Stories on 15th Feb '17

For Real or Bunkum? Dentsu Aegis Network says it’s #2 agency group. But industry dismisses claim
Observers & insiders say IPG is bigger...
http://www.mxmindia.com/?p=99665

GroupM estimates 10% AdEx growth in 2017
India's advertising investment to reach an estimated Rs 61,204 crore in 2017 versus Rs 55671 crore last year
http://www.mxmindia.com/?p=99648

Alpana Parida: Extinction of Restaurants - A Looming Reality
Consumers are changing and restaurants must change too to be profitable, writes Alpana Parida
http://www.mxmindia.com/?p=99645

Sanjeev Kotnala: 'One less decision to make....towards designed Customer Intimacy
Customer Intimacy is not about higher customer satisfaction, though it is the foundation for it, writes Sanjeev Kotnala
http://www.mxmindia.com/?p=99650

Media Partners Asia report reveals promising growth of M&E sector
Korea and Indonesia are well positioned, but competition raises concerns in India
http://www.mxmindia.com/?p=99486

Salt Brand Solutions appoints Neeraa Maini Srivastava & Rishi Chanana as ECDs
Neeraa is a post graduate in English Literature from Mumbai University
http://www.mxmindia.com/?p=99487

Tata Sky capitalises on awards season with new offering
Watch select Oscar winning & nominated movies of previous years 24x7 on Tata Sky
http://www.mxmindia.com/?p=99633

Tata Tea's new JaagoRe campaign urges India to pre-act, not react
Tata Tea is encouraging 'Preactivism', a behavior of timely activism which happens before, to prevent unfortunate things
http://www.mxmindia.com/?p=99599

Hyundai launches innovative digital campaign "Comebackpedia"
Unique Thematic Campaign "Comebackpedia" to promote Newly Launched #Wowsome 2017 Grand i10
http://www.mxmindia.com/?p=99635

DishTV adds "DSports" sports channel
Adds Discovery's ‘DSports' to its bouquet of sports channels
http://www.mxmindia.com/?p=99601

Stories on 19th Nov '15

Design thinking is new Mantra for Brands
A quick chat with David Van Zandt, President, Parsons The New School of Design which has set up campus at ISDI in Mumbai
http://www.mxmindia.com/2015/11/design-thinking-is-new-mantra-for-brands/

New channel on MxMIndia from Mon, Nov 30:: MxM StartUps
Starting Monday, November 30, MxMIndia will kickstart a new channel or section focusing on start-ups
http://www.mxmindia.com/2015/11/new-channel-on-mxmindia-from-mon-nov-30-mxm-startups/

HDFC Bank awards creative duties to Leo Burnett
Launches their recent integrated campaign promoting the bank's digital offerings
http://www.mxmindia.com/2015/11/hdfc-bank-awards-creative-duties-to-leo-burnett/

DY Works bags branding mandate for Aurangabad Industrial Township
Wins the mandate despite competition from global and Indian brand agencies
http://www.mxmindia.com/2015/11/dy-works-bags-branding-mandate-for-aurangabad-industrial-township/

Siddhartha Mukherjee: PR is your Brand's Immunity Pin from Intolerance
...but only when it is Inclusive and Scientific, writes Siddhartha Mukherjee
http://www.mxmindia.com/2015/11/siddhartha-mukherjee-pr-is-your-brands-immunity-pin-from-intolerance/

Dear MxM by Jaisurya Das: Will I be wasting my my MBA if I take up event management?
Senior media professional and Contributing Editor, MxMIndia Jaisurya Das responds to reader queries on career and personal issues
http://www.mxmindia.com/2015/11/dear-mxm-by-jaisurya-das-will-i-be-wasting-my-my-mba-if-i-take-up-event-management/

Madison OOH unveils suite of planning tools
Vu-on-street is a complex site selection and plan evaluation tool in an easy-to-use software
http://www.mxmindia.com/2015/11/madison-ooh-unveils-suite-of-planning-tools/

Edu-channel Da Vinci Learning takes off
Da Vinci Learning & Quintillion Media launch India’s 1st Kids HD Educational Channel
http://www.mxmindia.com/2015/11/edu-channel-da-vinci-learning-takes-off/

