Stories on 10th Aug '15

Big Nite for the Datawallahs!
Unilever was Client of the Year at while OgilvyOne Worldwide was Agency of the Year at the DMA Asia Echo Awards held last week
http://www.mxmindia.com/2015/08/big-nite-for-the-datawallahs/

Shavon Barua joins PHD as managing partner. to manage HUL digital mandate
With two decades of experience in creative agencies, this is the first time she will explore her opportunities at a media agency
http://www.mxmindia.com/2015/08/shavon-barua-joins-phd-as-managing-partner-to-manage-hul-digital-mandate/

With Raksha Bandhan in mind, Facebook to launch online shopping fest with GroupM
The plan involves setting up a website in association with media agency conglomerate GroupM between August 12 and August 29, the day of the festival
http://www.mxmindia.com/2015/08/with-raksha-bandhan-in-mind-facebook-to-launch-online-shopping-fest-with-groupm/

'Fight cancer with dignity', says HDFC Life's new campaign
First time ever a celebrity speaks on behalf of the Brand
http://www.mxmindia.com/2015/08/fight-cancer-with-dignity-says-hdfc-lifes-new-campaign/

Mumbai to host first edition of EEMAX Global Awards 2015
The presentation ceremony will be held in Mumbai, India in September 2015
http://www.mxmindia.com/2015/08/mumbai-to-host-first-edition-of-eemax-global-awards-2015/

Amith Prabhu: The season of PR events is here!
India now has three to four signature events and globally there are a handful of global events that one should consider attending, writes Amith Prabhu
http://www.mxmindia.com/2015/08/amith-prabhu-the-season-of-pr-events-is-here/

NXT Digital gains impressive foothold in just 3 weeks
Will enable the cable fraternity in DAS Phase III and IV markets to remain independent, own their network and go digital as per Government mandate and within deadlines

http://www.mxmindia.com/2015/08/nxt-digital-gains-impressive-foothold-in-just-3-weeks/

Stories on 21st Jul '15

India Shining for Mobile Internet
Users in India to surge significantly, with base to reach 31.4 crore by 2017
http://www.mxmindia.com/2015/07/india-shining-for-mobile-internet/

Mullen Lowe Lintas Group names creative leadership
Amer Jaleel and Arun Iyer named Chief Creative Officers
http://www.mxmindia.com/2015/07/mullen-lowe-lintas-group-names-creative-leadership/

Ranjona Banerji: Face it. If you're not a journalist you don't know how a newsroom functions. You only think you do
This is not because journalism is some magical unknowable quantity or newsrooms are like Hogwarts protected by Dementors. It's because unless you are one, you don't know, writes Ranjona Banerji
http://www.mxmindia.com/2015/07/ranjona-banerji-face-it-if-youre-not-a-journalist-you-dont-know-how-a-newsroom-functions-you-only-think-you-do/

Salt Brand Solutions wins mandate of Lechal
The smart footwear has already got tech lovers and travellers around the world eagerly awaiting the delivery of the shoes
http://www.mxmindia.com/2015/07/salt-brand-solutions-wins-mandate-of-lechal/

Ketchum Sampark appoints Surajeet Das Gupta as COO
In his new role, Surajeet will be responsible for building firm's franchise in India along with fostering key client relationships
http://www.mxmindia.com/2015/07/ketchum-sampark-appoints-surajeet-das-gupta-as-coo/

DDB Mudra Group elevates Sameer Mehta to President, TracyLocke India
Sameer has been a part of the DDB Mudra Group since 2005
http://www.mxmindia.com/2015/07/ddb-mudra-group-elevates-sameer-mehta-to-president-tracylocke-india/

#TVBuddy showcases TV viewing habit of Indians
All this is made possible by dittoTV, the OTT TV platform that offers Live TV and videos on all internet-enabled devices

http://www.mxmindia.com/2015/07/tvbuddy-showcases-tv-viewing-habit-of-indians/

Stories on 18th Nov '13

Sachin's second innings starts in style.
A superb speech, tributes from all over and the Bharat Ratna see a glorious beginning to Sachin Tendulkar's new innings in life
http://www.mxmindia.com/2013/11/sachins-second-innings-starts-in-style/

