Stories on 4th Oct '17

Dentsu Aegis Network rejigs top deck

Kartik Iyer to head media biz. Rajni Menon to helm Carat, Joydeep Raha is CEO Carat Context & Himanka Das as CEO, Vizeum as Shripad Kulkarni moves on. Read more

BiggBoss Season 11: Watch it for your advanced learning & entertainment

Looking from the managerial point of view, BiggBoss is a great learning workshop, writes Sanjeev Kotnala. Read more

Royal Enfield hands over upcoming creative project to DDB Mudra

The relationship will be run by DDB Mudra's Delhi office. Read more

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Alia Bhatt romances Caprese bags in new film

The campaign will witness a 360 degree marketing approach across all mediums of print, radio, television and social media. Read more

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SPN unveils coverage plans of FIFA U-17 World Cup 2017 India

The tournament will be live telecast with three language feeds - English, Hindi and Bengali. Read more

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Adidas unveils campaign around the FIFA U-17 World Cup

The campaign showcases how football has caught the imagination of young India both on and off the pitch. Read more

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India TV to hold election conclave in Ahmedabad

India TV Chairman & Editor-in-Chief Rajat Sharma will lead the charge to set the agenda of the Conclave to be held on October 15. Read more

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Red FM enters Jammu & Kashmir

RED FM started its test transmission in Jammu on 25th Sept. Read more

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&pictures announces rollout of 'Fusion Flicks'

The two-week film festival will kick off on October 9. Read more

Stories on 30th Mar '17

Rejig time at Publicis Worldwide
PubCom CEO Saurabh Varma unveils new top deck: Nakul Chopra turns Advisor. Srija Chatterjee & Sudeep Gohil to join Bobby Pawar. Launches Marcel in India
http://www.mxmindia.com/?p=101369

Dear MxM by Jaisurya Das: Should adsales professionals be classified as 'endangered species'?
MxMIndia Contributing Editor and senior mediapersonJaisurya Das addresses queries from professionals - mostly career, but sometimes even personal
http://www.mxmindia.com/?p=101350

Dentsu Aegis Network ​enters Sri Lanka, to acquire Grant
The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with the largest independent agency
http://www.mxmindia.com/?p=101370

Times of India 'Power of Print' contest aims to push education of girl child
The opportunity is to make print sexy and aspirational again and in the process, bring out its true potential
http://www.mxmindia.com/?p=101343

Kyoorius announces jury panel for creative advertising
Open Jury Sessions will be held between May 11 and 13 in Mumbai
http://www.mxmindia.com/?p=101348

RedInk Awards announces final call for entries. Last day tomorrow
The Awards have been created to raise the bar of news and feature writing in India and to encourage fair play and high ethical standards in media
http://www.mxmindia.com/?p=101345

Siddhartha Mukherjee: At Goafest, PR shows the way to the ad folk
The Goafest brand communication case study is a great assertion to ad professionals that PR is not a supplementary but complementary brand building tool, writes Siddhartha Mukherjee
http://www.mxmindia.com/?p=101351

Hill+Knowlton Strategies wins mandate for Pogo
The appointment will see Hill+Knowlton Strategies roll-out integrated communications solutions
http://www.mxmindia.com/?p=101349

Pro Kabaddi League aims to broaden reach in next season
Poised to become India's biggest league; up to 12 teams, 130+ matches,13 weeks of competition
http://www.mxmindia.com/?p=101347

Mountain Dew salutes Risk Takers of India through latest initiative
Mountain Dew will be taking a route never taken in advertising-a biopic to take the story to people across India
http://www.mxmindia.com/?p=101346

LinTeractive campaign for Rohan Builders sells vegetables to sell real estate
Rohan Builders of Pune, were among the first real estate companies in India to introduce a 'Price Protection Policy' back in 2008
http://www.mxmindia.com/?p=101344

Stories on 15th Feb '17

For Real or Bunkum? Dentsu Aegis Network says it’s #2 agency group. But industry dismisses claim
Observers & insiders say IPG is bigger...
http://www.mxmindia.com/?p=99665

GroupM estimates 10% AdEx growth in 2017
India's advertising investment to reach an estimated Rs 61,204 crore in 2017 versus Rs 55671 crore last year
http://www.mxmindia.com/?p=99648

