The plan is to keep rolling out & expanding our analytics expertise: Sue Moseley
Excerpts from an interview with the worldwide director, research & futures at Mediabrands IQ Creation
http://www.mxmindia.com/2012/03/the-plan-is-to-keep-rolling-out-expand-our-analytics-expertise-sue-moseley/
MxMIndia Comment: 101 days to digitization
July 1 is when television distribution in the four metros of Chennai, Kolkata, Mumbai and New Delhi is required to go digital. The MxMIndia countdown will focus on the state of readiness and how digitization will impact the business
http://www.mxmindia.com/2012/03/mxmindia-comment-101-days-to-digitization/
High EQ at Aamir Khan talk show Satyameva Jayate
Star’s no-holds-barred show promises to be a tear-jerker, as Aamir Khan brings out facets of India’s gritty reality.
http://www.mxmindia.com/2012/03/high-eq-at-aamir-khan-talk-show-satyameva-jayate/
CLIO Lifetime Award for Piyush Pandey
Piyush Pandey, Executive Chairman of Ogilvy & Mather India, will be the first South Asian to receive the prestigious advertising industry award.
http://www.mxmindia.com/2012/03/clio-lifetime-award-for-piyush-pandey/
Gruner + Jahr acquires Networkplay
Networkplay has announced that Gruner + Jahr, the publishing division of European media conglomerate Bertelsmann AG, has acquired a majority stake in the company.
http://www.mxmindia.com/2012/03/gruner-jahr-acquires-networkplay/
Santoor goes golden for silver anniversary
Draftfcb Ulka, Bangalore has created an ad showcasing beautiful women of today, from different walks of life, all coming together to unveil the new 'sunehra' Santoor.
http://www.mxmindia.com/2012/03/santoor-goes-golden-for-silver-anniversary/
India lifts 27 metals at AdFest 2012
DDB Mudra leads with 9, Leo Burnett (6) and McCann (5) follow at Pattaya festival.
http://www.mxmindia.com/2012/03/india-lifts-27-metals-at-adfest-2012/
HT extends Brunch IP to live events
in its event avataar, Brunch Dialogues is a heady mix of glamour, music, spirits and style which is to be led by Vir Sanghvi
http://www.mxmindia.com/2012/03/ht-brunch-dialogues-team-brunchs-first-live-entertainment-ip/
5th Mint Luxury Conf to explore future of lux industry
The Mint Luxury Conference is the largest event of its kind in this sector. Industry experts, designers, marketers and owners of prestigious international luxury brands will come together for multiple sessions spread across 2 days of the conference
http://www.mxmindia.com/2012/03/the-5th-mint-luxury-conference-to-explore-the-future-of-luxury-industry-in-india/
Dainik Bhaskar's 'Junior Editor' creates history
Junior Editor-2011, an initiative of Dainik Bhaskar, has been recognised by Guinness World Records as “The Largest Writing Competition”, by ‘Limca World Record’ as “The Largest Countrywide Newspaper Making Competition for Children” and also recognised by ‘India Book of Records’ for “The Largest Number of Manually Prepared Newspapers by Kids.”
http://www.mxmindia.com/2012/03/dainik-bhaskars-junior-editor-creates-history/
Brand race as Ormax study reveals Day After Cricket recall
In the Ormax Media study, Vodafone, Pepsi, Coca-Cola & Hero Honda were the most recalled brands in IPL 4. Which brands will lead in IPL 5?
http://www.mxmindia.com/2012/03/brand-race-as-ormax-study-reveals-day-after-cricket-recall/
Singapore aims fresh salvo at Indian tourism market
Singapore Tourism Board has launched a new marketing campaign for India - 'Singapore -The Holiday You Take Home with You'.
http://www.mxmindia.com/2012/03/singapore-aims-fresh-salvo-at-indian-tourism-market/
Long way to go for Indian athletics: Sports journos' meet
The problems faced by Indian athletics in its attempt to catch up with the rest of the world echoed at the seminar on athletics held to mark the start of the 36th National Convention of the Sports Journalists Federation of India in Guwahati on Tuesday.
http://www.mxmindia.com/2012/03/long-way-to-go-for-indian-athletics-sports-journos-meet/
BMB India wins O-SIX travel & hospitality
BMB India, a 50:50 JV between Trevor Beattie’s BMB and Madison World, has won the O-SIX Travel & Hospitality account.
http://www.mxmindia.com/2012/03/bmb-india-wins-o-six-travel-hospitality/
The Anchor: 6 ways to measure the effectiveness of PR
Instead of mutual finger pointing, the attempt here is to be shaking hands. As public relations increasingly influences corporate communications strategy, pressure has mounted to measure the effectiveness of PR
http://www.mxmindia.com/2012/03/6-ways-to-measure-the-effectiveness-of-pr/
Debrief: Vodafone BlackBerry: Self-indulgent tripe
Everyone seems to be using the BB for all sorts of stuff. Dating, BBMing, uploading pics, chatting, etc. As a result, the uncle suits have gone into absolute mourning, and this makes the TVC very unappetizing to watch.
http://www.mxmindia.com/2012/03/debrief-vodafone-blackberry-self-indulgent-tripe/
