Stories on 6th Jan '16

Small Brands, Big Stars
A-listed stars like Shah Rukh Khan, Kajol, PC lend shine to smaller or regional brands


Sanjeev Kotnala: What I would like to see happen at Goafest 2016
Having attended all ten editions of the premier advertising festival, Sanjeev Kotnala offers suggestions on how the organisers can make the 11th edition scheduled from April 7 to 9 a cracker of a festival
http://www.mxmindia.com/2016/01/sanjeev-kotnala-what-i-would-like-to-see-happen-at-goafest-2016/

Dentsu elevates key resources across centres in India
Harjot Narang, currently Branch Head of Dentsu Marcom, is promoted to President, Dentsu Marcom
http://www.mxmindia.com/2016/01/dentsu-elevates-key-resources-across-centres-in-india/

Satbir Singh launches Thinkstr
The former chief creative officer of FCB Ulka has launched an advertising agency with ideas for a digital world
http://www.mxmindia.com/2016/01/satbir-singh-launches-thinkstr/

LinkedIn appoints Akshay Kothari as Country Manager for India
Former CEO and Co-founder of Pulse will also lead product initiatives in India
http://www.mxmindia.com/2016/01/linkedin-appoints-akshay-kothari-as-country-manager-for-india/

IAMAI names Kunal Shah as its new Chairman
Vinodh Bhat is a serial entrepreneur, who co-founded Saavn, which is a revolutionary streaming music service, reinventing how people listen to and share music, in India and around the world
http://www.mxmindia.com/2016/01/iamai-names-kunal-shah-as-its-new-chairman/

Holiday better after retirement, urges new campaign by HDFC Life
This trend of early holiday planning was used by HDFC Life as a trigger to make people think and plan their retirement which is the longest holiday of their lives
http://www.mxmindia.com/2016/01/holiday-better-after-retirement-urges-new-campaign-by-hdfc-life/

Citrus Cash Back Week seeks to make an impact on social & traditional platforms
The festival is not just about discounts and cash-backs but, also about the experience the consumers have - a simple, straight forward, rewarding and smooth payment experience

http://www.mxmindia.com/2016/01/citrus-cash-back-week-seeks-to-make-an-impact-on-social-traditional-platforms/

Stories on 8th Jul '15

Vi-John lathers up on shaving shares
The  little-known desi brand emerges as a leader in the world of shaving creams in India
http://www.mxmindia.com/2015/07/vi-john-lathers-up-on-shaving-shares/

Lodestar UM wins Media AoR of Century Ply
The account moves out from Mindshare who have been handling it for more than a decade
http://www.mxmindia.com/2015/07/lodestar-um-wins-media-aor-of-century-ply/

It's back to back to back primetime for Colors Infinity
This means three continuous episodes shown one after the other after the other every day of the week
http://www.mxmindia.com/2015/07/its-back-to-back-to-back-primetime-for-colors-infinity/

Jaldi 5 with Shripad Kulkarni: Entrepeneurial spirit of Percept promoters gives a different kind of high
A quick chat with the veteran media agency professional who quit Percept Media after a 12 years of association with the promoters
http://www.mxmindia.com/2015/07/jaldi-5-with-shripad-kulkarni-entrepeneurial-spirit-of-percept-promoters-gives-a-different-kind-of-high/

Arré wah! Ronnie Screwvala, B Saikumar & Ajay Chacko enterprise gears up for launch
The venture plans to go live with Arré later this calendar year
http://www.mxmindia.com/2015/07/arre-wah-ronnie-screwvala-b-saikumar-ajay-chacko-enterprise-gears-up-for-launch/

Sanjeev Kotnala: Media needs a makeover in the visual digial world
Maybe it is time that we do an 'egosurf' for the category, brand and associated consumers imagery and take some steps to correct as much as possible, writesSanjeev Kotnala
http://www.mxmindia.com/2015/07/sanjeev-kotnala-media-needs-a-makeover-in-the-visual-digial-world/