Alpana Parida: Extinction of Restaurants - A Looming Reality
Consumers are changing and restaurants must change too to be profitable, writes Alpana Parida
http://www.mxmindia.com/?p=99645

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy
Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99650

Media Partners Asia report reveals promising growth of M&E sector
Korea and Indonesia are well positioned, but competition raises concerns in India
http://www.mxmindia.com/?p=99486

Salt Brand Solutions appoints Neeraa Maini Srivastava & Rishi Chanana as ECDs
Neeraa is a post graduate in English Literature from Mumbai University
http://www.mxmindia.com/?p=99487

Tata Sky capitalises on awards season with new offering
Watch select Oscar winning & nominated movies of previous years 24x7 on Tata Sky
http://www.mxmindia.com/?p=99633

Tata Tea's new JaagoRe campaign urges India to pre-act, not react
Tata Tea is encouraging 'Preactivism', a behavior of timely activism which happens before, to prevent unfortunate things
http://www.mxmindia.com/?p=99599

Hyundai launches innovative digital campaign "Comebackpedia"
Unique Thematic Campaign "Comebackpedia" to promote Newly Launched #Wowsome 2017 Grand i10
http://www.mxmindia.com/?p=99635

DishTV adds "DSports" sports channel
Adds Discovery's ‘DSports' to its bouquet of sports channels
http://www.mxmindia.com/?p=99601

Stories on 25th Jan '17

Exclusive: Sam Balsara on GroupM acquiring 76% in MediaCom India: In today's world, you can be a partner and competitor to the same entity...
GroupM exercised its right to acquire majority stake after eight years of the 2008 jv deal
http://www.mxmindia.com/?p=98812

Sanjeev Kotnala: How Coke InNoWait's and Amplifies
Beverage giant Coca-Cola has been one such company that has been playing with a range innovation from small to large canvas, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=98801

Starcom bags media mandate of Merck's Consumer Healthcare brands
The agency will handle brands across markets that Merck Consumer Healthcare operates globally, including Neurobion®, Bion3®, Nasivin®, Seven Seas®, DoloNeurobion® and Femibion®
http://www.mxmindia.com/?p=98811

Dentsu Aegis Network and TimesPro collaborate to offer Diploma course in Digital Marketing
A three-month full-time program focuses on the strategic and practical aspects of Digital Marketing
http://www.mxmindia.com/?p=98808

Colors takes the live route with Rising Star
The new show will be on weekends (Sat-Sun) at 9pm from February 4
http://www.mxmindia.com/?p=98798

DSP BlackRock unveils #Taxytis campaign
Urges people to be aware of associated symptoms; pitches its tax saver fund to help investors' #WinAgainstTaxytis
http://www.mxmindia.com/?p=98810

SBI Life unveils campaign to promote new endowment plan
The TVC lays emphasis on the idea of not having to compromise one's wishes while ensuring family's protection
http://www.mxmindia.com/?p=98809

Integral PR to be rechristened Integral
Change in name and positioning marks its 20thyear
http://www.mxmindia.com/?p=98807

Stories on 2nd May '16

How radio can grow: FICCI
Here are policy recommendations for the growth of radio broadcast sector in India, as per FICCI
http://www.mxmindia.com/?p=87152

Sanjeev Kotnala: IMAGERY DEADLINES
Unmet deadlines in our work, political system and every sphere of life are a malice that has been holding the nation back, rues Sanjeev Kotnala
http://www.mxmindia.com/?p=87177

WARC rates MullenLowe Group India top creative agency, again
The WARC 100 study focuses on marketing that makes a difference, driving business performance or changing consumer behaviour, and the rankings are compiled from over 2,200 winning campaigns from 87 different global competitions
http://www.mxmindia.com/?p=87117

Madison BMB wins Angel Broking biz
The agency has won the mandate to do the advertising, strategy and creative
http://www.mxmindia.com/?p=87123

Komli Media renews partnership with Twitter Inc. in India
Under the renewed agreement, Komli will continue to help Twitter expand its Promoted Products suite of advertising products
http://www.mxmindia.com/?p=87124

Sandeep Khosla joins Mid-day as CEO
In his new role, he will report into Apurva Purohit - President, Jagran Group & Shailesh Gupta - Director, Jagran Group
http://www.mxmindia.com/?p=87119

