Stories on 26th Jun '15

Tough & wanting to be in the Top 5
Eighteen months as CEO, Saurabh Varma and his team want Leo Burnett to be among the best in the world
http://www.mxmindia.com/2015/06/tough-wanting-to-be-in-the-top-5/

HUL plans to let other firms use its mobile marketing channel Kan Khajura Tesan
KKT goes to villages that cannot be reached via traditional media like TV, radio and print, but where at least one member of the household is a mobile phone owner
http://www.mxmindia.com/2015/06/hul-plans-to-let-other-firms-use-its-mobile-marketing-channel-kan-khajura-tesan/

BBDO India, Taproot get shortlisted in Film Lions on Day 5 at #CannesLions2015
The BBDO entry is particularly ironic though, considering its premise is to question the fake entries that win at global festivals such as Cannes
http://www.mxmindia.com/2015/06/bbdo-india-taproot-get-shortlisted-in-film-lions-on-day-5-at-canneslions2015/

MediaCom wins media mandate of Welspun
MediaCom has added billings worth USD 80 mn from new wins
http://www.mxmindia.com/2015/06/mediacom-wins-media-mandate-of-welspun/

Dear MxM by Jaisurya Das: I don’t want to suffer from sales target-led stress like my boss...
Jaisurya Das responds to a question from a reader who doesn’t want to suffer from stress, plus offers tips for meditating
http://www.mxmindia.com/2015/06/dear-mxm-by-jaisurya-das-i-don%e2%80%99t-want-to-suffer-from-sales-target-led-stress-like-my-boss/

RBNL's Big Magic goes for a new look and identity
Our attempt with the new identity is largely to be able to capture urban India and to make India laugh, says CEO Tarun Katial
http://www.mxmindia.com/2015/06/rbnls-big-magic-goes-for-a-new-look-and-identity/

Star Sports unveils 'Le Panga' campaign to promote Pro-Kabaddi League
Campaign to focus on the message of overcoming seemingly impossible odds and invoking wilful action
http://www.mxmindia.com/2015/06/star-sports-unveils-le-panga-campaign-to-promote-pro-kabaddi-league/

LinkedIn reveals most influential brands for 2015
TCS, Wipro and HCL continue to be the most influential Indian brands on LinkedIn
http://www.mxmindia.com/2015/06/linkedin-reveals-most-influential-brands-for-2015/

Scotch-Brite unveils campaign to promote Scrub Pad
The TVC is an exaggerated and humorous twist to how Scotch-Brite acquired its quality of long life
http://www.mxmindia.com/2015/06/scotch-brite-unveils-campaign-to-promote-scrub-pad/

#DontCallJustInstall, says foodpanda
Reinforces its market leadership position with focus on ease of app ordering
http://www.mxmindia.com/2015/06/dontcalljustinstall-says-foodpanda/

Cartrade.com showcases its wide choice of used cars in new TVC
Captures this in a light-hearted but easily graspable manner through a similar theme to its last TVC

http://www.mxmindia.com/2015/06/cartrade-com-showcases-its-wide-choice-of-used-cars-in-new-tvc/

Stories on 22nd Jun '15

Pratap Bose, 3 others launch The Social Street
Positioned as a digitally driven agency, the ex-DDB Mudra COO teams up with Mandeep Malhotra, Arjun Reddy & Pradeep Uppalapati
http://www.mxmindia.com/2015/06/pratap-bose-3-others-launch-the-social-street/

@CannesLions15: Day 1 report: With 945 entries, India eyes bagful of Lions
On the shortlists announced on Sunday, there was a no show from India on any of the categories, except Press - which fetched them 18 shortlists - and Direct, which got TBWA a shortlist
http://www.mxmindia.com/2015/06/canneslions15-with-945-indian-entries-india-eyes-bagful-of-lions-day-1-18-shortlists-in-press-1-in-direct/

@CannesLions15: All the Indian shortists on Day 1 (18 in Press, 1 in Direct)
Here are all the shortlisted entries in the Press and Direct categories announced on Sunday, June 21
http://www.mxmindia.com/2015/06/canneslions15-all-the-indian-shortists-on-day-1-18-in-press-1-in-direct/