Research firm Rentrak ties up with WPP’s Interactive Television to collect box-office data
Rentrak hopes its association with ITV, which buys space for ads in theatre screens on behalf of companies, will help it overcome the hurdle of PVR and Inox not sharing data
http://www.mxmindia.com/2015/07/research-firm-rentrak-ties-up-with-wpp%e2%80%99s-interactive-television-to-collect-box-office-data/

Sony Six bags broadcast rights to India-SL Test tour
The 20 day tour includes three test matches to be held in the cities of Galle, Colombo and Kandy
http://www.mxmindia.com/2015/07/sony-six-bags-broadcast-rights-to-india-sl-test-tour/

RK Swamy unveils new campaign for Camlin
The new TVC  has been developed to communicate the product concept of Camel Oil Pastel

http://www.mxmindia.com/2015/07/rk-swamy-unveils-new-campaign-for-camlin/

Stories on 12th Mar '15

Exclusive! BARC in talks to buy TAM?
The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM
http://www.mxmindia.com/2015/03/exclusive-barc-in-talks-to-buy-tam/

&TV opens with 90612 GVTs
With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs
http://www.mxmindia.com/2015/03/tv-opens-with-90612-gvts/

Zovi.com brings Bang in the Middle on board
Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable
http://www.mxmindia.com/2015/03/zovi-com-brings-bang-in-the-middle-on-board/

Game to take on the #PepsiChallenge?
The initiative will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities
http://www.mxmindia.com/2015/03/game-to-take-on-the-pepsichallenge/

Diageo awards winners of Women's Empowerment Journalism Awards
The awards honour the best in journalism across six categories, spanning a range of mediums from print and broadcast to online and photography
http://www.mxmindia.com/2015/03/diageo-awards-winners-of-womens-empowerment-journalism-awards/

The Gunn Report releases book and showreel honouring the best in advertising
Book and Showreel have been guest edited by Malcolm Poynton, Global Chief Creative Officer of Cheil
http://www.mxmindia.com/2015/03/the-gunn-report-releases-book-and-showreel-honouring-the-best-in-advertising/

Sanjeev Kotnala: 8 ways Indian Media & Entertainment undermines women
The media, advertising and entertainment industries play a big role in driving home the message to women that why instead of having a week, a month or even a year of equality, why they can only have just one day, on March 8, writes Sanjeev Kotnala

http://www.mxmindia.com/2015/03/sanjeev-kotnala-8-ways-indian-media-entertainment-undermines-women/

Stories on 22nd Jan '15

Zee launches &TV with much fanfare & Shah Rukh
Come March, the Hindi General Entertainment Channel space will see one more player...
http://www.mxmindia.com/2015/01/zee-launches-tv-with-much-fanfare-shah-rukh/

Rediff appoints Suman Varma as Head of Delhi ops
Ms Varma joins Rediffusion Y & R from JWT where she worked for 22years. Read more
http://www.mxmindia.com/2015/01/rediff-appoints-suman-varma-as-head-of-delhi-ops/

Vizeum awarded media duties of JetPrivilege
JetPrivilege is one of the most robust and well managed loyalty and rewards programme in the country. Read more
http://www.mxmindia.com/2015/01/vizeum-awarded-media-duties-of-jetprivilege/

Parag Milk Foods unveils new corporate identity
It plans to enter new segments and expand brand portfolio to drive the next phase of growth. Read more
http://www.mxmindia.com/2015/01/parag-milk-foods-unveils-new-corporate-identity/

GroupM appoints Vandana Tilwani as Head - Talent Acquisition & Performance
Vandana will report in to Gaurav Hirey, Chief Talent Officer, GroupM South Asia. Read more
http://www.mxmindia.com/2015/01/groupm-appoints-vandana-tilwani-as-head-talent-acquisition-performance/

Leo Burnett unveils new campaign for Anchor White toothpaste
The campaign is based on the insight that physical strength evokes moral strength. Read more
http://www.mxmindia.com/2015/01/leo-burnett-unveils-new-campaign-for-anchor-white-toothpaste/

