Stories on 23rd Jun 14

Kan Khajura shines at Cannes, but not much win-wa
India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news
http://www.mxmindia.com/2014/06/kan-khajura-shines-at-cannes-but-not-much-win-wa/

BudgetSpeak #1: CVL Srinivas: Budget 2014 - An opportunity to reboot M&E
There are three levels at which the government can help fast track the M&E industry, writes CVL Srinivas, CEO GroupM South Asia
http://www.mxmindia.com/2014/06/budgetspeak-1-cvl-srinivas-budget-2014-an-opportunity-to-reboot-me/

D&AD-backed Kyoorius Design awards jury session starts in Pune
A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards
http://www.mxmindia.com/2014/06/dad-backed-kyoorius-design-awards-jury-session-starts-in-pune/

Parle opts for 'Apna Circle' credo for Marie
The campaign captures the essence of spending time with a close knit circle of friends
http://www.mxmindia.com/2014/06/parle-opts-for-apna-circle-credo-for-marie/

Galaxy 11 football stars to work their magic for Samsung Galaxy 5
Eleven consumers to get a once in a lifetime chance to win a trip to Europe and watch Messi and Ronaldo in action
http://www.mxmindia.com/2014/06/galaxy-11-football-stars-to-work-their-magic-for-samsung-galaxy-5/

Reviewing the Reviews: Maximum zero stars for Humshakals
After the dud Himmatwala, the assumption was that Sajid Khan would have learnt his lesson and at least attempted to make a half-way decent film
http://www.mxmindia.com/2014/06/reviewing-the-reviews-maximum-zero-stars-for-humshakals/

Amith Prabhu: Is a Cannes PR Lion within our reach?
Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix
http://www.mxmindia.com/2014/06/amith-prabhu-is-a-cannes-pr-lion-within-our-reach/

Stories on 2nd Jun 14

Other agencies should've participated in the Abby: Colvyn Harris
A quick chat with the JWT South Asia CEO whose agency won the maximum number of metals at Goafest 2014 including a Grand Prix for Direct
http://www.mxmindia.com/2014/06/other-agencies-shouldve-participated-in-the-abby-colvyn-harris/

MxM @ Goafest 2014: Wrap-up report
Around 1700 delegates participated at the 2014 edition of Goafest which was mostly held indoors
http://www.mxmindia.com/2014/06/mxm-goafest-2014-wrap-up-report/

Key changes in ZenithOptimedia top deck: Exit: Satyajit Sen & Navin Khemka In: Dnyanada Chaudhari & Prasanna Kulkarni
ZenithOptimedia has announced the quitting of CEO Satyajit Sen and Navin Khemka. Meanwhile, Dnyanada Chaudhari joins today as Managing Partner and Prasanna Kulkarni as Chief Creative Officer
http://www.mxmindia.com/2014/06/key-changes-in-zenithoptimedia-top-deck-exit-satyajit-sen-navin-khemka-in-dnyanada-chaudhari-prasanna-kulkarni/

Amith Prabhu: The exclusivity of exclusives
Can we coin a better term to kill the ambiguity the 'exclusivity' term has brought about, asks Amith Prabhu
http://www.mxmindia.com/2014/06/amith-prabhu-the-exclusivity-of-exclusives/

Reviewing the Reviews: Most 3 stars for Citylights
Rajkummar Rao and Manav Kaul carry the film on their able shoulders, and fetch the film mostly 3 star ratings, even by critics who expressed some disappointment, notes Deepa Gahlot

http://www.mxmindia.com/2014/06/reviewing-the-reviews-most-3-stars-for-citylights/

Stories on 7th Apr '14

Ads v/s Ads
Are anti-ads ads or advertisements that take a shot at advertising gaining ground?
http://www.mxmindia.com/2014/04/ads-vs-ads/

WPP may buy Temple at over Rs 200 cr
The world's largest advertising company is set to buy Bengaluru-based creative agency with the deal valued at over Rs 200 crore
http://www.mxmindia.com/2014/04/wpp-may-buy-temple-at-over-rs-200-cr/

Filmfare, Femina ink deal for brand extensions
The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands
http://www.mxmindia.com/2014/04/filmfare-femina-ink-deal-for-brand-extensions/

YuppTV receives investment of Rs 16 cr from Sashi Reddi
The Hyderabad- and Atlanta-based internet TV provider has parted 10% stake in the company for the consideration
http://www.mxmindia.com/2014/04/yupptv-receives-investment-of-rs-16-cr-from-sashi-reddi/

Amith Prabhu: The Indian PR scene
There is no authentic estimate of the size and there are varying figures though India has almost all the leading PR firms that have begun operations organically or inorganically, writes Amith Prabhu
http://www.mxmindia.com/2014/04/amith-prabhu-the-indian-pr-scene/

Reviewing the Reviews: 1.5 to 3 star ratings for Main Tera Hero
Main Tera Hero is as nonsensical as any David Dhawan film, and how a viewer responds to it depends entirely on what is expected from the film, notes Deepa Gahlot

http://www.mxmindia.com/2014/04/reviewing-the-reviews-1-5-to-3-star-ratings-for-main-tera-hero/

Stories on 24th Feb '14

Flying high! 22feet sells out to DDB Mudra
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/

Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/

BBC study reveals impact of mobile ads on affluent consumers
Mobile advertising is four times as effective as the already proven advertising medium desktop, as per the BBC World News survey conducted by Millward Brown
http://www.mxmindia.com/2014/02/bbc-study-reveals-impact-of-mobile-ads-on-affluent-consumers/

Wills Lifestyle appoints iContract for digital marketing
ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio
http://www.mxmindia.com/2014/02/wills-lifestyle-appoints-icontract-for-digital-marketing/

Amith Prabhu: The crucible called Media Lists
The absence of updated media lists lead to several journalists receiving calls long after they have moved on from one media outlet to another showing the caller in poor light, writes Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-crucible-called-media-lists/

Reviewing the Reviews: Mostly 2.5 stars as Highway disappoints critics
Most critics were disappointed with Imtiaz Ali's Highway and stayed with 2.5 stars with the highest being four, notes Deepa Gahlot

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-stars-as-highway-disappoints-critics/

Stories on 10th Feb '14

What form of Regulation in India?
Can we effectively regulate media in India? Indeed, should the media be regulated? And by whom? Chintamani Rao discusses the issue
http://www.mxmindia.com/2014/02/what-form-of-regulation-in-india/

It's mid-Feb and no Goafest/Abby dates yet!
The decision on the date has been delayed by fear of a clash with dates of the general elections
http://www.mxmindia.com/2014/02/its-mid-feb-and-no-goafestabby-dates-yet/

Creativeland Asia hires Kay Khoo as Chief Innovations Officer
The co-founder of Kyoorius and the co-creator of Kyoorius Designyatra will be responsible for design and technology-led initiatives at Creativeland. He will continue his association with Kyoorius
http://www.mxmindia.com/2014/02/creativeland-asia-hires-kay-khoo-as-chief-innovations-officer/

Jaldi 5 with Ashwin Padmanabhan: 92.7 Big FM's rise to No 2 in Mumbai is about content, not just music
A quick chat with Ashwin Padmanabhan, National Business Head, 92.7 Big FM on his Mumbai’s station ascent to No 2
http://www.mxmindia.com/2014/02/jaldi-5-with-ashwin-padmanabhan-92-7-big-fm%e2%80%99s-rise-to-no-2-in-mumbai-is-about-content-not-just-music/

NDTV Profit to convert to NDTV Prime post trading and on weekends
Billed as a first-in-India channel concept, NDTV Prime will be launched on March 17.2014
http://www.mxmindia.com/2014/02/ndtv-profit-to-convert-to-ndtv-prime-post-trading-and-on-weekends/

Amith Prabhu: The need for an individual membership-driven PR association
All skilled service professions have bodies which one can benefit from by being a member, but in Indian PR, there is no such, rues Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-need-for-an-individual-membership-driven-pr-association/

Reviewing the Reviews: Mostly 2.5-3 stars for 'Hasee Toh Phasee'
There were unreserved raves for lead actress Parineeti Chopra and just a little less appreciation for Sidharth Malhotra and Manoj Joshi

http://www.mxmindia.com/2014/02/reviewing-the-reviews-mostly-2-5-3-stars-for-hasee-toh-phasee/

Stories on 9th Dec '13

The making of Brand Aam Aadmi Party
Digital promise followed on-ground action won the day for AAP, say branding specialists based in Delhi NCR
http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

Kartik Sharma to take charge from Ajit Varghese as Managing Director, Maxus South Asia
He will assume office in January 2014 when MR Varghese moves into regional role as CEO Maxus Asia-Pacific

http://www.mxmindia.com/2013/12/kartik-sharma-to-take-charge-from-ajit-varghese-as-managing-director-maxus-south-asia/

Jaldi 5 with Prathap Suthan: The broom symbolized the cleansing that people ached for:
Q&A with the Managing Partner, Bang in the Middle, to comment on the rise and rise of the Aam Aadmi Party and and its brand promise from an advertising person’s point of view
 http://www.mxmindia.com/2013/12/the-making-of-brand-aam-aadmi-party/

AAP appeal! This is how Page 1s of leading dailies looked today
We bring you front page of the newspapers on the morning after the historic Assembly election results on Sunday, December 8
http://www.mxmindia.com/2013/12/aap-appeal-this-is-how-page-1s-of-leading-dailies-looked-today/

Amith Prabhu: PR lessons for AAP, BJP & Congress for the general elections
There are some key Public Relations lessons for AAP and for the two large political parties in the backdrop of the Assembly elections results, writes Amith Prabhu
http://www.mxmindia.com/2013/12/amith-prabhu-pr-lessons-for-aap-bjp-congress-for-the-general-elections/

India ad revenues to grow 11.3% in 2014: Magna Global. 2013 Growth: 7.8%
Last year, Magna Global had predicted an 8.7% growth for Indian adspends. This was revised mid-year to 7.8%. The growth for 2012-13 based on its estimates, is 7.8 percent
 http://www.mxmindia.com/2013/12/india-ad-revenues-to-grow-11-3-in-2014-magna-global-2013-growth-7-8/

Madison Media wins HomeShop18 Media AOR
The account, which will be handled by Platinum Media in Delhi, was serviced by Mindshare and the estimated media spend is in the range of Rs 30 crore
http://www.mxmindia.com/2013/12/madison-media-wins-homeshop18-media-aor/