@CannesLions15: Indian entries & winnings over last 5 years
Let the numbers do the talking. Presenting the number of entries Indian agencies have sent over the last five years and our winnings since 2010
http://www.mxmindia.com/2015/06/canneslions15-indian-entries-winnings-over-last-5-years/

MediaAsides: Times mulls realty channel, Anil Thakraney's crime novel characters resemble media folk...
Any characters in Thakraney's book resembling people in advertising and journalism, we asked someone in the know. "Yes," we were told. "Especially in the media. He has not even tried to conceal the resemblance too much."
http://www.mxmindia.com/2015/06/mediaasides-times-mulls-real-estate-channel-anil-thakraneys-crime-novel-to-have-characters-resembling-media-folk/

Hindi movie genre drops marginally as Max beats Zee Cinema in Week 24: TAM
The gap between the top two channels has narrowed down further with Sony Max beating Zee Cinema to the top spot by just 4 GRPs, as per analysis done by the S-Group, the strategic consulting arm of TAM Media Research
http://www.mxmindia.com/2015/06/hindi-movie-genre-drops-marginally-as-max-beats-zee-cinema-in-week-24-tam/

Ajay Kakar: 10 reasons Cannes is the place to be
For everyone in the A&M ecosystem, undoubtedly the most prestigious event of the year are the Cannes Lions. Here are some compelling (and some fun) reasons for why you should be at Cannes, courtesy Ajay Kakar, CMO - Financial Services at the Aditya Birla Group
http://www.mxmindia.com/2015/06/ajay-kakar-10-reasons-cannes-is-the-place-to-be-this-season/

Magnon eg+ appoints Ashutosh Negi as ECD
Ashutosh comes with 17 years of experience in creativity from his first stint in Dhar & Hoon
http://www.mxmindia.com/2015/06/magnon-eg-appoints-ashutosh-negi-as-ecd/

Amith Prabhu: The Client Brief - is that a myth?
A written brief must follow the SMART model and the response should always have the SMRT approach, writes Amith Prabhu
http://www.mxmindia.com/2015/06/amith-prabhu-the-client-brief-is-that-a-myth/

HT launches new weekend supplement in Mumbai
It will be complete with an 'Insider's Guide' to hidden secrets at famous establishments and neighborhoods; coming from experts

http://www.mxmindia.com/2015/06/ht-launches-new-weekend-supplement-in-mumbai/

Stories on 25th Jul 14

Adland Nice Man Ramesh Narayan given a fitting Salute
Advertising Agencies Association of India felicitates Ramesh Narayan with lifetime achievement award
http://www.mxmindia.com/2014/07/adland-nice-man-ramesh-narayan-given-a-fitting-salute/

Gunning for more ad awards, creativity loses plot
Several creative leaders in India are increasingly vocal about missing the forest of creativity for the trees of a final tally
http://www.mxmindia.com/2014/07/gunning-for-more-ad-awards-creativity-loses-plot/

Ranjona Banerji: Right or not, Arnab Goswami?
Comments on social media are now asking whether Goswami was really as rightwing as he appeared to be when the BJP and Narendra Modi were sworn in to power, notes Ranjona Banerji
http://www.mxmindia.com/2014/07/ranjona-banerji-right-or-not-arnab-goswami/

10 Minutes to 1 appointed creative partner for IOFW
The agency will be involved in translating India Online Fashion Week's vision across all media platforms
http://www.mxmindia.com/2014/07/10-minutes-to-1-appointed-creative-partner-for-iofw/

That's my ride, affirms Honda Mobilio in new TVC
The TVC created by Soho Square will air across channels in nine different languages
http://www.mxmindia.com/2014/07/thats-my-ride-affirms-honda-mobilio-in-new-tvc/

TV is good for kids, says Tata Sky in new TVC
The campaign focuses on imparting education through television
http://www.mxmindia.com/2014/07/tv-is-good-for-kids-says-tata-sky-in-new-tvc/

8th edition of RB Mavericks takes off
The top 6 participants will be offered a PPI and the winning Maverick will get his MBA tuition fee completely sponsored by RB

http://www.mxmindia.com/2014/07/8th-edition-of-rb-mavericks-takes-off/

Stories on 23rd Jun 14

Kan Khajura shines at Cannes, but not much win-wa
India gets just 27 metals at Cannes Lions, but wins in Cyber & Mobile herald good news
http://www.mxmindia.com/2014/06/kan-khajura-shines-at-cannes-but-not-much-win-wa/