L'Oreal Paris encourages consumers to forget scissors
With the new TVC, L'Oreal Paris is addressing the needs of Indian consumers by strengthening the proposition of a product they strongly connect with. Read more
http://www.mxmindia.com/2015/01/loreal-paris-encourages-consumers-to-forget-scissors/

Soho Square wins creative mandate of Good Company Coffee
Good Company Coffee aims to penetrate the growing in-home coffee consumption segment

http://www.mxmindia.com/2015/01/soho-square-wins-creative-mandate-of-good-company-coffee/

Stories on 15th Dec 14

Two better than One?
Does endorsement from multiple celebrities at the same time help a brand? Like how TAG Heuer has roped in Ranbir Kapoor in addition to Shah Rukh Khan
http://www.mxmindia.com/2014/12/two-better-than-one/

Dhunji Wadia to take charge of Rediff, will continue to be on top of Everest too
Rediffusion Y&R has announced that Dhunji Wadia will be President of the agency. He will continue in his role as President of Everest Brand Solutions
http://www.mxmindia.com/2014/12/dhunji-wadia-to-take-charge-of-rediff-will-continue-to-be-on-top-of-everest-too/

Zee refreshes look, adopts core proposition of 'Har Lamha Nayi Ummeed'
The channel has brought on board music composers Salim Sulaiman to compose an upbeat and memorable audio composition
http://www.mxmindia.com/2014/12/zee-refreshes-look-adopts-core-proposition-of-har-lamha-nayi-ummeed/

RK Arora joins News Nation as CEO
He will spearhead overall responsibility of strategic and operational management of the News Nation Network and will oversee the group's portfolio of assets spanning news broadcasting
http://www.mxmindia.com/2014/12/rk-arora-joins-news-nation-as-ceo/

MEC, FreeCharge explore new smart messaging platform
1,00,000 consumers across, Mumbai, Bangalore & Pune will receive a message, which will play the FreeCharge video directly without requiring the consumer to click on a link
http://www.mxmindia.com/2014/12/mec-freecharge-explore-new-smart-messaging-platform/

Lowe Lintas unveils another marriage-centered campaign for Tanishq
The campaign revolves around the core idea of 'Whatever be the wedding, we are ready'
http://www.mxmindia.com/2014/12/lowe-lintas-unveils-another-marriage-centered-campaign-for-tanishq/

Effies 2014 receives highest number of entries ever
The event made a modest beginning with 53 entries in the year 2001 and now in its 14th year it has received the highest number of entries at 465
http://www.mxmindia.com/2014/12/effies-2014-receives-highest-number-of-entries-ever/

Amith Prabhu: What to do when hit by a Reputation Crisis
Here's an eight-step guide to dealing with a crisis with maturity: Be Alert, Admit mistake, Apologise genuinely, Act fair, shun Arrogance, Advertise remedies, Accept criticism, Allow questions

http://www.mxmindia.com/2014/12/amith-prabhu-what-to-do-when-hit-by-a-reputation-crisis/

Stories on 4th Mar'14

L'Oreal long leap
Research & Innovation are an integral part of L'Oreal’s strategy to grow in India
http://www.mxmindia.com/2014/03/loreal-long-leap/

Bihar mein No 1 radio station kaunbaa? Aapan Hindustan Unilever ke 'Kan Khajura Tesan'
Hindustan Unilever runs Bihar's most popular radio on mobile phones... in fact the FMCG major has stopped advertising on traditional radio in the state
http://www.mxmindia.com/2014/03/bihar-mein-no-1-radio-station-kaunbaa-aapan-hindustan-unilever-ke-kan-khajura-tesan/

The Times of India group has 7 of 15 Indian finalists at INMA Awards 2014
The Times of India led all companies with seven finalist entries, followed by The New York Times and South China Morning Post with five each
http://www.mxmindia.com/2014/03/the-times-of-india-group-has-7-of-15-indian-finalists-at-inma-awards-2014/