Reviewing the Reviews: Ratings ranged from 0 to 2 for R...Rajkumar
R...Rajkumar is the kind of masala film that opens well (according to trade experts), sometimes does great business, but has critics curling up their noses in disgust, notes Deepa Gahlot
http://www.mxmindia.com/2013/12/reviewing-the-reviews-ratings-ranged-from-0-to-2-for-r-rajkumar/

Stories on 25th Nov '13

What's made Arnab the Face of News TV
The events of November 26, 2008 and thereafter saw the rise and rise of Arnab Goswami. A freewheeling chat with the Editor-in-Chief of Times Now
http://www.mxmindia.com/2013/11/whats-made-arnab-the-face-of-news-tv/

Sebastian ‘Saby’ D’Souza: I want to erase 26/11 from my memory (alert: some explicit pictures)
Other than images of the Taj Mahal hotel and scenes of frenzy around the spots where the terrorist had struck, the Mumbai Mirror picture Ajmal Kasab in the concourse of the Chhatrapati Shivaji Terminus (CST) got Saby much fame and accolades. But the ace photographer says he doesn't like to about the event. "I want to erase the event from my memory completely. I wish it had never happened," he told us.
http://www.mxmindia.com/2013/11/sebastian-saby-dsouza-i-want-to-erase-2611-from-my-memory-alert-some-explicit-pictures/

Ranjona Banerji: 26/11 - battleground news channels and newspapers
If 26/11 was the making of Times Now, it was also a battleground for newspapers, writes Ranjona Banerji. For journalists, it was the story of the decade playing out in front of one's eyes
http://www.mxmindia.com/2013/11/ranjona-banerji-2611-battleground-news-channels-and-newspapers/

Sachin Kalbag: No time for water, no time to blink
MiD-Day executive Sachin Kalbag reported on the Mumbai terror siege for Delhi's Mail Today, where he worked as Senior Editor from 2008 to 2011. Here, he recounts the hardships faced by journalists covering the Mumbai terror siege
http://www.mxmindia.com/2013/11/sachin-kalbag-no-time-for-water-no-time-to-blink/

Amul ads on the terror attack & after
The creatives we see on Amul Butter's billboards are excellent indicators of popular mood and perception. Here we bring you some of these released after November 26, 2008 and until the Kasab hanging
http://www.mxmindia.com/2013/11/amul-ads-on-the-terror-attack-after/

Page 1 of some Mumbai dailies - Nov 27-30, 2008
The following are the front pages of some Mumbai dailies from November 27-30, 2008
http://www.mxmindia.com/2013/11/front-pages-of-some-mumbai-dailies-november-27-30-2008/

Amith Prabhu: It's not about doing the right things, it's about doing everything right
The last week has seen the Indian media - both social and mainstream - abuzz with two conversations on two men - Sachin Tendulkar and Tarun Tejpal, although, as writes Amith Prabhu, it may be a bit blasphemous to mention both of them in the same sentence
http://www.mxmindia.com/2013/11/amith-prabhu-its-not-about-doing-the-right-things-its-about-doing-everything-right/

Reviewing the Reviews: Gori Tere Pyaar Mein leaves most critics yawning
Gori Tere Pyaar Mein, a typical romcom from the Dharma Productions banner, directed by Punit Malhotra,  left most critics yawning with boredom, notes Deepa Gahlot
http://www.mxmindia.com/2013/11/reviewing-the-reviews-gori-tere-pyaar-mein-leaves-most-critics-yawning/

Stories on 11th Nov '13

Star's new sporting highs
Six channels. One website. Rs 20,000 cr investment. Gayatri Yadav, Star India's EVP Marketing and Communications, take us through what is the network's most ambitious launch offensive
http://www.mxmindia.com/2013/11/stars-new-sporting-highs/

In Google & Facebook-dominated world, Yahoo invites entries for Big Idea Chair Awards India 2013
The fourth edition of the digital advertising and planning awards in India are now open for submissions
http://www.mxmindia.com/2013/11/in-google-facebook-dominated-world-yahoo-invites-entries-for-big-idea-chair-awards-india-2013/

Three cheers! PlanetRadiocity lights up lives with 'Deep Jyoti'
Radio City's web radio destination PlanetRadiocity.com has embarked on a crowd-funded initiative of rural electrification in association with the solar power company, Sunkalp Energy. We think initiatives like these deserve all the encouragement and accolades
http://www.mxmindia.com/2013/11/three-cheers-planetradiocity-lights-up-lives-with-deep-jyoti/

ZeeQ completes a year of 'edutaining' kids
The channel will be launching a new locally made show called 'Engineer This'
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Reviewing The Reviews: A max of 2.5 stars for Satya 2 if the critic was generous
Most reviewers, were not as scathing as they were sorrowful that a filmmaker of RGV's early potential has just lost it and created such an unmitigated disaster
http://www.mxmindia.com/2013/11/zeeq-completes-a-year-of-edutaining-kids/

Amith Prabhu: What’s with the friction between Journalists and PR professionals?
The friction between PR executives and journalists - both reporters and editors will continue as long as the PR fraternity does not invest in immersions and training. But the question that hovers in my mind is how often we see PR pros tweeting about a typo by a journalist or some reporter not keeping an appointment they made, asks Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-what%e2%80%99s-with-the-friction-between-journalists-and-pr-professionals/

