Stories on 12th April

Why IPLs are no fun without this man
He talks too much and purists hate him, but IPLs will be unwatchable without the irrepressible Navjot Singh Sidhu
http://www.mxmindia.com/2012/04/why-ipls-are-no-fun-without-this-man/

Bindass goes Rest Less, for good
Bindass will present itself in a new and refined avatar to the world with a focus that’ll be even more skewed towards the youth of today. The new change would read: Bindass - Rest Less
http://www.mxmindia.com/2012/04/bindass-goes-rest-less-for-good/

IPL5 Week 1 TVRs touch new low, media planners say it's still early days
According to TAM Sports, All India Market, CS 4+ years, IPL5 witnessed an average TVR of 3.76 per cent in the first six matches, which is far lower than the previous IPL seasons
http://www.mxmindia.com/2012/04/ipl5-week-1-tvrs-touch-new-low-media-planners-say-its-still-early-days/

7 Days to Go-Goafest: Rajan Narayan on why Goafest is a hub of creativity
Where else are the essentials of a brief: the product, the TG and the market in one place says Rajan Narayan
http://www.mxmindia.com/2012/04/7-days-to-go-goafest-rajan-narayan-on-why-goafest-is-a-hub-of-creativity/

DY Works appoints Ashita Sarin as Senior GM-Marketing
Based in Mumbai, Ms Sarin will work closely with the client servicing and creative teams to manage key clients in India,Singapore, Africa and the Middle East
http://www.mxmindia.com/2012/04/dy-works-appoints-ashita-sarin-as-senior-gm-marketing/

Radio One is a station with a difference: Anil Machado
Anil Machado, National Programming Head, Radio One shares his view on the reasons for going retro in Kolkata, how the station is different in other markets and the response received
http://www.mxmindia.com/2012/04/radio-one-is-a-station-with-a-difference-anil-machado/

Kamal Haasan finally says 'yes' to endorsing brands
Signs up exclusively with Alliance Media & Entertainment
http://www.mxmindia.com/2012/04/kamal-haasan-finally-says-yes-to-endorsing-brands/

HT innovates to increase ad engagement
The contest is simple and effective! Readers have to find a mnemonic dot that appears in two advertisements in the Hindustan Times every day
http://www.mxmindia.com/2012/04/ht-spot-the-dot/

Meanwhile @HT: Diptakirti Chaudhuri head strategy & new biz-digital, Parveen Gupta to head mktg in Delhi
Diptakirti Chaudhuri will move on to a new role in the Digital domain and Parveen Gupta will move to the position of Head, Marketing for HT Delhi
http://www.mxmindia.com/2012/04/meanwhile-ht-diptakirti-chaudhuri-head-strategy-new-biz-digital-parveen-gupta-to-head-mktg-in-delhi/

WordsWork bags PR mandate for PHD Chamber of Commerce & Industry
This was the result of a competitive pitch to manage the communications activities of the the PHDCCI across the 12 states
http://www.mxmindia.com/2012/04/wordswork-bags-pr-mandate-for-phd-chamber-of-commerce-industry/

Jury meets to select winners of the 9th Mirchi KAAN Awards
There were a record 300 entries, a 50 per cent jump over last year. The number of participating agencies doubled to 33 agencies
http://www.mxmindia.com/2012/04/jury-meets-to-select-winners-of-the-9th-mirchi-kaan-awards/

LinkedIn Strengthens Follower Ecosystem
Introduces LinkedIn Targeted Updates and Follower Statistics for Hyper-Customization of Messages to Brands' Target Audiences
http://www.mxmindia.com/2012/04/linkedin-strengthens-follower-ecosystem/

Khullja Sim Sim returns on BIG Magic to entrall audiences
It is the current no 2 daytime show in the US, now exclusively on BIG Magic which offers great opportunities for brand endorsements, product placements, sampling
http://www.mxmindia.com/2012/04/khullja-sim-sim-returns-on-big-magic-to-entrall-audiences/