BudgetSpeak #1: CVL Srinivas: Budget 2014 - An opportunity to reboot M&E
There are three levels at which the government can help fast track the M&E industry, writes CVL Srinivas, CEO GroupM South Asia
http://www.mxmindia.com/2014/06/budgetspeak-1-cvl-srinivas-budget-2014-an-opportunity-to-reboot-me/

D&AD-backed Kyoorius Design awards jury session starts in Pune
A mix of three international and Indian jury members are gathered in Pune's DSK International Campus to deliberate on entries for the design awards
http://www.mxmindia.com/2014/06/dad-backed-kyoorius-design-awards-jury-session-starts-in-pune/

Parle opts for 'Apna Circle' credo for Marie
The campaign captures the essence of spending time with a close knit circle of friends
http://www.mxmindia.com/2014/06/parle-opts-for-apna-circle-credo-for-marie/

Galaxy 11 football stars to work their magic for Samsung Galaxy 5
Eleven consumers to get a once in a lifetime chance to win a trip to Europe and watch Messi and Ronaldo in action
http://www.mxmindia.com/2014/06/galaxy-11-football-stars-to-work-their-magic-for-samsung-galaxy-5/

Reviewing the Reviews: Maximum zero stars for Humshakals
After the dud Himmatwala, the assumption was that Sajid Khan would have learnt his lesson and at least attempted to make a half-way decent film
http://www.mxmindia.com/2014/06/reviewing-the-reviews-maximum-zero-stars-for-humshakals/

Amith Prabhu: Is a Cannes PR Lion within our reach?
Amith Prabhu on only six entries being entered by two PR firms in India at the Cannes Lions and no PR firm in India or abroad winning the Grand Prix
http://www.mxmindia.com/2014/06/amith-prabhu-is-a-cannes-pr-lion-within-our-reach/

Stories on 17th Feb '14

Vivek Suchanti: Garibon ka Martin Sorrell?
He doesn't like being called that or his clutch of agencies termed a network, but clearly there's a method to his backing of creative gurus
http://www.mxmindia.com/2014/02/vivek-suchanti-garibon-ka-martin-sorrell/

Jio mere lal! Mukesh Ambani's son Akash joins RIL; begins at telecom arm
Chairman Mukesh Ambani's son Akash has joined Reliance Industries Ltd and is reportedly actively engaged in finalising the go-to-market strategy of the ambitious 4G telecom venture
http://www.mxmindia.com/2014/02/jio-mere-lal-mukesh-ambanis-son-akash-joins-ril-begins-at-telecom-arm/

IAA unveils 21 categories for leadership awards
The awards will be presented for excellence in 21 Categories across 12 verticals including auto, banking, insurance, Telecom and FMCG among others
http://www.mxmindia.com/2014/02/iaa-unveils-21-categories-for-leadership-awards/

My son does not watch news channels: Rajdeep Sardesai
Breaking news is breaking down and in sensationalizing the news, we seem to be losing sense," said the IBN 18 network editor-in-chief at a two-day Global Communication Conclave organized by the Public Relations Council of India (PRCI) in association with the Press Club Mumbai
http://www.mxmindia.com/2014/02/my-son-does-not-watch-news-channels-rajdeep-sardesai/

Amith Prabhu: Time to stand up for upright journalism
There is no better time than now to stand up for upright journalism and no better way than through an annual conference, writes Amith Prabhu
http://www.mxmindia.com/2014/02/my-son-does-not-watch-news-channels-rajdeep-sardesai/

Cannes Lions to launch Young Lions PR competition with ICCO
Cannes Lions International Festival of Creativity will this year launch a new Young Lions PR competition, providing young professionals in PR agencies with the chance to test their skills and showcase their talent
http://www.mxmindia.com/2014/02/cannes-lions-to-launch-young-lions-pr-competition-with-icco/

Reviewing the Reviews: Half to 3.5 stars for Gunday
Ali Abbas Zafar's Gunday, a throwback to the style and storylines of the seventies, is a crowd-pleaser of a film that has got wildly mixed reviews, notes Deepa Gahlot

http://www.mxmindia.com/2014/02/reviewing-the-reviews-half-to-3-5-stars-for-gunday/

