Flying high! 22feet sells out to DDB Mudra
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/
Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/
BBC study reveals impact of mobile ads on affluent consumers
Mobile advertising is four times as effective as the already proven advertising medium desktop, as per the BBC World News survey conducted by Millward Brown
http://www.mxmindia.com/2014/02/bbc-study-reveals-impact-of-mobile-ads-on-affluent-consumers/
Wills Lifestyle appoints iContract for digital marketing
ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio
http://www.mxmindia.com/2014/02/wills-lifestyle-appoints-icontract-for-digital-marketing/
Amith Prabhu: The crucible called Media Lists
The absence of updated media lists lead to several journalists receiving calls long after they have moved on from one media outlet to another showing the caller in poor light, writes Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-crucible-called-media-lists/
Reviewing the Reviews: Mostly 2.5 stars as Highway disappoints critics
Most critics were disappointed with Imtiaz Ali's Highway and stayed with 2.5 stars with the highest being four, notes Deepa Gahlot
The 5-yr-old digital media firm will merge with Tribal and its core team will manage the joint entity
http://www.mxmindia.com/2014/02/flying-high-22feet-sells-out-to-ddb-mudra/
Indian Magazine Congress opens. Minister Tewari asks trade to look digital
Innovation needed to be used as a sustained tool for bringing the change in the lives of the readers rather than being a tool for 'short-cut' solutions, I&B Minister Manish Tewari said while delivering the inaugural address at the 8th Indian Magazine Congress held in New Delhi
http://www.mxmindia.com/2014/02/indian-magazine-congress-opens-minister-tewari-asks-trade-to-look-digital/
BBC study reveals impact of mobile ads on affluent consumers
Mobile advertising is four times as effective as the already proven advertising medium desktop, as per the BBC World News survey conducted by Millward Brown
http://www.mxmindia.com/2014/02/bbc-study-reveals-impact-of-mobile-ads-on-affluent-consumers/
Wills Lifestyle appoints iContract for digital marketing
ITC Ltd's fashion and lifestyle brand from ITC, has appointed iContract to handle its digital marketing and social media portfolio
http://www.mxmindia.com/2014/02/wills-lifestyle-appoints-icontract-for-digital-marketing/
Amith Prabhu: The crucible called Media Lists
The absence of updated media lists lead to several journalists receiving calls long after they have moved on from one media outlet to another showing the caller in poor light, writes Amith Prabhu
http://www.mxmindia.com/2014/02/amith-prabhu-the-crucible-called-media-lists/
Reviewing the Reviews: Mostly 2.5 stars as Highway disappoints critics
Most critics were disappointed with Imtiaz Ali's Highway and stayed with 2.5 stars with the highest being four, notes Deepa Gahlot