Unlike @SrBachchan, Shah Rukh says he will not deride brands he's endorsed
... and King Khan Shah says that being a professional actor, he sees no issues with endorsing competing brands at different times
http://www.mxmindia.com/2014/03/unlike-srbachchan-shah-rukh-says-he-will-not-deride-brands-hes-endorsed/

Research offers insights on challenges faced by women at work
The research highlighted reviews of about 1000 women from across the country on the current work scenario in India
http://www.mxmindia.com/2014/03/research-offers-insights-on-challenges-faced-by-women-at-work/

Ranjona Banerji: Endless political coverage on TV can be tedious
Rather than reporting on the news and commenting on outcomes, our TV news channels have opted for a paparazzi predatory mode
http://www.mxmindia.com/2014/03/ranjona-banerji-endless-political-coverage-on-tv-can-be-tedious/

Max Life unveils campaign that extends brand promise further
Max Life launches three new TVC's highlighting its commitment to superior post sales service and quality of advice
http://www.mxmindia.com/2014/03/max-life-unveils-campaign-that-extends-brand-promise-further/

BIG Cinemas opts for washroom advertising for i-Sure
17 BIG Cinemas properties across the country will showcase branding for i-Sure, a single step ovulation detection kit in the ladies' washrooms
http://www.mxmindia.com/2014/03/big-cinemas-opts-for-washroom-advertising-for-i-sure/

CEO's Got Talent gets 3-member jury panel onboard
Raj Nayak, CEO, Colors, celebrated director-producer Mahesh Bhatt and actor Raveena Tandon are set to be part of the jury panel
http://www.mxmindia.com/2014/03/ceos-got-talent-gets-3-member-jury-panel-onboard/

IAMAI report shows spurt in internet users across verticals
According to the data captured from major e-tailing sites in the monthly tracker, online visit to branded apparels and designer label segments showed a rise of 113 percent and 41 percent respectively

http://www.mxmindia.com/2014/03/iamai-report-shows-spurt-in-internet-users-across-verticals/

Stories on 11th Oct '13

Size & Price no longer differentiating factors: Anita Nayyar
Candid conversation with the Havas Media Group CEO for India and South Asia as the agency celebrates seven years in the country
http://www.mxmindia.com/2013/10/size-price-no-longer-differentiating-factors-anita-nayyar/


Sachin retirement huge opp for brands in festive season
With Sachin Tendulkar's retirement, brands look to create buzz to make most out of his farewell
http://www.mxmindia.com/2013/10/sachin-retirement-huge-opp-for-brands-in-festive-season/

And this is how the front pages of the leading dailies displayed the Sachin story
The MxMIndia Front Page Scan of a cross-section of Indian dailies
 http://www.mxmindia.com/2013/10/and-this-is-how-the-front-pages-of-some-leading-dailies-tracked-the-sachin-story/

Shailesh Kapoor: Congratulations! You are too 'evolved' to be measured by TV ratings
For most of these stakeholders, '24' brings in the hope that our television will change for the better, Alas, it was not to be, writes Shailesh Kapoor
http://www.mxmindia.com/2013/10/shailesh-kapoor-congratulations-you-are-too-evolved-to-be-measured-by-tv-ratings/


Jaldi 5 with Partho Dasgupta & Neville Taraporewalla: No boring panel discussions and screaming on IAA Debates
The co-chairs of the very successful debate series of the IAA India chapter discuss the format and what makes it tick
http://www.mxmindia.com/2013/10/jaldi-5-with-partho-dasgupta-neville-taraporewalla-no-boring-panel-discussions-and-screaming-on-iaa-debates/


Ranjona Banerji: Same old same old on Sachin
Two things that upset Ranjona Banerji this Friday, the 11th: Why didn't The Times of India ask a staffer to write the front-page story on Sachin Tendulkar. And: the job of the ombudsman is to protect the viewer from the channel and not the other way around
http://www.mxmindia.com/2013/10/ranjona-banerji-same-old-same-old-on-sachin/


dna kicks off campaign to promote celeb columns
Superstar Shah Rukh Khan, others to write column in 'After Hrs'
http://www.mxmindia.com/2013/10/dna-kicks-off-campaign-to-promote-celeb-columns/