Stories on 17th Jun '13

Can(nes) we give our best in 2013?
India's 2012 Cannes haul was lower than the previous year's tally. But with the ad world putting on their game face for this year, will we see a larger basket of metals coming home?
http://www.mxmindia.com/2013/06/mxm-monday-cannes-we-give-our-best-in-2013/

Only 8 shortlists as disappointing start for India@Cannes2013
Day 1 at Cannes Lions 2013 drew to a close with just 8 shortlists from a total of 184 entries considered.
http://www.mxmindia.com/2013/06/only-8-shortlists-as-disappointing-start-for-indiacannes2013/

The Cannes Lions 2013 India Tally (updated Mon, June 17, 9am)
http://www.mxmindia.com/2013/06/the-cannes-lions-2013-india-tally-updated-monday-june-17-9am/

FleishmanHillard appoints Yusuf Hatia MD for India
FleishmanHillard (FH) has announced the promotion of Yusuf Hatia to the position of managing director, India.
http://www.mxmindia.com/2013/06/fleishmanhillard-appoints-yusuf-hatia-md-for-india/

Amith Prabhu: Do you know who your biggest ambassador is?
In his weekly column, Chicago-based PR professional Amith Prabhu says internal communications is the key to public outreach.
http://www.mxmindia.com/2013/06/amith-prabhu-do-you-know-who-your-biggest-ambassador-is/

Anil Thakraney: Divorcing TAM could be a blessing
As the cliche goes, every cloud has a silver lining. Unsubscribing from TV audience measurement might help improve television programming in India.
http://www.mxmindia.com/2013/06/anil-thakraney-divorcing-tam-could-be-a-blessing/

Reviewing the Reviews: Fukrey not quite there/
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2013/06/reviewing-the-reviews-fukrey-not-quite-there/

Stories on 4th Jun '13

Upclose with the NaMo chronicler
Q&A with The NaMo Story author Kingshuk Nag, The Times of India resident editor - Hyderabad (currently, and RE, TOI Ahmedabad from 2000-05)
http://www.mxmindia.com/2013/06/upclose-with-the-namo-chronicler/

TRAI releases consultation paper on Cable monopolies
The TRAI has releases a consultation paper on 'Monopoly/ Market dominance in Cable TV services'
http://www.mxmindia.com/2013/06/trai-releases-consultation-paper-on-cable-monopolies/

India not shining in innovations @ Cannes Lions
The Innovation Lions, introduced as a new entry category this year, will honour the technology and innovation which lead to the creative idea being possible
http://www.mxmindia.com/2013/06/india-not-shining-in-innovations-cannes-lions/

e-tailing websites saw 2253.35 million page views: IAMAI
Data from major e-tailing sites in the monthly tracker shows that online visits to designer labels and book segments has increased by 58 percent and 76 percent respectively, compared to the corresponding month last year
http://www.mxmindia.com/2013/06/e-tailing-websites-saw-2253-35-million-page-views-iamai/

Debrief: Aircel: Charming. But is it original?
Chori? Perhaps. Still, you have to admit the director of the Aircel ad has done a good job, one can't take that away from him/her
http://www.mxmindia.com/2013/06/debrief-aircel-charming-but-is-it-original/

Ranjona Banerji: When the BCCI didn't heed advice of the channels
Ranjona Banerji reviews the coverage of the Sunday afternoon drama when Srinivasan did exactly what the news channels didn't want
http://www.mxmindia.com/2013/06/ranjona-banerji-when-the-bcci-didnt-heed-advice-of-the-channels/

Campaign India Digital Crest Awards 2013 on June 11
In their fourth edition, the awards will be judged by an all-client panel comprised of senior marketers and business heads from across industry segments and geographies
http://www.mxmindia.com/2013/06/campaign-india-digital-crest-awards-2013-on-june-11/

i9 Communications assigned PR mandate for Pegasus Toy-Kraft
Pegasus Toy-Kraft has awarded its PR and marketing communications mandate to i9 Communications, a part of the Comniscient Group
http://www.mxmindia.com/2013/06/i9-communications-assigned-pr-mandate-for-pegasus-toy-kraft/

