Stories on 4th Apr '17

6 SXSW trends & how they implicate brands
From the team at MullenLowe Group: a look at how these may change the way consumers engage with brands
http://www.mxmindia.com/?p=101521

Ranjona Banerji: Will media take views of women on prohibition and bans on alcohol? (+ Tennis blues continue)
The issues of road accidents caused by drinking and driving and the women who approve of bans like this and of prohibition, were evidently not seen as important, writes Ranjona Banerji
http://www.mxmindia.com/?p=101553

Havas team wins award for violence against women campaign
Minister for Women and Child Development Maneka Gandhi to launch campaign at Goafest 2017
http://www.mxmindia.com/?p=101519

Famous Innovations bags creative duties of Livpure
The account was won post a multi-agency pitch
http://www.mxmindia.com/?p=101533

Happy Finish appoints Rajiv Krishnani as Business Head
Krishnani mandate is to drive growth across all product portfolios of in Happy Finish for the Indian market
http://www.mxmindia.com/?p=101532

Zee Entertainment salutes army with FCB
Launches this special initiative at the Zee Cine Awards created by FCB Ulka
http://www.mxmindia.com/?p=101528

Bina Berry is back at Integral, will be Director & Chairperson
Bina has extensive experience in the fields of corporate communications, marketing & advertising, crisis management and public relations
http://www.mxmindia.com/?p=101529

'Sarabhai vs Sarabhai' makes a comeback on Hotstar
Sarabhai vs Sarabhai is based on the life of a hilarious Gujarati family living in Mumbai
http://www.mxmindia.com/?p=101531

Sathiyam TV steps into 8th year
Leading Tamil news channel Sathiyam TV is celebrating its eighth anniversary today (April 4)
http://www.mxmindia.com/?p=101552

Stories on 14th Sep '16

Independent, and luvin' it

Julian Boulding, President & Founder of thenetworkone was in India celebrating the spirit of the independent agencies. Read more

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Sanjeev Kotnala: Are you adding to the creative noise with unwanted, uninteresting, uninspiring crap?

The digital era demands that the content is refreshed faster than it is consumed. In the process, creativity is taking a backseat, writes Sanjeev Kotnala. Read more

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Cycle Rhythm introduces Sourav Ganguly as brand ambassador

Cycle Rhythm plans to launch a series of television commercials with Ganguly, to start a two-year association. Read more

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DDB Mudra announces formation of Group Operating Board

The GOB will advise and assist the Group CEO and MD, Chairman and CCO and CFO on various aspects related to leading and growing the organisation. Read more

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Viacom18, Times group get together for mega-concert starring Cold Play, Rahman, others

The Global Citizen India was launched in the presence of Maharashtra CM and top Bollywood Celebrities, the confusion regarding the Coldplay concert tickets were also cleared. Read more

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Stage set for 8th edition of EEMAX Global Conclave & Awards

India's apex body of the events and experiential marketing industry hosting the conclave on October 17-19, 2016 in Mumbai. Read more

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Zee Entertainment enters the US Hispanic market

Launches 'Zee Mundo', the first ever Spanish-language Bollywood movie channel. Read more

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32 new educational channels made available on Dish TV

Total 585+ channels and services; highest in the industry. Read more

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BBH showcases how Channel V is shallowest place on TV

The campaign supersedes Channel V's latest rebranding initiative to become a 24-hour all-music channel, with curated content. Read more

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Bajaj Avenger celebrates 'Brotherhood Day'

Conceptualised and executed by Mullen Lintas, the film has been unveiled only on the online medium. Read more

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IndusInd's "JeetkaHalla" looks to support para-athletes

Espousing the cause, IndusInd Bank aims to bring to light their contribution to the country by creating a nationwide movement of support. Read more

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Micromax partners One Digital Entertainment for its Canvas Fire range smartphones

Micromax product integration in latest music video by singing sensation Manj Music &Raftaar featuring Amy Jackson. Read more

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Viviana Mall launches new brand campaign in collaboration with Thought Blurb

The campaign celebrates the individuality of Vivana's customers. Read more

Stories on 17th Mar '15

Hot, happenin' and most wanted!
And why companies like Google, Snapeal & Flipkart are interested in gobbling up ad tech shops
http://www.mxmindia.com/2015/03/hot-happenin-and-most-wanted/

ZEEL sources deny news on Shailja Kejriwal heading Zee Smile revamp
Zee Entertainment denies news on TV programming veteran Shailja Kejriwal holding the reins of Zee Smile's revamp programme
http://www.mxmindia.com/2015/03/zeel-sources-deny-news-on-shailja-kejriwal-heading-zee-smile-revamp/

