As 2012 beckons: Return of hope, yet again
In Part 1 of our yearenders: the slowdown may be a dampner, but there's some reason for cheer as 2011 comes to an end
http://www.mxmindia.com/2011/12/as-2012-beckons-return-of-hope-yet-again/
LOOKBACK 2011
Top TV & Print Spenders
Interestingly, while there would have been a dip in advertising spends in terms of value, advertising volume has in fact increased - and volume growth has been higher for print media.
http://www.mxmindia.com/2011/12/lookback-2011-top-tv-print-spenders/
The Year for GECs
The tough fight between the channels has definitely benefited the viewer, who gets to see differentiated content now. It is appointment viewing all the way - with viewers happily surfing.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-gecs/
The Year for News TV
Cricket was upstaged by Team Anna when it came to news channels.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-news-tv/
What creative & media agencies won
Media agencies did well either globally or nationally but in the case of creative agencies, most national award winners have done well internationally too.
http://www.mxmindia.com/2011/12/lookback-2011-what-creative-media-agencies-won/
Filmwallahs dominate endorsements
76 percent endorsements are still done by film stars despite a 10 percent dip over the previous year.
http://www.mxmindia.com/2011/12/lookback-2011-filmwallahs-dominate-endorsements/
Skoda on lookout for creative partner
Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.
http://www.mxmindia.com/2011/12/skoda-on-lookout-for-creative-partner/
Gouri Dange: Where's the Indian guy?
Indians are rarely seen as part of the script in most sitcoms, romcoms, detective serials, and courtroom or medical dramas, grumbles Gouri Dange.
http://www.mxmindia.com/2011/12/naming-no-names-wheres-the-indian-guy/
Micromax strengthens its core team in India
Deepak Mehrotra joins as the new CEO; Khaja Muzaffarullah joins as the Feature phone division head;. Ajay Sharma to lead the smartphone division.
http://www.mxmindia.com/2011/12/micromax-strengthens-its-core-team-in-india/
Homeshop18.com and Microsoft join hands
HomeShop18.com users can now browse the website faster through a one-click access system, using Windows 7 and Internet Explorer 9.
http://www.mxmindia.com/2011/12/homeshop18-com-and-microsoft-join-hands/
MAX introduces new film slot for movie buffs!
MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie
http://www.mxmindia.com/2011/12/max-introduces-new-film-slot-for-movie-buffs/
5 reasons why Indian ad talent is doing so well in Asia
Why is desi advertising talent so popular? The argumentativeness of the Indian tops Prashant Kumar’s list.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-indian-advertising-talent-is-doing-well-in-asia/
Anil Thakraney: Rap on the knuckles that leaves no mark
Is pulling off misleading ads enough?
http://www.mxmindia.com/2011/12/anil-thakraney-rap-on-the-knuckles-that-leaves-no-mark/
In Part 1 of our yearenders: the slowdown may be a dampner, but there's some reason for cheer as 2011 comes to an end
http://www.mxmindia.com/2011/12/as-2012-beckons-return-of-hope-yet-again/
LOOKBACK 2011
Top TV & Print Spenders
Interestingly, while there would have been a dip in advertising spends in terms of value, advertising volume has in fact increased - and volume growth has been higher for print media.
http://www.mxmindia.com/2011/12/lookback-2011-top-tv-print-spenders/
The Year for GECs
The tough fight between the channels has definitely benefited the viewer, who gets to see differentiated content now. It is appointment viewing all the way - with viewers happily surfing.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-gecs/
The Year for News TV
Cricket was upstaged by Team Anna when it came to news channels.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-news-tv/
What creative & media agencies won
Media agencies did well either globally or nationally but in the case of creative agencies, most national award winners have done well internationally too.
http://www.mxmindia.com/2011/12/lookback-2011-what-creative-media-agencies-won/
Filmwallahs dominate endorsements
76 percent endorsements are still done by film stars despite a 10 percent dip over the previous year.
http://www.mxmindia.com/2011/12/lookback-2011-filmwallahs-dominate-endorsements/
Skoda on lookout for creative partner
Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.
http://www.mxmindia.com/2011/12/skoda-on-lookout-for-creative-partner/
Gouri Dange: Where's the Indian guy?
Indians are rarely seen as part of the script in most sitcoms, romcoms, detective serials, and courtroom or medical dramas, grumbles Gouri Dange.
http://www.mxmindia.com/2011/12/naming-no-names-wheres-the-indian-guy/
Micromax strengthens its core team in India
Deepak Mehrotra joins as the new CEO; Khaja Muzaffarullah joins as the Feature phone division head;. Ajay Sharma to lead the smartphone division.
http://www.mxmindia.com/2011/12/micromax-strengthens-its-core-team-in-india/
Homeshop18.com and Microsoft join hands
HomeShop18.com users can now browse the website faster through a one-click access system, using Windows 7 and Internet Explorer 9.
http://www.mxmindia.com/2011/12/homeshop18-com-and-microsoft-join-hands/
MAX introduces new film slot for movie buffs!
MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie
http://www.mxmindia.com/2011/12/max-introduces-new-film-slot-for-movie-buffs/
5 reasons why Indian ad talent is doing so well in Asia
Why is desi advertising talent so popular? The argumentativeness of the Indian tops Prashant Kumar’s list.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-indian-advertising-talent-is-doing-well-in-asia/
Anil Thakraney: Rap on the knuckles that leaves no mark
Is pulling off misleading ads enough?
http://www.mxmindia.com/2011/12/anil-thakraney-rap-on-the-knuckles-that-leaves-no-mark/