5th Suvarna Film Awards on June 8 & 9
The Star Network's Kannada General Entertainment Channel Suvarna will telecast its 5th edition of Suvarna Film Awards on 8th & 9th June, 6pm onwards.
http://www.mxmindia.com/2013/06/5th-suvarna-film-awards-on-june-8-9/

Kannadada Kotyadhipathi 50th episode special with Radhika Pandit
Sunfeast Kannadada Kotyadhipathi, the Kannada version of the international game show Who Wants to be a Millionaire? and its Hindi counterpart Kaun Banega Crorepati (KBC), will air the 50th episode of its second season today at 8 pm with Radhika Pandit as the special celebrity guest.

http://www.mxmindia.com/2013/06/kannadada-kotyadhipathi-50th-episode-special-with-radhika-pandit/

Stories on 25th Jul

Our battle is to out-think TOI: Meenal Baghel
Anil Thakraney gets the Mumbai Mirror editor-in-chief to speak like no Times of India group editor has ever done before. A must-read interview
http://www.mxmindia.com/2012/07/our-battle-is-to-out-think-toi-meenal-baghel/


HUL, Dabur & Colgate Q1 sales up 20%, next few Qs challenging
The consumer goods companies said the next few quarters could be challenging if the monsoon is weak and the rupee continues to fall
http://www.mxmindia.com/2012/07/hul-dabur-colgate-q1-sales-up-20-next-few-qs-challenging/


Crazeal enters cinemas for experiential marketing
Crazeal has rolled out a nationwide experiential marketing campaign to connect with consumers
http://www.mxmindia.com/2012/07/crazeal-enters-cinemas-for-experiential-marketing/

Why CMOs needn't feel guilty about going for Cannes Lions
Clients must attend festivals like the Cannes Lions to spot inspiring ideas, particularly in the digital, social and mobile and media worlds
http://www.mxmindia.com/2012/07/why-attending-cannes-lions-is-no-longer-an-indulgence-for-cmos/


Ignitee appoints Ranjoy Dey as Chief Operating Officer
Mr Dey will be based at Ignitee's Gurgaon office - managing the business across the offices of Ignitee in Delhi, Mumbai and Chennai
http://www.mxmindia.com/2012/07/ignitee-appoints-ranjoy-dey-as-chief-operating-officer/


Ogaan Cancer Foundation creates a breast cancer awareness campaign
In a bid to support the cause of breast cancer awareness, Ogaan Cancer Foundation has created a new campaign with filmmaker, Zoya Akthar
http://www.mxmindia.com/2012/07/ogaan-cancer-foundation-creates-a-breast-cancer-awareness-campaign/


Nitin Singh joins Indigo Consulting as biz head
He will be responsible for managing the recently acquired Indigo Consulting's relationships and scaling up the digital business in the Delhi region
http://www.mxmindia.com/2012/07/nitin-singh-joins-indigo-consulting-as-biz-head/


WATBlog announces CMO conference
It is a platform to connect with the Marketing Heads of India's Top Brands
http://www.mxmindia.com/2012/07/watblog-announces-cmo-conference/


Suvarna launches 3 fiction shows
All three shows will go on air from July 30
http://www.mxmindia.com/2012/07/suvarna-launches-3-fiction-shows/


The Anchor: 6 ways to create pathbreaking & sustainable communication for a brand
One significant conclusion with regard to communication has dawned - successful organizations always have top-driven communication, says N Chandramouli
http://www.mxmindia.com/2012/07/the-anchor-6-ways-to-create-pathbreaking-sustainable-communication-for-a-brand/


Anil Thakraney: Murder in the factory
I sometimes wonder if CEOs put in special efforts to appoint the correct HR personnel for their factories. And ensure they are heavy trained for the job
http://www.mxmindia.com/2012/07/anil-thakraney-murder-in-the-factory/

Stories on 25th Jun

Glory eludes India @Cannes Lions 2012
With just 14 metals, it was a forgettable year for the Indian contingent at the premier fest celebrating creativity in ad & marketing
http://www.mxmindia.com/2012/06/glory-eludes-india-cannes-lions-2012-2/