Stories on 1st Aug '13

How the media agency networks stack up post Publicis-Omincom merger as per RECMA
The Paris-based research firm releases its rankings on overall billings and network-wised billing
http://www.mxmindia.com/2013/08/how-the-media-agency-networks-stack-up-post-publicis-omincom-merger-as-per-recma/

Zee pays Rs 40+ cr for Chennai Express for its upcoming channel '& Pictures'
Zee Entertainment pays Rs 40 crore plus for satellite rights of Shah Rukh Khan starrer Chennai Express for its upcoming channel '& Pictures'
http://www.mxmindia.com/2013/08/zee-pays-rs-40-cr-for-chennai-express-for-its-upcoming-channel-pictures/

Effie Asia-Pacific launched with C4As
Leading marketing effectiveness award will now have an APAC version
http://www.mxmindia.com/2013/08/effie-asia-pacific-launched-with-c4as/

Dhanush is the new face of Center Fresh
Kolaveri Di and Raanjhana star Dhanush has been signed on as brand ambassador by confectionary-maker Perfetti Van Melle India
http://www.mxmindia.com/2013/08/dhanush-is-the-new-face-of-center-fresh/

Star joins hands with Bollywood, all fund-raiser event ad rev for Uttarakhand relief
Star India plans Independence Day fund-raiser event with film stars
http://www.mxmindia.com/2013/08/star-joins-hands-with-bollywood-all-fund-raiser-event-ad-rev-for-uttarakhand-relief/

Ritu Midha: News channels must build differentiators
It is the same reality show across news channels, with nearly similar participants on all of them. What changes is the anchor or the NJ (news jockey), writes Ritu Midha
http://www.mxmindia.com/2013/08/ritu-midha-news-channels-must-build-differentiators/

Worldoo gets kids into giving with CRY
The first ever online campaign with CRY teaches kids into the art of giving
http://www.mxmindia.com/2013/08/worldoo-gets-kids-into-giving-with-cry/

Debrief: Verito Vibe: Where's the Vibe?
The differential factor can goes for a toss when when you extend the brand personality. The Vibe should have come with its own attitude, writes Anil Thakraney
http://www.mxmindia.com/2013/08/debrief-verito-vibe-wheres-the-vibe/

SMG Convonix is now a Google Analytics Certified Partner
The Starcom MediaVest Group digital marketing consulting arm is certified to be a Google Analytics Certified Partner (GACP)

http://www.mxmindia.com/2013/08/smg-convonix-is-now-a-google-analytics-certified-partner/

Stories on 5th Mar'13

How social media can reveal the mystery of brand loyalty
GK Suresh of ITC Foods in an extract from Simplify360's ebook, 'Predictive Analytics 2013: The future of social media'
http://www.mxmindia.com/2013/03/how-social-media-can-reveal-the-mystery-of-brand-loyalty/

Shah Rukh Khan stays hot in endorsement world with Frooti, Tata Tea in kitty
Even as Salman Khan may be the hottest male star in Bollywood, Shah Rukh Khan remains as popular with brand endorsements having signed deals with beverage-makers Frooti and Tata Tea
http://www.mxmindia.com/2013/03/shah-rukh-khan-stays-hot-in-endorsement-world-with-frooti-tata-tea-in-kitty/

Mid-Day CEO Manajit Ghoshal exits
Manajit Ghoshal is no longer CEO and Managing Director of Mid-Day Infomedia, as per a Jagran Prakashan internal announcement
http://www.mxmindia.com/2013/03/mid-day-ceo-manajit-ghoshal-exits/

MediaAsides: How a leading media group sacked its boozard CEO for misbehaviour
The text of the letter sent to employees intimating them of the termination of an errant CEO
http://www.mxmindia.com/2013/03/mediaasides-how-a-leading-media-group-sacked-its-boozard-ceo-for-misbehaviour/

Intelligent marketing tool from MICA
MICA has launched its market intelligence resource MICA Indian Marketing Intelligence (MIMI), which helps businesses make strategic marketing decisions
http://www.mxmindia.com/2013/03/intelligent-marketing-tool-from-mica/