4 Indian entries win at 2013 Digital Asia Fest
New Zealand took home the most awards (10), closely followed by Australia with 9 and China and Japan both with 6. India and the Philippines shared fifth slot with four metals each
http://www.mxmindia.com/2013/11/4-indian-entries-win-at-2013-digital-asia-fest/

Zee unveils all-new corporate brand film crafted by Scarecrow
The film is based on the Zee group's positioning of 'Vasudhaiva Kutumbakam - The World is My Family'
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Guest Column by Hemant Jain: Opportunity knocks in mobile internet
Without doubt, India is one of the most exciting markets for mobile adverting, and pushing it forward is the buoyant and increasing base of active mobile internet users, writes Hemant Jain
http://www.mxmindia.com/2013/11/zee-unveils-all-new-corporate-brand-film-crafted-by-scarecrow/

Amith Prabhu: Public Relations and Bad Publicity
PR is not the same as publicity. PR can lead to publicity but publicity is never PR, writes Amith Prabhu
http://www.mxmindia.com/2013/11/amith-prabhu-public-relations-and-bad-publicity/

Reviewing the Reviews: Critics praise quality & performances in Ram-Leela, pan over-the-topness
Most critics praised the visual quality and performances, but also panned the excessive 'over-the-topness' of everything in Goliyon Ki Rasleela Ram-Leela, notes Deepa Gahlot

http://www.mxmindia.com/2013/11/reviewing-the-reviews-critics-praise-quality-performances-in-ram-leela-pan-over-the-topness/

Stories on 8th May '13

Old tunes, new TVCs: Good, bad, or...?
If the song fits, commercialize it. That seems to be the trend among agencies who are rejigging classic Hindi film numbers for modern ads. MxMIndia asks the industry whether this is a good trend
http://www.mxmindia.com/2013/05/old-tunes-new-tvcs-good-bad-or/

Recommendations/observations of Parliamentary Committee report on Paid News
Recommendations and/or observations for the Parliamentary standing committee on information technology on the issue of Paid News
http://www.mxmindia.com/2013/05/recommendationsobservations-of-parliamentary-committee-report-on-paid-news/

We want to bring stories alive: Adlabs Imagica's Pooja Shetty Deora
Pooja Shetty Deora, Joint Managing Director at Adlabs Entertainment Limited discusses the marketing strategy and roadmap behind making Adlabs Imagica a ride to remember
http://www.mxmindia.com/2013/05/we-want-to-bring-stories-alive-adlabs-imagicas-pooja-shetty-deora/

Sunil Mutreja bids adieu to Amar Ujala
His next destination is unknown, though it is rumoured he’s mulling entrepreneurial and job options
http://www.mxmindia.com/2013/05/sunil-mutreja-bids-adieu-to-amar-ujala/

Sudheer KG promoted to VP & Head Programming @ History TV18
A+E Networks|TV18 has elevated Sudheer KG as VP and Head Programming of its factual entertainment channel, History TV18, with immediate effect
http://www.mxmindia.com/2013/05/sudheer-kg-promoted-to-vp-head-programming-history-tv18/

ETV Bangla ropes in Mithun Chakraborty as host for Bigg Boss
The Disco Dancer will get contestants to groove to Bigg Boss' tunes from June
http://www.mxmindia.com/2013/05/etv-bangla-ropes-in-mithun-chakraborty-as-host-for-bigg-boss/

Anil Thakraney: Introducing! Ghotala TV!
If a channel can be dedicated to music, movies, food, animals, leisure, fashion, etc, why not scams? After all, cheating is an intrinsic part of the great Indian culture
http://www.mxmindia.com/2013/05/anil-thakraney-introducing-ghotala-tv/

Next IAA Debate in Delhi: 'Creative awards can also be given for differentiated one-off expressions'
Deepika Warrier and Lloyd Mathias will take on Josy Paul and Pratap Bose while Santosh Desai would moderate the third IAA Debates series on 13 May 2013 in Gurgaon at the Trident
http://www.mxmindia.com/2013/05/next-in-iaa-debate-in-delhi-creative-awards-can-also-be-given-for-differentiated-one-off-expressions/

Links of the Day
Links to news and features from across business and trade publications
http://www.mxmindia.com/2013/05/links-of-the-day/

