Stories on 29th December

Astro Forecast 2012 for Media & Marketing Professionals
Other than the overall forecast for the industry in general and each sun sign, there's a focus on Home and Family Life, Love and Social Life, Health and Career and Finance.
http://www.mxmindia.com/2011/12/astro-forecast-2012-for-media-marketing-professionals/

LOOKBACK 2011

Middle India on overdrive
A large percentage of the middle class resides in Middle India and the markets benefit from the fact that it is easier to penetrate.
http://www.mxmindia.com/2011/12/lookback-2011-middle-india-on-overdrive/

Winsome wins
Account wins constantly vie with people movements for maximum watercooler impact. Here are the year’s big ones.
http://www.mxmindia.com/2011/12/lookback-2011-winsome-wins/

People movements: some surprising, some not-so
Movement is common in the advertising and media industry but there were some which made one’s eyes pop with disbelief.
http://www.mxmindia.com/2011/12/lookback-2011-people-movements-some-surprising-some-not-so/
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Life OK's gr8 start with 87 GRPs (report + analysis by Stratagem)
Star India's newest progeny opens its ratings account at 87 GRPs. Report + analysis by Stratagem.
http://www.mxmindia.com/2011/12/life-oks-gr8-star/

Disney to launch delisting offer for UTV Software on Jan 16
US-based Walt Disney will launch an offer for delisting shares of media and entertainment firm, UTV Software Communications, from Indian bourses on January 16, 2012.
http://www.mxmindia.com/2011/12/disney-to-launch-delisting-offer-for-utv-software-on-jan-16/

Chris Thomas: BBDO India's performance has been fantastic
The BBDO chief on the BBDO network, the 'culture vs strategy' formula, and the road map ahead. Read more
http://www.mxmindia.com/2011/12/chris-thomas-bbdo-india%E2%80%99s-performance-has-been-fantastic/

The Anchor: 4 striking trends among Hindi music channels
In an industry that knows no boundaries, year 2011 saw four major trends, notes Amar Tidke.
http://www.mxmindia.com/2011/12/the-anchor-4-striking-trends-among-hindi-music-channels/

Debrief: Can't see the wood for the ply
The problem here is the treatment, not so much the concept. They could have made stunning commercials on future events. Instead, they have indulged in a wild, immensely off-putting shor sharaba waali party sharty, and in all the din the brand gets lost somewhere.
http://www.mxmindia.com/2011/12/debrief-cant-see-the-wood-for-the-ply/


Print exposes Anna's 'barren' truth
Ranjona Banerji reviews the fare on primetime news and the papers, the morning after.
http://www.mxmindia.com/2011/12/print-exposes-annas-barren-truth/

Stories on 28th December

As 2012 beckons: Return of hope, yet again
In Part 1 of our yearenders: the slowdown may be a dampner, but there's some reason for cheer as 2011 comes to an end
http://www.mxmindia.com/2011/12/as-2012-beckons-return-of-hope-yet-again/


LOOKBACK 2011

Top TV & Print Spenders
Interestingly, while there would have been a dip in advertising spends in terms of value, advertising volume has in fact increased - and volume growth has been higher for print media.
http://www.mxmindia.com/2011/12/lookback-2011-top-tv-print-spenders/

The Year for GECs
The tough fight between the channels has definitely benefited the viewer, who gets to see differentiated content now. It is appointment viewing all the way - with viewers happily surfing.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-gecs/

The Year for News TV
Cricket was upstaged by Team Anna when it came to news channels.
http://www.mxmindia.com/2011/12/lookback-2011-the-year-for-news-tv/

What creative & media agencies won
Media agencies did well either globally or nationally but in the case of creative agencies, most national award winners have done well internationally too.
http://www.mxmindia.com/2011/12/lookback-2011-what-creative-media-agencies-won/

Filmwallahs dominate endorsements
76 percent endorsements are still done by film stars despite a 10 percent dip over the previous year.
http://www.mxmindia.com/2011/12/lookback-2011-filmwallahs-dominate-endorsements/

Skoda on lookout for creative partner
Six months after finalising a creative agency, Skoda has again called for a creative pitch, with the account size estimated to be Rs 10 crore.
http://www.mxmindia.com/2011/12/skoda-on-lookout-for-creative-partner/

Gouri Dange: Where's the Indian guy?
Indians are rarely seen as part of the script in most sitcoms, romcoms, detective serials, and courtroom or medical dramas, grumbles Gouri Dange.
http://www.mxmindia.com/2011/12/naming-no-names-wheres-the-indian-guy/

Micromax strengthens its core team in India
Deepak Mehrotra joins as the new CEO; Khaja Muzaffarullah joins as the Feature phone division head;. Ajay Sharma to lead the smartphone division.
http://www.mxmindia.com/2011/12/micromax-strengthens-its-core-team-in-india/

Homeshop18.com and Microsoft join hands
HomeShop18.com users can now browse the website faster through a one-click access system, using Windows 7 and Internet Explorer 9.
http://www.mxmindia.com/2011/12/homeshop18-com-and-microsoft-join-hands/

MAX introduces new film slot for movie buffs!
MAX FILM CLUB starts from December 31, every Saturday night after the 8pm movie
http://www.mxmindia.com/2011/12/max-introduces-new-film-slot-for-movie-buffs/

5 reasons why Indian ad talent is doing so well in Asia
Why is desi advertising talent so popular? The argumentativeness of the Indian tops Prashant Kumar’s list.
http://www.mxmindia.com/2011/12/the-anchor-5-reasons-why-indian-advertising-talent-is-doing-well-in-asia/

Anil Thakraney: Rap on the knuckles that leaves no mark
Is pulling off misleading ads enough?
http://www.mxmindia.com/2011/12/anil-thakraney-rap-on-the-knuckles-that-leaves-no-mark/