Stories on 24th Feb '14

Flying high! 22feet sells out to DDB Mudra
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

BBC study reveals impact of mobile ads on affluent consumers
Mobile advertising is four times as effective as the already proven advertising medium desktop, as per the BBC World News survey conducted by Millward Brown
http://www.mxmindia.com/2014/02/bbc-study-reveals-impact-of-mobile-ads-on-affluent-consumers/

Wills Lifestyle appoints iContract for digital marketing
ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio
http://www.mxmindia.com/2014/02/wills-lifestyle-appoints-icontract-for-digital-marketing/

Amith Prabhu: The crucible called Media Lists
The absence of updated media lists lead to several journalists receiving calls long after they have moved on from one media outlet to another showing the caller in poor light, writes Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-crucible-called-media-lists/

Reviewing the Reviews: Mostly 2.5 stars as Highway disappoints critics
Most critics were disappointed with Imtiaz Ali's Highway and stayed with 2.5 stars with the highest being four, notes Deepa Gahlot

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-stars-as-highway-disappoints-critics/

Stories on 5th October

Copy us? Go ahead, says Reckitt honcho

Chander Mohan Sethi of Reckitt Benckiser (India) in a one-on-one interview with MXMIndia

http://www.mxmindia.com/2011/10/copy-us-go-ahead-says-reckitt-honcho/

FirstRand Bank calls for creative, media and PR pitch

FirstRand Bank (FRB), South Africa has called for a creative, media and PR pitch. Industry sources close to the development have confirmed the news to MxM India.

http://www.mxmindia.com/2011/10/firstrand-bank-calls-for-creative-media-and-pr-pitch/

Anil Thakraney’s Hard Knocks: The Bitch Boss

You can’t argue with business and TRPs beyond a point. The hard truth is there’s a big market out there for this sort of crap, writes Anil Thakraney

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-bitch-boss/

IRS 2011: Metro watch and State watch

A quick observation of the combined readership of eight metros and the remaining states

http://www.mxmindia.com/2011/10/irs-2011-metro-watch-and-state-watch/

Santosh Menezes joins Images Group as AVP

Santosh Menezes has joined Images Group as Associate Vice President Publications – West, at the Mumbai Regional office.

http://www.mxmindia.com/2011/10/santosh-menezes-joins-images-group-as-avp/

Mohit Sainani quits Mid-Day, joins Star India

Mohit Sainani, who was head of marketing at Mid-Day, has called it a day. He has now joined Star India.

http://www.mxmindia.com/2011/10/mohit-sainani-quits-mid-day-joins-star-india/

The Anchor: 10 media evils we’d like to see banished this Dassera

For good to triumph over evil, what better place to start than one’s own backyard?

http://www.mxmindia.com/2011/10/the-anchor-10-media-evils-we%E2%80%99d-like-to-see-banished-this-dassera/

FDI’s 26% allowance: Are radio players happy?

The foreign investment limit for FM radio has been enhanced to 26% from the earlier 20%. This change ensures conformity of the foreign investment limit in this sector with other similar activities in the Information & Broadcasting sector. Are the players satisfied with the increase?

http://www.mxmindia.com/2011/10/fdi%E2%80%99s-26-allowance-are-radio-players-happy/

First on MxM: What’s-On-India gets Intel inside

Intel Capital invests in Atul Phadnis’s What’s-On-India, along with Sequoia Capital and Nexus VP

http://www.mxmindia.com/2011/10/first-on-mxm-what%E2%80%99s-on-india-gets-intel-inside/

GRP & Channel shares of HGECs- Wk 40 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-40-2011/

TAM data Top 10 programmes on HGEC - Wk 40'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4011/

IRS Q2 2011 8 Metros

http://www.mxmindia.com/2011/10/irs-q2-2011-8-metros/

UEFA media rights announced

Media Rights for UEFA Champions League and UEFA Europa League 2012-15 announced in Asia; Astro, Ten Sports and S Media awarded exclusive rights

http://www.mxmindia.com/2011/10/uefa-media-rights-announced/

Fashionable duo for Wills Lifestyle finale

Rohit Gandhi, Rahul Khanna are the Wills Lifestyle Grand Finale designers for WIFW SS’12

http://www.mxmindia.com/2011/10/fashionable-duo-for-wills-lifestyle-finale/