Esha Media Research's web solution for media monitoring cuts operational costs
TV monitoring agency Esha Media Research (EMR) has launched an innovative web based solution for monitoring media, making the cost of monitoring substantially lower for the user
http://www.mxmindia.com/2013/05/esha-media-researchs-web-solution-for-media-monitoring-cuts-operational-costs/

Publicitas establishes presence in Japan
Media service company Publicitas has opened a new office in Tokyo, strengthening its global footprint and providing a strong link between media brands and the local advertising market in Japan
http://www.mxmindia.com/2013/05/publicitas-establishes-presence-in-japan/

Bigflix records 1 million registered users
To mark the milestone, subscriptions worth Rs 1 million are to be gifted to subscribers as a part of the celebrations
http://www.mxmindia.com/2013/05/bigflix-records-1-million-registered-users/

Stories on 16th Nov '12

Diamonds are wherever...
If the appointment of PR honcho and CMG + Weber Shandwick's Harris Diamond as Chairman & CEO of McCann Worldgroup is a success, we could well see a new leadership order in adland
http://www.mxmindia.com/2012/11/diamonds-are-wherever/

Scarecrow Delhi wins Kohinoor Speciality Foods
Kohinoor Speciality Foods has appointed Scarecrow Communications, Delhi as its creative agency for its brand and product communication
http://www.mxmindia.com/2012/11/scarecrow-delhi-wins-kohinoor-speciality-foods/

Jaldi 5 with M R Srinivasan: Chennai could need 3-6 months for digitization switch-over
M R Srinivasan, General Secretary, Chennai Metro Cable Operators Association (CMCOA) speaks to MxM India about how digitization is progressing, or not progressing in Chennai
http://www.mxmindia.com/2012/11/jaldi-5-with-m-r-srinivasan-chennai-could-need-3-6-months-for-digitization-switch-over/

Paritosh Joshi: Channel brand or Programme brand?
Why do we still persist in thinking that channel brands can be all things to all people?
http://www.mxmindia.com/2012/11/paritosh-joshi-channel-brand-or-programme-brand/

WATConsult wins Godrej Nature's Basket's digital and social mandate
WATConsult has won the social and digital duties of Godrej Nature's Basket, the gourmet retail venture of the Godrej Group
http://www.mxmindia.com/2012/11/watconsult-wins-godrej-natures-baskets-digital-and-social-mandate/

@India, living in China: Burson-Marsteller finds out
Burson-Marsteller study finds huge missed opportunity for country promotion on Twitter
http://www.mxmindia.com/2012/11/india-living-in-china-burson-marsteller-finds-out/

The Anchor: 5 reasons PR is better than advertising
It's not a tussle that is likely to be resolved soon - but Dipankar Zalpuri rolls up his sleeves in the PR corner
http://www.mxmindia.com/2012/11/the-anchor-5-reasons-pr-is-better-than-advertising/

Anil Thakraney: Your demotivated, ill-trained staff
To all those heavily paid corporate leaders reading this: There's no point in splurging all those millions on slick advertising campaigns, there's no point in making tall claims in the ads, if you have failed to adequately train and motivate your task force
http://www.mxmindia.com/2012/11/anil-thakraney-your-demotivated-ill-trained-staff/

Ranjona Banerji: When Times Now got it wrong
Bad news judgment is fine, but Times Now not only called the day wrong it also showed incompetence in the way it handled its news of the day, writes Ranjona Banerji
http://www.mxmindia.com/2012/11/ranjona-banerji-when-times-now-got-it-wrong/

Signposts... November 16
Our daily feature 'Signposts' which as the name suggests will carry an assorted range of, ah, well, signposts
http://www.mxmindia.com/2012/11/signposts-november-16/

Stories on 3rd Jul

Scarecrow's simple way to Success
Simplicity and hard work seem to have worked for Scarecrow Communications which has been on an account-winning spree
http://www.mxmindia.com/2012/07/scarecrows-simple-way-to-success/


Archies changes logo to make brand contemporary
Archies says the logo change is to make the brand relevant to customers to ensure that it is not the same brand with whom their parents grew up with
http://www.mxmindia.com/2012/07/archies-changes-logo-to-make-brand-contemporary/


