Stories on 17th Dec '15

Can any of the Indian ad honchos do this?
Known for his creatively done Christmas messages, this year’s video by Publicis Group boss Maurice Levy is a winner. You'll love seeing it over and over again
http://www.mxmindia.com/2015/12/can-any-of-the-indian-ad-honchos-do-this/

Siddhartha Mukherjee: MARCOMM PR: TV Industry offers Learnings!
The Media & Entertainment sector and the TV Industry specifically is a high maintenance category, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/12/siddhartha-mukherjee-marcomm-pr-tv-industry-offers-learnings/

ZenithOptimedia wins media duties of HomeShop18
ZenithOptimedia with its strong presence in the interiors of the country will focus on maximizing the presence of HomeShop18 in the emerging markets
http://www.mxmindia.com/2015/12/zenithoptimedia-wins-media-duties-of-homeshop18/

Mindshare and FoxyMoron unveilintriguing campaign for Moto 360
The campaign is being promoted via social media platforms including Facebook, Twitter and Instagram
http://www.mxmindia.com/2015/12/mindshare-and-foxymoron-unveilintriguing-campaign-for-moto-360/

Scarecrow says 'Food Mein Daalo Magic' for FunFoods
Announces popular Bollywood actress & Celebrity Master Mom Sonali Bendre as brand ambassador
http://www.mxmindia.com/2015/12/scarecrow-says-food-mein-daalo-magic-for-funfoods/

Dear MxM by Jaisurya Das: Is it wise for newspapers to cut their cover price to attract readers?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/12/dear-mxm-by-jaisurya-das-is-it-wise-for-newspapers-to-cut-their-cover-price-to-attract-readers/

Push Integrated wins creative mandate for Dhanuka Agritech Limited
The account was awarded to Push on the strength of its strategic and creative excellence
http://www.mxmindia.com/2015/12/push-integrated-wins-creative-mandate-for-dhanuka-agritech-limited/

Quikr can now be accessed in 7 different languages
Indic language support for both browse and post ad options to increase accessibility

http://www.mxmindia.com/2015/12/quikr-can-now-be-accessed-in-7-different-languages/

Stories on 1st Sep '15

There Is No Alternative to Arnab!
BARC data shows how the ratings of channels & shows is impacted when star presenters are absent... Goswami included
http://www.mxmindia.com/2015/09/there-is-no-alternative-to-arnab/

Thoughtblurb appoints Rajan Narayan as CEO
Rajan Narayan is known by industry peers for his quick turnarounds and is a part of several growth stories
http://www.mxmindia.com/2015/09/thoughtblurb-appoints-rajan-narayan-as-ceo/

92.7 Big FM unveils new logo
92.7 BIG FM, today, ranks second at an all-India level
http://www.mxmindia.com/2015/09/92-7-big-fm-unveils-new-logo/

Ranjona Banerji: So how long news channels take to prove me wrong in my defence of their coverage of the Sheena Bora murder case?
Because it was not just the primetime debates but also the all-day broadcasts which have anchors, reporters, random guests and members of the general public all attributing motive as well as diagnosing the prime accused, writes Ranjona Banerji
http://www.mxmindia.com/2015/09/ranjona-banerji-so-how-long-news-channels-take-to-prove-me-wrong-in-my-defence-of-their-coverage-of-the-sheena-bora-murder-case/

Asymmetrique bags Taurian World School media biz
Taurian World School based out of Ranchi, India, is a premier educational institute that promotes the holistic development of students
http://www.mxmindia.com/2015/09/asymmetrique-bags-media-account-for-taurian-world-school/

Rose Huskey joins Maxus as APAC Client Leadership Head
Based out of Singapore, Rose will be responsible for ensuring that the client’s experience is world class
http://www.mxmindia.com/2015/09/rose-huskey-joins-the-maxus-regional-team-as-apac-client-leadership-head/

HDS appoints Surya Narayanan as Biz Head
Besides digital marketing, Surya has the experience of working in traditional creative agencies including JWT and Leo Burnett

http://www.mxmindia.com/2015/09/hds-appoints-surya-narayanan-as-the-head-of-business/