Dentsu promotes Tanvi Jain to senior SVP - Delhi
As part of her new mandate, Tanvi will be responsible for acquiring new clients apart from taking the lead in servicing the existing clients
http://www.mxmindia.com/?p=87122

Samyak Chakrabarty makes it to Forbes Asia's Top 30 Under 30
Only Indian from the Advertising & Marketing industry to feature in the list
http://www.mxmindia.com/?p=87118

Mahindra unveils new campaign for its latest 'Blazo' range
Mahindra launched this new range of trucks after an intense research on trucks and Indian transport

http://www.mxmindia.com/?p=87121

Stories on 4th Feb '16

Mobile net users to be 371 mn by June '16
The IAMAI-IMRB report also notes that while urban users have grown 71% from 2014, the rural user-base is up 93%
http://www.mxmindia.com/2016/02/mobile-internet-users-to-grow-to-371-mn-notes-iamai/

Dear MxM by Jaisurya Das: Is it offer discounts on bulk sales?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2016/02/dear-mxm-by-jaisurya-das-is-it-offer-discounts-on-bulk-sales/

Dentsu Aegis Network launches DAN Women's Council
Chaired by Rajni Menon, Executive Vice President, Carat India, the Council will primarily focus on helping women reach their highest potential based on merit, facilitate a path for more women occupying leadership positions in the organization, provide an avenue for a structured mentoring process and create an environment which is safe and equal.
http://www.mxmindia.com/2016/02/dentsu-aegis-network-launches-dan-womens-council/

MSLGroup's Glenn Osaki appointed to Board of Advisors for USC Annenberg Center for Public Relations
A 29-year company veteran, Osaki now oversees MSL GROUP's Asia operations, which include 33 owned offices and 1,500 employees
http://www.mxmindia.com/2016/02/mslgroups-glenn-osaki-appointed-to-board-of-advisors-for-usc-annenberg-center-for-public-relations/

B4U transitions global operations to Amagi's Cloudport broadcast platform
B4U Television Network has migrated all of its content assets previously hosted in legacy data centers to the cloud dittoTV unveils 'before TV' feature for viewers
Becomes First OTT service provider to offer content hours before TV telecast
http://www.mxmindia.com/2016/02/b4u-transitions-global-operations-to-amagis-cloudport-broadcast-platform/

Urban Ladder appoints Sanjay Gupta as Chief Marketing Officer
Sanjay is an alumni of Shri Ram College of Commerce and has a Master's in Business Administration from Management Development Institute, Gurgaon
http://www.mxmindia.com/2016/02/urban-ladder-appoints-sanjay-gupta-as-chief-marketing-officer/

'Music for a Cause' campaign wins at 2016 Asia Pacific Excellence awards
'Music for a Cause', includes a series of unique, participative musical events where people come together to indulge in their love for music, while contributing to a cause
http://www.mxmindia.com/2016/02/music-for-a-cause-campaign-wins-at-2016-asia-pacific-excellence-awards/

Catch Hing plays to the 'tadka' tune in new TVC
The new Catch Hing Ka Tadka TVC captures an element of human behavior with the tagline - 'Ab India Lagaye Catch Hing Ka Tadka'

http://www.mxmindia.com/2016/02/catch-hing-plays-to-the-tadka-tune-in-new-tvc/

Stories on 23rd Dec '15

M&E Sector Outlook 2016 by Deloitte
The consulting firm presents its forecast for the year ahead, sans any numbers
http://www.mxmindia.com/2015/12/me-sector-outlook-2016-by-deloitte/

Ranjona Banerji: The incestuous world of politicians & political journalists
As the years go by and TV journalists set the standards, some time-honoured standards (such as they ever were) appear to be slipping, writes Ranjona Banerji
http://www.mxmindia.com/2015/12/ranjona-banerji-the-incestuous-world-of-politicians-political-journalists/

Dentsu Aegis launches The StoryLab in India, Sunil Kumaran joins as country head
TSL, which operates in 16 geographies including India, will work with brands to innovate their supply chain of storytelling and thereby help them invest in the most engaging and effective content solutions for their media ecosystem
http://www.mxmindia.com/2015/12/dentsu-aegis-launches-the-storylab-in-india-sunil-kumaran-joins-as-country-head/