Perfetti appoints Ramesh Jayaraman as MD
Sameer Suneja moves on to a global role as Executive Vice President - Innovation and Business Development
http://www.mxmindia.com/2012/07/perfetti-appoints-ramesh-jayaraman-as-md/


Mediavest appoints Atul Sharma as GM
Mr Sharma will oversee the Dabur business and report to Sulina Menon, Executive Director, SMG
http://www.mxmindia.com/2012/07/mediavest-appoints-atul-sharma-as-gm/


Aidem wins advertising duties for Jaya TV network
The company will be handling the advertising sales duties for the Tamil television network for the next 3 years
http://www.mxmindia.com/2012/07/aidem-wins-ad-sales-duties-for-jaya-network/


Paritosh Joshi joins Ormax as Strategic Advisor
The former Star CJ CEO will advise the research and business teams at Ormax Media
http://www.mxmindia.com/2012/07/paritosh-joshi-joins-ormax-as-strategic-advisor/


Nishad Ramachandran joins Hansa Cequity as VP & Head of Digital Experience
Hansa Cequity, part of the RK Swamy Hansa Group, is one of India's leading integrated customer marketing & technology services company
http://www.mxmindia.com/2012/07/nishad-ramachandran-joins-hansa-cequity-as-vp-head-of-digital-experience/


BIG FM among 100 most successful brands in Power Brands 2012
The second edition of Power Brands provides a bigger platform for the brands to stamp their authority
http://www.mxmindia.com/2012/07/big-fm-among-100-most-successful-brands-in-power-brands-2012/


Suvarna Launches new weekend comedy show
This is an episodic fiction comedy and the story revolves around a family which runs a small business of home-made products
http://www.mxmindia.com/2012/07/suvarna-launches-new-weekend-comedy-show/


9X Tashan now also available on Tata Sky
Launched on August 31 2011, 9X Tashan is available across cable and satellite homes
http://www.mxmindia.com/2012/07/9x-tashan-now-also-available-on-tata-sky/


Lokmat Samachar's Pune edition launched
It is a national daily for the Hindi-speaking population of Pune says Rishi Darda
http://www.mxmindia.com/2012/07/lokmat-samachars-pune-edition-launched/


The Anchor: Suman Srivastava on 5 Reasons why Marketing is a Creative Business
Marketers should define their category by the way their customers see it, rather than the way the industry sees it, says Suman Srivastava
http://www.mxmindia.com/2012/07/the-anchor-suman-srivastava-on-5-reasons-why-marketing-is-a-creative-business/


Debrief: Hero: Desh Ka Vroom Vroom!
What would have been even better is, if they had weaved in entertaining situations around the hand motion, that would have added adrenalin to the TVC
http://www.mxmindia.com/2012/07/debrief-hero-desh-ka-vroom-vroom/


Ranjona Banerji: Don't be jingoistic; do your job, journos!
In Freaking News, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web
http://www.mxmindia.com/2012/07/ranjona-banerji-dont-be-jingoistic-do-your-job-journos/

Stories on 23rd May

Ten years on, is radio still an insignificant medium for advertisers? (Text & Video)
The key takeaway from India Radio Forum 2012 was that radio still needs evangelizing and find newer ways to offer better returns on investment
http://www.mxmindia.com/2012/05/ten-years-on-is-radio-still-an-insignificant-medium-for-advertisers-text-video/

Mirchi maxes IRF awards, Red FM is best station
Although the turnout at the India Radio Forum 2012 was dismal, the awards in the evening saw some fanfare with Radio Mirchi bagging the maximum number of metals
http://www.mxmindia.com/2012/05/irf-awards-radio-mirchi-red-fm/

Zee awards Leo Burnett creative mandate for Khana Khazana & upcoming channel
Zee has awarded Leo Burnett with the creative mandates for Khana Khazana and an upcoming channel
http://www.mxmindia.com/2012/05/zee-awards-leo-burnett-creative-mandate-for-khana-khazana-upcoming-channel/

CNN & BBC top international news channel viewership: PAX study
The survey reveals that no international English news channel reaches more Indian viewers than CNN International and that BBC World News is the most watched international news channel for mid-level income earners, women, tech enthusiasts and those under the age of 30
http://www.mxmindia.com/2012/05/cnn-bbc-top-international-news-channel-viewership-pax-study/