Stories on 9th Jul 14

Services sector with 9% CAGR: Eco Survey
As per the Economic Survey, in 2013-14, the growth rate of the combined category of trade, hotels, restaurants, transport, storage, and communications decelerated to 3.0 per cent while financing, insurance, real estate, and business services grew robustly at 12.9 per cent
http://www.mxmindia.com/2014/07/services-sector-with-9-cagr-eco-survey/

BudgetSpeak #14: Ravi Rao: 10 Dreams that the Budget should see come true
Ravi Rao, Leader, South Asia, Mindshare hopes the Union Budget will help his 10 dreams come true
http://www.mxmindia.com/2014/07/budgetspeak-14-ravi-rao-10-dreams-that-the-budget-should-see-come-true/

Snapdeal unveils TVC announcing Annual Sale
Quirky and insightful, the latest ad film focusses on how easy it is to be fashionable
http://www.mxmindia.com/2014/07/snapdeal-unveils-tvc-announcing-annual-sale/

DDB Mudra releases new campaign for HBO Premium
The HBO Premium channels campaign has been launched with the aim of making sure that audiences have an uninterrupted ad-free viewing experience
http://www.mxmindia.com/2014/07/ddb-mudra-releases-new-campaign-for-hbo-premium/

MindShift's campaign for HomeShop 18 draws good response
The campaign which explores humor via jokes and memes garnered 100 million impressions in less than a month
http://www.mxmindia.com/2014/07/mindshifts-campaign-for-homeshop-18-draws-good-response/

Late editions on Thursday, July 10 & Monday, July 14
Our updates will happen at 3pm tomorrow (July 10) due to the Budget and at 2pm on Monday, July 14 given the World Cup final
http://www.mxmindia.com/2014/07/late-editions-on-thursday-july-10-monday-july-14/

Boost for digital media in Rail Budget
Two categories of railway stations will now be wifi-ed and food can now be ordered at food courts via SMS
http://www.mxmindia.com/2014/07/boost-for-digital-media-in-rail-budget/

Six Inches unveils OOH campaign for Philip Capital
The Philip Capital campaign reflects the positive outlook in the stock market and urges investors to ride it

http://www.mxmindia.com/2014/07/six-inches-unveils-ooh-campaign-for-philip-capital/

BudgetSpeak #16: Roopam Asthana: We expect a Budget that will overall business confidence
The focus of employment generation should be on Tier 3 cities and smaller towns so that growth in more equitable across the country, writes Roopam Asthana is C E O & Whole Time Director, Liberty Videocon General Insurance Company Ltd

http://www.mxmindia.com/2014/07/budgetspeak-16-roopam-asthana-we-expect-a-budget-that-will-overall-business-confidence/

BudgetSpeak #15: Arun Firodia: Need to lay down a roadmap for next five years

The main priorities before the government are reducing food inflation, job creation, energy security, defence and infrastructure, writes Arun Firodia, Chairman, Kinetic Group

http://www.mxmindia.com/2014/07/budgetspeak-15-arun-firodia-need-to-lay-down-a-roadmap-for-next-five-years/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/

Stories on 10th Apr '13

Mosaic II: Reliving the best of print
30-seconder or no 30-seconder, the medium of print is the one which endures. MxMIndia takes a look at the second edition of Mosaic, the best of print advertising​, published by the Dainik Bhaskar group​
 http://www.mxmindia.com/?p=45582


Tata Sky's KV Anand joins Hathway as Prez, Digital Platforms
Hathway Cable & Datacom Limited has announced the appointment of K V Anand as President ‐ Digital Platforms. He was previously at Tata Sky
http://www.mxmindia.com/?p=45599


HomeShop18 celebrates 5th anniversary
A month-long promotional offer with five cars, gold coins, cellphones etc are on offer
http://www.mxmindia.com/?p=45638


CareerBuilder awards Digital AOR to Havas
Havas Media was awarded the duties a multi-agency pitch that reportedly lasted over two months
http://www.mxmindia.com/?p=45633