Dish TV promotes new proposition - Joy for the Entire Family
The Insight for the new campaign stems on the premise as to whether HD box should be a self-centered or a rational purchase?
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Karishma Lintas unveils new campaign for Paper Boat
The film campaign has been visualized in two legs: a theme film for the internet (3 minutes and 35 seconds long), and four short, product-specific films
http://www.mxmindia.com/2015/03/dish-tv-promotes-new-proposition-joy-for-the-entire-family/

Grey releases another TVC promoting Swachch Bharat initiative
The landmarks shown in the film are from the four cities in India -Mumbai, Delhi, Kolkata and Chennai
http://www.mxmindia.com/2015/03/grey-releases-another-tvc-promoting-swachch-bharat-initiative/

Suresh Eriyat: Message is key for Brand Connect
A cupboard is still called a Godrej or detergent is referred to as Surf. Brands and agencies need to work together, not just to highlight the merits of the product but also make sure consumers remember it for the right reasons, writes Suresh Eriyat
http://www.mxmindia.com/2015/03/suresh-eriyat-message-is-key-for-brand-connect/

iTV Network seeks to 'Connect Dots' via new identity
Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos

http://www.mxmindia.com/2015/03/itv-network-seeks-to-connect-dots-via-new-identity/

Stories on 12th Mar '15

Exclusive! BARC in talks to buy TAM?
The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM
http://www.mxmindia.com/2015/03/exclusive-barc-in-talks-to-buy-tam/

&TV opens with 90612 GVTs
With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs
http://www.mxmindia.com/2015/03/tv-opens-with-90612-gvts/

Zovi.com brings Bang in the Middle on board
Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable
http://www.mxmindia.com/2015/03/zovi-com-brings-bang-in-the-middle-on-board/

Game to take on the #PepsiChallenge?
The initiative will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities
http://www.mxmindia.com/2015/03/game-to-take-on-the-pepsichallenge/

Diageo awards winners of Women's Empowerment Journalism Awards
The awards honour the best in journalism across six categories, spanning a range of mediums from print and broadcast to online and photography
http://www.mxmindia.com/2015/03/diageo-awards-winners-of-womens-empowerment-journalism-awards/

The Gunn Report releases book and showreel honouring the best in advertising
Book and Showreel have been guest edited by Malcolm Poynton, Global Chief Creative Officer of Cheil
http://www.mxmindia.com/2015/03/the-gunn-report-releases-book-and-showreel-honouring-the-best-in-advertising/

Sanjeev Kotnala: 8 ways Indian Media & Entertainment undermines women
The media, advertising and entertainment industries play a big role in driving home the message to women that why instead of having a week, a month or even a year of equality, why they can only have just one day, on March 8, writes Sanjeev Kotnala

http://www.mxmindia.com/2015/03/sanjeev-kotnala-8-ways-indian-media-entertainment-undermines-women/

Stories on 17th Feb '15

The Birth of Pi
A Q&A with Rakhshin Patel and Sumantra Sengupta who bought majority stake in M&C Saatchi Direct & Digital to set up Pi Communications
http://www.mxmindia.com/2015/02/the-birth-of-pi/

Ranjona Banerji: Barkha Dutt leaves NDTV, Rajyavardhan leaves women fuming
Women in journalism have fought very hard to get where they are. And they do not need advice of this “known your limits” sort from anybody. No need for a shooting champ to shoot his mouth of, writes Ranjona Banerji
http://www.mxmindia.com/2015/02/ranjona-banerji-barkha-dutt-leaves-ndtv-rajyavardhan-leaves-women-fuming/

Sonia Khurana promoted at OgilvyOne
Under her leadership, OgilvyOne acquired many new clients such as Dr. Reddy's, SAP, Elle Fashionwear, among others
http://www.mxmindia.com/2015/02/sonia-khurana-promoted-at-ogilvyone/

PN Gadgil ropes in Salman, Madhuri for global endorsements
The Pune-based jewellers has roped in Salman Khan, Madhuri Dixit to endorse the 183-year-old brand
http://www.mxmindia.com/2015/02/pn-gadgil-ropes-in-salman-madhuri-for-global-endorsements/

MTV appoints new heads for programming & creative
MTV appoints Shalini Sethi as Content & Programming Head and Keegan Pinto as Creative Head
http://www.mxmindia.com/2015/02/mtv-appoints-new-heads-for-programming-creative/

Bonding takes a new meaning in Fevikwik's latest TVC
The TVC weaves in the brand attributes of Fevikwik as an instant adhesive promoting the broader message of strengthening bond between people
http://www.mxmindia.com/2015/02/bonding-takes-a-new-meaning-in-fevikwiks-latest-tvc/

adidas unveils series of films under Sport 15
The campaign will be primarily activated via broadcast during the upcoming global cricket event

http://www.mxmindia.com/2015/02/adidas-unveils-series-of-films-under-sport-15/.

