Apology + Rs 500cr: Is Indian Express right in sending Open a legal notice?
An MxMIndia Report with reactions from Dileep Padgaonkar, Sevanti Ninan, Paranjoy Guha Thakurta & Sucheta Dalal
http://www.mxmindia.com/2012/05/apology-rs-500cr-is-indian-express-right-in-sending-open-a-legal-notice/
Planners happy with Satyamev's 4.9 TVR
The media planners are happy with the TVR of 4 and feel that it's a good start for the show at the morning slot
http://www.mxmindia.com/2012/05/planners-happy-with-satyamevs-4-9-tvr/
Loyalty factor is the key to consistency in season 5 IPL viewership
What has shown improvement is the cumulative reach for these 57 matches in IPL 5 that stands at 155 million
http://www.mxmindia.com/2012/05/loyalty-factor-is-the-key-to-consistency-in-season-5-ipl-viewership/
Parle-G upgrades to Parle-G Gold
This is Parle's second attempt at bringing a variant to Parle-G. The product is targeted at keeping in mind the urban markets
http://www.mxmindia.com/2012/05/parle-g-upgrades-to-parle-g-gold/
Media Matrix: Valuing Audience - Part II
A weekly column by Paritosh Joshi, until recently CEO, Star CJ. Given his varied experience in the media and industry bodies, Mr Joshi will analyse issues concerning the business of media, measurement and research
http://www.mxmindia.com/2012/05/media-matrix-valuing-audience-part-ii/
Meridian's creative leadership changes
Has appointed Anuraag Khandelwal and Satish deSa as Executive Creative Directors with effect from June1
http://www.mxmindia.com/2012/05/meridians-creative-leadership-changes/
Lowe Lintas to host 10th Portfolio Night
The idea is to not just create a platform for young talent, but to also actively look for the unique, different and gifted
http://www.mxmindia.com/2012/05/lowe-lintas-to-host-10th-portfolio-night/
Bollywoodlife leapfrogs into leadership league
The portal is part of India.com, founded by Zee Entertainment Enterprises Limited and Penske Media Corporation,USA with United Internet Germany
http://www.mxmindia.com/2012/05/bollywoodlife-leapfrogs-into-leadership-league/
Endemol India forays into films
To remake the Vidya Balan starrer Kahaani in Tamil and Telugu
http://www.mxmindia.com/2012/05/endemol-india-forays-into-films/
Media Pro fights piracy in Gujarat
Files FIR Against GTPL Affiliated Operator For Unauthorized Analog Signal Transmission
http://www.mxmindia.com/2012/05/media-pro-fights-piracy-in-gujarat/
Inext's Ward Watch for civic issues
The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
http://www.mxmindia.com/2012/05/inexts-ward-watch-for-civic-issues/
The idea behind Ward Watch is to sensitize people about their rights and to apprise the civic bodies about people’s expectations
There is an explosion of devices that are now connecting over to the Internet. We are living in an increasingly "hyperconnected" world where everyone is online 24/7, says Bruno Goveas
http://www.mxmindia.com/2012/05/the-anchor-bruno-goveas-lists-5-key-trends-shaping-the-internet/
Debrief: Cadbury Dairy Milk: Slice of sweetness
This ad works for me. Because the brand arrives seamlessly into the story, it isn't forced. Also, the situation is very slice of life, many young people will identify with it
http://www.mxmindia.com/2012/05/debrief-cadbury-dairy-milk-slice-of-sweetness/
[MJR] Un-miserable about Trai's ad regulations
Despite the criticism over the TRAI regulations about ads on TV channels, needless to say, as a viewer I'm a bit un-miserable
http://www.mxmindia.com/2012/05/mjr-un-miserable-about-trais-ad-regulations/
