Wooing vibrant India's Wonder Woman
An extract from 'Women to the Fore', a special volume presented by BIG CBS Love, unveiled on International Women's Day by MxMIndia
http://www.mxmindia.com/?p=14648
Will Marathi content be a shot in the arm for FM in Mumbai?
According to Radio Establishment Survey 2011 findings, although the mother tongue of 51 per cent of FM device owners is Marathi, an overwhelming 80 per cent of them prefer Hindi music
http://www.mxmindia.com/?p=14644
MPG India appoints Ruma Sengupta as Director of Strategy
Ms Sengupta will take charge of the agency’s strategic offering and product development. She will also take custodianship of Havas Media’s proprietary tools and processes
http://www.mxmindia.com/?p=14695
Manish Bhatt to be Cannes Lions judge
Scarecrow’s Manish Bhatt will be judging Cannes Lions 2012 in the Direct category.
http://www.mxmindia.com/?p=14642
Elephant gives an identity to Daimler's BharatBenz
Elephant Strategy + Design has come out with its brand identity for Daimler's India-specific range of trucks. The association with Daimler is two years old for Elephant.
http://www.mxmindia.com/?p=14640
Hiring expected to pick up in the coming quarter
India Inc is watchful in their recruitment needs and is going through this uncertain phase with poise, according to the inaugural edition of the TimesJobs RecruiteX Quarterly Report
http://www.mxmindia.com/?p=14669
Conde Nast India launches Architectural Digest
The magazine aims to capture the attention of new home owners and renovators, architects and designers as well as design enthusiasts
http://www.mxmindia.com/?p=14628
Mirchi Kaan Awards to celebrate best in radio advertising
This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising
http://www.mxmindia.com/?p=14634
Nilesh Naik is Senior CD, Percept/H, Bengaluru
Nilesh Naik has been appointed as Senior Creative Director, Percept/H - Bengaluru, effective February 2012. Prior to joining Percept/H, he was working with Dentsu Marcom, Mumbai as Creative Director.
http://www.mxmindia.com/?p=14646
Appy Fizz finds a new buddy in Saif Ali Khan
Creativeland Asia creates a series of TVCs and a micro site www.appyfizz.com for Appy Fizz as part of the campaign, adding more fun and excitement to hanging out.
http://www.mxmindia.com/?p=14636
The Anchor: 6 reasons why brands can't ignore digital
A digital presence is not something special any more - but it also does not mean brand should take digital for granted. Vineet Gupta outlines why and how this is an exciting medium that should be milked for all it's worth.
http://www.mxmindia.com/?p=14629
Debrief: IndusInd Bank: Dull and annoying
I like the strategy. Rather than use the tried and tested route of boasting about Thomas Cook’s great work, better to make fun of the rivals
http://www.mxmindia.com/?p=14638
[MJR] Grrrrr! Why do people speak so much on News TV?
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
