Stories on 15th Feb '17

For Real or Bunkum? Dentsu Aegis Network says it’s #2 agency group. But industry dismisses claim
Observers & insiders say IPG is bigger...
http://www.mxmindia.com/?p=99665

GroupM estimates 10% AdEx growth in 2017
India's advertising investment to reach an estimated Rs 61,204 crore in 2017 versus Rs 55671 crore last year
http://www.mxmindia.com/?p=99648

Alpana Parida: Extinction of Restaurants - A Looming Reality
Consumers are changing and restaurants must change too to be profitable, writes Alpana Parida
http://www.mxmindia.com/?p=99645

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy
Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99650

Media Partners Asia report reveals promising growth of M&E sector
Korea and Indonesia are well positioned, but competition raises concerns in India
http://www.mxmindia.com/?p=99486

Salt Brand Solutions appoints Neeraa Maini Srivastava & Rishi Chanana as ECDs
Neeraa is a post graduate in English Literature from Mumbai University
http://www.mxmindia.com/?p=99487

Tata Sky capitalises on awards season with new offering
Watch select Oscar winning & nominated movies of previous years 24x7 on Tata Sky
http://www.mxmindia.com/?p=99633

Tata Tea's new JaagoRe campaign urges India to pre-act, not react
Tata Tea is encouraging 'Preactivism', a behavior of timely activism which happens before, to prevent unfortunate things
http://www.mxmindia.com/?p=99599

Hyundai launches innovative digital campaign "Comebackpedia"
Unique Thematic Campaign "Comebackpedia" to promote Newly Launched #Wowsome 2017 Grand i10
http://www.mxmindia.com/?p=99635

DishTV adds "DSports" sports channel
Adds Discovery's ‘DSports' to its bouquet of sports channels
http://www.mxmindia.com/?p=99601