Sanjeev Kotnala: Not Just a Silly Envelope
How tough was it to get it right with the samosa packaging for Indigo?. How could someone go wrong? Wrong or right is any way subjective. And that is for you to decide, writes Sanjeev Kotnala
http://www.mxmindia.com/2015/12/sanjeev-kotnala-not-just-a-silly-envelope/

Cadbury Bournville reintroduced in new avatar; unveils new campaign
Cadbury Bournville refreshes its pack design and launches a new 360-degree campaign
http://www.mxmindia.com/2015/12/cadbury-bournville-reintroduced-in-new-avatar-unveils-new-campaign/

Sania Mirza appointed brand ambassador for Kesh King
After Juhi and ShrutiHaasan, Sania becomes the third celebrity to join the Kesh King club
http://www.mxmindia.com/2015/12/sania-mirza-appointed-brand-ambassador-for-kesh-king/

Madhukar Sabnavis to lead 'Mining for Insights' workshop in Mumbai
The event is scheduled for 21st January 2016 in Mumbai at AAAI's Training Centre at Lower Parel

http://www.mxmindia.com/2015/12/madhukar-sabnavis-to-lead-mining-for-insights-workshop-in-mumbai/

Stories on 12th Oct '15

Gearing up for the Big Sales
Etailers like Flipkart, Amazon, Snapdeal, Pepperfry and others have geared up ahead of festive season and the big sales this week
http://www.mxmindia.com/2015/10/gearing-up-for-the-big-sales/

Kuch Meetha Ho Jai for Carat India as Mondelez comes calling
The mandate, which includes traditional and digital media, in the region of Rs 500 crore, making it a big catch for Carat India
http://www.mxmindia.com/2015/10/kuch-meetha-ho-jai-for-carat-india-as-mondelez-comes-calling/

IAA gets set for maiden IndIAA Awards and 'Conversations' with Subhash Chandra
The theme of Dr Subhash Chandra's discussion will be 'News Neutrality'
http://www.mxmindia.com/2015/10/iaa-gets-set-for-maiden-indiaa-awards-and-conversations-with-subhash-chandra/

Pepsi has no plans to change IPL sponsorship contract
PepsiCo has asserted that it's not seeking to renegotiate the terms of its contract for title sponsorship of the Indian Premier League
http://www.mxmindia.com/2015/10/pepsi-has-no-plans-to-change-ipl-sponsorship-contract-2/

MediaSENse by Indrani Sen: To cap it all
The  I&B Ministry and TRAI should consider the scope of adopting the Australian model with variable options across different time bands including additional allowance during Central and State elections, writes Indrani Sen
http://www.mxmindia.com/2015/10/mediasense-by-indrani-sen-to-cap-it-all/

BARC Data for Week 39 (Sept 26-Oct 2, 2015)
Here's BARC data for Week 39 (Sept 26-Oct 2, 2015)... for the GECs and the rest
http://www.mxmindia.com/2015/10/barc-data-for-week-39-sept-26-oct-2-2015%e2%80%8b/

Amith Prabhu: The Pirate's Manifesto
I hope each of us will be embrace it with passion and make it our individual war cry and code, writes Amith Prabhu on a manifesto for communications professionals

http://www.mxmindia.com/2015/10/amith-prabhu-the-pirates-manifesto/

Stories on 15th Jul '15

Dark Clouds for IPL Sponsors?
All eyes on whether CSK and the Royals have new owners or are out of the tournament
http://www.mxmindia.com/2015/07/dark-clouds-for-ipl-sponsors/

Zee set to acquire Odia channel Sarthak TV
The acquisition shall be from current shareholders of Sarthak Entertainment Private Limited, subject to requisite regulatory approvals, as an all-cash deal at a consideration of maximum of Rs. 115 crore
http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Sandipan Bhattacharyya joins Grey as CCO
Grey Group India has announced the appointment of Sandipan Bhattacharyya as its Chief Creative Officer effective August 1, 2015
http://www.mxmindia.com/2015/07/sandipan-bhattacharyya-joins-grey-as-cco/

Quikr unveils new brand identity
New logo reflects evolution of company's business and enhancement of users' experience
http://www.mxmindia.com/2015/07/quikr-unveils-new-brand-identity/

Avian Media rejigs leadership team
Girish Balachandran appointed as Chief Strategy Officer, Neha Mehrotra and Shalmana Tendulkar as Regional Heads for Avian North & West respectively

http://www.mxmindia.com/2015/07/avian-media-rejigs-leadership-team/

Sanjeev Kotnala: Do you have the Yellow Umbrella?