Debrief: IPL: Tamasha full-on!
It's superb because it strikes at the heart of the tournament; the IPL is more fun than games, it's an outdoor party where everyone is legally allowed to make a complete fool of themselves
http://www.mxmindia.com/2013/03/debrief-ipl-tamasha-full-on/

Ranjona Banerji: Warring over Wharton
Narendra Modi continued to dominate television news with his speech at a BJP meeting and the Wharton drama, notes Ranjona Banerji
http://www.mxmindia.com/2013/03/ranjona-banerji-warring-over-wharton/

Life OK's Savitri running at a cinema near you
Looking for more eyeballs, Life OK is showing promos of its serial on cinema screens, in collaboration with UFO Moviez
http://www.mxmindia.com/2013/03/life-oks-savitri-running-at-a-cinema-near-you/

AFAA training inspires young professionals in Asia Pacific
The Asian Federation of Advertising Associations recently conducted the inaugural Fast Track Professional Excellence Programme for 25 young professionals from Asia Pacific
http://www.mxmindia.com/2013/03/afaa-training-inspires-young-professionals-in-asia-pacific/

Sanjay Panday to head Gutenberg Networks India
Sanjay Panday, Senior VP, DDB Mudra Mumbai, takes on additional responsibility as Head - Gutenberg Networks India
http://www.mxmindia.com/2013/03/sanjay-panday-to-head-gutenberg-networks-india/

Mentos' new Batti Jalao Campaign
Conceived by O&M, the campaign is using various platforms including social media, microsites, mobile, internet, radio and electronic media
http://www.mxmindia.com/2013/03/mentos-new-batti-jalao-campaign/

ANCHOR | ONE BIG IDEA: One Big Idea by Josy Paul: The idea of India - and how advertising makes it work
http://www.mxmindia.com/2013/03/one-big-idea-by-josy-paul-the-idea-of-india-and-how-advertising-makes-it-work/

ANCHOR | ONE BIG IDEA: One Big Idea by Niloufer Dundh: Mobile is the big medium to focus on
http://www.mxmindia.com/2013/03/one-big-idea-by-niloufer-dundh-mobile-is-the-big-medium-to-focus-on/

Stories on 28th Jan '13

17 trends for newspaper journalism
World Editors Forum president Eric Bjerager on the way forward in a world where barriers between print and broadcast are shrinking
http://www.mxmindia.com/?p=40293


Helios bags sales mandate for FoodFood
Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel
http://www.mxmindia.com/?p=40266

Now Gap to enter India, mulls strategy
Gap, the largest casual wear retailer in the United States, readies plans to open stores in India next year
http://www.mxmindia.com/?p=40265

AdStrat: CaratLane takes the proposal route
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=40262

Reviewing the Reviews: Race2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=40263

Anil Thakraney: They should go easy on Ashis Nandy
Freedom of expression is not absolute; it does not give you the license to defame people, and deliberately provoke communal/religious tensions. However, I don't think Nandy did any of that, he merely expressed a point of view (and later clarified)
http://www.mxmindia.com/?p=40261

Dentsu creates madness for Chingles
The campaign consisting of 5 TVCs will be broadcast for six weeks
http://www.mxmindia.com/?p=40264

Crowdsourcing is Innocean's theme for Hyundai i10
The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC
http://www.mxmindia.com/?p=40268

Hero Motors, IOC on APCO 'Champion Brands' list
The global study validates four key attributes to measuring and building corporate brand strength
http://www.mxmindia.com/?p=40267

Brandlogist wins the marketing mandate for officeyes.com
Brandlogist, a brand consultancy specializing in digital media, has won the marketing mandate for officeyes.com which sells office stationery and office supplies
http://www.mxmindia.com/?p=40269

Publicis/MSLGROUP consultancies ranked 3rd globally in Mergermarket's PR advisors M&A league tables
Underlining Publicis/MSLGROUP's's global capabilities in the strategic communications field, the group's various consultancies when combined ranked third in the Mergermarket's 2012 global M&A league table for PR Advisors
http://www.mxmindia.com/?p=40270

