubricants
Zindagi Chale Smooth is a human expression of the brand’s core offering
http://www.mxmindia.com/?p=87048

Bajaj Avenger promises a 'Feel like God' experience in new campaign
To be launched first on the digital platform, the integrated campaign borrows from the successful theme of 'Feel Like God' which made the Avenger a highly sought-after bike when it was launched more than a decade ago
http://www.mxmindia.com/?p=87052

Roopak Saluja on Global Effies 2016 jury
Top global marketers will judge the Global Effie competition this year in Singapore, São Paulo, New York and London
http://www.mxmindia.com/?p=87049

The Partners appoints Anupam Yog as Strategy Director APAC
Anupam's hire is part of a growing team at The Partners Singapore who have added capabilities in digital branding and communications

http://www.mxmindia.com/?p=86982

Stories on 18th Sep '15

Madhukar Kamath to report directly to DDB global CEO
DDB Worldwide announces new management structure in Asia Pacific
http://www.mxmindia.com/2015/09/madhukar-kamath-to-report-directly-to-ddb-global-ceo/

Mindshare, Pepsico win big at Smarties India 2015
Mindshare leads the award tally bagging four golds and the agency of the year in mobile; PepsiCo declared Marketer of the Year at the Smarties
http://www.mxmindia.com/2015/09/mindshare-pepsico-win-big-at-smarties-india-2015/

BTL Baatein: Vidur Patney, Maxus... Powered by VISCOMM
Some brands do launch with BTL as their marketing backbone, but that’s not a one-size-fits-all model. A combination of ATL, BTL and Digital is in my mind critical and the most effective, says Vidur Patney, National Director, Maxus Experiential Marketing
http://www.mxmindia.com/2015/09/btl-baatein-vidur-patney-maxus-powered-by-viscomm/

Raj Nayak is new Ad Club President
Colors CEO Raj Nayak is the new President of the Advertising Club
http://www.mxmindia.com/2015/09/raj-nayak-is-new-ad-club-president/

Shailesh Kapoor: Should 30% Success Rate Still Be Acceptable?
In the entertainment business, if you get even 30% of what you launch right, you are a champion, whereas in any self-respecting FMCG company, that could mean you have to look for another job very soon, writes Shailesh Kapoor
http://www.mxmindia.com/2015/09/shailesh-kapoor-should-30-success-rate-still-be-acceptable/

Ranjona Banerji: Time to stand together against despicable targeting of women journos
This is a classic male, patriarchal response to successful women or women who appear to be successful. And NDTV is the particular target of a certain mindset. Although there are female editors, anchors and reporters in every television newsroom across all languages in India, NDTV bears the brunt of social media anger, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-it%e2%80%99s-time-to-stand-together-against-the-despicable-targeting-of-women-journalists-in-social-media-like-the-disgusting-whatsapp-forward-about-women-in-ndtv/

Carat launches CCS 2015
CCS has a global sample size of over 400,000, making it the world’s largest research of this nature
http://www.mxmindia.com/2015/09/carat-launches-ccs-2015/

Sony BBC Earth set for India launch
Multi Screen Summary: BBC Earth is home to the BBC's award-winning factual programmes and the work of some of the world’s foremost factual film makers
http://www.mxmindia.com/2015/09/sony-bbc-earth-set-for-india-launch/

Nominations for IndIAA Awards announced
IndIAA Awards Night to be held on 13th October 2015 at the Palladium Hotel, Mumbai
http://www.mxmindia.com/2015/09/nominations-for-indiaa-awards-announced/

Dear MxM by Jaisurya Das: I am stagnating in Delhi. Will it help working in a smaller town?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/09/dear-mxm-by-jaisurya-das-i-am-stagnating-in-delhi-will-it-help-working-in-a-smaller-town/

Times Network creates opportunity for SMEs
The second leg of the workshops will happen in Bangalore on 18th of September and Delhi in the beginning of the next week
http://www.mxmindia.com/2015/09/times-network-creates-unique-advertising-opportunity-for-smes/

Jaldi 5 with Rajesh Kejriwal: We started work on Designyatra 2016 in June itself
The biggest takeaway for delegates would be that if you do what pumps your heart and do it with all the passion, money will follow sooner or later, says Rajesh Kejriwal, Founder CEO, Kyoorius on the takeaways from KDY 2015
http://www.mxmindia.com/2015/09/jaldi-5-with-rajesh-kejriwal-we-started-work-on-designyatra-2016-in-june-itself/

BoroPlus ropes in Amitabh Bachchan & Kangana Ranaut in new TVC
Produced by Rajkumar Hirani Productions and directed by Karan Narwekar, the TVC is slated to hit the air in the month of October, this year

http://www.mxmindia.com/2015/09/boroplus-ropes-in-amitabh-bachchan-kangana-ranaut-in-new-tvc/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/

Stories on 28th Apr '15

As industry gets set for a new measurement regime, TAM gears for new innings!
This isn't an exit interview, but we just allowed TAM CEO LV Krishnan to speak. On BARC, on the industry on politicization of ratings...
http://www.mxmindia.com/2015/04/as-industry-gets-set-for-a-new-measurement-regime-tam-gears-for-new-innings/

Grey appoints Pranav Harihar Sharma as ECD
Pranav Harihar Sharma started his career with a small advertising agency in Indore as a summer trainee. Read more
http://www.mxmindia.com/2015/04/grey-appoints-pranav-harihar-sharma-as-ecd/

Lowe Lintas unveils new campaign for Havells LED
Amidst the noise, Havells decided to advertise their LED range in a unique manner by keeping the focus on savings - a primary consumer benefit of LED lamps. Read more
http://www.mxmindia.com/2015/04/lowe-lintas-unveils-new-campaign-for-havells-led/

ASCI frowns at Ullu-Banoing, finds Idea ad defaming Haryana
The advertisement of Idea Cellular shows the practice in Haryana of girls not being allowed to step out of homes to study, is defaming Haryana and tends to bring this State into disrepute, notes an Advertising Standards Council of India communique. Read more
http://www.mxmindia.com/2015/04/asci-frowns-at-ullu-banoing-finds-idea-ad-defaming-haryana/

The 120 Media Collective and Diagonal View unveil Sooperfly
The 120 Media Collective will package professional content and substantial audiences to drive premium ad sales and brand integrations. Read more
http://www.mxmindia.com/2015/04/the-120-media-collective-and-diagonal-view-unveil-sooperfly/

Zoom takes off in Sri Lanka
Zoom TV will be available on Dialog Television on channel no. 47 on Gold, Emerald, Diamond and Thee packages. Read more
http://www.mxmindia.com/2015/04/zoom-takes-off-in-sri-lanka/

MakeMyTrip looks to get close to consumers with 'Dil toh roaming hai'
New tagline - 'Dil Toh Roaming Hai', to fuel growing travel ambition of people and give into their hearts' desires

http://www.mxmindia.com/2015/04/makemytrip-looks-to-get-close-to-consumers-with-dil-toh-roaming-hai/