Only a person with much self-belied will carry a yellow umbrella to an interview, said Ashrafbhai in a conversation recalled by Sanjeev Kotnala

http://www.mxmindia.com/2015/07/sanjeev-kotnala-do-you-have-the-yellow-umbrella/

Epic channel introduces Twitter alarm for #Epicat10

The Twitter application was created as part of the EPIC Channel’s ongoing campaign

http://www.mxmindia.com/2015/07/zee-set-to-acquire-odia-channel-sarthak-tv/

Employment in India's App Economy to leap manifold by 2016

The study also uses existing data to estimate the size of India’s app economy at Rs. 1964 crores in 2016

http://www.mxmindia.com/2015/07/employment-in-indias-app-economy-to-leap-manifold-by-2016/

Lowe Lintas Delhi wins creative mandate for flagship brands of Pernod Ricard India

As the creative partner, the agency would be handling the mandate of some of the leading brands marketed by Pernod Ricard India

http://www.mxmindia.com/2015/07/lowe-lintas-delhi-wins-creative-mandate-for-flagship-brands-of-pernod-ricard-india/

Stories on 9th Jul '15

Exit: S Yesudas, Enter: Shripad Kulkarni
As Dentsu Aegis brings in the former Allied Media boss to head Vizeum, S Yesudas to focus on content and analytics, but could well exit group
http://www.mxmindia.com/2015/07/exit-s-yesudas-enter-shripad-kulkarni/

BTL Baatein: Deepali Naair, Mahindra Holidays... Powered by VISCOMM
A successful campaign is not necessarily one which is present across all platforms and vehicles and is seen everywhere, Deepali Naair, Chief Marketing Officer, Mahindra Holidays
http://www.mxmindia.com/2015/07/btl-baatein-deepali-naair-mahindra-holidays-powered-by-viscomm/

Contract bags Kelvinator account
The task for Contract will be to rejuvenate the brand in today's highly competitive context
http://www.mxmindia.com/2015/07/contract-bags-kelvinator-account/

English movies genre hots up with Star Movies Select HD
The channel will showcase movies never released in the country
http://www.mxmindia.com/2015/07/english-movies-genre-hots-up-with-star-movies-select-hd/

Lowe Lintas Delhi unveils an emotional tale for Havells Wires
The brand has leaned on an emotional tale to lend across its message to the general populace
http://www.mxmindia.com/2015/07/lowe-lintas-delhi-unveils-an-emotional-tale-for-havells-wires/

DGM India unveils new brand identity
DGM India is part of SVG Media, the largest Indian digital media network
http://www.mxmindia.com/2015/07/dgm-india-unveils-new-brand-identity/

Indigo Consulting appoints Navin Kansal as NCD
The move marks an important phase in the digital agency's journey of growth where the endevour is to ensure seamless integration of creativity and technology
http://www.mxmindia.com/2015/07/indigo-consulting-appoints-navin-kansal-as-ncd/

Hungama Digital elevates Kamal Amesur and Manesh Swamy
Manesh Swamy is a digital native who has over 15 years of experience in the digital space

http://www.mxmindia.com/2015/07/hungama-digital-elevates-kamal-amesur-and-manesh-swamy/

Stories on 3rd Jul '15

Are Reality Show Judges too Eager to Please?
It's become an industry in itself with the emphasis to perform (and hug!), writes Shailesh Kapoor
http://www.mxmindia.com/2015/07/are-reality-show-judges-too-eager-to-please/

Maxus strengthens ?top deck with elevations
Maxus has elevated some of its key people strengthened the top management team
http://www.mxmindia.com/2015/07/maxus-strengthens-%e2%80%8btop-deck-with-elevations/

Madison Media wins Media AOR of Shaadi.com
Earlier, the media buying duties for the brand were with Havas Media
http://www.mxmindia.com/2015/07/madison-media-wins-media-aor-of-shaadi-com/

Ranjona Banerji: Does anyone remember what the Lalit Modi escapades are about any more?
The facts of Lalit Modi case - whatever they were - have long been lost. We jump from new allegation, revelation and expose night after night and have possibly gone so far from where we started that there seems to be no way back writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-does-anyone-remember-what-the-lalit-modi-escapades-are-about-any-more/

