Stories on 8th Mar '17

It's here. It's by Pops. And it's HyperCollective
As many as 21 independent communication-led agencies are part of Hyper Collective.
http://www.mxmindia.com/?p=100502

Godrej's new 'Soch' gives India its latest green inverter AC
Unveils brand philosophy "Sochkebanayahai' that fuels the brand's new communication strategy
http://www.mxmindia.com/?p=100497

Sakshi Malik speaks for every woman in new campaign by Ogilvy Mumbai
So in it's true spirit, this campaign is not just for Women's Day, it's for every day...every woman's day
http://www.mxmindia.com/?p=100500

Datsun salutes women through #DrivenByHer campaign
Rolls out special offer on International Women's Day
http://www.mxmindia.com/?p=100498

Law & Kenneth Saatchi & Saatchi looks to move India to #GiveHer5
#GiveHer5 is a social movement conceived by Law & Kenneth Saatchi & Saatchi to draw attention to the five days over 350 million girls in India
http://www.mxmindia.com/?p=100499

Panasonic unveils #TheFutureisUp for its Sky AC series
Elite Inverter Sky Series with Radiant Cooling Technology, focusing on Comfort, Health and Beauty
http://www.mxmindia.com/?p=100496

Hakuhodo Percept executes latest campaign for Maruti Suzuki's Baleno RS
Made of Speed expresses straight up what the Baleno RS has to offer
http://www.mxmindia.com/?p=100501

Stories on 29th Nov '12

Creating balance is important: Rahul Johri
Rahul Johri, Media Professional of the Year 2012 and Senior VP and GM South Asia at Discovery Networks Rahul Johri, on the macro issues impacting the Indian broadcast sector
http://www.mxmindia.com/2012/11/creating-balance-is-important-rahul-johri/

Jaldi 5 with Joydip Kapadia: As we approach a month of digitization, Mum, Del nearly 95%, Cal: 80%
It will be a month of mandatory digitization in the three metros of Mumbai, Delhi and Kolkata. MxMIndia spoke to Joydip Kapadia, Business Head, Television Street Maps on the progress made so far
http://www.mxmindia.com/2012/11/jaldi-5-with-joydip-kapadia-as-we-approach-a-month-of-digitization-mum-del-nearly-95-cal-80/


FMCG brand extensions 5 times more successful than new launches: Nielsen study
FMCG brand extensions are five times more successful than new product launches, notes a Nielsen study
http://www.mxmindia.com/2012/11/fmcg-brand-extensions-5-times-more-successful-than-new-launches-nielsen-study/


Bigg Boss, OMG top Whats-On-India's TV Trends
Whats-On-India's TV Trends ratings for Week 47 are out for Hindi and Engish entertainment and movie channels
http://www.mxmindia.com/2012/11/bigg-boss-omg-top-whats-on-indias-tv-trends/


AdNear raises Rs 35 crore in its first round funding
Location-based mobile advertising platform AdNear has raised Rs 35 crore in its first round of funding from venture capital firms Canaan Partners and Sequoia Capital
http://www.mxmindia.com/2012/11/adnear-raises-rs-35-crore-in-its-first-round-funding/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


DDB Mudra Delhi bags Marico's Livon
DDB Mudra Delhi has won the Rs 40 crore business of Marico's Livon brand
http://www.mxmindia.com/2012/11/ddb-mudra-delhi-bags-maricos-livon/


RBNL and Star to usher in 2013 with 3rd 'BIG Star Entertainment Awards'
Reliance Broadcast Network Ltd in association with Star India have announces the third edition of the 'BIG Star Entertainment Awards' which will be aired on December 31, 2012
http://www.mxmindia.com/2012/11/rbnl-and-star-to-usher-in-2013-with-3rd-big-star-entertainment-awards/


Maxim India creates augmented reality experience through TELiBrahma
For its November issue, Maxim India joined hands with TELiBrahma to take the print editorial to the next level by using intARact app
http://www.mxmindia.com/2012/11/maxim-india-creates-augmented-reality-experience-through-telibrahma/


Red FM goes Hindi in Bengaluru
The move followed feedback from listeners and a conclusion that the choice of music is moving more towards Bollywood
http://www.mxmindia.com/2012/11/red-fm-goes-hindi-in-bengaluru/