Never make a film to win at Cannes, because then you'll never do: Abhinay Deo
Taproot’s campaign for Mumbai Mirror went on to bag India's first ever Gold in the Film Craft category and Abhinay Deo talks about the film and more
http://www.mxmindia.com/2012/06/never-make-a-film-to-win-at-cannes-because-then-youll-never-do-abhinay-deo/

Cannes Lions Grand Prix JurySpeak
Cannes Lions 2012 Jury members and presidents on why they chose a winning entry for the Grand Prix in various categories
http://www.mxmindia.com/2012/06/cannes-lions-grand-prix-juryspeak/

India@Cannes: The Winning Works
A look at the India works that won a metal at Cannes Lions 2012
http://www.mxmindia.com/2012/06/indiacannes-the-winning-works/

Anil Thakraney: Yes, We Cannes!
While India may still not be setting Cannes on fire, our creative directors do return with a decent number of trophies, writes Anil Thakraney
http://www.mxmindia.com/2012/06/anil-thakraney-yes-we-cannes/

Mindshare & Google launch 'Mobile Garage'
Mobile Garage will give Mindshare clients a unique advantage in the race to harness the growing global trend of mobile device usage
http://www.mxmindia.com/2012/06/mindshare-google-launch-mobile-garage/

Channel [V] says goodbye to Bollywood music
With this transition, the channel is set to consolidate its position in the youth entertainment genre
http://www.mxmindia.com/2012/06/channel-v-says-goodbye-to-bollywood-music/

Zee to go paranormal with 'Fear Files'
The show will focus on events that are experienced by those who have lived to tell their story
http://www.mxmindia.com/2012/06/zee-to-go-paranormal-with-fear-files/

Gaana.com launches music streaming app on Win 8 tab
The application offers users a smooth browsing with the latest and most popular albums, artists, genres and songs
http://www.mxmindia.com/2012/06/gaana-com-launches-music-streaming-app-on-win-8-tab/

AdStrat: Honda - Rush Hour
Behind every great commercial is super strategy. Every week, MxMIndia brings you the brief and the strat as given by the client and whatever else that goes into creating an ad
http://www.mxmindia.com/2012/06/ad-strat-honda-rush-hour/

The Anchor: Lloyd Mathias on the 6 things every marketer learns on the job
The primary role of marketing is to drive sales and bring in revenues, writes Lloyd Mathias, as he lists the six vital lessons marketers learn on the job
http://www.mxmindia.com/2012/06/the-anchor-lloyd-mathias-on-the-6-things-every-marketer-learns-on-the-job/

Ranjona Banerji: Crazy, like a fool; what about Daddy Cool?
What a fine example of India's famous familial feeling we have here - and dare we say it, India's long traditions of patriarchy
http://www.mxmindia.com/2012/06/ranjona-banerji-crazy-like-a-fool-what-about-daddy-cool/

Mostly 3.5 *s for Anurag Kashyap's Gangs of Wasseypur
Every week, Deepa Gahlot casts a critical eye over media reviews of Bollywood releases... in Reviewing the Reviews
http://www.mxmindia.com/2012/06/reviewing-the-reviews-gangs-of-wasseypur/

Stories on 24th May

No (or low) ads on HD. Anybody complaining?
How do near-ad-free HD channels impact marketers, media planners and creative professionals? An MxMIndia report
http://www.mxmindia.com/2012/05/no-or-low-ads-on-hd-anybody-complaining/

ICICI Bank ahead of Pepsi, Airtel beats Siemens, Sony in Top 100 Global Brands rankings
Airtel joins ICICI in Millward Brown's BrandZ Top 100 Most Valuable Global Brands study Brown
http://www.mxmindia.com/2012/05/icici-bank-ahead-of-pepsi-airtel-beats-siemens-sony-in-top-100-global-brands-rankings/

Radio broadcasters thumbs up to Copyright Bill
This bill will allow the Copyright Board to decide the royalty rates for the broadcasters, which until now was decided by the PPL
http://www.mxmindia.com/2012/05/radio-broadcasters-thumbs-up-to-copyright-bill/

Balki & Shekhar Kapur to present 'Global India' at Cannes Lions 2012
This year, Lowe Lintas, will take to the stage to present 'Global India' - the first time the Cannes Lions Festival has featured a seminar dedicated to Indian creativity and its influence globally
http://www.mxmindia.com/2012/05/balki-shekhar-kapur-to-present-global-india-at-cannes/