Leo Burnett leans on 'Bhaag Bittoo Bhaag' for Limca
New campaign is aimed at increasing market share by positioning Limca as the ultimate thirst quencher
http://www.mxmindia.com/2015/07/leo-burnett-leans-on-bhaag-bittoo-bhaag-narrative-for-limca/

Planet Fashion unveils its new brand identity
Plans to launch 300 new stores over next 3 years
http://www.mxmindia.com/2015/07/planet-fashion-unveils-its-new-brand-identity/

Northpoint & Dentsu launch 6-month PG in OOH
Successful graduates of this program will be employed by Dentsu Aegis Network in India in Milestone Brandcom and Posterscope
http://www.mxmindia.com/2015/07/northpoint-and-dentsu-launch-6-month-pg-career-program-in-ooh/

20:20 MSL wins multiple clients in H1 2015
The wins include handling brands of Marico, Dimension Data, Swift Key, Saavn LLC etc
http://www.mxmindia.com/2015/07/2020-msl-wins-multiple-clients-in-h1-2015/

Indiamart strengthens leadership team
To act as catalyst for catering to the needs of big companies
http://www.mxmindia.com/2015/07/indiamart-strengthens-leadership-team-with-new-appointments/

Dear MxM by Jaisurya Das: My company has hired a new CEO who hasn't performed... and the owner doesn't listen
Stress is a lethal Trojan, writes Jaisurya Das as he responds to questions from our readers
http://www.mxmindia.com/2015/07/dear-mxm-by-jaisurya-das-my-company-has-hired-a-new-ceo-who-hasnt-performed-and-the-owner-doesnt-listen/

Weekend Extra!: From full-time Journalist to full-time Yoga/Fatema Rajkotwala
From discovering Yoga through Shavasana as Yoga Nidra as an iPad podcast to training to be a Yoga teacher, I've only learnt to respect this ancient wisdom more and more by the day, writes Fatema Rajkotwala

http://www.mxmindia.com/2015/07/weekend-extra-from-full-time-journalist-to-full-time-yogafatema-rajkotwala/

Stories on 12th May '15

Pied Piper of DDB Mudra?
... where MudraMax President Mandeep Malhotra & many others get set to join former Group COO Pratap Bose in his proposed venture
http://www.mxmindia.com/2015/05/pied-piper-of-ddb-mudra/

Jaisurya Das: Nothing wrong if great ideas are replicated
Jaisurya Das is back from a two-year sabbatical and was dismayed with an exchange of views on brands, core values and marketing ethics
http://www.mxmindia.com/2015/05/jaisurya-das-nothing-wrong-if-great-ideas-are-replicated/

Ranjona Banerji: Non-stop Salman, as if everything else came to a standstill
The only good that came out of the overdose of Salman Khan on news channels was the realisation on how stupid Bollywood can sound when it speaks in one voice, writes Ranjona Banerji
http://www.mxmindia.com/2015/05/ranjona-banerji-non-stop-salman-as-if-everything-else-came-to-a-standstill/

Rediffusion Y&R bags creative duties of Everest Building Solutions
Everest products are retailed in 6000 points across India and exported in high volumes to Asia, Africa, Australia and Europe
http://www.mxmindia.com/2015/05/rediffusion-yr-bags-creative-duties-of-everest-building-solutions/

Dentsu Aegis Network launches Amnet in India
AMNET will provide real-time insights through digital technology and big data gathering to help understand the consumers' on-line behaviour
http://www.mxmindia.com/2015/05/dentsu-aegis-network-launches-amnet-in-india/

CNN-IBN appoints Anuradha Mathu Agrawal as National Revenue Head
Anuradha comes with 17 years of experience in sales, strategy and senior leadership
http://www.mxmindia.com/2015/05/cnn-ibn-appoints-anuradha-mathu-agrawal-as-national-revenue-head/

News channels come together to form All India News Broadcasters Association
All India News Broadcasters association will also act as a unified body working in conjunction with the government and representing the views, issues and concerns of the broadcasting industry
http://www.mxmindia.com/2015/05/news-channels-come-together-to-form-all-india-news-broadcasters-association/