Shailesh Kapoor: Crime genre makes a killing
There's much action in the crime genre as shows that are seemingly dark and not for everyone in the family work better than comedy, writes Shailesh Kapoor
http://www.mxmindia.com/2012/11/shailesh-kapoor-crime-genre-makes-a-killing/


The Anchor: 5 reasons why luxury watch market is on an upswing in India
Men are increasingly buying higher quality branded watches to express their individuality, writes Arjun Sekri
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-why-luxury-watch-market-is-on-an-upswing-in-india/


Debrief: Tata Nano: In the right direction
After the huge mistake of being projected as the poor man's vehicle, the commercial now positions the Nano as a fun car for the trendy youth
http://www.mxmindia.com/2012/11/debrief-tata-nano-in-the-right-direction/

Stories on 5th October

Copy us? Go ahead, says Reckitt honcho

Chander Mohan Sethi of Reckitt Benckiser (India) in a one-on-one interview with MXMIndia

http://www.mxmindia.com/2011/10/copy-us-go-ahead-says-reckitt-honcho/

FirstRand Bank calls for creative, media and PR pitch

FirstRand Bank (FRB), South Africa has called for a creative, media and PR pitch. Industry sources close to the development have confirmed the news to MxM India.

http://www.mxmindia.com/2011/10/firstrand-bank-calls-for-creative-media-and-pr-pitch/

Anil Thakraney’s Hard Knocks: The Bitch Boss

You can’t argue with business and TRPs beyond a point. The hard truth is there’s a big market out there for this sort of crap, writes Anil Thakraney

http://www.mxmindia.com/2011/10/anil-thakraney%E2%80%99s-hard-knocks-the-bitch-boss/

IRS 2011: Metro watch and State watch

A quick observation of the combined readership of eight metros and the remaining states

http://www.mxmindia.com/2011/10/irs-2011-metro-watch-and-state-watch/

Santosh Menezes joins Images Group as AVP

Santosh Menezes has joined Images Group as Associate Vice President Publications – West, at the Mumbai Regional office.

http://www.mxmindia.com/2011/10/santosh-menezes-joins-images-group-as-avp/

Mohit Sainani quits Mid-Day, joins Star India

Mohit Sainani, who was head of marketing at Mid-Day, has called it a day. He has now joined Star India.

http://www.mxmindia.com/2011/10/mohit-sainani-quits-mid-day-joins-star-india/

The Anchor: 10 media evils we’d like to see banished this Dassera

For good to triumph over evil, what better place to start than one’s own backyard?

http://www.mxmindia.com/2011/10/the-anchor-10-media-evils-we%E2%80%99d-like-to-see-banished-this-dassera/

FDI’s 26% allowance: Are radio players happy?

The foreign investment limit for FM radio has been enhanced to 26% from the earlier 20%. This change ensures conformity of the foreign investment limit in this sector with other similar activities in the Information & Broadcasting sector. Are the players satisfied with the increase?

http://www.mxmindia.com/2011/10/fdi%E2%80%99s-26-allowance-are-radio-players-happy/

First on MxM: What’s-On-India gets Intel inside

Intel Capital invests in Atul Phadnis’s What’s-On-India, along with Sequoia Capital and Nexus VP

http://www.mxmindia.com/2011/10/first-on-mxm-what%E2%80%99s-on-india-gets-intel-inside/

GRP & Channel shares of HGECs- Wk 40 2011

http://www.mxmindia.com/2011/10/grp-channel-shares-of-hgecs-wk-40-2011/

TAM data Top 10 programmes on HGEC - Wk 40'11

http://www.mxmindia.com/2011/10/tam-data-top-10-programmes-on-hgec-wk-4011/

IRS Q2 2011 8 Metros

http://www.mxmindia.com/2011/10/irs-q2-2011-8-metros/

UEFA media rights announced

Media Rights for UEFA Champions League and UEFA Europa League 2012-15 announced in Asia; Astro, Ten Sports and S Media awarded exclusive rights

http://www.mxmindia.com/2011/10/uefa-media-rights-announced/

Fashionable duo for Wills Lifestyle finale

Rohit Gandhi, Rahul Khanna are the Wills Lifestyle Grand Finale designers for WIFW SS’12

http://www.mxmindia.com/2011/10/fashionable-duo-for-wills-lifestyle-finale/