Counting on digital to be M&E's trailblazer
Discussions on digitization (& how it could impact the sector) dominated the three-day FICCI-Frames 2012 last week
http://www.mxmindia.com/wp-content/themes/mxm/scripts/timthumb.php?src=wp-content/uploads/2012/03/ficci-day2-012.jpg&a=t&w=318&h=151&&zc=0&q=75
@FF12: Day 1: Digital attracts ‘desirable’ status on Day 1
There was no beating about the bush as digitization dominated the discussion on Day 1 @ Ficci-Frames 2012
http://www.mxmindia.com/2012/03/ficci-frames-2012-digital-attracts-desirable-status-on-opening-day/
@FF12: Day 2: Seamless blending with traditional mediums - a big want!
On Day 2 of FICCI Frames 2012, delegates felt that innovations need to keep pace with technology changes.
http://www.mxmindia.com/2012/03/ff12-seamless-blending-with-traditional-mediums-a-big-want/
@FF12: Day 3: Industry expects thoughts to lead to pertinent actions
The general feedback from delegates was that Frames 2012 had pertinent topics discussed.
http://www.mxmindia.com/2012/03/ff12-industry-expects-thoughts-to-lead-to-pertinent-actions/
@FF12 Takeaways: Digitization rules the roost @FICCI Frames 2012
MxM India caught up with delegates @FICCI Frames 2012 to know their respective takeaways from the three day convention
http://www.mxmindia.com/2012/03/ff12-digitization-rules-the-roost-ficci-frames-2012/
We are a silent partner in DNA: Girish Agarwal (on Video)
Girish Agarwal, Director, Dainik Bhaskar Group spoke to MxM about the readership wars and the perceived threat of Internet
http://www.mxmindia.com/2012/03/ff12-we-are-a-silent-partner-in-dna-girish-agarwal/
Denizen explores social media to create buzz
Denizen, the youth brand from Levi Strauss & Co, has been using social media effectively to connect with its consumers, the most recent example of this being its ‘We are Explorers’ initiative.
http://www.mxmindia.com/2012/03/denizen-explores-social-media-to-create-buzz/
Sriram Kilambi quits Radio Mirchi, GG Jayanta is new national marketing head
Sriram Kilambi has put in his papers as National Marketing Head and is presently serving his notice period at Radio Mirchi. GG Jayanta, business head of Andhra Pradesh and Regional Marketing Head- South, Radio Mirchi will be the new National Marketing Head.
http://www.mxmindia.com/2012/03/sriram-kilambi-quits-radio-mirchi-gg-jayanta-to-replace-him/
Rakesh Gopal joins Mogae Media from India Today group
Rakesh Gopal, who was with the India Today group, last with Mail Today, as Head - Impact for Delhi, East and South India for 3½ yrs, has joined Mogae Media as senior vice-president.
http://www.mxmindia.com/2012/03/rakesh-gopal-joins-mogae-media-from-india-today-group/
LinkedIn announces B2B Connect for Ind marketers
LinkedIn has announced a marquee event to define the opportunity for B2B brands in the digital age.
http://www.mxmindia.com/2012/03/linkedin-announces-first-ever-b2b-connect-for-indian-marketers/
Sony Max hits a chauka with IPL mauka
Sony Max has unveiled a new marketing campaign for IPL season 5. The theme 'Aisa Mauka Aur Kahan Milega' uses various relations, making the case that IPL brings people together.
http://www.mxmindia.com/2012/03/sony-max-hits-a-chauka-with-ipl-mauka/
Face the 'Moments of Truth' with Mindshare-Brand Equity Compass 2012
Media services agency Mindshare in partnership with Brand Equity is organizing Compass 2012, a day-long marketing summit in Mumbai on March 27.
http://www.mxmindia.com/2012/03/face-the-moments-of-truth-with-mindshare-brand-equity-compass-2012/
Ipsos Marketing reorganizes globally, sets up four practices
As part of the combination between Ipsos and Synovate, Ipsos has reorganised its Ipsos Marketing specialisation - the largest of Ipsos’ global business lines, representing nearly half of Ipsos’ total revenues in 2011.
http://www.mxmindia.com/2012/03/ipsos-marketing-reorganizes-globally-sets-up-four-practices/
12 'must-do's when engaging a celeb for your brand
So many things to get right - the face, the space, and the place(ment). Anujita Jain makes a list.
http://www.mxmindia.com/2012/03/the-anchor-12-points-to-remember-when-getting-a-celeb-to-endorse-your-brand/
Debrief: Mid Day: Maximum City. Minimum TVC
I find this commercial pretty worrying. This creative suggests to me that Mid Day doesn’t really understand Mumbai. That they have a superficial view of this great city. And that’s much more disappointing than one sad ad
http://www.mxmindia.com/2012/03/debrief-mid-day-maximum-city-minimum-tvc/
[MJR - Noosemakers] Will typists and babblers leave Sachin alone?
Ranjona Banerji isn't surprised on how those who damned the master blaster not long ago are now singing praises.
http://www.mxmindia.com/2012/03/mjr-noosemakers-will-typists-and-babblers-leave-sachin-alone/