Godrej Eon is title sponsor of Tour De India
Godrej Eon has associated with the India leg of the iconic Tour De France as presenting sponsor
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Magic! Season 2 of 'Jai Ma Vindhyavasini' is romcom 'Love Dosti Dua!'
Season 2 of 'Jai Ma Vindhyavasini' will air as 'Love Dosti Dua' on Big Magic, the Reliance Broadcast Network GEC
http://www.mxmindia.com/2013/11/godrej-eon-is-title-sponsor-of-tour-de-india/

Stories on 21st Oct '13

Meet the new CEOs of Lodestar UM & Initiative
Nandini Dias and Anamika Mehta on taking charge of the two IPG Mediabrands agencies
 http://www.mxmindia.com/?p=55126

MEC India expands media agency mandate within Reliance ADAG
MEC India has already been managing the media mandate for Reliance Communications, Reliance Net Connect & Reliance Digital TV
 http://www.mxmindia.com/?p=55115

Murdoch, Mukesh team up for football league
Media magnate Rupert Murdoch and top industrialist Mukesh Ambani team up for IPL-style football league next year
 http://www.mxmindia.com/?p=55114

No news on FM radio is bad news
Private radio channels slam government policy on 'airing news on radio'
 http://www.mxmindia.com/?p=55114

Amith Prabhu: How Public Relations can win back the respect it deserves!
Educating clients that PR is about Return on Objectives and not Return on Investment the profession can bring win back the respect it deserves, writes Amith Prabhu
 http://www.mxmindia.com/?p=55114

Colors takes '24' action to a 3D game
The game is fast-paced and score-based where the player is a third-person, cover-based shooter whose goal is to single-handedly foil terrorist operations organized within Mumbai
 http://www.mxmindia.com/?p=55114

Reviewing the Reviews: Boss didn't deserve more than 2 stars
In the case of Anthony D'Souza's Boss, even the low-brow and forgiving audience turned up its nose, notes Deepa Gahlot
http://www.mxmindia.com/?p=55114

Stories on 2nd Sep '13

What Goafest must learn from Kyoorius Designyatra
There was hardly anyone in the corridors or at the bar when the Designyatra sessions were on. Comments on what the Goafest organisers must do to improve
 http://www.mxmindia.com/?p=53556

TDSAT stays ad cap on broadcasters till November 11
The TDSAT has stayed the implementation of the ad cap regulation, which will make it compulsory for broadcasters to limit total advertising in a clock hour to 12 minutes, till the next date of hearing on November 11, 2013
http://www.mxmindia.com/?p=53540

India TV announces Salaam India awards
India TV has announced Officer's Choice Salaam India Awards to recognize exemplary acts of bravery and valour
 http://www.mxmindia.com/?p=53552

Radio One takes Delhi & Mumbai international music stations online
Radio One begins 'webcast' of its existing international radio stations on the internet
http://www.mxmindia.com/?p=53532

Time Out turns 9 with national edition
For its 9th anniversary, the fortnightly, three-city publication Time Out turned into a features-led national monthly’s format
http://www.mxmindia.com/?p=53533

Amith Prabhu: Bring back the Credible into Incredible India!
India needs to run a campaign that can bring back people's belief in governance, writes Amith Prabhu
http://www.mxmindia.com/?p=53544

Reviewing the Reviews: Serious critics give 'Satyagraha' 1-2.5 stars, rah-rahs upto 4.5
Audiences confused again by the mixed ratings of the Prakash Jha film will either check out the film themselves on opening weekend or wait till it's shown on TV
http://www.mxmindia.com/?p=53539

Nominations open for Yahoo! award for use of internet for charity and community engagement
In its second year, the award is conducted in partnership between Yahoo! and Public Affairs Asia
 http://www.mxmindia.com/?p=53534

Stories on 26th Aug '13

Jobs in Media: Slow & Unsteady
Pink slips, pay cuts and no fresh hiring see a severe slowdown in the Indian media sector
 http://www.mxmindia.com/?p=53264

Newspapers, digital must co-exist for survival: INMA South Asia Conference 2013
The main takeaway from the conference in less than 140 characters: Newspapers and Digital will co-exist. Concentrate on just one, and you’ll perish. Short video clips are the future and revenue-friendly
http://www.mxmindia.com/?p=53273

ASCI upholds plaints against 3 online and 1 YouTube ad
The Consumer Complaints Council of advertising self-regulator Advertising Standard Council of India upheld complaints against 144 out of 174 ads in June 2013
http://www.mxmindia.com/?p=53263

Amith Prabhu: Modi's online Public Relations campaign
Narendra Modi has taken the lead in online outreach and politicians from his own party and those from others have a lot of catching up to do, writs Amith Prabhu
http://www.mxmindia.com/?p=53262

Reviewing the Reviews: 2.5-4 stars for Madras Cafe
Madras Cafe won some heartfelt praise, some grudging, and ratings from 2.5 to 4, which can confuse readers of multiple media
http://www.mxmindia.com/?p=53261

'Heritage music' channel InSync gets Aidem for adsales
Aidem excited about the channel which will air classical music and more
http://www.mxmindia.com/?p=53293