Venugopal Bhamidipati joins Ormax as Insights Head
Media insights firm Ormax Media has augmented its research team with the appointment of Venugopal Bhamidipati as Insights Head - Print, Radio & Branded Entertainment
http://www.mxmindia.com/?p=45597


Scamadgate-2 | Anil Thakraney: Penalize the scamsters
Time for debates and angry tweets/FB updates is over. It's time for hard action. The Goafest organizers should announce that scam ads entered slyly as official work will invite a hefty fine for the ad agency
http://www.mxmindia.com/?p=45598


 MyUniverse, moneycontrol.com offer personal finance management platform
Aditya Birla Money MyUniverse has entered into an exclusive partnership with moneycontrol.com, and will offer a state-of-the-art personal finance management platform to its 1.9 million portfolio users
http://www.mxmindia.com/?p=45600



ANCHOR | One Big Idea by Sanjay Hemady
Let's play the game now
http://www.mxmindia.com/?p=45641

Stories on 1st March

Zee aims to Ditto its DTH success story
Ditto TV is India's first Over-The-Top TV distribution platform offering live TV & on-demand content on mobile and traditional devices
http://www.mxmindia.com/2012/03/zee-to-ditto-its-dth-success-story/


Will Coke's 200ml pack price cut cannibalise Thums Up?
Coca-Cola surprised pundits when it dropped the price for the 200 ml returnable glass bottle by Rs2 to Rs8
http://www.mxmindia.com/2012/03/will-cokes-200ml-pack-price-cut-cannibalise-thums-up/


LMG wins Henkel India media buying duties
The media buying for Jyothy Laboratories is handled by Lintas Media Group as well. Put together, the account is estimated to be around Rs150 crores
http://www.mxmindia.com/2012/03/lmg-wins-henkel-india-media-buying-duties/


Is the Bhaskar group exiting DNA?
Is the Dainik Bhaskar group selling its stake to Zee? A BusinessWorld report says it is
http://www.mxmindia.com/2012/03/is-the-bhaskar-group-exiting-dna/


Peter Mukerjea: Why James Murdoch must move to India
In Media Mullings, Peter Mukerjea is happy that JRM has stepped down and wants him to shift base to India
http://www.mxmindia.com/2012/03/peter-mukerjea-why-james-murdoch-must-move-to-india/


HomeShop18 unveils online bookstore
The online store has over 10 million titles across a wide range of book categories, including hard-to-find international titles.
http://www.mxmindia.com/2012/03/homeshop18-unveils-online-bookstore/


[MJR] Litfests: Boon or bane for Indian book market?
These literary melas provide yet another celebrity event to fill the pages of our newspapers. They are also a tonic for our increasingly jaded elite.
http://www.mxmindia.com/2012/03/litfests-boon-or-bane-for-indian-book-market/


[MJR] Famous Grouse: High-pitched hysteria on the box
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek.
http://www.mxmindia.com/2012/03/mjr-famous-grouse-high-pitched-hysteria-on-the-box/


[PR Channel] Indian PR industry - gearing up to absorb new opportunities
Long after carving out its own niche, the Indian PR industry must now redefine its horizons, says Valerie Pinto.
http://www.mxmindia.com/2012/03/pr-channel-indian-pr-industry-gearing-up-to-absorb-new-opportunities/


Komli Media acquires Singapore-based online advertising network Admax
With this buyout, Komli intends to expand its reach in South East Asia, which Komli's CEO, Prashant Mehta termed as a billion-dollar opportunity
http://www.mxmindia.com/2012/03/komli-media-acquires-singapore-based-online-advertising-network-admax/


Zee 24 Taas Ananya Sanman 2011 honours Maharashtra heroes
The channel has taken the initiative to felicitate ‘real’ heroes who make a difference through their daily life and work
http://www.mxmindia.com/2012/03/zee-24-taas-ananya-sanman-2011-honours-maharashtra-heroes/


Red Digital creates the second successful TweetMob for Mirinda
PagalPanti appeared in the list of topics breaking globally
http://www.mxmindia.com/2012/03/red-digital-creates-the-second-successful-tweetmob-for-mirinda/


