Stories on 30th Mar '15

M&E CAGR 2014-19: 13.9 %, as per FICCI-KPMG
The M&E space is poised to nearly double from Rs 1026 bn in 2015 to Rs 1964 bn by 2014 as per the FICCI-KPMG report
http://www.mxmindia.com/2015/03/me-cagr-2014-19-13-9-as-per-ficci-kpmg/

Shailesh Kapoor: India's World Cup Exit: When Fans Scored Over The Media
You would expect the media, a pillar in a democracy and all that, to be one step ahead of the masses on the maturity curve. Surprisingly (or maybe not-so-surprisingly), the venom and the viciousness came from the media, writes Shailesh Kapoor
http://www.mxmindia.com/2015/03/shailesh-kapoor-indias-world-cup-exit-when-fans-scored-over-the-media/

IAA India presents Olive Crown awards
RK Swamy BBDO, Stark Commumications Pvt Ltd, Trivandrum, MediaCom, Rawshark Films, GAME (Greening Advertising Media Entertainment), Ogilvy, Grey and Visual Communications bagged top advertising awards
http://www.mxmindia.com/2015/03/iaa-india-presents-olive-crown-awards/

Zee Europe celebrates 20 years with launch of &TV
&TV plans to commission locally produced content
http://www.mxmindia.com/2015/03/zee-europe-celebrates-20-years-with-launch-of-tv/

Three more IPL-linked TVCs unveiled
The TVCs will inspire people to put aside their differences and come together to celebrate their love for the game
http://www.mxmindia.com/2015/03/three-more-ipl-linked-tvcs-unveiled/

'Zindagi Express' unveiled by My FM
The book was launched on 21st March 2015 at Ahmadabad
http://www.mxmindia.com/2015/03/zindagi-express-unveiled-by-my-fm/

Amith Prabhu: Freedom of Speech and its implications
Last week, a senior business journalist vented on Twitter by calling a PR firm by name and asking them to get its act together, notes Amith Prabhu

http://www.mxmindia.com/2015/03/amith-prabhu-freedom-of-speech-and-its-implications/

Stories on 12th Mar '15

Exclusive! BARC in talks to buy TAM?
The WPP and Nielsen co-owned TAM and joint industry body-run BARC have been in discussion for a stake sale of the television audience measurement business of TAM
http://www.mxmindia.com/2015/03/exclusive-barc-in-talks-to-buy-tam/

&TV opens with 90612 GVTs
With only five-and-a-half measurable days as per the TAM measurement cyle, newly launched flagship Hindi GEC &TV from the Zee Entertainment stable has opened at 90612 GVTs
http://www.mxmindia.com/2015/03/tv-opens-with-90612-gvts/

Zovi.com brings Bang in the Middle on board
Bang in the Middle will work in creating the new campaigns across mediums to make the brand cooler and desirable
http://www.mxmindia.com/2015/03/zovi-com-brings-bang-in-the-middle-on-board/

Game to take on the #PepsiChallenge?
The initiative will bring out-of-this-world films, once-in-a-lifetime music events, unique sports experiences and a global movement that will light up entire communities
http://www.mxmindia.com/2015/03/game-to-take-on-the-pepsichallenge/

Diageo awards winners of Women's Empowerment Journalism Awards
The awards honour the best in journalism across six categories, spanning a range of mediums from print and broadcast to online and photography
http://www.mxmindia.com/2015/03/diageo-awards-winners-of-womens-empowerment-journalism-awards/

The Gunn Report releases book and showreel honouring the best in advertising
Book and Showreel have been guest edited by Malcolm Poynton, Global Chief Creative Officer of Cheil
http://www.mxmindia.com/2015/03/the-gunn-report-releases-book-and-showreel-honouring-the-best-in-advertising/

Sanjeev Kotnala: 8 ways Indian Media & Entertainment undermines women
The media, advertising and entertainment industries play a big role in driving home the message to women that why instead of having a week, a month or even a year of equality, why they can only have just one day, on March 8, writes Sanjeev Kotnala

http://www.mxmindia.com/2015/03/sanjeev-kotnala-8-ways-indian-media-entertainment-undermines-women/

Stories on 29th September

The X in marketing

Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?

http://www.mxmindia.com/2011/09/the-x-in-marketing/

When Arnab’s panelists turned argumentative

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/09/when-arnab%E2%80%99s-panelists-turned-argumentative/

NBT goes hyper-local at Greater Noida

http://www.mxmindia.com/2011/09/nbt-goes-to-greater-noida-with-hyper-local-content/

The Anchor: Satbir Singh on 7 reasons advtg is a serious business that allows much fun

Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on

http://www.mxmindia.com/2011/09/the-anchor-satbir-singh-on-7-reasons-advertising-is-a-serious-business-that-allows-you-to-have-fun-along-the-way/

Anil Thakraney’s Debrief: Dulux lacks colour

While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-dulux-lacks-colour/

Siemens, Medanta tie up for healthcare outreach

Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.

http://www.mxmindia.com/2011/09/siemens-medanta-tie-up-for-healthcare-outreach/

Proximity is digital creative agency for Nissan

After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

http://www.mxmindia.com/2011/09/proximity-is-digital-creative-agency-for-nissan/

MediaVest grabs PIX media mandate

PIX moves media mandate to MediaVest and Zoom advertising

http://www.mxmindia.com/2011/09/mediavest-grabs-pix-media-mandate/

HT focuses campus appeal on youth

Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.

http://www.mxmindia.com/2011/09/ht-focuses-campus-appeal-on-youth/

Sushanto Biswas to lead Ford team at Mindshare

Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.

http://www.mxmindia.com/2011/09/sushanto-biswas-to-lead-ford-team-at-mindshare/

Kamal Oberoi steps down as M&C Saatchi CMD

M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.

http://www.mxmindia.com/2011/09/kamal-oberoi-steps-down-as-mc-saatchi%E2%80%99s-india-chief/

McCann wins Agency of the Year at Mirchi Kaan

The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

http://www.mxmindia.com/2011/09/mccann-wins-agency-of-the-year-at-mirchi-kaan-awards-2/

Channels show heart for Saffolalife

3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

http://www.mxmindia.com/2011/09/channels-show-heart-for-saffolalife/