Dentsu Webchutney wins the digital mandate for Roland-Garros French Open Grand Slam
Dentsu Webchutney will partner the FFT in promoting its recent initiatives to further the sport in India
http://www.mxmindia.com/2015/11/dentsu-webchutney-wins-the-digital-mandate-for-roland-garros-french-open-grand-slam/

WATConsult launches SocialCRM247TM for digital crisis management
SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management

http://www.mxmindia.com/2015/11/watconsult-launches-socialcrm247tm-for-digital-crisis-management/

Stories on 19th Aug '15

It's Hindustan like never before for HUL
How CEO Sanjeev Mehta is ensuring the FMCG major counters regional competition by reorganising its army of marketers
http://www.mxmindia.com/2015/08/its-hindustan-like-never-before-for-hul/

Now, award for 'real advertising' from IAA
The winners will be picked by a high-powered jury chaired by Harish Manwani, chief operating officer of Unilever
http://www.mxmindia.com/2015/08/now-award-for-real-advertising-from-iaa/

Brand consultant Santosh Desai picks up one-third stake in DY Works
The well-known brand consultancy's President - Alpana Parida will continue to lead agency while Future Brands remains majority stakeholder with 60 pc
http://www.mxmindia.com/2015/08/brand-consultant-santosh-desai-picks-up-one-third-stake-in-dy-works/

Lowe Lintas names Shayondeep Pal its Creative head in Delhi
Shayondeep Pal has been part of the creative team in Delhi for more than 6 years
http://www.mxmindia.com/2015/08/lowe-lintas-names-shayondeep-pal-its-creative-head-in-delhi/

Sanjeev Kotnala: In a country full of rituals, we underplay impact of rituals in brand-building
For some unsaid reasons, Indian brands have stayed away from attempting to create rituals, rues Sanjeev Kotnala
http://www.mxmindia.com/2015/08/sanjeev-kotnala-in-a-country-full-of-rituals-we-underplay-impact-of-rituals-in-brand-building/

Zoom undertakes high-decibel promotional activity to promote channel
In addition, Zoom also put up over 200 hoardings across Mumbai, Delhi and Bangalore at prominent, high traffic zones and has activated a print campaign across 37 cities
http://www.mxmindia.com/2015/08/zoom-undertakes-high-decibel-promotional-activity-to-promote-channel/

IAA Silver Jubilee Summit in Kochi announces speaker line-up
The event compares very favourably with Ad Asia in Jaipur & New Delhi, says Pradeep Guha, who was involved in both these mega events

http://www.mxmindia.com/2015/08/iaa-silver-jubilee-summit-in-kochi-announces-speaker-line-up/

Stories on 18th Oct '13

This Tata forges welcome to Tesco
Noel Tata is the man helping build the Tesco-Tata retail partnership in India
http://www.mxmindia.com/2013/10/this-tata-forges-welcome-to-tesco/

Indian employees say bosses set good example, hate corporate jargon
A survey conducted on Boss’s Day that fell on Oct 16 reveals that a majority of Indian execs are happy with their managers
http://www.mxmindia.com/2013/10/indian-employees-say-bosses-set-good-example-hate-corporate-jargon/

Anand Mahindra is Forbes India 'Entrepreneur for the Year 2013'
Forbes India presents Leadership Awards with a galaxy of industry captains in attendance
http://www.mxmindia.com/2013/10/anand-mahindra-is-forbes-india-entrepreneur-for-the-year-2013/

Shailesh Kapoor: Never Underestimate Cricket
You never know when it will surprise you, writes Shailesh Kapoor, commenting on the impact that India's successful run chase in the ODI against Australia had on other television programming (and film release)
http://www.mxmindia.com/2013/10/shailesh-kapoor-never-underestimate-cricket/

Ranjona Banerji: Slippery slope of big biz-funded media
Is corporate investment in mainstream media a big danger for even a semblance of free and fair journalism, asks Ranjona Banerji
http://www.mxmindia.com/2013/10/ranjona-banerji-slippery-slope-of-big-biz-funded-media/

DY Works creates identify for Dewan Housing's edu finance arm
The assignment entailed conceptualizing the positioning to naming and designing the brand - Avanse
http://www.mxmindia.com/2013/10/dy-works-creates-identify-for-dewan-housings-edu-finance-arm/