Exclusive! BARC in talks to buy TAM?
The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM
http://www.mxmindia.com/2015/03/exclusive-barc-in-talks-to-buy-tam/
&TV opens with 90612 GVTs
With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs
http://www.mxmindia.com/2015/03/tv-opens-with-90612-gvts/
Zovi.com brings Bang in the Middle on board
Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable
http://www.mxmindia.com/2015/03/zovi-com-brings-bang-in-the-middle-on-board/
Game to take on the #PepsiChallenge?
The initiative will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities
http://www.mxmindia.com/2015/03/game-to-take-on-the-pepsichallenge/
Diageo awards winners of Women's Empowerment Journalism Awards
The awards honour the best in journalism across six categories, spanning a range of mediums from print and broadcast to online and photography
http://www.mxmindia.com/2015/03/diageo-awards-winners-of-womens-empowerment-journalism-awards/
The Gunn Report releases book and showreel honouring the best in advertising
Book and Showreel have been guest edited by Malcolm Poynton, Global Chief Creative Officer of Cheil
http://www.mxmindia.com/2015/03/the-gunn-report-releases-book-and-showreel-honouring-the-best-in-advertising/
Sanjeev Kotnala: 8 ways Indian Media & Entertainment undermines women
The media, advertising and entertainment industries play a big role in driving home the message to women that why instead of having a week, a month or even a year of equality, why they can only have just one day, on March 8, writes Sanjeev Kotnala
The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM
http://www.mxmindia.com/2015/03/exclusive-barc-in-talks-to-buy-tam/
&TV opens with 90612 GVTs
With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs
http://www.mxmindia.com/2015/03/tv-opens-with-90612-gvts/
Zovi.com brings Bang in the Middle on board
Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable
http://www.mxmindia.com/2015/03/zovi-com-brings-bang-in-the-middle-on-board/
Game to take on the #PepsiChallenge?
The initiative will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities
http://www.mxmindia.com/2015/03/game-to-take-on-the-pepsichallenge/
Diageo awards winners of Women's Empowerment Journalism Awards
The awards honour the best in journalism across six categories, spanning a range of mediums from print and broadcast to online and photography
http://www.mxmindia.com/2015/03/diageo-awards-winners-of-womens-empowerment-journalism-awards/
The Gunn Report releases book and showreel honouring the best in advertising
Book and Showreel have been guest edited by Malcolm Poynton, Global Chief Creative Officer of Cheil
http://www.mxmindia.com/2015/03/the-gunn-report-releases-book-and-showreel-honouring-the-best-in-advertising/
Sanjeev Kotnala: 8 ways Indian Media & Entertainment undermines women
The media, advertising and entertainment industries play a big role in driving home the message to women that why instead of having a week, a month or even a year of equality, why they can only have just one day, on March 8, writes Sanjeev Kotnala