Stories on 23rd Jan '15

We knew Zindagi won't be in league of Zee, other GECs
Q&A with Zindagi Business Head Priyanka Datta as the channel boasts of high impact, despite the low ratings
http://www.mxmindia.com/2015/01/we-knew-zindagi-wont-be-in-league-of-zee-other-gecs/

Incredible! Given min rev pre-condition of Rs 100 cr, only  Big 5 can pitch for tourism min biz
Tourism ministry floats tender of Rs 200 crore for Incredible India campaign for agencies with revenues of at least 100 crore
http://www.mxmindia.com/2015/01/incredible-given-min-rev-pre-condition-of-rs-100-cr-only-big-5-can-pitch-for-tourism-min-biz/

JWT gives Tata AIA Life a makeover
The campaign breaks with a 4-min film, 'Daddy aur Zooey a soul-stirring story of a father and son, the unique relationship they share
http://www.mxmindia.com/2015/01/jwt-gives-tata-aia-life-a-makeover/

Havas announces global partnership with Facebook's Atlas
The partnership will see Havas Media Group offering Atlas to clients across Latam (Q2), Middle East (Q3) and APAC (Q4).
http://www.mxmindia.com/2015/01/havas-media-group-announces-global-partnership-with-facebooks-atlas/

Kyoorius announces new categories for 2015 Awards
The new categories will acknowledge emerging areas in advertising and digital
http://www.mxmindia.com/2015/01/kyoorius-announces-new-award-categories-for-2015-kyoorius-awards/

TAM numbers for Hindi & Regional Channels in Week 3
Presenting TAM data for Week 3 (January 11-18, 2015) for various Hindi and Regional Entertainment Channels in select India markets
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

Max Life launches a digital awareness campaign
The new campaign highlights the need for protection
http://www.mxmindia.com/2015/01/max-life-insurance-launches-a-digital-campaign-for-public-awareness/

MIB issues Info Memorandum for first batch of Phase III FM auctions
The Ministry of Information and Broadcasting issues Information Memorandum (IM) for conduct of e-auction of the First Batch of Private FM Radio Phase III Channels
http://www.mxmindia.com/2015/01/mib-issues-info-memorandum-for-first-batch-of-phase-iii-fm-auctions/

Ranjona Banerji: News Entertainment UnLtd
The tussle for supremacy between Arvind Kejriwal of the Aam Aadmi Party and his former ally Kiran Bedi, now with the Bharatiya Janata Party has dominated airtime and cybertime in India., writes Ranjona Banerji
http://www.mxmindia.com/2015/01/ranjona-banerji-news-entertainment-unltd/

OgilvyOne names new Senior Creative Director
He will partner Senior Creative Director Burzin Mehta to lead digital creative for OgilvyOne, Mumbai
http://www.mxmindia.com/2015/01/ogilvyone-names-new-senior-creative-director/

Times Television Network to host 'Digital India Summit 2015'
India's first and most comprehensive Information Communication Technology (ICT) forum

http://www.mxmindia.com/2015/01/times-television-network-to-host-digital-india-summit-2015/

Stories on 16th Dec 14

Zee TV will always stand for Ummeed
Q&A with Pradeep Hejmadi, Biz Head, Zee TV as the 22-year-old GEC goes in for a brand refresh with a new identity and viewer proposition
http://www.mxmindia.com/2014/12/zee-tv-will-always-stand-for-ummeed/

Colosceum, Ormax unveil consumer-created fiction shows in India
Only shows that have tested exceptionally well, with more than 85 per cent probability of success, will be presented to broadcasters
http://www.mxmindia.com/2014/12/colosceum-ormax-unveil-consumer-created-fiction-shows-in-india/

Ranjona Banerji: Tiny cracks emerging in Delhi's media's love for Modi govt
... though we are still in the laudatory stages where every word and action of the prime minister is treated like signs from the Almighty on High, especially on TV, writes Ranjona Banerji
http://www.mxmindia.com/2014/12/ranjona-banerji-tiny-cracks-emerging-in-delhis-medias-love-for-modi-govt/

Dynel LED Lights ropes in Bang in the Middle
Dynel will launch a range of differentiated LED lamps across spectrum of residential and commercial applications
http://www.mxmindia.com/2014/12/dynel-led-lights-ropes-in-bang-in-the-middle/

Carlton takes 'The New Face of Business' route in new campaign
A leading global luggage brand, Carlton reflects the very best of British design and innovation
http://www.mxmindia.com/2014/12/carlton-takes-the-new-face-of-business-route-in-new-campaign/