Vishal Bhatnagar joins BBC as Sales Director
Vishal will lead the advertising sales teams across BBC Worldwide's three South Asia sales offices in Mumbai, Delhi and Bangalore

http://www.mxmindia.com/2015/05/vishal-joins-bbc-advertising-as-sales-director/

Stories on 10th Feb '15

Is the form of Dhoni & Co keeping advertisers at bay?
Continuing with our World Cup previews,  we look at how the Indian team's form is impacting broadcast sponsorship
http://www.mxmindia.com/2015/02/is-the-form-of-dhoni-co-keeping-advertisers-at-bay/

Ranjona Banerji: Times Now, Twitter score with Delhi results
Having surfed through most news channels in various Indian languages, it was clear that the most exciting channel was Times Now, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-times-now-twitter-score-with-delhi-results/

RAM ratings for Week ​​4​
Presenting RAM numbers for Week ​4 ​-​ that's January 18-24, 2015​​
http://www.mxmindia.com/2015/02/ram-ratings-for-week-%e2%80%8b%e2%80%8b4%e2%80%8b/

FCB Ulka highlights multiple features of Bolt through a series of campaigns
The main objective of the campaign was to highlight the first-in-segment multi-drive feature of Bolt
http://www.mxmindia.com/2015/02/fcb-ulka-highlights-multiple-features-of-bolt-through-a-series-of-campaigns/

Affle beefs up management team with new appointments
The joining of Alvin and Aman comes after a series of senior level appointments made by Affle in recent months across the Asia region
http://www.mxmindia.com/2015/02/affle-beefs-up-management-team-with-new-appointments/

Meru Cabs unveils first nationwide ad campaign
Meru Cab's new campaign has been conceptualized, created and executed by Apostrophe Films Pvt. Ltd
http://www.mxmindia.com/2015/02/meru-cabs-unveils-first-nationwide-ad-campaign/

Triton bags the creative mandate for Carysil and EasyPay
Incorporated in 1991 by Ali Merchant and Munawar Syed, Triton is one of the largest privately held Indian communications agencies
http://www.mxmindia.com/2015/02/triton-bags-the-creative-mandate-for-carysil-and-easypay/

IAA Webinar Series to discuss 'World Goes Digital'
The Webinar will be aired live on the IAA YouTube channel - www.youtube.com/iaaindiachapter on February 12, 2015 from 3 to 4pm live

http://www.mxmindia.com/2015/02/iaa-webinar-series-to-discuss-world-goes-digital/

Stories on 2nd Jul 14

The new marketing hotspots
Metros, airports and entertainment centres fast becoming marketing hubs
http://www.mxmindia.com/2014/07/the-new-marketing-hotspots/

BudgetSpeak #8: Harish Shriyan: Exempt small- and medium-sized advertisers from service tax
The no service tax concession on advertising in the print media should be extended to other media as well, writes Harish Shriyan, COO, Omnicom Media Group.
http://www.mxmindia.com/2014/07/budgetspeak-8-harish-shriyan-exempt-small-and-medium-sized-advertisers-from-service-tax/

Dentsu Aegis Network Digital Council to raise digital communication standards
The Dentsu Aegis Network Digital Council believes that this is a game changing move for the digital agencies in India and will permanently change the digital landscape
http://www.mxmindia.com/2014/07/dentsu-aegis-network-digital-council-to-raise-the-digital-communication-standards/

Havas Media appoints Pranay Shah Singh to lead strategy
In his new role, Pranay will be responsible for strengthening the strategic output on key clients
http://www.mxmindia.com/2014/07/havas-media-appoints-pranay-shah-singh-to-lead-strategy/

Orion Media deploys 'DaVinci Social' platform across radio stations
Orion Media to use DaVinci Social to provide a more engaging and interactive radio experience to their listeners
http://www.mxmindia.com/2014/07/orion-media-deploys-davinci-social-platform-across-radio-stations/

British Airways appoints Carat as its media agency
BA is keen to start managing media in a dramatically different manner and Carat was found to be the most promising partner for the job
http://www.mxmindia.com/2014/07/british-airways-appoints-carat-as-its-media-agency/

MSLGroup bags multiple client wins
Programs include brand building, reputation management, financial communications, corporate social responsibility (CSR); and crisis and issues management
http://www.mxmindia.com/2014/07/mslgroup-bags-multiple-client-wins/