IG CBS Spark now on Dish TV
Three channel bouquet of BIG CBS now available to viewers of Dish TV
http://www.mxmindia.com/2012/04/big-cbs-spark-now-on-dish-tv/

The Anchor: Tarun Goyal on 4 things that should change in the radio industry today
News, Copyright issues and a more gorceful role by AROI are some changes that Tarun Goyal wants in the radio industry
http://www.mxmindia.com/2012/04/the-anchor-tarun-goyal-on-4-things-that-should-change-in-the-radio-industry-today/

Debrief: Yatra.com: Dangerous strategy
Must say, quite a risky move from Yatra.com. People will either recall Salman and his antics, and forget all about the brand, or the star will become synonymous with the brand and that will help in recall
http://www.mxmindia.com/2012/04/debrief-yatra-com-dangerous-strategy/

[MJR] A tsunami of hot air and hysteria on Indian TV
Every Thursday, Ranjona Banerji will write about a grouse. Either spewing venom or tongue-in-cheek

http://www.mxmindia.com/2012/04/mjr-a-tsunami-of-hot-air-and-hysteria-on-indian-tv/

Stories on 13th Mar '12

Wooing vibrant India's Wonder Woman
An extract from 'Women to the Fore', a special volume presented by BIG CBS Love, unveiled on International Women's Day by MxMIndia
http://www.mxmindia.com/?p=14648

Will Marathi content be a shot in the arm for FM in Mumbai?
According to Radio Establishment Survey 2011 findings, although the mother tongue of 51 per cent of FM device owners is Marathi, an overwhelming 80 per cent of them prefer Hindi music
http://www.mxmindia.com/?p=14644

MPG India appoints Ruma Sengupta as Director of Strategy
Ms Sengupta will take charge of the agency’s strategic offering and product development. She will also take custodianship of Havas Media’s proprietary tools and processes
http://www.mxmindia.com/?p=14695

Manish Bhatt to be Cannes Lions judge
Scarecrow’s Manish Bhatt will be judging Cannes Lions 2012 in the Direct category.
http://www.mxmindia.com/?p=14642

Elephant gives an identity to Daimler's BharatBenz
Elephant Strategy + Design has come out with its brand identity for Daimler's India-specific range of trucks. The association with Daimler is two years old for Elephant.
http://www.mxmindia.com/?p=14640

Hiring expected to pick up in the coming quarter
India Inc is watchful in their recruitment needs and is going through this uncertain phase with poise, according to the inaugural edition of the TimesJobs RecruiteX Quarterly Report
http://www.mxmindia.com/?p=14669

Conde Nast India launches Architectural Digest
The magazine aims to capture the attention of new home owners and renovators, architects and designers as well as design enthusiasts
http://www.mxmindia.com/?p=14628

Mirchi Kaan Awards to celebrate best in radio advertising
This year’s edition will see world renowned radio guru, Tony Hertz, conducting a workshop on the art and craft of radio advertising
http://www.mxmindia.com/?p=14634

Nilesh Naik is Senior CD, Percept/H, Bengaluru
Nilesh Naik has been appointed as Senior Creative Director, Percept/H - Bengaluru, effective February 2012. Prior to joining Percept/H, he was working with Dentsu Marcom, Mumbai as Creative Director.
http://www.mxmindia.com/?p=14646

Appy Fizz finds a new buddy in Saif Ali Khan
Creativeland Asia creates a series of TVCs and a micro site www.appyfizz.com for Appy Fizz as part of the campaign, adding more fun and excitement to hanging out.
http://www.mxmindia.com/?p=14636

The Anchor:  6 reasons why brands can't ignore digital
A digital presence is not something special any more - but it also does not mean brand should take digital for granted. Vineet Gupta outlines why and how this is an exciting medium that should be milked for all it's worth.
http://www.mxmindia.com/?p=14629