Titan Raga celebrates confidence of today's woman in new TVC
The latest Raga film tells the story of one such woman and her chance meeting with a past love at an international airport lounge while both are travelling on business trips

http://www.mxmindia.com/2014/12/titan-raga-celebrates-confidence-of-todays-woman-in-new-tvc/

Stories on 16th Sep '13

Mixed results for India as Spikes Asia gets underway
Indian entries secured 62 shortlists but drew blanks in the all-important categories of the future - digital, mobile and branded content/entertainment.
http://www.mxmindia.com/?p=54061

John Thangaraj is Mindshare's strategy head for North
He joins as Head of Strategy for the Northern Region at Mindshare from Lowe, where he was VP-Strategic Planning.
http://www.mxmindia.com/?p=54055

Social Media Week in Mumbai from Sept 23-27
To be held simultaneously in 9 cities across world, makes debut in India with over 100 events at 6 venues in city including Mantralaya and the Group M office.
http://www.mxmindia.com/?p=54041

Warc launches $10k prize for social strategy
No entry fee for global competition to find best use of 'earned media' to drive business results.
chetan.waghulde@startv.com

Mahabharat characters come alive thanks to DDB Mudramax OOH
The DDB Mudra outdoor firm was commissioned by Star Plus to execute a big bang campaign for the epic serial.
http://www.mxmindia.com/?p=54044

Zee Entertainment appoints Romil Ramgarhia as Commercial Head
Mr Ramgarhia was until recently Commercial Head at Colors.
http://www.mxmindia.com/?p=54052

Amith Prabhu: How Storytelling has come to become the new buzzword in PR
Though storytelling is how PR as a business and a profession came to be, somewhere down the line the strategy got lost. But it is regaining its lusture, writes Amith Prabhu.
http://www.mxmindia.com/?p=54040

Stories on 16th Aug '13

'&pictures will compete with Zee Cinema'
An interaction with Zee Entertainment captains Bharat Kumar Ranga, Akash Chawla and Ruchir Tiwari as the group's 6th movie channel is set to launch on Aug 18
http://www.mxmindia.com/?p=52997

How can Mera Brand India be more Mahaan!?
As India celebrates 66 years of Independence, a look at how our stock could rise - overall, in films and tourism
http://www.mxmindia.com/?p=52973

India 5th best in online motivation as per Mindshare Digital Normalness Index
India takes fifth place in online motivation according to new ground-breaking research by global media agency network Mindshare
http://www.mxmindia.com/?p=52940

Shailesh Kapoor: Primetime News: Talking Heads or Headless Chickens?
For debates-heavy news programming to be engaging, you need talking heads who can debate - authoritatively and intelligently, writes Shailesh Kapoor
http://www.mxmindia.com/?p=52967

Jaldi 5 with Nikhil Madhok: Be prepared to be amazed by Junior MasterChef talent
Nikhil Madhok, Senior Vice President, Markerting, Star Plus on Junior Masterchef which starts its first season tomorrow (Aug 17)
http://www.mxmindia.com/?p=52939


Mumbai Police & Draftfcb+Ulka billboard to observe moment of silence for lost heroes
Landmark South Mumbai hoarding asks people to send a blank tweet with the hashtag #AMomentOfSilenceForOurHeroes
http://www.mxmindia.com/?p=52942

Ranjona Banerji: I-Day Blues
Ranjona Banerji's round-up on the media: on predictable fare on Independence Day, government action on paid news and bleak job prospects in the media
http://www.mxmindia.com/?p=52959

Jack in the Box elevates Abhishek Gupta, appoints Mairu Gupta to head Delhi
Jack in the Box opens office in Delhi and announces appointment of Delhi and Mumbai business heads
http://www.mxmindia.com/?p=52941

Vishal Maathur elevated to new role @ MEASAT
He will now be responsible for broadcasting and DTH customer segments across MEASAT's footprint on 91.5 East
http://www.mxmindia.com/?p=52958

Chennai Live Band Hunt is back with Season 4
Chennai Live 104.8 FM is back with Season 4 of its Band Hunt, the Chennai FM radio station's annual competition for upcoming, independent bands
http://www.mxmindia.com/?p=52958

GSEAMS to market 3 regional films for Viacom
The recently set up Global Sports Entertainment And Media Solutions Pvt Ltd (GSEAMS) gets in to maketing three regional movies for Viacom Motion Pictures

http://www.mxmindia.com/?p=52943

Stories on 22nd October

First (and only) on MxMIndia: Joy Chakraborthy new CEO of Aaj Tak?

Zee Entertainment executive director (revenue and niche channels) is reported to have put in his papers to take on G Krishnan's roles as TV Today Network CEO

http://www.mxmindia.com/2011/10/joy-chakraborthy-new-ceo-of-aaj-tak/