Fourth Dimension takes Sanjeev Kapoor to Kochi for live show
Fourth Dimension takes Sanjeev Kapoor to Kochi live, the third in South India, after Coimbatore and Bengaluru
http://www.mxmindia.com/?p=53272

Stories on 15th July '13

Why monthly TV measurement data is a no-go
The big advertisers and media agencies are on a warpath against broadcasters who’ve opted for monthly release of TAM numbers
http://www.mxmindia.com/?p=51380

Manu Anand set to take over as head of chocolate maker Cadbury India
Former PepsiCo India head Manu Anand set to take over as head of chocolate maker Cadbury India
http://www.mxmindia.com/?p=51343


Juju Basu joins Star as Creative Communication Head for new business verticals
The former ECD at Contract will be responsible for creating multi-platform campaigns for the assets led by him
http://www.mxmindia.com/?p=51355


IBN7 repositions, dons new look
IBN7 takes on a fresh look from today (July 15) in an attempt to add value to advertisers, sponsors, etc
http://www.mxmindia.com/?p=51385


Birla Sun Life Insurance continues its 'Prepare for the uncertainties of life' message with 'Bhaag Milkha Bhaag' tie-up
The association stitched up by Madison World's Mates takes forward the insurance company's 'life ka balla' line with Yuvraj Singh
http://www.mxmindia.com/?p=51352


Amith Prabhu: 5 reasons why PR in US is better than in India
Compare the status of office punctuality, client interaction, quality talent, physical space and professional events and you'll know why PR in the United States is better than what we have in India, writes Amith Prabhu
http://www.mxmindia.com/?p=51369


Anil Thakraney: Saas-Bahu soaps will never die
Can our fictional shows match the best of American television and will they be able to raise the bar? No way, writes Anil Thakraney, explaining why
http://www.mxmindia.com/?p=51340


AdStrat: Verito Vibe: Sporty & Sensible
In this week's AdStrat, we bring you the creative strategy behind the new Verito Vibe ad created by Interface Communication
http://www.mxmindia.com/?p=51342


Reviewing the Reviews: Mostly 2.5-3 stars for Bhaag Milkha Bhaag
While Farhan Akhtar as Milkha Singh in Rakeysh Omprakash Mehra's Bhaag Milkha Bhaag is stupendous, most mainline critics found the film too long, melodramatic, unfocussed and fake, notes Deepa Gahlot
http://www.mxmindia.com/?p=51341

Stories on 10th Jun '13

Allegations hurt: L V Krishnan
The TAM CEO responds to charges made by some broadcasters and says the current impasse is unfortunate
http://www.mxmindia.com/?p=49349


Dentsu bags creative and media duties of Mandom's Gatsby
Dentsu will take charge of creative and media for Mandom's Gatsby range of men's grooming products
http://www.mxmindia.com/?p=49310


Big RTL Thrill now in Hindi and English
Big RTL Thrill, the Reliance Broadcast Network and RTL Group jv, has announced its English feed which is set to launch with much fanfare (and a Rs 5 crore promotional budget) on June 12
http://www.mxmindia.com/?p=49298


Muthoot Finance launches new ad campaign, 'Prarthana'
Gold loan company Muthoot Finance Ltd, the flagship company of The Muthoot Group, has rolled out a new advertising campaign.
http://www.mxmindia.com/?p=49299


Anil Thakraney: Can we not cover last rites please?
Fans of bada netas have the right to follow the procession. But was Jiah Khan a leader of the masses? She was just another struggling starlet in an ocean of filmi strugglers. Apart from sensationalizing someone's tragedy, what good did come of this?
http://www.mxmindia.com/?p=49295


Amith Prabhu: The case for Public Relations in governance
In week 2 of the new weekly column 'PR, etc', Amith Prabhu on how and why a journalist can never do justice to the role of communications advisor.
http://www.mxmindia.com/?p=49314


Reviewing the Reviews: Yamla Pagla Deewana 2 exasperates all around
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=49296

Stories on 27th May '13

Is negative publicity a positive for brands?
Given the clouds over the Indian Premier League, MxMIndia spoke to industry professionals to find out what brands can do in such a scenario
http://www.mxmindia.com/?p=48456

N Ram, Kuldip Nayyar & 20 others presented Press Club Mumbai RedInk Awards
20 journalists across 9 categories awarded, Satyamev Jayate presented special award
 http://www.mxmindia.com/?p=48458

Former SC judge R V Raveendran appointed NBSA chair
Former Supreme Court judge R V Raveendran has been appointed Chairman of the News Broadcasting Standards Authority (NBSA)
http://www.mxmindia.com/?p=48470

Taproot's new TVC for Karbonn Mobile
Taproot attempts a clutter-breaking TVC so that Karbonn's Ta-Fone stays top-of-mind
 http://www.mxmindia.com/?p=48457

AdStrat: Fastrack: Moving on
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=48454

Anil Thakraney: No effect on Brand IPL
What's the IPL minus all the high drama? After all, it is just a glorified, modern day nautanki
http://www.mxmindia.com/?p=48455

Reviewing the Reviews: Kinder critics give Ishkq In Paris 2 stars
Preity Zinta needs a spine of steel to survive reactions to this train-wreck of a movie, notes Deepa Gaholot
http://www.mxmindia.com/?p=48472