Need to monetize radio-social media connect (+Video)
Monetization is the key for survival of any business and radio stations must find ways to do that for their social media activations, say media captains
http://www.mxmindia.com/2012/05/radio-social-media-connect/

Paritosh Joshi: Wither Digitization?
Media Matrix by Paritosh Joshi, until recently CEO, Star CJ, analyses issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-wither-digitization/

Takeaways from IRF 2012 (+Video)
The seventh edition of Indian Radio Forum (IRF) discussed quite a lot of issues on the strength and opportunities of radio, the road ahead for the medium, especially with FM Phase III expansion
http://www.mxmindia.com/2012/05/takeaways-from-irf-2012-video/

Live from the Console goes national with 9XO
Launched in July 2011 at Mehboob Studio, Live from the Console provides emerging music bands an alternative platform to showcase talent and for music fans to discover new music
http://www.mxmindia.com/2012/05/live-from-the-console-goes-national-with-9xo/

63% Indian pros maintain a to-do list: LinkedIn
Findings also show professionals in the legal industry are the least likely to have checked everything off their to-do list by the end of a workday
http://www.mxmindia.com/2012/05/63-indian-pros-maintain-a-to-do-list-linkedin/

The Anchor: 5 trends to watch out for in e-com in India
With the increasing options available online and the easy way to find them, the internet makes customer fickle. This results in websites offering increasing levels of customer service to ensure that their customer is happy, says Suvir Kulhar
http://www.mxmindia.com/2012/05/the-anchor-5-trends-to-watch-out-for-in-e-com-in-india/

Debrief: Maruti Ertiga: Not LUVing it!
Bottom-line: Wrong positioning, wrong idea, wrong situation and a very stupid pun to top it all
http://www.mxmindia.com/2012/05/debrief-maruti-ertiga-not-luving-it/

[MJR] Wanted: sponsors to cover the Olympics!
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek
http://www.mxmindia.com/2012/05/mjr-wanted-sponsors-to-cover-olympics/

Stories on 13th Mar '12

Wooing vibrant India's Wonder Woman
An extract from 'Women to the Fore', a special volume presented by BIG CBS Love, unveiled on International Women's Day by MxMIndia
http://www.mxmindia.com/?p=14648

Will Marathi content be a shot in the arm for FM in Mumbai?
According to Radio Establishment Survey 2011 findings, although the mother tongue of 51 per cent of FM device owners is Marathi, an overwhelming 80 per cent of them prefer Hindi music
http://www.mxmindia.com/?p=14644

MPG India appoints Ruma Sengupta as Director of Strategy
Ms Sengupta will take charge of the agency’s strategic offering and product development. She will also take custodianship of Havas Media’s proprietary tools and processes
http://www.mxmindia.com/?p=14695

Manish Bhatt to be Cannes Lions judge
Scarecrow’s Manish Bhatt will be judging Cannes Lions 2012 in the Direct category.
http://www.mxmindia.com/?p=14642

Elephant gives an identity to Daimler's BharatBenz
Elephant Strategy + Design has come out with its brand identity for Daimler's India-specific range of trucks. The association with Daimler is two years old for Elephant.
http://www.mxmindia.com/?p=14640

Hiring expected to pick up in the coming quarter
India Inc is watchful in their recruitment needs and is going through this uncertain phase with poise, according to the inaugural edition of the TimesJobs RecruiteX Quarterly Report
http://www.mxmindia.com/?p=14669

Conde Nast India launches Architectural Digest
The magazine aims to capture the attention of new home owners and renovators, architects and designers as well as design enthusiasts
http://www.mxmindia.com/?p=14628

Mirchi Kaan Awards to celebrate best in radio advertising
This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising
http://www.mxmindia.com/?p=14634

Nilesh Naik is Senior CD, Percept/H, Bengaluru
Nilesh Naik has been appointed as Senior Creative Director, Percept/H - Bengaluru, effective February 2012. Prior to joining Percept/H, he was working with Dentsu Marcom, Mumbai as Creative Director.
http://www.mxmindia.com/?p=14646

Appy Fizz finds a new buddy in Saif Ali Khan
Creativeland Asia creates a series of TVCs and a micro site www.appyfizz.com for Appy Fizz as part of the campaign, adding more fun and excitement to hanging out.
http://www.mxmindia.com/?p=14636