ICICI Prudential Life launches mobile-specific website
The site allows online premium payment, provides fund value, statements and information on claims
http://www.mxmindia.com/2012/03/icici-prudential-life-launches-mobile-specific-website/


Airtel voted India's 'buzziest' brand
The seventh edition of 'India's Buzziest Brands', a public polling initiative hosted by www.afaqs.com, ranks Airtel as the number one brand across the country
http://www.mxmindia.com/2012/03/airtel-voted-indias-buzziest-brand/


BIGFlix to rev up online movie streaming
The digital entertainment division of Reliance Group has tied up with Unisys Infosolutions for online streaming of over 200 full-length feature films and music videos on BIGFlix.com
http://www.mxmindia.com/2012/03/bigflix-to-rev-up-online-movie-streaming/


5 reasons why March is an unforgettable month
A N Chorrea list why every March is unforgettable and the one this year more so
http://www.mxmindia.com/2012/03/the-anchor-5-reasons-why-march-is-an-unforgettable-month/


Debrief: Mahindra Xylo: Er, what just happened?
A car wash centre that overhauls the entire car? It’s neither interesting nor funny. In fact, it suggests to you that the makeover is totally superficial. And the editing is so sloppy, everything simply flies by
http://www.mxmindia.com/2012/03/debrief-mahindra-xylo-er-what-just-happened/

Stories on 28th December

As 2012 beckons: Return of hope, yet again
In Part 1 of our yearenders: the slowdown may be a dampner, but there's some reason for cheer as 2011 comes to an end
http://www.mxmindia.com/2011/12/as-2012-beckons-return-of-hope-yet-again/


LOOKBACK 2011

Top TV & Print Spenders
Interestingly, while there would have been a dip in advertising spends in terms of value, advertising volume has in fact increased - and volume growth has been higher for print media.
http://www.mxmindia.com/2011/12/lookback-2011-top-tv-print-spenders/

The Year for GECs
The tough fight between the channels has definitely benefited the viewer, who gets to see differentiated content now. It is appointment viewing all the way - with viewers happily surfing.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-gecs/

The Year for News TV
Cricket was upstaged by Team Anna when it came to news channels.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-news-tv/

What creative & media agencies won
Media agencies did well either globally or nationally but in the case of creative agencies, most national award winners have done well internationally too.
http://www.mxmindia.com/2011/12/lookback-2011-what-creative-media-agencies-won/

Filmwallahs dominate endorsements
76 percent endorsements are still done by film stars despite a 10 percent dip over the previous year.
http://www.mxmindia.com/2011/12/lookback-2011-filmwallahs-dominate-endorsements/

Skoda on lookout for creative partner
Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.
http://www.mxmindia.com/2011/12/skoda-on-lookout-for-creative-partner/

Gouri Dange: Where's the Indian guy?
Indians are rarely seen as part of the script in most sitcoms, romcoms, detective serials, and courtroom or medical dramas, grumbles Gouri Dange.
http://www.mxmindia.com/2011/12/naming-no-names-wheres-the-indian-guy/

Micromax strengthens its core team in India
Deepak Mehrotra joins as the new CEO; Khaja Muzaffarullah joins as the Feature phone division head;. Ajay Sharma to lead the smartphone division.
http://www.mxmindia.com/2011/12/micromax-strengthens-its-core-team-in-india/

Homeshop18.com and Microsoft join hands
HomeShop18.com users can now browse the website faster through a one-click access system, using Windows 7 and Internet Explorer 9.
http://www.mxmindia.com/2011/12/homeshop18-com-and-microsoft-join-hands/

MAX introduces new film slot for movie buffs!
MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie
http://www.mxmindia.com/2011/12/max-introduces-new-film-slot-for-movie-buffs/

5 reasons why Indian ad talent is doing so well in Asia
Why is desi advertising talent so popular? The argumentativeness of the Indian tops Prashant Kumar’s list.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-indian-advertising-talent-is-doing-well-in-asia/

Anil Thakraney: Rap on the knuckles that leaves no mark
Is pulling off misleading ads enough?
http://www.mxmindia.com/2011/12/anil-thakraney-rap-on-the-knuckles-that-leaves-no-mark/