Dual feed ace nets Neo 7 sponsors for French Open
Neo's dual feed for French Open helps it get two co-presenting and five associate sponsors
http://www.mxmindia.com/?p=48467

Stories on 8th Apr'13

Metals proved that young team needs to be empowered: K V 'Pops' Shridhar
The Leo Burnett CCO on his agency's big wins this year
http://www.mxmindia.com/?p=45428


5 things we'll want to forget about Goafest
Every Creative Abby at Goafest has its share of controversies, and this year's was no better. Or worser. Mediaah! takes a look
http://www.mxmindia.com/?p=45418


JWT appoints Mohit Hira as Head of Digital
He replaces Max Hegerman who is moving on to pursue other opportunities
http://www.mxmindia.com/?p=45393


Mint goes to Singapore lah
HT Media has launched its weekly business publication 'MintAsia' in Singapore
http://www.mxmindia.com/?p=45392


HT Media's Bridge School to be operational in a year
India Education Services Pvt Ltd is a JV between HT Media Ltd and Apollo Global, Inc. (USA). To address the skills gaps in India, IESPL is planning to enter Higher Education with the Bridge School of Management, currently at a concept stage
http://www.mxmindia.com/?p=45391


AdStrat: Nihar Shanti
Our weekly look at the strategy behind some of the top advertising campaigns
http://www.mxmindia.com/?p=45388


Reviewing the Reviews: Chashme Baddoor
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=45390


Anil Thakraney: Indians are poor home workers
It's going to be 'hello, water cooler' once again as the Yahoo! CEO doesn't like employees working out of homes, writes Anil Thakraney and asks: Is it a big high winning a cricket World Cup when Australia and England don't take part
http://www.mxmindia.com/?p=45389



ANCHOR | One Big Idea by Alpana Parida
Building brands without advertising
http://www.mxmindia.com/?p=45387


ANCHOR | One Big Idea by Harshad Jain
The industry is moving towards music plus
http://www.mxmindia.com/2013/02/one-big-idea-by-harshad-jain-the-industry-is-moving-towards-music-plus/

Stories on 1st Apr'13

MxM Mondays: What does Goafest have in store?
In the light of the recent controversies, MxMIndia asked industry players what they feel about Goafest, what they are looking forward to, and who they think should win
http://www.mxmindia.com/2013/04/mxm-mondays-what-does-goafest-have-in-store/

#Scamadgate | Anil Thakraney: Let's face the facts
MxMIndia Editor-at-Large Anil Thakraney analyses the issues thrown up by the JWT-Ford scam ad controversy, and puts things in perspective
http://www.mxmindia.com/2013/04/scamadgate-anil-thakraney-lets-face-the-facts/

Shailesh Kapoor: High-decibel launches, low-decibel ratings
Too many launches have flattered to deceive in the past and there is an element of cynicism in the viewer response to launch campaigns today, says Shailesh Kapoor
http://www.mxmindia.com/2013/04/shailesh-kapoor-high-decibel-launches-low-decibel-ratings/

Mediaah! Breaking! Times stops Media net, controversial practice killed overnight :)
Haridwar, April 1: The Times has decided to drop its controversial Media net practice, Mediaah! learns from a reliable source. It appears the management took this decision after a round of discussion and finally issued this statement after the board issued the diktat
http://www.mxmindia.com/2013/04/mediaah-breaking-times-stops-media-net-controversial-practice-killed-overnight/

IRS Q4 2012: Most publications show degrowth
Seven of top 10 publications, six of top 10 dailies, eight of Top 10 magazines, six of top 10 Hindi dailies, five of top 10 English dailies, six of Top 10 language dailies, seven of top 10 Hindi magazines, nine of Top 10 English magazines and nine of top 10 language magazines registered degrowth in Q4 of 2014 IRS
http://www.mxmindia.com/2013/04/irs-q4-2012-most-publications-show-degrowth/

Vikatan launches premium offering Aval Kitchen
The 128-page special issue is priced at Rs 60 per copy
http://www.mxmindia.com/2013/04/vikatan-launches-premium-offering-aval-kitchen/

Jagran launches coffee table book on temples of Jharkhand
The book, Devalaya, showcases some of the prominent temples of Jharkhand which are held in high religious esteem by local and trans-state devotees
http://www.mxmindia.com/2013/04/jagran-launches-coffee-table-book-on-temples-of-jharkhand/

AdStrat: Cinthol's awesome approach
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/2013/04/adstrat-cinthols-awesome-approach/

Reviewing the Reviews: Himmatwala
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/04/reviewing-the-reviews-himmatwala/

Star Plus now on Sky Go in UK
Star Plus is available on the Sky Go service in the UK from March-end, and is the first Asian television channel to join the service
http://www.mxmindia.com/2013/04/star-plus-now-on-sky-go-in-uk/

ANCHOR | One Big Idea by Ashwin Padmanabhan: Meeting the diversity of its audience is crucial for radio
http://www.mxmindia.com/2013/04/one-big-idea-by-ashwin-padmanabhan-meeting-the-diversity-of-its-audience-is-crucial-for-radio/

Stories on 22nd Mar'13

Is it right to damn the Copycats?
Not all in the creative frat agree that it's right to nail and name those charged of copy-paste advertising
http://www.mxmindia.com/?p=46271