Debrief: IndusInd Bank: Dull and annoying
I like the strategy. Rather than use the tried and tested route of boasting about Thomas Cook’s great work, better to make fun of the rivals
http://www.mxmindia.com/?p=14638

[MJR] Grrrrr! Why do people speak so much on News TV?
In Freaking News, which will now appear every Tuesday and Friday, Ranjona Banerji reviews the fare in the morning papers and the nightly news. And sometimes the afternooners, the newsmags and all that's on the Web

http://www.mxmindia.com/?p=14711

Stories on 29th September

The X in marketing

Experiential marketing is here, it is growing, and marketers and advertisers are embracing it eagerly. How well will it work?

http://www.mxmindia.com/2011/09/the-x-in-marketing/

When Arnab’s panelists turned argumentative

Ranjona Banerji's review nightly news on TV and the fare in the morning papers

http://www.mxmindia.com/2011/09/when-arnab%E2%80%99s-panelists-turned-argumentative/

NBT goes hyper-local at Greater Noida

http://www.mxmindia.com/2011/09/nbt-goes-to-greater-noida-with-hyper-local-content/

The Anchor: Satbir Singh on 7 reasons advtg is a serious business that allows much fun

Okay, advertising is not full of stuffed shirts – but along with the fun, there’s plenty of hard work going on

http://www.mxmindia.com/2011/09/the-anchor-satbir-singh-on-7-reasons-advertising-is-a-serious-business-that-allows-you-to-have-fun-along-the-way/

Anil Thakraney’s Debrief: Dulux lacks colour

While I understand the desperate need for a lifestyle approach to paints advertising, there is a crying need for originality in this category.

http://www.mxmindia.com/2011/09/anil-thakraney%E2%80%99s-debrief-dulux-lacks-colour/

Siemens, Medanta tie up for healthcare outreach

Siemens Ltd and Medanta – The Medicity have joined forces to take affordable and quality healthcare to the remote corners around Gurgaon.

http://www.mxmindia.com/2011/09/siemens-medanta-tie-up-for-healthcare-outreach/

Proximity is digital creative agency for Nissan

After getting the digital rights for Visa and Wrigley’s, BBDO Proximity has now attained the digital mandates for Nissan India.

http://www.mxmindia.com/2011/09/proximity-is-digital-creative-agency-for-nissan/

MediaVest grabs PIX media mandate

PIX moves media mandate to MediaVest and Zoom advertising

http://www.mxmindia.com/2011/09/mediavest-grabs-pix-media-mandate/

HT focuses campus appeal on youth

Hindustan Times has been constantly building into the youth market with several initiatives and campaigns for the young.

http://www.mxmindia.com/2011/09/ht-focuses-campus-appeal-on-youth/

Sushanto Biswas to lead Ford team at Mindshare

Mindshare India strengthens Delhi operations, welcomes Sushanto Biswas as partner - client leadership.

http://www.mxmindia.com/2011/09/sushanto-biswas-to-lead-ford-team-at-mindshare/

Kamal Oberoi steps down as M&C Saatchi CMD

M&C Saatchi India has announced that Kamal Oberoi, its India Chairman and MD, has resigned to pursue other interests.

http://www.mxmindia.com/2011/09/kamal-oberoi-steps-down-as-mc-saatchi%E2%80%99s-india-chief/

McCann wins Agency of the Year at Mirchi Kaan

The Mirchi Kaan awards 2011 were announced yesterday, with McCann Worldgroup managing to dominate yet again.

http://www.mxmindia.com/2011/09/mccann-wins-agency-of-the-year-at-mirchi-kaan-awards-2/

Channels show heart for Saffolalife

3 leading TV channels, Star, Colors & Zee TV unite to support Saffolalife in a brand new TVC to celebrate “your heart’s birthday”. With this The Times of India will gifts readers in three cities a free copy as a birthday present for their heart, along with a surprise on the front page.

http://www.mxmindia.com/2011/09/channels-show-heart-for-saffolalife/