The Anchor:  6 reasons why brands can't ignore digital
A digital presence is not something special any more - but it also does not mean brand should take digital for granted. Vineet Gupta outlines why and how this is an exciting medium that should be milked for all it's worth.
http://www.mxmindia.com/?p=14629

Debrief: IndusInd Bank: Dull and annoying
I like the strategy. Rather than use the tried and tested route of boasting about Thomas Cook’s great work, better to make fun of the rivals
http://www.mxmindia.com/?p=14638

[MJR] Grrrrr! Why do people speak so much on News TV?
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/?p=14711

Stories on 21st November

Upclose with Paid News

MxMIndia partnered the screening of Umesh Aggarwal's documentary on Paid News and a panel discussion thereafter.

http://www.mxmindia.com/2011/11/paid-news-the-inside-story/

Is Bobby Pawar quitting Mudra?

Mudra’s chief creative officer Bobby Pawar is rumoured to be moving to JWT

http://www.mxmindia.com/2011/11/is-bobby-pawar-quitting-mudra/

The Anchor: 5 reasons why broadband internet will grow in India

With more users, better penetration and competitive pricing, broadband internet has nowhere to go but up.

http://www.mxmindia.com/2011/11/the-anchor-5-reasons-why-broadband-internet-will-grow-in-india/

AdStrat: Birla Sun Life leaves nothing to fate

The new Birla Sun Life Insurance campaign objective is to reiterate the philosophy to leave nothing to fate

http://www.mxmindia.com/2011/11/adstrat-leave-nothing-to-fate/

Be cautious in slow market: Rana Barua

Recognizing that there is definitely a slowdown, it’s no time to take things for granted, says the Red FM COO.

http://www.mxmindia.com/2011/11/be-cautious-in-slow-market-rana-barua/

Debrief: Unbelievably silly

If a trainee copywriter came to me with such a script, I would recommend the chap to a psychiatrist.

http://www.mxmindia.com/2011/11/debrief-unbelievably-silly/

All set for Effies on Dec 14

The Ad Club Bombay gets ready for judging procedure for Effie 2011.

http://www.mxmindia.com/2011/11/edging-towards-effies/

Ten Sports gets hockey deal till 2014

Ten Sports has entered into a long term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India playing matches the next four years from major men’s hockey tournaments from around the world.

http://www.mxmindia.com/2011/11/ten-sports-gets-hockey-deal-till-2014/

Sanjay Kailash is ESPN’s EVP, Head of Sales (India)

Sports content provider ESPN STAR Sports (ESS) has announced the promotion of Sanjay Kailash to Executive Vice President & Head of Sales (India) for its India operations, ESPN Software India (ESI).

http://www.mxmindia.com/2011/11/sanjay-kailash-is-espn%E2%80%99s-evp-head-of-sales-india/

Corruption a symptom of governance: Mark Tully (Video Report)

Launching his latest book in the capital, ‘Non Stop India’, Mark Tully reiterated that corruption is a major malaise but if you concentrate too much on it, you forget the cause of corruption, which is bad governance.

http://www.mxmindia.com/2011/11/corruption-a-symptom-of-governance-mark-tully/

Cannes Lions launch Mobile category; Tom Eslinger appointed first jury chair

The International Festival of Creativity - Cannes Lions - has announced that Mobile will be added as a new awards section, launching at the 2012 Festival. Tom Eslinger, Digital Creative Director of Saatchi & Saatchi Worldwide, will preside over the Mobile Lions jury in its inaugural year.

http://www.mxmindia.com/2011/11/cannes-lions-launch-mobile-category-tom-eslinger-appointed-first-jury-chair/

INS, IBF express shock on SC order in Times Now defamation case

The Indian Broadcasting Foundation (IBF) expresses great surprise and concern over the impact of the recent decision of the Supreme Court that dismissed the Special Leave Petition filed by Times Now

http://www.mxmindia.com/2011/11/ibf-expresses-shock-on-times-now-matter/

Stand up and be counted against paid news!
In Freaking news, Ranjona Banerji profiles the fare on nightly news and the morning papers
http://www.mxmindia.com/2011/11/stand-up-and-be-counted-against-paid-news/