Airtel & Hungama announce mobile music premiere of Gangs of Wasseypur
The soundtrack becomes the first inIndiato premiere on the mobile platform before the album’s physical music release – thus tapping into the fast expanding base of mobile music listeners
http://www.mxmindia.com/2012/05/airtel-hungama-announce-mobile-music-premiere-of-gangs-of-wasseypur/

DMAi announces co-chairs for convention
The global convention by DMAi  will be the first ever conclave that will feature global learning in strategic marketing with special focus on direct marketing
http://www.mxmindia.com/2012/05/dmai-announces-co-chairs-for-convention/

Hippo's 'Indian Food League' for cricket fans
The campaign is conceptualised and implemented by Creative land Asia
http://www.mxmindia.com/2012/05/hippos-indian-food-league-for-cricket-fans/

PRCAI elects new mancom
The elected members are Sharif D Rangnekar, CEO & Director, Integral PR, for the post of President; Nikhil Dey, President, Public Relations, Genesis Burson Marsteller, as Vice President and Shivraj Parshad, Principal, The PRactice, as Secretary
http://www.mxmindia.com/2012/05/prcai-elects-new-mancom/

Times Internet partners AIR for live IPL commentary
Fans can now listen to the live, running commentary of the last three matches including the final IPL matches on AIR
http://www.mxmindia.com/2012/05/times-internet-partners-air-for-live-ipl-commentary/

Airtel DTH launches iEnglish
Customers can now learn to speak fluent English within the comfort of their homes
http://www.mxmindia.com/2012/05/airtel-dth-launches-ienglish/

The Anchor: Manish Bhatt on 5 myths people have about an independent agency
If size would have always been proportional to the potential of things, then microprocessor chips would have never got invented, says Manish Bhatt
http://www.mxmindia.com/2012/05/the-anchor-manish-bhatt-on-5-myths-people-have-about-an-independent-agency/

Anil Thakraney: Bad times looming for editors/content heads
”Consider this: If Mukeshbhai gets caught in a scandal, will Rajdeep Sardesai even think of going after the big man? You know the answer,” writes Anil Thakraney
http://www.mxmindia.com/2012/05/anil-thakraney-bad-times-looming-for-editorscontent-heads/

Mediaah!: Will cross-media restrictions force Star, Zee & Sun to exit distribution?
The government has reportedly asked TRAI to review issues dealing with cross-media ownership. The question is if and when implemented, there could be a significant change in dynamics in media ownership.
http://www.mxmindia.com/2012/05/mediaah-will-cross-media-restrictions-force-star-zee-sun-to-exit-distribution/

Stories on 13th Mar '12

Wooing vibrant India's Wonder Woman
An extract from 'Women to the Fore', a special volume presented by BIG CBS Love, unveiled on International Women's Day by MxMIndia
http://www.mxmindia.com/?p=14648

Will Marathi content be a shot in the arm for FM in Mumbai?
According to Radio Establishment Survey 2011 findings, although the mother tongue of 51 per cent of FM device owners is Marathi, an overwhelming 80 per cent of them prefer Hindi music
http://www.mxmindia.com/?p=14644

MPG India appoints Ruma Sengupta as Director of Strategy
Ms Sengupta will take charge of the agency’s strategic offering and product development. She will also take custodianship of Havas Media’s proprietary tools and processes
http://www.mxmindia.com/?p=14695

Manish Bhatt to be Cannes Lions judge
Scarecrow’s Manish Bhatt will be judging Cannes Lions 2012 in the Direct category.
http://www.mxmindia.com/?p=14642

Elephant gives an identity to Daimler's BharatBenz
Elephant Strategy + Design has come out with its brand identity for Daimler's India-specific range of trucks. The association with Daimler is two years old for Elephant.
http://www.mxmindia.com/?p=14640

Hiring expected to pick up in the coming quarter
India Inc is watchful in their recruitment needs and is going through this uncertain phase with poise, according to the inaugural edition of the TimesJobs RecruiteX Quarterly Report
http://www.mxmindia.com/?p=14669

Conde Nast India launches Architectural Digest
The magazine aims to capture the attention of new home owners and renovators, architects and designers as well as design enthusiasts
http://www.mxmindia.com/?p=14628