Anil Thakraney: Why plagiarism is unstoppable
We are a nation of a million scamsters and cheaters, so there's no reason why the desi ad guys won't join in the party. This nation scores very poorly on ethics, and it's a reality we have to accept and live with
http://www.mxmindia.com/?p=46273


Guest column by Vinod Natesan: Moving on from F words
If Indian advertising has been trending recently, it has been due to the Ford Figo Fiasco and other F words that have since followed. But it is time to ditch all things F, says guest columnist Vinod Natesan
http://www.mxmindia.com/?p=46282

130mn digital pay-TV homes by 2020 to contribute $17 bn in revenues
The projections are published in a new report called India Pay-TV & Broadband Markets
http://www.mxmindia.com/?p=46294

Highlights for Children and Delhi Press unveil new kids' mags
The partnership will create Highlights Champs and Highlights Genies for Indian children
http://www.mxmindia.com/?p=46310

Ajay Chandwani on Montreux fest jury
Percept director Ajay Chandwani is on the jury of the Golden award of Montreux Festival being held in Switzerland this week
http://www.mxmindia.com/?p=46292

Razorfish acquires Neev; aims to be No 1 in 18 months
The acquisition triggers the launch of the Razorfish brand in India, and the move follows a number of acquisitions recently announced by Publicis Groupe
http://www.mxmindia.com/?p=46284

AdStrat: Symphony: Cooling off
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=46275

Reviewing the Reviews: Ek Thi Daayan
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=46274

Aasheesh Mediratta is the new CEO at FashionAndYou
Fashion and lifestyle e-retailer fashionandyou.com has announced the appointment of Aasheesh Mediratta as its new CEO
http://www.mxmindia.com/?p=46323

Yahoo! Weather & Yahoo! Mail on mobile
Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets
http://www.mxmindia.com/?p=46324

Rajan Anandan takes over as IAMAI chairman
Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge
http://www.mxmindia.com/?p=46322

Think aloud for a Broadcast Regulator: Manish Tewari
At the CII CEOs' roundtable on broadcast, I&B Minister Manish Tewari mooted the idea of a 'techno-commercial' regulator for the broadcast sector
http://www.mxmindia.com/?p=46283

Arun Prakash appointed EVP of Vuclip
Mr Prakash will lead strategy and execution for Vuclip, as well as manage all aspects of consumer interactions
http://www.mxmindia.com/?p=46304


ANCHOR | One Big Idea by Ranjona Banerji
Time to reclaim lost territory
http://www.mxmindia.com/?p=46272

Stories on 11th Feb '13

MxM Mondays: Is magazine readership sliding?
No say publishers, rubbishing the recent IRS 2012 Q3 numbers and say that readership is in fact rising!
http://www.mxmindia.com/?p=40774


Paritosh Joshi: The 49ers lost the XLVIIth (but I'll get over it)
The real game was hardly the burly gladiators of the two teams engaged in organized mayhem. It was what happened during the advertising break
http://www.mxmindia.com/?p=41296

MIB convenes Twitter conf on Community Radio
The Ministry of Information & Broadcasting convened a ‘Twitter Conference’ on community radio on Friday
http://www.mxmindia.com/?p=41376

Moneycontrol.com does a song-and-dance around Budget
Moneycontrol.com recently launched its Budget 2013 campaign "Budget Moves, Chidambaram Style", which shows the finance minister grooving to some unique dance moves
http://www.mxmindia.com/?p=41299

Ad Club to screen Cannes showreel on Feb 11
The Advertising Club in association with the Times group, official representative of Cannes in India, will screen the Cannes showreel on February 11 at the Mayfair Rooms, Worli, at 5.30 pm
http://www.mxmindia.com/?p=41301

AdStrat: WagonR rides on the chemistry of Madhavan, Raghu and Rajiv
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=41294

Reviewing the Reviews: Special 26
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=41295

Anil Thakraney | Guru execution: Media frenzy may do damage
All these heated discussions, post-mortem of the man's trial, and worse of all, controversies over the disposal of the body and chest-thumping by some TV anchors will only help in fanning anger in the valley
http://www.mxmindia.com/?p=41293

RBNL announces quarter results
The company reported total income of Rs 73.2 crore and reported the highest ever revenues for radio at Rs 51.7 crore
http://www.mxmindia.com/?p=41303

ASCI'S CCC upheld complaints against 11 out of 19 advertisements in November 2012
Health care, personal care and consumer durable ads are under the ASCI's scanner
http://www.mxmindia.com/?p=41300

The Hindu's Lit for Life festival begins
Lit for Life, a festival that celebrates literature in India, was kicked off by The Hindu Group of Publications in New Delhi on February 6
http://www.mxmindia.com/?p=41298

Bipin Pandit's Khumaar show in April, book launch too
Khumaar, a musical event organized in his personal capacity by Bipin Pandit, Chief Operating Officer of The Advertising Club, will be held in April, along with the launch of a book on music with contributions by CEOs and MDs
http://www.mxmindia.com/?p=41304

ZeeQ on-Wheels flagged off in Mumbai
The edutainment channel van will move through 20 cities in India over two months
http://www.mxmindia.com/?p=41304

Sachin exceeds target for Support My School campaign
The Bollywood fraternity, corporate houses, NGOs, chief ministers and people from different walks of life came together to extend their support to this cause
http://www.mxmindia.com/?p=41302