RC&M nets 7 awards at RMAI Corporate Awards 2012
Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi - a gold, 3 silver and 3 bronze
http://www.mxmindia.com/?p=40271


ANCHOR | ONE BIG IDEA:
Ravi Rao: Leading the way via convergence
http://www.mxmindia.com/?p=40260

Stories on 8th Nov '12

Genesis B-M: Step ahead @ 20
As Genesis Burson-Marsteller completes two decades, principal and founder Prema Sagar looks back, and ahead
http://www.mxmindia.com/2012/11/genesis-b-m-step-ahead-20/

Publicis Groupe to dissolve VivaKi, to turn SBU
The Publicis Groupe has announced that VivaKi, the initiative launched in 2008 through the combined scale and leadership of Digitas, Starcom MediaVest Group, ZenithOptimedia and later Razorfish, will become a separate business unit more broadly available to all Publicis Groupe agencies and the market
http://www.mxmindia.com/2012/11/publicis-groupe-to-dissolve-vivaki-to-turn-sbu/

Paritosh Joshi: Advertisers their own worst enemies?
Broadcasters' abject pusillanimity and advertisers' cussed monomania has made it an awful place where perhaps media agencies can help clear the mess, writes Paritosh Joshi
http://www.mxmindia.com/2012/11/paritosh-joshi-advertisers-can-be-their-own-worst-enemies/

Shailesh Kapoor: State of our News Channels: Trite tributes to film legends
Why almost 20 news channels are unable to put up even one decent programme between them on the passing of a film icon, wonders Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-state-of-our-news-trite-tributes-to-film-legends/

NBA, MSM ink deal for Sony Six
Sony Six is the exclusive NBA broadcast partner in India and plans to engage more fans through live games, original programming and events
http://www.mxmindia.com/2012/11/nba-msm-ink-deal-for-sony-six/

Jaldi 5 with Sourabh Sharma: Now loan a donation for Diwali!
Quick questions with Sourabh Sharma, co-founder, Milaap on his organisation's unique method of fund-raising and the ongoing 'Light up a 1000 Homes' Diwali campaign
http://www.mxmindia.com/2012/11/jaldi-5-with-sourabh-sharma-now-loan-a-donation-for-diwali/

SRK, Katrina team up for Lux ad
Shah Rukh Khan and Katrina Kaif star in an ad for two new sensuous variants of Lux soap - Peach and Cream & Strawberry and Cream - in their first ever endorsement together
http://www.mxmindia.com/2012/11/srk-katrina-team-up-for-lux-ad/

The secret to successful mobile marketing from Mindshare's Nick Seckold
In his presentation at the Digital Media Festival, Mindshare's Asia Pacific Digital Lead, Nick Seckold shared his ideas on how marketers can use mobile to complement their marketing campaigns
http://www.mxmindia.com/2012/11/the-secret-to-successful-mobile-marketing-from-mindshares-nick-seckold/

The Anchor: 5 ways e-shopping portals can differentiate from hordes of others
Whether consumers are just Windows-shopping, or on a serious buying spree - there are heaps of sites out there. How do e-tailers differentiate themselves? Richa Kar has some hints
http://www.mxmindia.com/2012/11/the-anchor-5-ways-e-shopping-portals-can-differentiate-from-hordes-of-others/

Debrief: Acer:  Hrithik is baffled. So am I.
If the idea is to communicate that if Acer is good enough for a complicated ad shoot, it's good enough for me, then that doesn't come through. The smart-alec treatment isn't working
http://www.mxmindia.com/2012/11/debrief-acer-hrithik-is-baffled-so-am-i/

Ranjona Banerji: Slick, peaceful Obama win coverage
There were no panellists screaming at each other as the results of the US presidential polls came in on Wednesday
http://www.mxmindia.com/2012/11/ranjona-banerji-slick-peaceful-obama-win-coverage/

Signposts... November 8
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-8/