Mirchi Kaan Awards to celebrate best in radio advertising
This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising
http://www.mxmindia.com/?p=14634

Nilesh Naik is Senior CD, Percept/H, Bengaluru
Nilesh Naik has been appointed as Senior Creative Director, Percept/H - Bengaluru, effective February 2012. Prior to joining Percept/H, he was working with Dentsu Marcom, Mumbai as Creative Director.
http://www.mxmindia.com/?p=14646

Appy Fizz finds a new buddy in Saif Ali Khan
Creativeland Asia creates a series of TVCs and a micro site www.appyfizz.com for Appy Fizz as part of the campaign, adding more fun and excitement to hanging out.
http://www.mxmindia.com/?p=14636

The Anchor:  6 reasons why brands can't ignore digital
A digital presence is not something special any more - but it also does not mean brand should take digital for granted. Vineet Gupta outlines why and how this is an exciting medium that should be milked for all it's worth.
http://www.mxmindia.com/?p=14629

Debrief: IndusInd Bank: Dull and annoying
I like the strategy. Rather than use the tried and tested route of boasting about Thomas Cook’s great work, better to make fun of the rivals
http://www.mxmindia.com/?p=14638

[MJR] Grrrrr! Why do people speak so much on News TV?
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/?p=14711

Stories on 29th November

We've bn inconsistent in r work: Sonal Dabral
Anil Thakraney buttons the Bates boss or a free-n-frank talk about agencies, people & the work they do
http://www.mxmindia.com/2011/11/sonal-dabral-we-have-been-inconsistent-in-our-work/

Stark stats: 40 mn traders may gain, 122 mn consumers could lose if retail FDI is trashed
A comparison of potential gainers and losers in the government’s move to open up retail for FDI reveals that 122 million consumers set to gain while only 40 million traders could get affected
http://www.mxmindia.com/2011/11/stark-stats-40-mn-traders-may-gain-122-mn-consumers-could-lose-if-retail-fdi-is-trashed/

MediaVest Worldwide bags SuperMax business
MediaVest Worldwide has bagged the SuperMax business
http://www.mxmindia.com/2011/11/mediavest-worldwide-bags-supermax-business/

DLF brings Scarecrow Delhi to its roster
Real estate giant DLF adds Scarecrow Delhi to its panel of creative agencies
http://www.mxmindia.com/2011/11/dlf-brings-scarecrow-delhi-to-its-roster/

Debrief: High on Mia empathy
The contrast is endearing - that of a desire to look beautiful. And a real life that's full of stress. Good show!
http://www.mxmindia.com/2011/11/debrief-high-on-mia-empathy/

VIP journeys into e-commerce
VIP becomes the first luggage brand in the country to offer e-commerce facility to its consumers across India through its website www.vipbags.com.
http://www.mxmindia.com/2011/11/vip-journeys-into-e-commerce/

AIM slams penalty against Times Now
AIM president Tarun Rai says that the quantum of penalty levied on Times Now is not only unreasonable but can set a precedent that would threaten the independent functioning of news media in the country.
http://www.mxmindia.com/2011/11/aim-slams-penalty-against-times-now/

Vizeum wins media duties for Educomp Schools
Educomp Schools, as part of its growth strategy, has appointed Aegis Media's Vizeum India as its media AOR.
http://www.mxmindia.com/2011/11/vizeum-wins-media-duties-for-educomp-schools/

Anugrah Madison offers Rural Academy for management students
Anugrah Madison Rural Academy will teach the basics of rural marketing to management students, as more and more marketers turn their focus to rural India.
http://www.mxmindia.com/2011/11/anugrah-madison-offers-rural-academy-for-management-students/

5 indicators of when it's time you should start looking for a new job
Jaisurya Das highlights the signs when it’s time to move on and get your career in order
http://www.mxmindia.com/2011/11/5-indicators-of-when-its-time-you-should-start-looking-for-a-new-job/

J Dey murder case gets murkier
Ranjona Banerji rues about how and why journos are no longer united on the J Dey murder case
http://www.mxmindia.com/2011/11/j-dey-murder-case-gets-murkier/

CNBC TV18 Prime HD goes experiential
CNBC-TV18 Prime HD reaches out to premium consumers of the electronic store Croma through streaming of the HD channel across multiple LCD panels displayed in the store.
http://www.mxmindia.com/2011/11/cnbc-tv18-prime-hd-goes-experiential/