ANCHOR | One Big Idea by Pawan Jailkhani
Why we think Indipop may not be beyond salvaging
http://www.mxmindia.com/?p=41291

ANCHOR | One Big Idea by Vikas Nowal
It is important to ensure that communication can garner attention
http://www.mxmindia.com/?p=41292

Stories on 28th Jan '13

17 trends for newspaper journalism
World Editors Forum president Eric Bjerager on the way forward in a world where barriers between print and broadcast are shrinking
http://www.mxmindia.com/?p=40293


Helios bags sales mandate for FoodFood
Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel
http://www.mxmindia.com/?p=40266

Now Gap to enter India, mulls strategy
Gap, the largest casual wear retailer in the United States, readies plans to open stores in India next year
http://www.mxmindia.com/?p=40265

AdStrat: CaratLane takes the proposal route
Behind every great commercial is super strategy. Every week, MxMIndia will bring you the brief and the strat as given by the client and whatever else that went into creating a winning ad
http://www.mxmindia.com/?p=40262

Reviewing the Reviews: Race2
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/?p=40263

Anil Thakraney: They should go easy on Ashis Nandy
Freedom of expression is not absolute; it does not give you the license to defame people, and deliberately provoke communal/religious tensions. However, I don't think Nandy did any of that, he merely expressed a point of view (and later clarified)
http://www.mxmindia.com/?p=40261

Dentsu creates madness for Chingles
The campaign consisting of 5 TVCs will be broadcast for six weeks
http://www.mxmindia.com/?p=40264

Crowdsourcing is Innocean's theme for Hyundai i10
The agency has devised a crowdsourcing campaign using Shah Rukh Khan, where existing owners and prospective buyers of the i10 can write a script for the next i10 TVC
http://www.mxmindia.com/?p=40268

Hero Motors, IOC on APCO 'Champion Brands' list
The global study validates four key attributes to measuring and building corporate brand strength
http://www.mxmindia.com/?p=40267

Brandlogist wins the marketing mandate for officeyes.com
Brandlogist, a brand consultancy specializing in digital media, has won the marketing mandate for officeyes.com which sells office stationery and office supplies
http://www.mxmindia.com/?p=40269

Publicis/MSLGROUP consultancies ranked 3rd globally in Mergermarket's PR advisors M&A league tables
Underlining Publicis/MSLGROUP's's global capabilities in the strategic communications field, the group's various consultancies when combined ranked third in the Mergermarket's 2012 global M&A league table for PR Advisors
http://www.mxmindia.com/?p=40270

RC&M nets 7 awards at RMAI Corporate Awards 2012
Experiential marketing company RC&M bagged seven awards at the RMAI awards for rural marketing held in Delhi - a gold, 3 silver and 3 bronze
http://www.mxmindia.com/?p=40271


ANCHOR | ONE BIG IDEA:
Ravi Rao: Leading the way via convergence
http://www.mxmindia.com/?p=40260

Stories on 3rd Dec '12

India ad revenues grew 2.6% in 2012: Magna Global. Forecast for 2013: 8.7%
The internet grow at 31.2% in Inda, notes Magna Global's annual ad forecast for the year 2013
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Brand Impact of Facebook's EdgeRank Algorithm Change: GroupM Next
Facebook implemented significant changes to its EdgeRank algorithm earlier this fall. Analyses conducted across the Facebook pages of 25 brands by the GroupM Next Predictive Insights team in conjunction with M80, a GroupM-owned social media and community activation agency, reveals interesting results
http://www.mxmindia.com/2012/12/brand-impact-of-facebooks-edgerank-algorithm-change-groupm-next/

Colors to air Japanese 'anime' remake from Dec 23
Suraj: The Rising Star is a story of a 16-year-old boy, Suraj, who sets out on a journey to be trained as a young cricketer. It's a remake of popular Japanese manga show 'Kyojin no Hoshi'
http://www.mxmindia.com/2012/12/colors-to-air-japanese-anime-remake-from-dec-23/

Gautam Gambhir face of HT's 'You Read, They Learn' Initiative
YRTL is an ongoing initiative from Hindustan Times to help educate underprivileged children
http://www.mxmindia.com/2012/12/india-ad-revenues-grew-2-6-in-2012-magna-global-forecast-for-2013-8-7/

Reviewing the Reviews: Talaash
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/12/reviewing-the-reviews-talaash/

Maya Digital awards Eggfirst creative duties for in-studio traning prog
The Mumbai-based agency bags Rs 6 crore account for print and radio advertising
http://www.mxmindia.com/2012/12/maya-digital-awards-eggfirst-creative-duties-for-in-studio-traning-prog/

The Anchor: 5 ways PR agencies can employ social media for clients
Navneet Anand lists five not-so-talked about ways in which PR agencies can deploy social media tools for their clients
http://www.mxmindia.com/2012/12/the-anchor-5-ways-pr-agencies-can-employ-social-media-for-clients/

Anil Thakraney: Decoding 66A. (And losing my head!)
The problem is the three key words in 66A. They are so broad-based, William Shakespeare would have found it impossible to decode them in terms of intended criminality. These words are Offensive, Annoyance and Inconvenience

http://www.mxmindia.com/2012/12/anil-thakraney-decoding-66a-and-losing-my-head/