Stories on 13th September

Fireworks less bright, but not media players outlook

Part 1 of MXMIndia's look at marketing for the festive season, and how it has been impacted this year

http://www.mxmindia.com/2011/09/fireworks-less-bright-but-not-marketers%E2%80%99-outlook/

Max Hegerman quits Tribal DDB India

Tribal DDB India president moves on with effect from October 1.

http://www.mxmindia.com/2011/09/max-hegerman-quits-tribal-ddb-india/

United Breweries launches Heineken beer

http://www.mxmindia.com/2011/09/united-breweries-launches-heineken-beer/

Through the lens, sadly: Remembering Gautam Rajadhyaksha

Communications consultant and cricket analyst Hemant Kenkre pays tribute to his friend, ace photographer Gautam Rajadhyaksha, who passed away in the early hours of September 13.

http://www.mxmindia.com/2011/09/through-the-lens-sadly-remembering-gautam-rajadhyaksha/

Zombie Talkies, coming to a comic book near you

http://www.mxmindia.com/2011/09/zombie-talkies-coming-to-a-comic-book-near-you/

Reliance Trends takes the toons to the tots

http://www.mxmindia.com/2011/09/reliance-trends-takes-the-toons-to-the-tots/

Coming clean with the tooth, Listerine's challenge

http://www.mxmindia.com/2011/09/coming-clean-with-the-tooth-listerine%E2%80%99s-challenge/

MTV's Roadies goes Hero-ic with rebranding

http://www.mxmindia.com/2011/09/mtv%E2%80%99s-roadies-goes-hero-ic-with-rebranding/

The anchor: Shailendra Katyal on 5 ways to never get your media plan wrong

http://www.mxmindia.com/2011/09/the-anchor-shailendra-katyal-on-five-ways-to-ensure-you-never-get-your-media-plan-wrong/

RIP, King of Soft Focus

In Mediaah! today: RIP, Gautam Rajadhyaksha * Great expectations fm AKB & SD * NYTimes launches India-specific site

http://www.mxmindia.com/2011/09/rip-king-of-soft-focus/

Sanjay Reddy rejoins Zee to head South Cluster

http://www.mxmindia.com/2011/09/sanjay-reddy-rejoins-zee-to-head-south-cluster/

Staff cribs and concerns go inside the glassdoor

Firms and employees taking closer look at posts on third-party review sites like glassdoor.com, insidebuzz.com and salary.com

http://www.mxmindia.com/2011/09/staff-cribs-and-concerns-go-inside-the-glassdoor/

Catchy retro tune for Westside's reinvention

I am sending the TVC and stills separately to PM and RM by Gmail as they are large files. Afaqs has the TVC up on their youtube channel but I haven't found it elsewhere online yet. - VH

http://www.mxmindia.com/2011/09/catchy-retro-tune-for-westside%E2%80%99s-reinvention/

Bids get hotter at online auction site Dealite.in

http://www.mxmindia.com/2011/09/bids-get-hotter-at-online-auction-site-dealite-in/

Ashwin Parthiban, Rajesh Bhargava join Dentsu

http://www.mxmindia.com/2011/09/ashwin-parthiban-rajesh-bhargava-new-appointments-at-dentsu-india-group/

Entrepreneur India turns 2

http://www.mxmindia.com/2011/09/entrepreneur-india-turns-2/

Mythologicals look back to a bright future

GECs get real with mythologicals and historicals on primetime

http://www.mxmindia.com/2011/09/mythologicals-look-back-to-a-bright-future/

The anchor: Manish Bhatt on 8 things an agency does to keep the client in its pocket

http://www.mxmindia.com/2011/09/the-anchor-manish-bhatt-on-8-things-an-agency-does-to-keep-the-client-in-its-pocket-and-not-all-are-good-practices/

Visual impact: Kyoorius DesignYatra 2011 draws to a close

http://www.mxmindia.com/2011/09/visual-impact-kyoorius-designyatra-2011-draws-to-a-close/

Imagine's Haar Jeet seeks to target both parents and kids

http://www.mxmindia.com/2011/09/win-win-for-imagine-as-haar-jeet-targets-both-parents-and-kids/